Made available in DSpace on 2016-04-26T20:48:41Z (GMT). No. of bitstreams: 1 Rosangela Vieira dos Santos.pdf: 1026422 bytes, checksum: 83d0361419c01f556a7f0e9acc9c5fcc (MD5) Previous issue date: 2014-08-09 / The capitalist production based on goods finds a breeding ground to achieve its profit goals and economic success, turning elements of human social conscience in mercantile. The culture industry is a vigorous example on this way. Adorno and Horkheimer, exponents of the Frankfurt Scholl, notice this situation of exploration and open the conversation of the subject. However, arts and culture goes beyond the frontiers of capitalist cooptation and exploitation; thus, it is necessary to understand this relationship. Therefore, the theoretical approach moving between Political Economics and Philosophy is a good starting point to studies based on marxist conceptions that will bring an ambiguity able to identify the commodification and also identify goods that have their origin in freedom, and that have in their organic composition identity, values and sense / A produção capitalista fundamentada na mercadoria se desenvolve de maneira a encontrar terreno fértil para alcançar seus objetivos de lucro e sucesso financeiro, transformando funções da consciência social humana em elementos puramente mercantis. A indústria cultural é um vigoroso exemplo neste sentido. Adorno e Horkheimer, expoentes da Escola de Frankfurt, percebem esta situação de exploração e inauguram o debate sobre o tema. Contudo a arte e a cultura vão além do caráter limitador da exploração e cooptação capitalista e compreender estas situações torna-se necessário. Assim, uma abordagem que transita entre Economia Política e a Filosofia é um ponto de partida para um estudo à luz da concepção marxista que resultará numa ambiguidade que identifica a mercantilização e também um bem que tem sua origem essencialmente na liberdade, que tem em sua composição orgânica identidade, valores e sentido

O presente trabalho tem por objetivo analisar o filme Im Not There (Não estou lá, EUA, 2007), dirigido pelo norte-americano Todd Haynes. A análise terá como seu principal objetivo detectar o tema central da obra, que retrata a vida e carreira de Bob Dylan através de seis personagens bastante distintos. Para isso, serão observados mais minuciosamente três personagens da película, os mais ligados ao universo musical, a saber, o menino que se apresenta como Woody Guthrie, Jack Rollins e Jude Quinn. Os outros três personagens (Robbie Clark, Arthur Rimbaud e Billy the Kid) serão discutidos à medida que suscitam temas relevantes para a compreensão da obra. Tal análise permite concluir que o tema central de Im Not There é a indústria cultural. A partir disso, é possível então ver de que maneira essa questão é abordada pelo filme e como ela serve de ponto de partida para uma discussão mais ampla, sobre o panorama social e político da década de 1960 nos Estados Unidos. Por fim, será debatida a importância de um filme contemporâneo ter como mote os anos 60 e como o próprio Im Not There, enquanto objeto de cultura, se relaciona com a discussão que ele próprio propõe sobre a indústria cultural / The aim of the present work is to analyze the movie Im Not There (USA, 2007), by the American director Todd Haynes. The analysis will have as its main goal pinpointing the central theme of the movie, which portrays the life and career of Bob Dylan through six very distinct characters. Therefore, three characters will be thoroughly observed, the ones more closely connected to the musical universe, namely the boy who presents himself as Woody Guthrie, Jack Rollins and Jude Quinn. The other three characters (Robbie Clark, Arthur Rimbaud and Billy the Kid) will be discussed insofar as they raise relevant issues for understanding the film. This analysis leads to the conclusion that the main topic in Im Not There is the culture industry. It is thus possible to see in which way the movie deals with this issue and how the theme works as a starting point for a broader discussion concerning the social and political panorama of the 1960s in the United States. Finally, it is necessary to debate the importance of a contemporary movie having as its topic the 1960s and how Im Not There itself, as a cultural object, relates to the discussion it proposes regarding the culture industry

