[pt] A dissertação trata das questões enfrentadas por profissionais de comunicação e educação, que trabalham na produção de conteúdo para TV educativa. O estudo de caso, desenvolvido com 10 produtores da MultiRio, no período de maio a julho de 2014, seguiu a abordagem qualitativa. O foco da análise é a percepção de conteúdo educativo compreendida por estes profissionais e como esta acepção norteia a produção destes programas. A TV educativa, lócus desta pesquisa, apresenta características comuns ao meio, como entretenimento e informação. Todavia, possuiu peculiaridades, constituindo o objetivo primeiro deste tipo de emissora: educar e formar a audiência. O presente trabalho desenvolve-se a partir da Pedagogia da Comunicação, desenvolvida por Mario Kaplún, no estudo da educação e da comunicação, configurando o que o autor chamou de educação informal, assumindo esta modalidade de TV seu papel na promoção do desenvolvimento humano. A MultiRio é a empresa municipal de multimeios, vinculada à Secretaria Municipal de Educação do Rio de Janeiro. Os objetivos da empresa são a articulação entre a sociedade e a educação, atuando ainda na capacitação continuada de professores e alunos da rede pública municipal. Desde sua criação, em 1993, foram mais de 4.200 programas produzidos e veiculados em sistema aberto e fechado de televisão. As considerações do estudo demonstram a existência de conflito entre as duas áreas, evidenciando uma tensão entre aprendizagem e entretenimento, sugerindo que este conflito pode ter origem na percepção sobre o papel da escola e do ensino na sociedade e desta através da TV. / [en] This dissertation brings questions which are faced by communication and education professionals who work with content production for educational TV. This is a case study that has a qualitative approach. It was developed from May to July of 2014 with ten producers who work at MultiRio. The focus of this analysis is to perceive how these professionals comprehend educational content and also to understand how this perception influences the production of these programs. Educational TV has its own characteristics such as entertainment and information. However, it has its peculiarities. The first goal of this kind of station is educating and achieving viewership. This research was developed within the studies of Mario Kaplún on Pedagogy of communication. This author brought the concept of informal education assuming that this type of TV plays a role in promoting human development. MultiRio is a city government company which is connected to the Educational Secretary of the city. The company goals are mainly to articulate society and education as well as promoting continued formation for students and teachers from public schools. Since its creation, the company has produced and aired more than 4.200 programs both on open and paid TV. This study found out that there is a conflict between the two fields which showed a tension between learning and entertaining. It suggests that this conflict may have been originated in the perception about the role of the school and the role of teaching in the society and through TV.

Orientador: Juliano Maurício de Carvalho / Banca: Maria Cristina Gobbi / Banca: Francisco Sierra Caballero / Resumo: Esta dissertação analisa as políticas de implantação da multiprogramação pela TV Cultura, emissora sob responsabilidade da Fundação Padre Anchieta. A análise evidencia a implantação da televisão digital no Brasil e contempla as políticas públicas que regulamentam o funcionamento da televisão digital da televisão pública e da televisão educativa. A dissertação foca nos processos políticos que envolvem a criação e a implantação dos canais de multiprogramação da emissora: o Univesp TV e o MultiCultura. Ambos estão em funcionamento por meio de autorização especial e operam atualmente em caráter científico e experimental. Como resultado, identifica-se a existência de jogos de poder e de interesses políticos e financeiros no processo de implantação, além da fragilidade legal envolvendo a multiprogramação. Mesmo limitada à União, a partir dos acontecimentos ligados a TV Cultura, constata-se, por meio da legislação vigente, que a tecnologia pode ser praticada em caráter científico e experimental por qualquer concessionária que tenha a autorização do Ministério das Comunicações e da Anatel - Agência Nacional de Telecomunicações. Aponta-se ainda a relevância da tecnologia como instrumento de comtemplação dos princípios constitucionais de democratização da comunicação. A dissertação é um estudo exploratório, bibliográfico e documental sobre este significativo momento de transição e experimentação que ocorre na televisão brasileira. A análise baseia-se na visão da Economia Política da Comunicação utilizando a pesquisa qualitativa como metodologia de trabalho / Abstract: The present dissertation analyses the political deployment of multiprogramming by TV Cultura, broadcaster under the resposability of the Padre Anchieta Foundation. The analysis highlights the deployment of digital TV in Brazil, and contemplates the public policies that regulate the operation of digital television, of public television and of educational television. The dissertation focuses on the political processes that involve the creation and the implementation of the multiprogramming channels by the broadcaster: Univesp TV and MultiCultura. Both are running by means of a special authorization and currently operate in a scientific and experimental way. As a result, it identifies the existence of games of power and of political and financial interest in the process of implementation, besides the legal fragility involving multiprogramming. Even though limited to the Union, it is possible to assert, from the events connected to RV Cultura and from the current legislation, that the technology can be practiced in a scientific and experimental way by any concessionary that has the authorization of the Ministry of Communications and of Anatel - the National Telecommunications Agency. Furthermore, it indicates the relevance of the technology as means of contemplating the constitucional principles of democratization of communication. The dissertation is an exploratory, bibliographic and documentary study on this significant time of transition and experimentation that is occurring in the Brazilian television. The analysis is based on the perspective of the Political Economy of Communication and uses the qualitative research as its work method / Mestre

