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Black economic empowerment challenges within the Western Cape tourism industrySiyengo, Sphetho 12 1900 (has links)
Thesis (MBA (Business Management))--University of Stellenbosch, 2007. / ENGLISH ABSTRACT: The Western Cape tourism industry offers a variety of attractions and has the potential
to grow further in the next couple of years. According to the statistics provided by Cape
Town Routes Unlimited (CTRU) the province is among the three provinces that received
the highest number of tourists in the last few years. The critical challenge that the
province now needs to look at, is the participation of previously disadvantaged
individuals in the mainstream tourism industry. Tourism stakeholders see Black
Economic Empowerment (BEE) as an important vehicle for transformation. Although little
progress has been made so far, there is a will among all stakeholders to transform the
tourism industry.
Some of the key challenges raised by the study on the efforts towards greater BEE
were lack of finance for BEE businesses, access to the market and lack of skills.
Professionalism and good quality service of international standards was also seen to be
very important by respondents.
The report also looks at two successful deals that were brokered in the tourism industry,
namely one by Sun International and the other, the merger between Grass Route Tours
and African Eagle Day Tours.
In the fieldwork twenty businesses were interviewed, ranging from accommodation and
tour operator to restaurants. This was not a random sample, but rather an attempt to
target those that were part of the database of Cape Town Routes Unlimited (CTRU).
The research tool used by the author of this report was a qualitative and quantitative
structured questionnaire.
The responses shed further light on some of the Black Economic Empowerment
challenges faced by the Western Cape tourism industry. These results will supplement
information already available to Cape Town Routes Unlimited. Eventually the findings
will be tabled and recommended to relevant stakeholders for action. / AFRIKAANSE OPSOMMING: Die Weskaapse toerismebedryf bied ‘n verskeidenheid aantreklikhede en het die
potensiaal om te groei oor die volgende paar jaar. Cape Town Routes Unlimited
(CTRU) statistieke toon dat die Weskaap een van die drie provinsies landwyd is wat die
meeste toeriste groei oor die laaste paar jaar getoon het. Die Weskaap se grootste
uitdaging is nou om meer geleenthede in die hoofstroom van die bedryf te bied aan die
voorheen onderdrukte individuë. Oor die algemeen beskou belangegrope in die bedryf
die BEE as ‘n belangrike middel tot transformasie. Die vordering is tot dusver egter nog
maar min, alhoewel daar eenstemmigheid bestaan om die toerismebedryf te omskep
en te transformeer.
Die studie toon die grootste struikelblokke tot vinniger BEE as die volgende: ‘n tekort
aan finansiering vir BEE besighede asook ‘n tekort aan ondervinding en bekwaamheid.
Professionalisme sowel as dienskwaliteit (vergeleke met internasionale standaarde)
word ook as belangrik beskou.
Twee suksesvolle BEE–onderhandelinge word in die studie in besonderhede bespreek,
naamlik Sun International en die samesmelting van Grass Route Tours and African
Eagle Day Tours.
Die studie verwerk onderhoude wat gevoer is met twintig besighede wat
akkommodasie, toeroperateurs sowel as restaurante ingesluit het. Dit omvat nie ‘n
steekproef nie, maar is gebaseer op die CTRU databasis. Die onderhoude is gevoer
met ‘n gestruktureerde kwalitatiewe en ‘n kwantitatiewe vraelys.
Uit die terugvoerings het verdere BEE stuikelblokke vorendag gekom. Dit is aanvullend
tot informasie verkry vanaf CTRU. Al hierdie resultate sal in verwerkte vorm aan
belanghebbende groepe beskikbaar gestel word.
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The Cape Town International Convention Centre : a positive economic impact created through the legalisation of gamblingVoges, Pierre 04 1900 (has links)
Thesis (MComm)--University of Stellenbosch, 2004. / ENGLISH ABSTRACT: The legalisation of gambling in South Africa was perceived by many as an
unnecessary vice that would bring social decay in a country that is already battling to
cope with a wide array of social woes, such as unemployment, crime, etc. Anti
gambling protestors argued that South African society is not sufficiently developed to
cope with an industry that diverts money from normal household budgetary
expenditure patterns to the many forms of gambling that suddenly became legal.