A tese propõe-se explicar as peculiaridades do conceito de ideologia na obra de Adorno, entendo-o como conceito central na filosofia adorniana. Para tanto, procura-se em primeiro lugar apresentar uma reinterpretação da articulação entre mito e Aufklärung tal como exposta no livro Dialektik der Aufklärung, a fim de se caracterizar o quadro histórico geral em que se coloca o problema para Adorno. A partir disto, são então analisados os fenômenos principais da reversão da Aufklärung em mito: o antisemitismo e a indústria cultural. Quanto ao primeiro, discutem-se os textos de Adorno produzidos no âmbito do Projeto de Pesquisa sobre o Anti-Semitismo e os Elementos do Anti-Semitismo buscando-se obter as bases psicológicas e sócio-econômicas do fenômeno e, através disto, o diagnóstico adorniano da contemporaneidade. Os resultados deste trabalho são então utilizados na análise da indústria cultural como forma por excelência da ideologia no capitalismo tardio. / The thesis proposal is to explain the peculiarities of the concept of ideology in Adorno s works, understanding it as a central concept in the Adornian philosophy. To do so, first it is presented a reinterpretation of the articulation between myth and Aufklärung as it is explained in the book Dialektik der Aufklärung, in order to define the general historical frame in which the issue presents itself to Adorno. After this, anti-semitism and culture industry, the main expressions of the reversion of Aufklärung to mythology, are then analyzed. Regarding the former, the texts written by Adorno within the Research Project on Anti-Semitism and the Elements of Anti-Semitism are discussed, in order to search for the psychological and socio-economic basis of both Fascism and anti-semitism and, through this, present the Adornian diagnosis of the contemporaneity. The results of this work are then used in the analysis of the culture industry as the main form of ideology in the late capitalism.

Este trabalho foi realizado com o objetivo de compreender a possibilidade de se promover uma educação formativa que oferecesse condições de resistência à cultura do consumo e da publicidade, com o intuito de retirar os sujeitos de uma posição passiva e espectadora para outra, criadora e engajada. Visualizava-se, inicialmente, realizar uma alfabetização para a publicidade, que proporcionasse aos jovens alguns instrumentos para lidar com estes estímulos de forma lúcida e alerta. Nossa investigação teórica e de campo indicou, finalmente, que esta tarefa pode suscitar resistências psíquicas associadas à retirada do que se gosta, ou acredita-se gostar que envolve sonhos baseados em ter e parecer e o consumo de marcas - aspectos que podem ser entendidos como alguns dos pilares da ideologia e da lógica da indústria cultural sob o capitalismo tardio. Os conceitos teóricos norteadores do trabalho foram sociedade administrada e indústria cultural, como apresentados por Theodor Adorno e Max Horkheimer, da Escola de Frankfurt, assim como as propostas de Adorno para uma educação formativa que atuasse como antídoto a tal indústria. Os conceitos de ideologia, da forma como articulados, depois de Marx, por Wilhelm Reich e retomadas por René Kaës, em sua Teoria Psicanalítica de Grupos, foram fundamentais para se refletir sobre a construção de laços sociais e a mediação de grupos, segundo uma perspectiva transformadora. Para analisarmos os discursos dos jovens, recorremos ainda à formulação freudiana de perlaboração, aos estudos sobre as problemáticas adolescentes de Mônica do Amaral, Jeammet e Corcos e outros autores. O olhar de Gilles Lipovetsky sobre os fenômenos da contemporaneidade e a assim chamada Cultura Moda-Mídia foi importante para atualizar uma discussão acerca da sociedade de consumo. Como resultado de nosso trabalho de campo, conduzido com jovens do 3º ano do Ensino Médio de uma escola pública de São Paulo, concluímos que a apreensão formal do que está por trás da lógica da publicidade é rápida e precisa. Porém, ela implica uma desconstrução que pode ser ameaçadora e dolorida e que deve ser cuidada com atenção, uma vez que se trata de uma desconstrução estrutural do que percebemos que nos cerca e pode levar consigo alguns sonhos. Estes, embora emprestados da indústria cultural, são os que existem, os que guiam a muitos de nós. O trabalho de educação crítica para o consumo e a publicidade deve, portanto, ultrapassar uma abordagem instrumental, e focalizar o fortalecimento do eu, por meio de atividades que propiciem a autoconsciência e a transformação intra e intersubjetiva, e que preferencialmente atue no território do intermediário através da mediação de grupos. / This work aims to understand the possibility to promote a formative education which could offer conditions for some resistance to consumer and advertising culture, with the intention of withdrawing the subjects out of a passive and spectator attitude to a creative and engaged one. At first we aimed to carry out an advertising and media literacy which would skill the youth to deal with these stimuli in an enlightened and attentive way. Our theoretical and field surveys revealed that this task could provoke psychic resistance related to withdrawing what we like or what we believe we like which involved dreams based on having and looking like and brands consumption. These aspects may be understood as some of the pillars of culture industry ideology and logics in late capitalism. The theoretical concepts which guided this work were administered society and culture industry as presented by Theodor Adorno and Max Horkheimer from the Frankfurt School, Adorno´s proposals for formative education which could work as antidote to this industry, as well as the concept of ideology as articulated after Marx by Wilhelm Reich and retaken by René Kaës. Kaës´ Psychoanalytical Theory of Groups was the basis to think the formation of social ties and groups facilitation in a transforming perspective. In order to analyze the youth discourse we are based on the Freudian concept of perlaboration, on studies about adolescent problems by Monica do Amaral, Jeammet and Corcos and others. Gilles Lipovetskys look upon contemporary phenomena and the so-called media-fashion culture were important to update a discussion about consumer society. As a result of our field survey held with young people from the 3rd grade of high school in a public school in São Paulo, Brazil, we concluded that a formal apprehension of what lies behind the logic of advertising is fast and precise. However, it implies a deconstruction which can be threatening and painful. It has to be looked at carefully as it refers to a structural deconstruction of what is understood as our environment, and so some dreams may fade away. Although borrowed from the culture industry, these dreams exist and guide many of us. The work of a critical education towards consumption and advertising must therefore overcome an instrumental approach and focus on the strengthening of the self by means of activities to promote self-awareness and intra / intersubjective transformation, preferably acting in transitional space through groups facilitation.