Early Childhood Development (ECD) programmes are important in the promotion of intellectual development and school readiness in children. Equally important is the opportunity to learn in one‟s mother tongue. This study aimed to determine the value of using the multilingual television series Takalani Sesame as a Life Skills educational resource in specific South African schools, amongst Grade One learners. The focus lay on researching a possible mechanism for allowing children who had not attended quality ECD programmes to „catch up‟ in terms of knowledge they may be lacking, as well as providing a form of mother tongue instruction to African learners in schools where the language of instruction is English. A field experiment and a reception study were carried out at a primary school in Pietermaritzburg, South Africa. Two groups of twelve Grade One learners (from two different Grade One classes at the same school) were included in this research, which spanned a period of 6 months. The children in the test group watched a television series of Takalani Sesame (with guided viewing) and completed related activities including post viewing and homework activities. The children in the control group were not shown the series at school. Both groups were administered the same questionnaire both pre- and post-test in order to determine changes in Life Skills related learnt data. Other research methods included participant observation, focus group discussions, interviews with parents/caregivers and interviews with educators. These used Social Cognitive Theory as their basis, taking constructs that impact on behaviour change, such as modelling, outcome expectancies and behavioural capabilities into account. The research included a large focus on interpersonal communication between researcher and learner, and caregiver and learner, plus a concentration on the children‟s knowledge of and attitudes surrounding HIV/AIDS. Results showed satisfactory levels of attention to the series, as well as high levels of engagement with and enjoyment of the series. Levels of identification with characters were also noted to be high, increasing the possibilities of learning and behaviour change taking place. Decoding of messages was, for the most part, in line with the intentions of the producers, although oppositional readings, erroneous and creative decoding were also noted in some instances. The guided viewing component did well to increase levels of attention to the episode as well as allow for erroneously decoded messages to be corrected almost immediately. Positive changes in learnt data in the Life Skills areas of HIV/AIDS, Nutrition and Safety and Security were identified and these were noted to be impacted on by the homework activities which were included in the intervention to promote parent/caregiver-child communication. The research intervention was deemed to be a success in the selected school, and could possibly be recommended for use in similar South African primary schools where learners are taught in a language which is not their mother tongue. Possible areas for future related research were outlined. This research study contributes to the body of Entertainment Education (EE) research by identifying a new and valuable application for an EE intervention in the South African setting. This highlights the important aspects of localisation, in the South African context, promoting mother tongue learning and ECD. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2011.