Protestors also argued that gambling tax is just another tax on an already overtaxed
society. Many of these arguments were justified and the legalisation of gambling was
clearly an issue, which had to be dealt with carefully.
Politicians, the custodians of a well-managed political system through pro-active
policies that will be to the benefit of a country and its people were in a particularly
difficult position with the creation of a legalized gambling industry and had to weigh
policy between the advantage of additional tax revenue and the disadvantage of
adding to the social ills of South African society. In terms of the Constitution of South
Africa gambling was a concurrent competence and the respective provinces had an
opportunity to develop gambling policy that will be beneficial to the relevant
province. Although the national Gambling Act provided the broad parameters in
which provincial legislation had to be developed, provinces had ample opportunity to
be innovative in respect of provincial gambling legislation.
After the legalisation of gambling provinces moved quickly to ensure that casinos
were developed, mainly to create a larger revenue base through gambling tax. Most
provinces were cash-strapped, as their share of the national budget was not sufficient
to deal with the long list of provincial development priorities. A way had to be found
to supplement the national government contributions and gambling tax was an
attractive option.
The Western Cape Province moved somewhat slower in the promulgation of
provincial gambling legislation. There was a clear realisation that gambling was going
to have a massive social impact on the population of the Western Cape and therefore
had a clear objective to find ways to develop casinos in such a way that it would
offset the negative impact of gambling.
This thesis did not place any emphasis on the quantification of the social impact (such
as lack of productivity, loss of employment, bankruptcy, domestic violence, divorce,
etc). The objective was to show that the allocation of a gambling licence could be
used to create infrastructure that is not linked or related to a casino. Such
infrastructure is normally in high demand in cities or regions, which are emerging as
tourist destinations, but the infrastructure would not be developed by the government,
as the capital cost is too high, nor by the private sectors as the profit margins are too
low.
The Western Cape used its allocation of five casino licences in terms of the National
Gambling Act to create an impact on the whole of the region by dividing the province
into five regions and allocating a casino licence to each of the regions. Since 1994 Cape Town and the Western Cape have gained prominence internationally
as a tourist destination. It was soon clear that the city and region would not be able to
cope with the influx of tourists due to a lack of hotel rooms and other tourism
infrastructure. It was also clear that the tourism industry would not show the required
growth without facilities, such as a convention centres. It is particularly a convention
centre that became an urgent element in Cape Town as convention business has
become a rapidly growing business with a potentially significant impact in terms of
convention expenditure and the resulting economic impact on a city.
The Western Cape developed gambling policy determinations made it clear that in the
case of the five regions, casino bid companies were obliged to include tourism
infrastructure that would add value to a particular region. It was made clear that such
infrastructure should not necessarily be linked with a casino and could be off-site. The
policy determinations were clear in its stipulations that stand-alone casinos would not
be entertained in the adjudication process.
The development of an international convention centre became an important criterion
in the allocation of a casino licence in the Cape Metropole. Although casino bid
companies included different kinds of infrastructure in their bids (mostly projects that
would have a positive impact on tourism) the development of an international
convention centre became a strong factor and the casino licence for the Cape
Metropole was allocated to the company that included the development of an
international convention centre in the their casino bid application.
Although convention centers are rarely profitable they are known to change the face
of cities and regions in terms of their economic impact, not only the impact in terms
of urban renewal opportunity, but also attracting domestic and international
convention center delegate expenditure and the expenditure on hotels, food and
beverage, transport, and general tourism expenditure. The direct, indirect and induced
economic impact of this expenditure in the Western Cape and Cape Town result in the
off-setting of the negative social impact and ensure that the benefits of the legalisation
of gambling is extended to projects that would be unlikely developments in the
absence of a casino licence allocated.