Esta tese de doutorado é uma discussão sobre a precariedade na articulação poíesis/práxis/ theoria na formação musical no Brasil. A educação brasileira encontra-se, atualmente, numa estrutura de semiformação (Halbbildung1), com tendência tecnicizante, na qual está inserido o ensino de música (da escolaridade regular e das escolas especializadas na formação musical). Essa articulação precária da poíesis/práxis/theoria no ensino musical talvez seja decorrente, entre outras possíveis razões, da hegemonia da indústria da cultura (enquanto sistema ideológico) que promove padrões pré-estabelecidos para o consumo, aprisionando a aísthesis num gosto nivelador e mediano. Nesta perspectiva, buscamos investigar as possibilidades de rearticulação dialética das atividades musicais (poíesis/práxis/theoria) para uma formação musical alicerçada na apreciação musical e na compreensão da obra de arte, alternativa à indústria da cultura. Para tanto, partimos da fundamentação teórica dos conceitos adotados (educação, arte, cultura, indústria da cultura, formação/Bildung, as atividades da poíesis, práxis e theoria) e abordamos as considerações de Adorno sobre a educação em música, com ênfase no pensamento dialético e discutimos formas para que ocorra esta articulação poíesis/práxis/theoria, uma vez que em diversos contextos do ensino musical essas atividades se encontram totalmente dissociadas, dificultando uma compreensão global do objeto de estudo. Por meio das várias propostas pedagógicas sobre a educação e a formação musical surgidas no século XX no mundo e seus desdobramentos no Brasil, traçamos uma retrospectiva da gradativa exclusão da música da escolaridade regular e a crescente interferência da indústria da cultura nos âmbitos do ensino, da poética e da práxis musicais, influenciando os hábitos de audição e a aísthesis (percepção), o gosto e o juízo estético, bem como o uso indiscriminado de métodos de ensino de música tendenciosos e restritos à canção popular. A nossa discussão sobre a formação e o ensino de música busca a religação das atividades musicais da poíesis, da práxis e da theoria, de forma dialética, interativa e complementar, plena e não tecnicizante, onde a poética (compositores e obras) venha a ser o eixo sincronizador dessas atividades, das disciplinas e do conteúdo, desenvolvendo um pensamento crítico, hermenêutico e emancipado dos padrões do consumo musical, seja o músico compositor, intérprete ou musicólogo. Por fim, analisamos o projeto de educação musical Tocando a Vida da Instituição Aparecido Savegnago que contempla essa rearticulação das atividades musicais desde suas diretrizes ao cotidiano pedagógico, a fim de verificarmos a pertinência, a viabilidade e a exequibilidade das ideias por nós discutidas. / This doctoral thesis is a discussion of the precariousness of the articulation poiesis/praxis/ theoria in music education in Brazil. Currently, the structure of Brazilian education finds itself in a half education (Halbbildung2) structure, with technicalizing tendencies, into which the teaching of music (in regular schooling and special schools in musical training) is inserted. This precarious articulation of poíesis/praxis/theoria in music education may be due, among other possible reasons, to the hegemony of the culture industry (as an ideological system) that promotes pre-established standards for consumption, and in the process traps aisthesis within a leveling and average taste. In this perspective, we seek to investigate the possibilities for the dialectical re-articulation of musical activities (poíesis/praxis/theoria) for a musical education grounded in music appreciation and comprehension of the work of art, an alternative to the culture industry. In this light, we start from the theoretical framework based on the adopted concepts (education, culture, culture industry, training / Bildung, the activities of poiesis, praxis and theoria), and we discuss the considerations of Adorno regarding music education, with emphasis on dialectical thinking. We examine ways for the articulation poiesis/praxis/theoria to occur, since in many contexts of musical teaching these activities are fully decoupled, making difficult a comprehensive understanding of the object of study. Through the various pedagogical proposals on education and musical training that emerged throughout the world in the twentieth and their evolution in Brazil, we retrospectively trace the gradual exclusion of music from regular schooling and the growing interference of the culture industry in the fields of education, of musical poetics and praxis, influencing listening habits and aisthesis (perception), taste and aesthetic judgment, as well as the indiscriminate use of methods of music education both biased and restricted to popular song. Our discussion of the training and teaching of music seeks the recoupling of the musical activities of poiesis, praxis and theoria in a dialectical, interactive and complementary, full and not technicalizing form, where poetics (composers and works) will be the synchronizing axis of these activities, disciplines and content, developing a critical, hermeneutic thought that is emancipated from the standards of musical consumption, be the musician songwriter, performer or musicologist. Finally, in order to verify the relevance, feasibility and practicability of the ideas discussed, we analyze the design of the musical education project Playing the Life (Tocando a Vida) of the Aparecido Savegnago Institution (Instituição Aparecido Savegnago), which takes into account this rearticulation of musical activities, from their pedagogical guidelines to their everyday pedagogy

