Domestic marketing is in vigorous development these years. On the one hand is to be in accordance with the fast changing of the market due to the goods flow concerns the survival development very much; on the other hand, because of the impact of joining the WTO and the challenge of globalization, enterprises are in the tight corner that even they don¡¦t go out, there are rivals attack actively. The empires feel the pressure, and of course, so do those small and medium-sized enterprises. Under this kind of circumstance, most of the enterprises develop the logistics and the information flow as the main consideration, but as the finance flow, is only for accounting. Though the academic world has re- searches on marketing, most of them are about the logistics and the infor- mation flow. As the part of combining the reformation of finance flow, per- haps one certain company gets some advantages from it, but to the industry or enterprise connecting with supply chain as the main body, there is no complete integrated discussion about upstream and downriver and let alone the research regarding the integrated profit. This research takes the leading domestic food industry, Uni-President, as the object. The whole supply chain takes the Uni-President as the core and extends to the upstream supplying system, downriver retailing system and the end of logistics to discuss the alternation of finance flow¡¦s procedures and the benefits from the application. Through the case description and analysis, the customers (the sales companies and distributors), the collaborative banks, all Uni-President¡¦s manufactories and the suppliers (manufactures) start out for the potential need to the finance flow. It reveals the fact that how the group coordinates, discovers and plans to find out the essential reformation and core value to the finance flow step by step and by way of continuous communi- cation and persuasion to push the reformation which joins the banking group, suppliers and customers to the finance flow. To this entire supply chain, it encourages the fund¡¦s turnover, upgrades the business credit, widens the financial accommodation, reduces the risks of operation, and accelerates the operation profits in the chain. Those mentioned above provide an invisible and powerful competitive advantage and a closer strategic cooperative value between upstream and downriver for all the strategic partners in this supply chain to create a marvelous and a win-win situation. Hoping this research could help the industries/private enterprises who are willing to be devoted on this and be as an important reference while they plan the reformation of the finance flow to the supply chain.

Thesis (Ph. D.)--University of California, San Diego, 2004. / Vita. Includes bibliographical references (leaves 121-132).

The purpose of this qualitative framing study is to analyze the dominant frames that were reflected in the news coverage of two separate Presidential speeches marking the proposed cessation of combat operations in Operation Iraqi Freedom. In order to determine which frames emerged in the coverage of each speech, a content analysis of 105 thesiss from 4 national newspapers was conducted. Analysis included the week preceding and the week following each speech in an effort to capture the immediate coverage surrounding each address. The findings suggest that the dominate frames utilized were the economic consequences frame, the responsibility frame and the human interest frame. The use of these three frames demonstrates that the press finds comfort in using previously identified frames in its coverage of key events. While there were specific incidents where press coverage veered from the narrative depicted by each presidential administration, these can be viewed as the exception rather than the norm. Beyond these 105 thesiss, the results of this study cannot be generalized, but they can be viewed as an exemplar of the media's view of these presidential addresses.

Professor Pieter Marais, Executive Dean of the Tshwane University Technology’s (TUT) Faculty of Science, received a special award from the Director-General of the Department of Science and Technology, Dr Phil Mjwara, at a breakfast meeting of the South African Council for Professional Natural Scientists (SACNASP) recently

This study aims to contribute to the understanding of ideology conveyed by lexical items and framing of texts. Since ideology is embedded in language the frames used in newspapers construct a narrow ideological perspective for the readers to interpret subjects and events through. On the basis of editorials from The Washington Post and The Washington Times that cover President Barack Obama, the study examines how the editorials differ in their framing of Obama and which discourses and keywords occur unusually frequently in each newspaper. Findings suggest that when it comes to framing, The Washington Post allows for a relatively balanced perspective on Obama as they both support and criticise him, while The Washington Times overwhelmingly condemns and attacks Obama. A keyword analysis points to unusually frequent discourses on race, conservatives and reforms in The Washington Post, and spending, unemployment and political institutions in The Washington Times. Because of their ideological differences the newspapers construct a reality where the subject, Obama, is presented in very different ways.