The study undertaken demonstrates the economic impact (direct, indirect and
induced) of the Cape Town International Convention Centre. It also shows the impact
of the center on the promotion of tourism, including convention center delegates
returning to the Western Cape for leisure purposes in the future. It culminates in the
conclusion that the allocation of a casino licence should not only be the development
of a stand-alone casino, but also the creation of tourism infrastructure that offsets the
negative impact of gambling. / AFRIKAANSE OPSOMMING: Die wettiging van die dobbelindustrie was deur baie mense gesien as ‘n
onnodige euwel wat net sou bydra tot sosiale verval in ‘n land wat reeds
gebuk gaan onder ‘n wye verskeidenheid sosiale probleme, soos
werkloosheid, misdaad, ens. Anti-dobbel stemme het argumenteer dat die
Suid-Afrikaanse gemeenskap is nie genoegsaam ontwikkel om ‘n
industrie te hanteer wat geld kanaliseer vanaf normale huishoudelike
besteding na die vorme van dobbel wat gewettig is nie. Anti-dobbel
stemme het verder genoem dat dobbel net ‘n verdere belasting is in ‘n
gemeenskap wat reeds oorbelas is. Baie van hierdie argumente het gewig
gedra en die wettiging van die dobbelindustrie was duidelik ‘n kwessie
wat versigtig hanteer moes word.
Politici, die beskermhere van ‘n gesonde politieke bestel deur pro-aktiewe
beleidstappe wat tot voordeel van ‘n land en sy mense behoort te wees,
was in ‘n besondere politieke dilemma met die wettiging van die
dobbelindustrie en moes die voordele van verdere belastinginkomste in
ag neem saam met die sosiale nadele wat die industrie sou skep. Volgens
die Konstitusie van Suid-Afrika is dobbel ‘n konkurente
verantwoordelikheid en die onderskeie provinsies kon provinsiale
dobbelbeleid ontwikkel volgens provinsiale vereistes. Alhoewel die
nasionale wetgewing die oorhoofse raamwerk skep vir provinsiale
wetgewing, het provinsies die geleentheid gehad om innoverend te wees
met die ontwikkeling van provinsiale wetgewing.
Na die wettiging van die dobbelindustrie het provinsies vinnig opgetree
om casinos te ontwikkel, hoofsaaklik om ‘n groter belastingbasis te
ontwikkel deur die toepassing van wetgewing. Die meeste provinsies
ondervind ‘n tekort aan inkomste, aangesien die inkomstetoedeling vanaf
die nasionale regering nie genoegsaam is om aandag te gee aan ‘n lang
lys van ontwikkelingsprioritiete nie. ‘n Weg moes gevind word om
provinsiale inkomste aan te vul en dobbelbelasting was ‘n aantreklike
opsie.
Die Wes-Kaap Provinsie het ‘n meer geduldige pad geloop in die
promulgering van dobbelwetgewing. Daar was ‘n duidelike besef dat
dobbel ‘n massiewe negatiewe sosiale impak in die Wes-Kaap sou teweeg
bring en was daarvan oortuig dat ‘n weg gevind moes word om die
negatiewe sosiale impak minder te maak. Die tesis het nie die klem geplaas op die kwantifisering van die negatiewe
impak (soos byvoorbeeld die gebrek aan produktiwiteit, verlies aan
werkgeleenthede, bankrotskappe, huishoudlike geweld, egskeidings, ens)
nie. Die doel was om te demonstreer dat die toekenning van ‘n casino
dobbellisensie gebruik kan word om infrastruktuur te skep wat nie direk
verwant is aan ‘n casino nie. Sodanige infrastruktuur is gewoonlik in
aanvraag in stede en streke wat ontluik as toerismbestemmings, maar
hierdie tipe toerisme-infrastruktuur sal nie deur die regering ontwikkel
word nie weens ‘n tekort aan die nodige fondse, maar ook nie deur die
privaatsektor nie weens die gebrek aan aantreklike winsmarges.