Made available in DSpace on 2014-06-11T19:24:04Z (GMT). No. of bitstreams: 0 Previous issue date: 2012-08-13Bitstream added on 2014-06-13T19:30:35Z : No. of bitstreams: 1 cardoso_vl_me_bauru.pdf: 1164612 bytes, checksum: ea073a5e701ce3e72b73494cedeafeda (MD5) / Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP) / Esta dissertação analisa as políticas de implantação da multiprogramação pela TV Cultura, emissora sob responsabilidade da Fundação Padre Anchieta. A análise evidencia a implantação da televisão digital no Brasil e contempla as políticas públicas que regulamentam o funcionamento da televisão digital da televisão pública e da televisão educativa. A dissertação foca nos processos políticos que envolvem a criação e a implantação dos canais de multiprogramação da emissora: o Univesp TV e o MultiCultura. Ambos estão em funcionamento por meio de autorização especial e operam atualmente em caráter científico e experimental. Como resultado, identifica-se a existência de jogos de poder e de interesses políticos e financeiros no processo de implantação, além da fragilidade legal envolvendo a multiprogramação. Mesmo limitada à União, a partir dos acontecimentos ligados a TV Cultura, constata-se, por meio da legislação vigente, que a tecnologia pode ser praticada em caráter científico e experimental por qualquer concessionária que tenha a autorização do Ministério das Comunicações e da Anatel - Agência Nacional de Telecomunicações. Aponta-se ainda a relevância da tecnologia como instrumento de comtemplação dos princípios constitucionais de democratização da comunicação. A dissertação é um estudo exploratório, bibliográfico e documental sobre este significativo momento de transição e experimentação que ocorre na televisão brasileira. A análise baseia-se na visão da Economia Política da Comunicação utilizando a pesquisa qualitativa como metodologia de trabalho / The present dissertation analyses the political deployment of multiprogramming by TV Cultura, broadcaster under the resposability of the Padre Anchieta Foundation. The analysis highlights the deployment of digital TV in Brazil, and contemplates the public policies that regulate the operation of digital television, of public television and of educational television. The dissertation focuses on the political processes that involve the creation and the implementation of the multiprogramming channels by the broadcaster: Univesp TV and MultiCultura. Both are running by means of a special authorization and currently operate in a scientific and experimental way. As a result, it identifies the existence of games of power and of political and financial interest in the process of implementation, besides the legal fragility involving multiprogramming. Even though limited to the Union, it is possible to assert, from the events connected to RV Cultura and from the current legislation, that the technology can be practiced in a scientific and experimental way by any concessionary that has the authorization of the Ministry of Communications and of Anatel - the National Telecommunications Agency. Furthermore, it indicates the relevance of the technology as means of contemplating the constitucional principles of democratization of communication. The dissertation is an exploratory, bibliographic and documentary study on this significant time of transition and experimentation that is occurring in the Brazilian television. The analysis is based on the perspective of the Political Economy of Communication and uses the qualitative research as its work method

This thesis surveys the development of education programmes variety broadcast by the Czech Television from 1992 to 2010. The main tendencies of pragramme creation are illustrated on the background of specific political, social and technological context characteristic for the Czech Republic in the period concerned. The theoretical part gathers some relevant information from the fields of sociology, psychology and media studies connected to the socialization process, with special focus on children. One separate chapter is then dedicated to the issue of education programme definition, another to the legislative and further social role of the Czech television in relation to education. By means of annual almanacs, papers, PROVYS software system, internal and public documents research, as well as a number of interviews with current or former employees of the Czech television, the empirical part illustrates the development and changes referring to the period studied. The result of this is an extensive image of the main tendencies of television education development produces by groups or centers in charge. The thesis does not give a full-range account of all education programmes shown by the broadcaster, as with regard to the amorphous character of the genre this is not even accomplishable, but attempts to...

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This study compares a face-to-face format of teaching with closed circuit interactive television courses offered to off campus students at California State University, San Bernardino. The study provides comparisons of student satisfaction and student performance between the two mediums.