Increasingly, universities are being tasked with leading the way to a sustainable future. Yet little is known about how Canadian university presidents conceptualize sustainable development and the role of the university in this endeavor. With studies demonstrating that it is important for university stakeholders to share common understandings of sustainability, and that administrators are especially instrumental in the pursuit of a sustainable university, these stakeholders’ perspectives and values around the concept of sustainability in higher education are significant. This study, which included in-depth interviews with 26 Canadian university presidents, revealed that presidents have substantially high levels of eco-literacy surrounding the concept of sustainable development and understand sustainability in higher education in measures relevant to their jurisdiction. Barriers were primarily financial, although cost-savings through energy reduction was also noted as a benefit, along with it being “the right thing to do” and worthwhile because of its perceived significance to students. The piece ends with recommendations for practitioners of sustainability, policy makers, researchers and university administrators.

Thesis (M.A.)--Miami University, Dept. of Speech Communication, 2005. / Title from first page of PDF document, author statement from p. [i]. Document formatted into pages; contains [1], iv, 40 p. : ill. Includes bibliographical references (p. 35-37).

Made available in DSpace on 2014-06-11T19:26:52Z (GMT). No. of bitstreams: 0 Previous issue date: 2010-06-25Bitstream added on 2014-06-13T20:35:01Z : No. of bitstreams: 1 dias_ma_me_assis.pdf: 316416 bytes, checksum: 731cebe101cfed22b2212aa09a1068d1 (MD5) / Secretaria do Estado de Educação de São Paulo / O presente trabalho propõe analisar o único romance de Monteiro Lobato, O presidente negro (1926). Os objetivos fundamentais da pesquisa são: 1) a apresentação do levantamento sistemático da fortuna crítica de O presidente negro; 2) a proposta de uma leitura da narrativa com ênfase na discussão do gênero ficção científica; 3) propor uma reflexão sobre a figura do publicista Monteiro Lobato e suas visões utópicas e distópicas acerca da realidade brasileira; 4) a análise da estrutura narrativa da obra “para adultos” e a comparação com as personagens das obras infantis verificando a similaridade no processo de criação das mesmas. A justificativa para a realização do trabalho é a necessidade de revisitar o único romance de Monteiro Lobato tendo em vista as manifestações de estudo e crítica dessa obra desde o seu lançamento até as mais recentes acerca da reedição da obra, em 2008, por ocasião das eleições norte-americanas com Barack Obama / The present research proposes to analyze the only novel by Monteiro Lobato, O presidente negro (1926) - (The Black President). The fundamental aims of the research are: 1) The presentation of the collection of systemic facts of critical fortune of O presidente negro; 2) The suggestion of a reading narrative with emphasis on discussion of science fiction genre; 3) The suggestion of a reflection on image of a political writer and his utopian and dystopian visions about Brazilian reality; 4) The analysis of characters from the general literature and the comparison with characters from juvenile literature checking the similarities in the creation process of them. The reason for doing this research is the necessity of revisiting the only novel of Monteiro Lobato considering that the manifestations of study and criticism of this novel since its release until the most recent works on occasion of a new release of the book and, in 2008, also because of the North America elections with Barack Obama

