Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2017-02-06T13:11:11Z No. of bitstreams: 1 TES_TAMMIE_CARUSE_FARIA_SANDRI_COMPLETO.pdf: 8021714 bytes, checksum: 62bdf019cfd2cfe0c5119271cf696da5 (MD5) / Made available in DSpace on 2017-02-06T13:11:12Z (GMT). No. of bitstreams: 1 TES_TAMMIE_CARUSE_FARIA_SANDRI_COMPLETO.pdf: 8021714 bytes, checksum: 62bdf019cfd2cfe0c5119271cf696da5 (MD5) Previous issue date: 2016-08-31 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / The General Theory of Image, by Justo Villafa?e and Norberto M?nguez, fits this investigative clipping to propose a path of analysis that note what is most essential in a visual narrative: its compositional elements and meanings that their arrangements evoke. The thesis sees the general theory of image as a basis theory for analysis of any visual discourse and adds that the study of meaning is only completed if contemplate the reception, in addition to observing the field of production, due to reciprocal nature of the communication process. The proposal echoes in the common question to many receivers in front of a picture: only am I seeing this? This doubt also affects many analysts image and refers to what is most basic in an image: its structural aspects, mentioned by the Theory. With a applicability of the General Theory of Image to the study of meaning production and reception in visual discourse, the thesis discusses the validity of the theory and believes that the structures forms the patterns, which forms culture. Exploratory research, from the proposed model, examines concrete experiences with volunteers receptors on the effects of meaning in the interlocution between the produced and the reception of television program scenario Palavras Cruzadas, covers of Vogue and Times magazines and ads of WWF and Panasonic. The results show the contributions that the cross analysis has to visual studies and to the improvement of professional practices in the area. / A Teoria Geral da Imagem, de Justo Villafa?e e Norberto M?nguez, prop?e um caminho de an?lise que observa o que h? de mais essencial numa narrativa visual: seus elementos compositivos e as significa??es que seus arranjos evocam. A tese a vislumbra como teoria de base para an?lise do discurso visual e acrescenta que o estudo das significa??es pode, al?m de observar o campo da an?lise sobre o produzido, contemplar o da recep??o, devido ao car?ter rec?proco do processo de comunica??o. A proposta encontra eco na d?vida comum a muitos receptores, diante de uma imagem: s? eu estou vendo isto? D?vida que acomete tamb?m muitos analistas da imagem e remete ao que existe de mais b?sico em uma imagem: seus aspectos estruturais, evocados pela Teoria. Assim, indica um modelo de aplicabilidade da Teoria Geral da Imagem para o estudo da produ??o de sentidos na recep??o, discutindo a validade da Teoria e considerando que das estruturas se formam os padr?es memorizados e pass?veis de constituir cultura. A pesquisa explorat?ria, a partir do modelo proposto, analisa experi?ncias concretas, com receptores volunt?rios, sobre os efeitos de sentido na interlocu??o entre o produzido e a recep??o de cen?rio do programa de televis?o Conversas Cruzadas, de capas das revistas Vogue e Times e de an?ncios da WWF e Panasonic. Os resultados apontam que o cruzamento de an?lises apresenta contribui??es para o campo de estudos visuais e para o aprimoramento das pr?ticas profissionais na ?rea.

