Sammanfattning Titel – Gilla, dela och kommentera: Hur svenska fastighetsmäklarföretag använder sociala medier Författare - Ellinor Hult och Malin Wallén Handledare - Bo Rundh Ämne - Kandidatuppsats i företagsekonomi Problemformulering - Studien fokuserar på hur svenska fastighetsmäklarföretag hanterar sociala medier och uppsatsens funktion är att ge en insikt i fastighetsmäklarföretagens användande av sociala medier samt vilka möjligheter och problem det kan leda till. Syfte - Syftet är att undersöka hur ett fastighetsmäklarföretag använder sig av sociala medier som en del av marknadsföringen. Metod - Studien har genomförts med en kvalitativ enkätundersökning som skickades ut till de 13 största rikstäckande fastighetsmäklarföretagen i Sverige för att få en förståelse för hur de arbetar med sociala medier. Resultat - Det är många företag inom fastighetsmäklarbranschen som använder sociala medier och har en strategi för sitt användande. Dock går det att utläsa från studien att flertalet företag bör se över och möjligen tydliggöra sina strategier för att få ett bättre hanterande av medierna. Utifrån analysen kan det också konstateras att fastighetsmäklarföretag bör använda sig av sociala medier som marknadsföringsverktyg eftersom det enligt undersökningen genererar fler kunder, är mer kostnadseffektivt än traditionell media och fungerar som ett bra komplement till traditionell media. Fler faktorer som påvisats med sociala medier genom studien är att det är viktigt att hänga med i utvecklingen, att det är lättare att kunder inte uppfattar företagens information som reklam när företaget publicerar den skickligt i sociala medier samt att medierna påverkar många kunder. Avgränsning - De företag som undersökts är svenska och ger därför endast ett resultat över hur fastighetsmäklarföretag inom Sverige hanterar sociala medier. Det är dessutom inte alla fastighetsmäklarföretag som studien innefattar utan endast de som finns på flera platser i Sverige och leds av ett huvudkontor. Nyckelord - Sociala medier, Facebook, Instagram, Twitter, Fastighetsmäklarföretag, Marknadsföring, Sverige

This thesis is a textual analysis of stories in online celebrity news articles about celebrity women and their use of Twitter. It adds to the burgeoning discussion about gendered and racialized bodies online using scholarship from critical feminist, surveillance, and digital media studies. Throughout, my work attends to notions of authenticity and surveillance, examining how what I term a "call to authenticity"--the use of technologies of self-surveillance to verify "authentic" displays of the self--serves to animate contradictory post-feminist paradigms of femininity which function together to discipline and subjugate femininity. I ask: How do post-feminist questions of empowerment and responsibility become articulated when individuals operate the technologies that functionally surveil them? What are the particular implications of surveillance for gendered and racialized bodies when thought about in the context of a post-feminist culture? What might a focus on the relationship between surveillance and post-feminist logic uncover?

Through a qualitative analysis of messages posted on the micro-blogging application, Twitter, and qualitative research interviews with people from Egypt and the United States who were active on Twitter during the eighteen day Egyptian Revolution in 2011, this study considers why Dr. Theda Skocpol’s theory of revolution proffered in States and Social Revolutions (1979) does not work in the case of the Egyptian Revolution. Skocpol asserts that a weakening of the state vis-à-vis a dominant class within the state or other states is a necessary precondition for revolution. By examining Twitter as a mechanism through which on-the-ground activists in Egypt were able to circumvent repressive state structures and “jump-scales” to a transnational configuration of resistance, this thesis asserts that emergent technologies complicate Skocpol’s assertion that states must be weakened politically and financially prior to the execution of a successful social revolution. / text

We want to create a web service that will help users better organize the flood of tweets they receive every day by using machine learning. This was done by experimenting with ways to manually classify training sets of tweets such as using Amazon’s Mechanical Turk and crawling the Internet for large quantities of tweets. Once we acquired good training data, we began building a classifier. We tried NLTK and Stanford NLP as libraries for creating a classifier, and we ultimately created a classifier that is 87.5% accurate. We then built a web service to expose this classifier and to allow any user on the Internet to organize their tweets. We built our web service by using many open source tools, and we discuss how we integrated these tools to create a production quality web service. We run our web service in the Amazon cloud, and we review the costs associated with running in Amazon. Finally we review the lessons we learned and share our thoughts on further work we would like to do in the future. / text

With the advancement of internet technology, online news content has become very popular. People can now get live updates of the world's news through online news sites. Social networking sites are also very popular among Internet users, for sharing pictures, videos, news links and other online content. Twitter is one of the most popular social networking and microblogging sites. With Twitter's URL shortening service, a news link can be included in a tweet with only a small number of characters, allowing the rest of the tweet to be used for expressing views on the news story. Social links can be unidirectional in Twitter, allowing people to follow any person or organization and get their tweet updates, and share those updates with their own followers if desired. Through Twitter thousands of news links are tweeted every day. Whenever there is a popular new story, different news sites will publish identical or nearly identical versions (``clones'') of that story. Though these clones have the same or very similar content, the level of popularity they achieve may be quite different due to content agnostic factors such as influential tweeters, time of publication and the popularities of the news sites. It is very important for the content provider site to know about which factor plays a important role to make their news link popular. In this thesis research, a data set is collected containing the tweets made for the 218 members of 25 distinct sets of news story clones. The collected data is analyzed with respect to basic popularity characteristics concerning number of tweets of various types, relative publication times of clone set members, tweet timing and number of tweeter followers. Then, several other factors are investigated to see their impact in making some news story clones more popular than others. It is found that multiple content-agnostic factors i.e. maximum number of followers, self promotional tweets plays an impact on news site's stories overall popularity, and a first step is taken at quantifying their relative importance.