Education is considered as an essential tool for the long-term development of most countries. The provision of education to only part of a community or part of the world reinforces relative deprivation. To counteract such an effect, South Africa, a geographically large country, in which the population is scattered, where economic disparities are aligned to race, where qualified teachers and specialists in certain subject areas are scarce, and where there is an illiteracy rate of 29 percent, hope has been expressed that television broadcast based distance education may be a viable alternative to expanding formal education provision extensively and quickly. This study investigates the role of television broadcast-based distance education in South Africa as a possibility for extending the provision of formal education to large numbers of learners and how the South African Broadcasting Corporation (SABC) and the country 's Department of Education fulfils the promise of extending education. This objective was addressed by first giving a critique of conventional education systems and why distance education is an alternative option for provision of education. Further, the study traces a general picture of education in Africa and the educational situation in South Africa, highlighting the distance education scenario in South Africa , and investigates why distance education and particularly television broadcast-based distance education is crucial in the provision of education in developing countries in the face of the globalisation of mass communication and new information technologies. The study also investigates the complex issues involved in the production, distribution and consumption of Liberty Learning Channel Programme (a television programme which offers remedial support for matric (grade 12) and grade 10 to 11 students) by examining whether the producers and partners of the programme created a text which connects with the multi-cultural reality of teachers, learners and other viewers in South Africa; the role of the programme in the service of growth, reconstruction and development; why the programme is not popular among the youth; and what can be done to make it effective in enhancing teaching and learning; and the intertextuality, production and distribution of the programme. Information on the above aspects was gathered through the scannmg of relevant literature and by the use of ethnographic research procedures which included focus group interviews, in-depth interviews and participant observation. The study established that conventional systems of education and current educational practices have fallen short ofpreparing citizens with a strong foundation of general education. The study therefore offers distance education not only as an alternative to conventional education delivery at secondary and higher levels of education, but also as a low-cost alternative to expanding education. Constructivism is suggested as an alternative set of values that may significantly influence learning and that can help develop the kind of citizens who can be able to function successfully in real-word contexts. With regard to effectiveness of television broadcast-based distance education in teaching and learning, the study established that television is an effective means of achieving traditional educational goals, and that television broadcast-based distance education remains important especially in the developing countries in light of the need to increase access to education, redress the disparities caused by globalisation of mass communication and by lack of information and communication technologies. With regard to distance education in South Africa, the study found that there is both significant policy commitment and actual use of broadcast-based distance education in solving many of the country's education problems, but that there is an urgent need to improve the quality of that provision, particularly in formal education. On the complex issues involved in the production, distribution and the consumption of Liberty Learning Channel programme, the study found that the programme (aired live since 1993), is a production of Liberty Learning Channel, an independent company based in Johannesburg, in partnership with the Liberty Life Foundation, and that the SABC is not involved in the production but provided the airwaves. Each subject presenter prepares his or her own lessons, and therefore no services of producers, scriptwriters, or editors are employed in the production of the programme. The programme is then distributed through television, newspapers (the Sowetan), videocassettes, the Internet and in future through CD-ROMs. Additionally, the study found that Liberty Learning Channel relies on audience feedback from audience rating and occasional feedback from comments down the streets or letters from viewers thanking the presenters. This study argues that this kind of monitoring is not sufficient as rating only tells advertisers how many viewers were exposed to a specific programme content on a particular television channel in a certain time slot. Regarding the consumption of the programme, the great majority of the focus group participants liked the programme and used it during revision and in dealing with large numbers of students with different abilities and difficulties. A great majority of the students liked the programme because of the way the presenters explained clearly. However, a great majority of the participants watched the programme sparingly partly because the time slot was ' inappropriate ' and due to a lack of awareness about the programme. Several suggestions for the improvement of the programme were put forward, amongst them: to change the time slot; to have multi-racial presenters ; to give detailed timetables to schools in advance, and to advertise the programme more directly to schools. However, a reluctance or unwillingness to consider some of the audiences ' suggestions for the improvement of the programme, was shown by the manager of Liberty Learning Channel, William Smith. The above results are reported and discussed in detail in chapters 2 to 3, and general conclusions and recommendations presented in chapter 4. / Thesis (Ph.D.)-University of KwaZulu-Natal, Durban, 2004.

The study investigates the educational role of the public service broadcaster in post-apartheid South Africa. The aim was to investigate the educational role of the programme Shift as part of the content offering of the public broadcaster and the extent to which it satisfies the educational needs of its audiences. The main objective of the study is to investigate factors that influence the educational role of the SABC. The study focused on three different forms of educational television which are the formal, informal and no-formal education. The theoretical point of departure is the critical political economy theory, and the public interest theory which focuses on the interests of the public. A content analysis of Shift was conducted to determine the educational role of this programme. The study also investigates how political and economic factors influence the educational role of the SABC in the post-apartheid South Africa. The study also examines the impact that media funding can have on the educational role of the public broadcaster. The episodes of Shift are analysed in order to understand if political and economic factors can influence the educational role of the SABC. The study critically analysed whether the relevant media policies are driven by profit making motives. / Communication Science / M.A. (Communication)