Submitted by PPG Comunica??o Social (famecos-pg@pucrs.br) on 2018-04-27T18:10:26Z No. of bitstreams: 1 RENATA_ANDREONI_TES.pdf: 4557075 bytes, checksum: 0e51179b7449adc96aa68d424586c772 (MD5) / Approved for entry into archive by Sheila Dias (sheila.dias@pucrs.br) on 2018-05-10T14:39:26Z (GMT) No. of bitstreams: 1 RENATA_ANDREONI_TES.pdf: 4557075 bytes, checksum: 0e51179b7449adc96aa68d424586c772 (MD5) / Made available in DSpace on 2018-05-10T15:07:46Z (GMT). No. of bitstreams: 1 RENATA_ANDREONI_TES.pdf: 4557075 bytes, checksum: 0e51179b7449adc96aa68d424586c772 (MD5) Previous issue date: 2018-03-27 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / (Re) Thinking about the memory and communication interface, based on the assumptions of the New Theory of Communication - NTC (MARCONDES FILHO, 2013a; 2013b; 2010a; 2010b; 2008; 2004) and the Philosophy of Henri Bergson (2006; 2005a; 2005b; 1999); 1988) is the journey we propose in this research. To accomplish this, in the light of complex thinking (MORIN, 2015a, 2015b, 2013, 2008), we set three objectives: To critically discuss the proposed interfaces between memory and communication, under the organizational memory configuration; to show possible dimensions that reveal how the organizational memory is configured, considering the academic propositions and their practices in the companies; (re) dimensioning the memory in the Communication, in addition to an instrumental approach. These objectives are designed to help us understand the landscapes that unveil at each step. The first landscape of this course is constituted by a critical and complex perspective of the praxis of academic productions and actions of different organizations on possible interfaces between memory and communication. For this, we consider the configuration of organizational memory, under which we show the predominance of the functional communication approach (SODR?, 2014a). In the second landscape we intertwine the NTC with the Bergsonian philosophical thought, constituting an ontological path for understanding memory in Communication. It is a theoretical study, in which we defend the thesis that the interface memory and communication can be established beyond a transmissive and instrumental relationship. Our efforts are aimed at developing an awareness to (re) think the communicational approach, having memory as a ubiquitous dimension in the relationships we establish in the continuous and indeterminate movement of life (I / Other). / (Re) penser l?interface m?moire et communication, ? partir des hypoth?ses de la Nouvelle Th?orie de la Communication - NTC (MARCONDES FILHO, 2013e; 2013b; 2010a; 2010b; 2008; 2004) et de la Philosophie de Henri Bergson (2006, 2005a; 2005b; 1999 1988) est le parcours que nous proposons dans cette recherche. Pour ce faire, ? la lumi?re de la pens?e complexe (Morin, 2015e; 2015b; 2013; 2008), nous avons ?tabli trois objectifs: discuter de fa?on critique les interfaces propos?es entre la m?moire et la communication, dans la configuration de la m?moire organisationnelle; mettre en ?vidence les dimensions possibles qui r?v?lent la constituition de la m?moire organisationnelle, en consid?rant les propositions acad?miques et leurs pratiques dans les entreprises; (re) dimensionner la m?moire dans la Communication, en plus d'une approche instrumentale. Ces objectifs sont con?us pour nous aider ? comprendre les paysages qui se d?roulent ? chaque ?tape. Le premier paysage de ce parcours se compose d'une perspective critique et complexe de la praxis des productions acad?miques et les actions des diff?rentes organisations sur les possibles interfaces entre la m?moire et de la communication. Pour cela, nous consid?rons la configuration de la m?moire organisationnelle, sous laquelle nous montrons la pr?dominance de l'approche de la communication fonctionnelle (SODR?, 2014a). Le second paysage parcourut d?veloppe une (re) tessiture entre la NTC et la pens?e bergsonienne, ce qui constitue un chemin ontologique ? la compr?hension de la m?moire en Communication. Il s?agit d?une ?tude th?orique dans laquelle nous soutenons la th?se, selon laquelle, l?interface m?moire et communication peut s'?tablir au-del? d'une relation transmissible et instrumentale. Nos efforts visent ? d?velopper une prise de conscience pour (re) penser l'approche communicative, ayant la m?moire comme dimension omnipr?sente dans les relations ?tablies dans le mouvement continu et ind?termin? de la vie (Moi/ Autre). / (Re)Pensar a interface mem?ria e comunica??o, partindo dos pressupostos da Nova Teoria da Comunica??o ? NTC (MARCONDES FILHO, 2013a; 2013b; 2010a; 2010b; 2008; 2004) e da Filosofia de Henri Bergson (2006; 2005a; 2005b; 1999; 1988), ? a jornada que propomos nesta pesquisa. Para realiz?