Die Wes-Kaap Provinsie het die vyf casinolisensies wat aan die provinsie
toegedeel is in terme van die Nationale Dobbelwet gebruik om ‘n impak
in die hele Provinsie te maak deur die Provinsie in vyf streke te verdeel
met ‘n lisensie toegedeel aan elk van hierdie streke.
Kaapstad en die Wes-Kaap het sedert 1994 internasionale prominensie
verkry as ‘n internasional toerismebestemming. Dit was egter gou
duidelik dat die stad en die streek nie die verwagte stroom van toeriste sal
kan hanteer met die gebrek aan hotelkamers en ander toerismeinfrastruktuur
nie. Die toerismesektor sal ook in gebreke bly om te groei
sonder ander fasilitiete soos ‘n internasionale konferensiesentrum. Die
gebrek aan ‘n internasionale konferensiesentrum het gelei daartoe dat
Kaapstad konferensies begin verloor het weens die gebrek aan voldoende
fasiliteite. Die internasionale konferensie-industrie toon uitstekende
geleenthede vir ekonomiese groei deur die konferensieganger besteding
en die impak op die ekonomie van Kaapstad en die Wes-Kaap.
Die Wes-Kaap het dobbelkriteria ontwikkel wat dit duidelik gemaak het
dat casino lisensie-aansoekers daartoe verplig was om toerismeinfrastruktuur
by hulle aansoek in te sluit wat sou bydra tot die
waardetoevoeging in die onderskeie streke. Dit is ook duidelik gemaak
dat sodanige infrastruktuur nie noodwendig fisies aan ‘n casino gekoppel
hoef te wees nie en kon ook weg van die casino perseel ontwikkel word.
Die beleidskriteria het dit verder ook duidelik gemaak dat alleenstaande
casinos nie oorweeg sou word nie.
Die ontwikkeling van ‘n internasionale konferensiesentrum het ‘n
belangrike beleidsoorweging geword in die toekenning van ‘n
casinolisensie in die Kaapse Metropool. Alhoewel casino maatskappye ‘n
verskeidenheid infrastruktuurelemente in hul aansoeke ingesluit het
(meesal projekte wat ‘n positiewe impak op toerisme sou teweeg bring)
het die ontwikkeling van ‘n konferensiesentrum ‘n uiters belangrike oorweging geword in die toekenning van ‘n casino lisensie en die lisensie
vir die Kaapse Metropool is derhalwe toegeken aan die maatskappy wat
die ontwikkeling van ‘n konferensiesentrum in die suksesvolle aansoek
ingesluit het.
Alhoewel konferensiesentrums byna nooit winsgewend is nie, skep
sodanige sentrums die moontlikheid van stedelike vernuwing en ‘n
ekonomiese impak deur die besteding van konferensegangers op hotelle,
voedsel, drank, vervoer en algemene toerismebesteding. Die direkte,
indirekte en geleide ekonomies impak van hierdie besteding lei daartoe
dat die negatiewe sosiale impak afgeskaal word en lei derhalwe daartoe
dat die voordele van die wettiging van dobbel verder gevoer word deur
projekte wat onwaarskynlik sou wees in die afwesigheid van die
toekenning van ‘n casinolisensie.
Hierdie studie demonstreer die ekonomiese impak (direk, indirek en
geleide) van die Kaapse Internasionale Konferensiesentrum. Die studie
demonstreer verder die impak van die studie op die bevordering van
toerisme , insluitende konferensiegangers wat na Kaapstad terugkeer vir
vakansiedoeleindes. Hierdie impak kulmineer in die gevolgtrekking dat
die toekenning van ‘n casinolisensie behoort nie net te lei tot die
ontwikkeling van ‘n alleenstaande casino nie, maar ook die ontwikkeling
van toerismeinfrastruktuur wat daartoe lei dat die negatiewe sosiale
impak afgeskaal word.
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Verhoogde toerismevloei deur benutting van oormaatkapasiteit in lugvervoerVivian, Theuns Charles January 2000 (has links)
Study project (MEcon) -- University of Stellenbosch, 2000. / ENGLISH ABSTRACT: This assignment explains the search for a mechanism that can increase tourism
flow by improved utilisation of airline capacity. The inherent characteristics of air
transport indicate that the industry is subject to low short term marginal costs
and that it is very tempting to award discount tariffs for last minute bookings.