Modern social networking sites offer node-centralized streams that display recent updates from the other nodes in one's network. While such social activity streams are convenient features that help alleviate information overload, they can often become overwhelming themselves, especially high-throughput streams like Twitter’s home timelines. In these cases, recommender systems can help guide users toward the content they will find most important or interesting. However, current efforts to manipulate social activity streams involve hiding updates predicted to be less engaging or reordering them to place new or more engaging content first. These modifications can lead to decreased trust in the system and an inability to consume each update in its chronological context. Instead, I propose a three-tiered approach to displaying recommendations in social activity streams that hides nothing and preserves original context by highlighting updates predicted to be most important and de-emphasizing updates predicted to be least important. This presentation design allows users easily to consume different levels of recommended items chronologically, is able to persuade users to agree with its positive recommendations more than 25% more often than the baseline, and shows no significant loss of perceived accuracy or trust when compared with a filtered stream, possibly even performing better when extreme recommendation errors are intentionally introduced. Numerous directions for future research follow from this work that can shed light on how users react to different recommendation presentation designs and explain how study of an emphasis-based approach might help improve the state of the art.

Marketing in social media has been studied extensively in recent years, but not specifically for extreme-sport oriented companies. Even though most of the extreme-oriented companies are using social media for marketing, only a few pay special attention to its risks and possibilities. The purpose of this study is to identify extreme-sport oriented companies' practices to use social media as a marketing tool. I interviewed eight extreme- oriented companies and athletes. In addition to interviews, I also performed a four weeks observation in social media, mostly in Facebook and Twitter, and made notions about companies' practices in using social media for marketing. Almost all interviewed companies (88 %) were using social media. They usually posted updates about once a week and did not have a marketing strategy. However, it is possible that larger companies, which were not directly interviewed in this study, have a clear strategy for marketing in social media. Interviewed companies used social media in an improvised and unplanned manner. However, through trial and error, extreme-sport oriented companies have found their way to use social media effectively. Writing posts in social media about new products, upcoming events, offers, extreme-sport pictures or films and up-to-date information about the company seemed to be a good way to use social media for marketing. Most of the extreme-sport oriented companies can find social media a very useful marketing tool, but only if they have resources and time to invest to be active on social media.

Public participation in the design and planning process aims to engage citizens in the local decision-making process. Although participation provides a multitude of benefits, significant physical, temporal and attitudinal barriers have limited its potential. Social media technologies have the potential to address these traditional barriers to participation. Little research has addressed the opportunities, challenges, and effectiveness of these technologies in traditional planning and design frameworks. The goal of this research was to explore and evaluate the role of social media as a participatory tool in the planning and design process using a multiple case study method. Interviews were conducted with representatives from municipalities and consulting firms to develop case histories for evaluation. Results suggest ways in which social media can be an effective participatory tool, and that the incorporation of social media into municipal and institutional settings, while creating uncertainty, can create opportunity for more authentic participation within governance.

This thesis examines if and how Twitter can be used to organize protests by activists. Theoretically, it addresses several debates about Internet technology in approaches to Social Movement Theory, Network Theory, and Digital Politics Theory and synthesizes them to create an analytical framework to address Internet technologies effects, or lack thereof, on civil society. Through a case study examining protests in Kuwait empirical results indicate that Twitter does not have a significant impact on collective action efforts as it is not used to connect activists or create a forum for dialogue. Instead it is used to promote slogans and provide on-the-ground-reports of events, which do not have significant effects on organizing collective action. The reason for its relative insignificance is largely due to political, social and economic obstacles that polarize and fragment online collective action efforts.

This study examined the civic properties afforded by Twitter and considered whether hashtag communities achieve issues-pluralism in order to facilitate at least some viewpoints to popular expression otherwise absent from print media. Data sources included Twitter hashtag communities that formed around the 2013 Alberta Budget and the associated print media coverage. This inquiry found that while diverse actors contribute to the formation of Twitter hashtag communities, the associated discussion failed to drive issues-pluralism. Twitter's most apparent value to civil society is information exchange--both in terms of tweet content and hyperlinked content and multimedia. In spite of this strength, Twitter is ill-suited as a communicative forum for civil society. Discussion uptake and opinion expression were relatively modest among participants, and the conversation was overwhelmingly dominated and driven by agents of traditional news media intent on perpetuating roles in content gatekeeping and who operated in the service of profits.