Submitted by Suelen Reis (suziy.ellen@gmail.com) on 2013-04-11T19:00:57Z No. of bitstreams: 1 Dissertacao Luis Costaseg.pdf: 1736046 bytes, checksum: fecbe1d88e0b2b275026c7c5b6c3ab4f (MD5) / Approved for entry into archive by Rodrigo Meirelles(rodrigomei@ufba.br) on 2013-05-11T15:33:05Z (GMT) No. of bitstreams: 1 Dissertacao Luis Costaseg.pdf: 1736046 bytes, checksum: fecbe1d88e0b2b275026c7c5b6c3ab4f (MD5) / Made available in DSpace on 2013-05-11T15:33:05Z (GMT). No. of bitstreams: 1 Dissertacao Luis Costaseg.pdf: 1736046 bytes, checksum: fecbe1d88e0b2b275026c7c5b6c3ab4f (MD5) Previous issue date: 2008 / O objetivo desta dissertação é estudar os sentidos assumidos pela ideia de socialismo na prática discursiva do presidente Lula em seu primeiro mandato à frente da Presidência da República, de 2003 a 2006. Analisamos os documentos oficiais do Partido dos Trabalhadores - PT, o desenvolvimento histórico das disputas internas e as características gerais das realizações do governo a fim de contextualizar os eventos discursivos estudados: artigos, programas de rádio, entrevistas e discursos. Partindo de uma relação crítica e criativa com a tradição de pensamento marxista, principalmente através de autores que se notabillizaram pela elaboração crítica ao mecanicismo, desenvolvemos uma metodologia que objetivou ser interdisciplinar, combinando as formas quantitativas e qualitativas de análise. Lançamos mão do conceito do mito do petismo autêntico como o motor fundamental de legitimação de um grupo no comando do PT e como esse mito foi reelaborado com as cores de uma dualidade: autoritários versus democráticos. Os resultados a que chegamos ao final desta dissertação apontam que o presidente Lula não afirma claramente o seu pertencimento individual à esquerda. O faz apenas no sentido coletivo e indireto, o que se dá principalmente por meio da sua vinculação com o PT. Na mesma intensidade, procura se diferenciar de práticas consideradas danosas ou equivocadas da esquerda e de setores à sua esquerda, de modo associado à reafirmação do mito do petismo original. Concluímos, também, que o sentido predominantemente criado para o socialismo pela prática discursiva do presidente Lula não chega a ser positivo, mas sim esvaziado no seu conteúdo social concreto. A ideia de socialismo adquire características de um componente discursivo para a disputa ideológica de segmentos considerados importantes de sua base social, aos quais são endereçadas as críticas aos comportamentos vistos como sectários, amadores, utópicos ou ideológicos do socialismo e dos socialistas, em geral situados de modo crítico ao governo. / Salvador

Orientador: João Luís Cardoso Tápias Ceccantini / Banca: Cleide Antonia Rapucci / Banca: Lia Cupertino Duarte / Resumo: O presente trabalho propõe analisar o único romance de Monteiro Lobato, O presidente negro (1926). Os objetivos fundamentais da pesquisa são: 1) a apresentação do levantamento sistemático da fortuna crítica de O presidente negro; 2) a proposta de uma leitura da narrativa com ênfase na discussão do gênero ficção científica; 3) propor uma reflexão sobre a figura do publicista Monteiro Lobato e suas visões utópicas e distópicas acerca da realidade brasileira; 4) a análise da estrutura narrativa da obra "para adultos" e a comparação com as personagens das obras infantis verificando a similaridade no processo de criação das mesmas. A justificativa para a realização do trabalho é a necessidade de revisitar o único romance de Monteiro Lobato tendo em vista as manifestações de estudo e crítica dessa obra desde o seu lançamento até as mais recentes acerca da reedição da obra, em 2008, por ocasião das eleições norte-americanas com Barack Obama / Abstract: The present research proposes to analyze the only novel by Monteiro Lobato, O presidente negro (1926) - (The Black President). The fundamental aims of the research are: 1) The presentation of the collection of systemic facts of critical fortune of O presidente negro; 2) The suggestion of a reading narrative with emphasis on discussion of science fiction genre; 3) The suggestion of a reflection on image of a political writer and his utopian and dystopian visions about Brazilian reality; 4) The analysis of characters from the general literature and the comparison with characters from juvenile literature checking the similarities in the creation process of them. The reason for doing this research is the necessity of revisiting the only novel of Monteiro Lobato considering that the manifestations of study and criticism of this novel since its release until the most recent works on occasion of a new release of the book and, in 2008, also because of the North America elections with Barack Obama / Mestre