The challenge to management is to attract new passengers with discount tariffs
without loosing full tariff passengers. Travel clubs are one of the mechanisms
that are utilised to achieve aforementioned objective. These clubs offer mainly
discount tariffs on hotel accommodation, car hire and airline tickets to their
members.
The acceptability of a travel club that applies restricting measures such as for
example short notice periods, adaptable depart and return dates and shortened
lead times have been tested in the South African market. The majority of
respondents surveyed were in favour of such a travel club. An important finding
is that South Africans are prepared to travel in a chosen month but that the travel
dates within that month are adaptable in exchange for discount tariffs.
The research also indicate that the availability of funds was decisive in the
decision to travel or not to travel over seas. In order to overcome this problem
the introduction of a providence account is recommended as part of the travel
club's products. The challenge for the travel club is thus to consolidate the
demand and to match it with the excess airline capacity. / AFRIKAANSE OPSOMMING: Hierdie werkstuk beskryf die soeke na 'n meganisme wat toerismevloei kan
verhoog deur die verbeterde kapasiteitsbenutting van lugvervoer. Die inherente
kenmerke van lugvervoer toon dat die bedryf onderhewig is aan lae korttermyn
marginale koste en dat die versoeking groot is om afslagtariewe vir op die
nippertjie besprekings toe te staan. Die uitdaging vir die bestuur is om nuwe
passasiers met afslagtariewe te lok sonder om voltariefpassasiers prys te gee.
Reisklubs is een van die meganismes wat gebruik word om die voorgenoemde
doelwit te bereik. Hierdie klubs bied hoofsaaklik afslagtariewe op hotelverblyf,
motorhuur en vliegtuigkaartjies aan hul lede.
Die aanvaarbaarheid van 'n reisklub wat beperkende rnaatreels soos,
byvoorbeeld, kort kennisgewingstydperke, aanpasbare vertrek en terugkeer
datums en verkorte leityd toepas, is in die Suid-Afrikaanse mark getoets. Die
meerderheid van respondente in die ondersoek was ten gunste van so 'n
reisklub. 'n 8elangrike bevinding is dat Suid-Afrikaners bereid is om in 'n
gekose maand te reis, maar dat die spesifieke reisdatums in daardie maand
aanpasbaar is in ruil vir afslagtariewe.
Die navorsing toon ook dat die beskikbaarheid van fondse deurslaggewend is in
die besluit om oorsee te reis of nie. Om hierdie probleem te oorkom word die
instelling van 'n voorsieningsrekening aanbeveel as dee I van die reisklub se
produkte. Die uitdaging aan die reisklub is dus om die vraag te konsolideer en
dan af te stem op die oormaatkapasiteit van die lugrederye.
