A resident ambassador in the late sixteenth century faced many challenges, among which were: gathering, evaluating, and relaying useful information; performing negotiations on behalf of his principal; and calming troubled waters at the foreign court. The way in which he .faced these challenges determined the extent of the ambassador's success. Jon Jiego Guzman de Silva, Spanish ambassador in Zngland .from 1564-1568, faced these challenges and others because he was a staunch Catholic at a Protestant court. Although he was able to maintain his position at court for four years, he was not totally successful. He forwarded much useful and correct information to Philip II, King of Spain, and helped maintain good relations between the English and Spanish courts. Yet he was unable to accomplish anything significant while negotiating to stop p iracy or to restore trade between England and t' Low Countries,

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This thesis outlines the history of American ambassadorial representation in England through 1868.

Within the university system, student organizations have historically had multiple positive influences on the students who choose to participate in them. This study looked at a particular banner organization in the College of Agriculture, Food and Environment at the University of Kentucky. Using the Social Change Model of Leadership Development theory as a backbone, a survey was created to evaluate the impact UK CAFE Ambassador Program has on its participants, as well as to identify avenues for improvement. This is a program that seeks to represent the college through recruitment and to develop student leaders through soft skill building. After surveying current and past ambassadors, there is overwhelming evidence that the UK CAFE Ambassador Program has positively impacted the students whether it was through skills building, networking, or college experience.

<p>Abstract</p><p>Title: Företag X” the hidden power” a study of internal communication, culture and internal branding. Företaget X has in real life a different name.</p><p>Number of pages: 42 (49 with enclosures)</p><p>Author: Charlotta Babington Thorszelius</p><p>Course: Media and Communication Studies C</p><p>Period: Autumn 2007</p><p>University: Uppsala University, Sweden</p><p>Purpose/Aim: To analyze the internal communication, culture and internal branding of an insurance company and how they can improve these company tools can be improved.</p><p>Material/Method: qualitative method using interviews, analysis of internal communication policies and observations.</p><p>Main results: The policy documents do not match how the internal communication works in every day life. There is a structure that is working and the information flows through the different levels. The vision and goals are difficult to understand as they are written in a complicated way. The words that carry the values of the company are well known and everyone stands behind them. The staff is happy, content and pleased to be working for Företaget X. There is a strong culture with a lot of the basic underlying assumptions shown as artefacts. This also shows in the strong brand which has been built on the strength of the federation of 24 local companies, at the same time acting on a local market.</p><p>Key words: internal communication, culture, internal branding, ambassadors, communication flow, sensemaking in organizations</p>

Syfte – Denna rapport syftar till att undersöka hur företag kan arbeta med employer branding för att främja skapandet av engagerade medarbetare som genom positiv staff word-of-mouth (SWOM) är villiga att sprida information om företaget som arbetsgivare samt dela med sig av sina erfarenheter till potentiella medarbetare. Metod – En litteraturstudie utfördes för att undersöka vad som redan studerats inom ämnet som därefter sammanställdes i ett teoretiskt ramverk. Det teoretiska ramverket utgjorde sedan grunden för datainsamlingen som gjordes i form av en fallstudie på ett svenskt energibolag genom semistrukturerade intervjuer på det företag som utgjorde fallet för studien. Resultat – Resultatet visar att faktorerna person-organisation fit (POF), intern kommunikation, ledarskap samt arbetstrivsel påverkar de anställdas grad av engagemang och i förlängningen vilja att sprida positiv SWOM. Detta gäller för såväl front-line-personal som back-office-anställda inom energibranschen. Samtidigt indikerar resultatet att bland dessa faktorer så var arbetstrivsel och ledarskap de viktigaste faktorerna för att anställda ska känna engagemang. Teoretiska implikationer – Resultatet tyder på att arbetstrivsel och ledarskap anses vara de viktigaste faktorerna för att skapa engagerade anställda. Vidare framkom att den interna kommunikationen blir mindre betydelsefull ifall de anställda upplever en hög person-organisation fit. Resultaten indikerar även att front-line-personal efterfrågar mer information gällande vad som lovats till kund samt information kring de olika avdelningarna i jämförelse med back-office-anställda. Eftersom back-office-anställda har exkluderats från tidigare forskning som utförts inom området utgör detta ett nytt bidrag till forskningen. Praktiska implikationer – De praktiska implikationerna är att företaget där studien utfördes har lyckats väl i arbetet med employer branding vilket leder till att de anställda agerar ambassadörer och sprider positiv SWOM om företaget till utomstående. Vidare resulterade studien i förslag på utvecklingsmöjlighet främst inom området intern kommunikation, så som ett systematiserat sätt för det interna kommunikationsflödet, men även inom ledarskap gällande målstyrning och chefernas roll som förebild. Resultaten indikerar att företag i allmänhet bör förmedla information både muntligt och skriftligt samt säkerställa att det finns en samsyn mellan chefer och medarbetare gällande ansvarsområden.