Contemporary British novelist Fay Weldon negotiates the postmodern "culture industry" as the self-conscious heir to a traditon of women writers dating back to the Middle Ages. Like her predecessors, Weldon defensively and offensively negotiates ideological constructions of womanhood, including injunctions to chastity, modesty, and silence; prohibitions against formal education for women; disdain for the literary production and commercial success of women writers; and the application of double standards in the critical reception of their works. Modernizing the strategies traditionally deployed by women writers, Weldon engages with the advertising industry and the mass-oriented literature of radio and television, using them to construct a career and a public identity for herself while advancing an alternative history of women in the twentieth and early twenty-first century. She exploits the distinctions between high culture, popular culture and mass culture in order to provoke critical reflection; partly for this reason, her work deliberately resists academic criticism. The novels Praxis, Puffball, The Cloning of Joanna May, The Life and Loves of a She-Devil, and The Bulgari Connection explore the phenomenon Walter Benjamin described as the nullification of "aura" in the age of mechanical reproduction; they interrogate the connections between several kinds of reproduction associated with human gestation, women's bodies and social identities, and language and literature. Weldon's interrogative fictions experiment with the novel form, and their reception has been mixed, often splitting along gender lines. Feminists have not always embraced Weldon because she questions everything. Because her prolific output is ongoing, Weldon's achievement as Woman of Letters cannot yet be fully assessed.