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The use of the sardine run as a marketing tool by indigenous business and its economic effect on the South Coast indigenous populationMyeza, Philisiwe Joyce January 2007 (has links)
Submitted in fulfilment of the requirement for the Degree of Masters in Technology: Marketing, Durban University of Technology, 2007. / The sardine run event has been hailed as a big tourism event, yet little is known about how the sardine run affects the economy as a tourism event. Although there are numerous articles to be found on the role of tourism events in economic upliftment, very little research has been done in South Africa on this particular event, especially relating to the indigenous community involvement and the financial gain achieved from the sardine run. The study was conducted in KwaZulu-Natal (South Africa) in the Ugu districts of Hibberdene and Margate, using qualitative and quantitative research methods. The sample for the study consisted of three hundred and twenty nine respondents above the age of 16. The respondents were selected using convenience sampling and had to complete a questionnaire with the assistance of an interviewer. The objective of the research was to determine the extent to which the indigenous community's services are being marketed during the sardine run events, and how the run contributes to the economic well-being of the inhabitants of the area. The results of the research revealed that a large percentage of the respondents knew about the sardine run, with males generally having a higher awareness level than females. This finding is important because females often play a major role as breadwinners in their families. The fact that females take a less active role in the sardine run indicates an opportunity that can be exploited by those involved in the sardine run, and by local governmental and non-governmental organisations whose task it is to improve the social and economic well being of the community. The main issue was that of participation, which is low. A low participation rate has implications for skills development and reflects an opportunity for central and local government, training and educational institutions, organisations involved in the sardine run and local businesses to provide training for unemployed or under-employed youth. / M
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Sardine run : analysis of socio-economic impact and marketing strategy in the South Coast Region of KwaZulu-NatalManana, Themba January 2009 (has links)
Dissertation submitted in compliance with the requirements for the Masters Degree in Technology in the Department of Marketing, Durban University of Technology, 2009. / The dissertation presents an overview on market segmentation established on the basis of collection of information. The study illustrates the important role of information in tourism and examines the socio-economic impact of the sardine run event and the marketing strategy in the South Coast Region of KwaZulu -Natal. A survey of the tourists at the sardine run event was conducted. There is no reason to divide customers and prospects into separate groups if they are going to be treated the same. This research examines the nature of what might be the overall personality type of the tourist and how this overall picture can be used to identify individual characteristics much more coherently and use the information to develop the marketing strategy. In line with the overview of major attempts to measure the effectiveness of a marketing strategy, this dissertation suggests that segmentation is imperative for strategy development. One key goal of each information strategy lies in an optimal matching between segmentation and marketing strategy. The findings of the study revealed that the economic impact of an event normally focuses on changes in sales, income and employment in a region as a result of tourism activity. Secondly, this research proposes that income influences tourists’ spending patterns. Since almost no research has been conducted on the analyses of the socio-economic impact and the marketing strategy of the sardine run, this research should contribute to knowledge about the target market and the socio- economic impact of the event.
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Tourists' willingness-to-pay for biodiversity conservation accreditation.Fannin, Timothy Gower Donovan. January 2007 (has links)
Imperfect information on aspects of biodiversity conservation will constrain the extent to which
tourists’ preferences for biodiversity conservation are revealed in game reserve (GR) tariffs,
reducing the incentive for tourism businesses to invest in biodiversity conservation. Accreditation is
an institutional approach to addressing the issue of imperfect information on biodiversity
conservation. In this study, Choice Experiments (CE) and the Contingent Valuation Method (CVM)
are used to estimate tourist’s willingness-to-pay (WTP) to visit biodiversity conservation accredited
terrestrial nature-based tourism (NBT) destinations in selected areas of South Africa (SA).
A survey of 97 domestic tourists and 96 foreign tourists was conducted at 16 private and public GR
camps in north-eastern KwaZulu-Natal (NEKZN) and Mpumalanga/Limpopo Provinces (MP/LP)
during October and November 2004. The survey captured socio-economic data to be used in
discriminating between market segments, eighteen hypothetical CE questions and a CVM question.
Analyses comparing the preferences of domestic tourists from foreign tourists, tourists visiting
NEKZN from tourists visiting MP/LP and tourists visiting private GRs from tourists visiting public
GRs were performed. In addition, Hierarchical Cluster Analysis (HCA) was used to identify groups
of tourists with similar preferences. Respondents are grouped into three market segments according
to their revealed preferences using HCA. Linear Discriminant Analysis (LDA) was used to
discriminate the three groups based on socio-economic characteristics. These groups were named
“Conservation Vacationers”, “Incidental Sightseers” and “Big 5 Brigade” based on socioeconomic
characteristics unique to each group. The region (NEKZN or MP/LP), level of education and itinerary (independent travellers or part of tour group) were the most powerful in discriminating
“Big 5 Brigade” from the other two groups in the first function. The second function primarily
discriminates Conservation Vacationers from Incidental Sightseers based on membership to a
wildlife society, gender and education.