In November 1558, Elizabeth I ascended the throne of England as a single Queen with Protestant tendencies in a male-dominated Catholic world. Her council believed it was imperative that she marry immediately, and the rest of Western Europe agreed. Catholic suitors sought to bring England back under Catholic control. Protestant suitors hoped for an ally in the religious wars that were ravaging Europe. Even Englishmen sought to become king. Ambassadors from the Spanish Empire, the Holy Roman Empire, and the Baltics and Scotland came to negotiate the suits of their monarchs. Ambassadorial correspondences are often used as primary source material for historians, yet few rarely recognize the importance of the ambassador and his role in the court, especially during the marriage negotiations of Elizabeth I. Ambassadors left their home to live in a foreign country, often for long periods of time. The ambassadors were the embodiment of their sovereigns during the negotiations, and often success or failure rested on their abilities. An ambassador was the eyes and ears of the Elizabethan court for his sovereign in a foreign country. They wrote minutely detailed letters that included basic facts and information along with court gossip and personal opinions and recommendations. Their intimate relationship with the Queen and her court made their recommendations invaluable to their monarch. They were far more than mere note takers and should be recognized as such. The focus of this thesis deals primarily with the ambassadorial reports of the Spanish and Hapsburg ambassadors as they participated in the negotiations in one form or another during the time frame discussed, 1558-1560. They also not only wrote about their own negotiations but the negotiations involving Protestant and English suitors. Their reports are full of pertinent information that, without, their monarchs would have been blind to the goings on of the English court. The marriage of Elizabeth I was seen as a priority by all except her. During the first two years of her reign, more than a half dozen suits were pursued, not just by kings and dukes, earls and knights, but, more importantly, by their ambassadors.

Bakgrund: Med ökad konkurrens och då nya marknader som e-handeln växer sig starkare blir det allt viktigare för företag inom modebranschen att arbeta för att stärka varumärket och sina kundrelationer. Den fysiska butiken är en viktig del inom den externa marknadsföringen då företaget kan kommunicera varumärket genom interaktion med kunden. Butikspersonalen bör ses som en av företagets mest betydelsefulla resurser som marknadsförare då de har störst kundkontakt. Därför bör företag satsa på intern kommunikation för att marknadsföra varumärket till personalen. Syfte: Syftet med denna uppsats är att beskriva och analysera hur företag kan använda intern kommunikation för att utveckla och motivera sin butikspersonal till att agera som varumärkesambassadörer. Metod: Undersökningen består av en fallstudie av ett företag som använder sig av konceptbutiker för att marknadsföra sitt varumärke. Studien består av kvalitativ karaktär genom intervju med distriktschef, kvantitativ data i form av enkätundersökning med personalen, samt granskning av företagets årsredovisning. Mindre observationer utfördes även i de olika butikerna. Teorier: Brand Vision, Brand Values, Kommunikations- och attitydstyrning, Intern marknadsföring i form av utbildning och ledarskap, Företags-/Serviceskultur samt Varumärkesambassadörer. Vi har med dessa teorier skapat en modell som vi kommer att använda för att utvärdera företaget och dess förutsättningar till att skapa varumärkesambassadörer av sin butikspersonal. Slutsats: För att skapa en varumärkesambassadör krävs kontinuerlig intern kommunikation som överensstämmer med företagskulturen. Ledaren har en viktig roll i att kommunicera varumärkets gemensamma värderingar till butikspersonalen och måste då även själv leva efter dessa värderingar. Personalen måste kunna ta till sig och dela dessa värderingar samt förstå vilken betydelse deras roll har i företagets helhet.

This dissertation offers a comparative study of two key figures of the Italian Renaissance, the ambassador and the courtesan, and the place of their bodies in relation to the Renaissance body politic. In studying myriad textual spaces of the body natural within writings by and about these two seemingly opposite figures, I find that these spaces range from the material to the metaphorical. In the Renaissance material spaces were increasingly allocated to both figures, urban confinement for the prostitute, and the establishment of the embassy for the ambassador. Metaphorically, the prostitute becomes the "body" of the state, while the ambassador personifies its "mind". My dissertation proves that by allocating such material and metaphorical spaces to these figures, the early modern state effectively denies them the possibility of ownership over their own bodies. This ownership, however, is rhetorically reclaimed, I argue, through the bodies of their own texts. / Romance Languages and Literatures

Abstract Title: Företag X” the hidden power” a study of internal communication, culture and internal branding. Företaget X has in real life a different name. Number of pages: 42 (49 with enclosures) Author: Charlotta Babington Thorszelius Course: Media and Communication Studies C Period: Autumn 2007 University: Uppsala University, Sweden Purpose/Aim: To analyze the internal communication, culture and internal branding of an insurance company and how they can improve these company tools can be improved. Material/Method: qualitative method using interviews, analysis of internal communication policies and observations. Main results: The policy documents do not match how the internal communication works in every day life. There is a structure that is working and the information flows through the different levels. The vision and goals are difficult to understand as they are written in a complicated way. The words that carry the values of the company are well known and everyone stands behind them. The staff is happy, content and pleased to be working for Företaget X. There is a strong culture with a lot of the basic underlying assumptions shown as artefacts. This also shows in the strong brand which has been built on the strength of the federation of 24 local companies, at the same time acting on a local market. Key words: internal communication, culture, internal branding, ambassadors, communication flow, sensemaking in organizations