The current study will investigate how identities and roles of the artist converge with competing identities and roles fostered at the institutional level within an art college as revealed through the marketing literature that they produce to attract students and business partnerships. The sociological focus for this proposal is the tension between art as a creative expressive endeavor and art as a commodity that has entered into social transactions unintended by the original expression of the artist. The researcher documents and describes (via narrative analysis) how an art school negotiates competing relationships between the pressures to teach and promote art for the sake of aesthetic and personal value (autonomy) versus the pressure to teach and promote art for school subsidized market values. The data for the current study will come from the Ringling College of Art and Design website and brochures from the school that advertise the educational opportunities available to prospective students. The analyses will focus on the particular language, cultural codes, and stories that the school uses to describe the 1) identity and purpose of the institution, 2) types of students (ideal students) they are looking for to attend the school, 3) artistic opportunities open to students, 4) types of collaborations with organizations/businesses outside of the institution, and 5) goals, and production/consumption of art.

Since the Industrial Revolution onward, the technology involved in the music arts caused the works to be a lot of copies, production and distribution. Like early LPs, cassettes, and recent CDs, digital format files and so on, not only changed the way of listening and media habits of audience, but also affected the artists' creative thoughts. For this phenomenon, Adorno and other Frankfurt School members who advocated the concept of ¡§culture industry¡¨ thought mass production could lead to a decline in music quality, resulting in kitsch, superficial cultural goods, and losing its authenticity. Is the situation really so pessimistic? Nowadays, the conception of production and consumption of music has been very different from the past. Do we living in the digital age be able to distinguish which is kitsch, and further to interpret the contemporary authenticity of music arts? In this study, I want to focus on the two core concepts: kitsch and authenticity, and the characteristic of music arts to explain. From Benjamin and Adorno's theoretical context, I try to explore how the evolution of technology eliminate the ¡§aura¡¨ of traditional works, and then caused qualitative changes to the classical music and the popular music as representatives of high culture and popular culture. The boundary between the two is getting indistinct with the advent of postmodern context. In addition, I want to reveal the inherent authenticity of the popular culture by discussing the aspect of its rebellious and subversive ideology, and give another interpretation of the kitsch colure in Adorno¡¦s point. Furthermore, the technology revolution provides new perspectives and techniques for musical creation, and also transforms the meaning of kitsch culture. Here, I attempt to clarify producers / creators how to construct the contemporary music aesthetics, and find out the forward strategy of getting rid of kitsch, returning to the populace. Another approach in this study is consumers¡¦ listening models, including attentively static listening and dynamic body senses, to develop a multi dimension authenticity according to the individual¡¦s different situations and listening attitude. Finally, I explore how the special mobile listening model in the postmodern consumer society associated with the Baudrillard's consumption theory, and try to figure out, in the shadow of late capitalism, how to reject integration and incorporation of kitsch culture, and discover the possible practice of being authentic.

As a master’s practicum of interior design, this project is concerned with the role of design in shaping mass and individual identity. Cultural commodities, as components of the Culture Industry, effectively define a communal identity for the individuals. The Winnipeg Metropolitan Theatre is chosen as the site of this practicum. This Practicum is interested in defining new spatial relationships and functions. In order for these goals to be achieved, a new function has been defined. The public studio for ephemeral arts is open to the whole society for being involved in the artistic process. By using a qualitative research method, this practicum studies the theoretical aspects of modern mass identity. However being an interior design project, it heavily relies on the ideas of a selected number of theorists, mainly from the Frankfurt school, for building the theoretical foundation of the design. The new design is the result of questioning the existing space’s spatial hierarchy, the new function’s spatial requirements, and a critical approach toward the adaptive reuse of an existing building.

As a master’s practicum of interior design, this project is concerned with the role of design in shaping mass and individual identity. Cultural commodities, as components of the Culture Industry, effectively define a communal identity for the individuals. The Winnipeg Metropolitan Theatre is chosen as the site of this practicum. This Practicum is interested in defining new spatial relationships and functions. In order for these goals to be achieved, a new function has been defined. The public studio for ephemeral arts is open to the whole society for being involved in the artistic process. By using a qualitative research method, this practicum studies the theoretical aspects of modern mass identity. However being an interior design project, it heavily relies on the ideas of a selected number of theorists, mainly from the Frankfurt school, for building the theoretical foundation of the design. The new design is the result of questioning the existing space’s spatial hierarchy, the new function’s spatial requirements, and a critical approach toward the adaptive reuse of an existing building.