-la, ? luz do pensamento complexo (MORIN, 2015a; 2015b; 2013; 2008), estabelecemos tr?s objetivos: discutir criticamente as interfaces propostas entre mem?ria e comunica??o, sob a configura??o da mem?ria organizacional; evidenciar poss?veis dimens?es que revelam como se configura a mem?ria organizacional, considerando as proposi??es acad?micas e suas pr?ticas nas empresas; e (re)dimensionar a mem?ria na Comunica??o para al?m de uma abordagem instrumental. Esses objetivos s?o tra?ados para nos auxiliarem a compreender as paisagens que se descortinam a cada passo. A primeira paisagem deste percurso ? constitu?da por uma perspectiva cr?tica e complexa da pr?xis de produ??es acad?micas e de a??es de diferentes organiza??es sobre poss?veis interfaces entre mem?ria e comunica??o. Para tanto, consideramos a configura??o da mem?ria organizacional, sob a qual evidenciamos o predom?nio da abordagem da comunica??o funcional (SODR?, 2014a). Na segunda paisagem percorrida, desenvolvemos uma (re)tecitura entre a NTC e o pensamento bergsoniano, constituindo um caminho ontol?gico para a compreens?o da mem?ria na Comunica??o. Trata-se de um estudo te?rico, no qual defendemos a tese que a interface mem?ria e comunica??o pode se estabelecer para al?m de uma rela??o transmissiva e instrumental. Nossos esfor?os s?o destinados ao desenvolvimento de uma consci?ncia para (re)pensarmos a abordagem comunicacional, tendo a mem?ria como dimens?o onipresente nas rela??es que estabelecemos no movimento cont?nuo e indeterminado da vida (Eu/Outro).

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2015-05-26T12:50:47Z No. of bitstreams: 1 469261 Texto Completo.pdf: 987194 bytes, checksum: 56c8d3a6f2f7557a0832488fe7bbc841 (MD5) / Made available in DSpace on 2015-05-26T12:50:47Z (GMT). No. of bitstreams: 1 469261 Texto Completo.pdf: 987194 bytes, checksum: 56c8d3a6f2f7557a0832488fe7bbc841 (MD5) Previous issue date: 2015-04-27 / Inside the field ofthe history of communication theories, this dissertation proposes a documental research of the Americansociologist Charles Horton Cooley. Published mainly in the first decades of the twentieth century, his work is one of the first to address the communication media as a distinguishable object of study in the sociological field, dealing both with its symbolic and private instance, as its technical and public instance. The dissertation observes the theoretical context to lecture, write, analyze and discuss the concepts and characteristics of the communication presented by Cooley.Based on the analysis made by Hans-Joachim Schubert, it is identified in Cooley?s social theory the pragmatic vision that correlates the subjective, objective and social knowledgethrough meaningful symbols. What follows, then, is that Cooley gave to communication the role of the knowledge, the individual (self) andthe societyfoundation; first forits role in the production of symbolic meanings, second for developing the subject of knowledge, third for making the sociability to spring out of the human nature. / Inserindo-seno campo da hist?ria das teorias da comunica??o, esta disserta??o ? uma pesquisa documental da contribui??o deixada pelosoci?logo estadunidense Charles Horton Cooley. Publicada nas primeiras d?cadas do s?culo XX, sua obra ? uma das pioneiras a tratar a comunica??o como um objeto de estudo distingu?vel no campo sociol?gico, versando tanto sobre sua inst?ncia simb?lica e individual, quanto sua inst?ncia t?cnica e social. A disserta??o resultante da pesquisa observou o contexto hist?rico e te?rico para elencar, compor, analisar e discutir os conceitos e caracter?sticas da comunica??o apresentados por Cooley.Partindo da aprecia??o feita por Hans-Joaquim Schubert, identifica-se na teoria social do soci?logo estadunidense a epistemologia pragm?tica que correlaciona os conhecimentos subjetivo, objetivo e social atrav?s de s?mbolos significativos. Cooley atribui ? comunica??o o papel de fundamentodo conhecimento, do indiv?duo (self) eda sociedade; primeiro por atribuir-lhe a produ??o dos significados simb?licos, segundo pora responsabilizar pelo desenvolvimentodo sujeito do conhecimento,terceiro por ela fazer a sociabilidade aflorar da pr?pria natureza humana.