Results of the CE and CVM studies respectively, indicate that, overall, respondents were willing to
pay premiums of R114.41 and R87.67 per person per night (all premiums are presented as per
person per night, unless otherwise stated) to stay at a GR accredited with having a high standard of
biodiversity conservation. Foreign tourists were, on average, willing to pay the highest premium of
R136.35 for biodiversity conservation accreditation, while tourists visiting private GRs were, on
average, willing to pay the lowest premium of R 96.42.
A further three market segments were identified using HCA. The average WTP estimates for
biodiversity conservation accreditation for Groups 1(Conservation Vacationer), 2(Incidental
Sightseer) and 3(Big 5 Brigade), identified by HCA were R171.41, R66.15 and R14.94, respectively.
On average, respondents in all groups, game-viewing quality was most highly valued, followed by
the level of congestion. Results of this study may be useful to NBT operators and managers in
developing marketing strategies targeting specific market segments.
Analysis of the results by market segments indicates that CE may be a more reliable technique than
CVM. Further research on the costs and benefits of biodiversity conservation accreditation is
necessary to predict the extent to which NBT businesses are likely to adopt biodiversity conservation
accreditation. / Thesis (M.Agric.Man.)-University of KwaZulu-Natal, Pietermaritzburg, 2007.
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Sardine run : analysis of socio-economic impact and marketing strategy in the South Coast Region of KwaZulu-NatalManana, Themba January 2009 (has links)
Dissertation submitted in compliance with the requirements for the Masters Degree in Technology in the Department of Marketing, Durban University of Technology, 2009. / The dissertation presents an overview on market segmentation established on the basis of collection of information. The study illustrates the important role of information in tourism and examines the socio-economic impact of the sardine run event and the marketing strategy in the South Coast Region of KwaZulu -Natal. A survey of the tourists at the sardine run event was conducted. There is no reason to divide customers and prospects into separate groups if they are going to be treated the same. This research examines the nature of what might be the overall personality type of the tourist and how this overall picture can be used to identify individual characteristics much more coherently and use the information to develop the marketing strategy. In line with the overview of major attempts to measure the effectiveness of a marketing strategy, this dissertation suggests that segmentation is imperative for strategy development. One key goal of each information strategy lies in an optimal matching between segmentation and marketing strategy. The findings of the study revealed that the economic impact of an event normally focuses on changes in sales, income and employment in a region as a result of tourism activity. Secondly, this research proposes that income influences tourists’ spending patterns. Since almost no research has been conducted on the analyses of the socio-economic impact and the marketing strategy of the sardine run, this research should contribute to knowledge about the target market and the socio- economic impact of the event.
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International tourism and economic development: a South African perspectiveRoussot, Elizabeth Wambach 30 June 2005 (has links)
Tourism is one of the largest industries in the world. Since the 1980s the role of tourism as a means of achieving the objectives of economic development has received prominence within the sustainable development paradigm. This dissertation examines the role of international tourism in achieving the objectives of economic development in terms of its impact on key social and economic variables, such as the balance of payments, inflation, employment and the social fabric of host communities. It also examines the constraints facing international tourism, such as the effect of perceptions on tourism flows and the powerful position of multinationals in influencing the tourist decision-making process. The success of the international tourism industry in selected countries is assessed and the relative position of the South African tourist offering is highlighted in an attempt to draw lessons for the future development of the industry in South Africa. / Economics / M. A. (Economics)
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Water management in the wildlife lodge industry: a multiple case study in South Africa, Namibia and BotswanaGrobler, Jacobus Johannes 11 1900 (has links)
Water is life, and without it nothing can survive. All plants and animals need water to survive, whether it is fresh or salty. Climate change and pollution contribute greatly to the decline of freshwater supply and quality (National Geographic, 2015). According to the United Nations, 10% of the global population does not have access to clean water (UN Water, 2016) while World Health Organisation (WHO, 2009) stated that 3,4 million people die annually from water related diseases.
The tourism industry across the world requires water for basic human consumption, irrigation of gardens and golf courses, preparation of food and drinks, making snow for winter sports and general water activities such as swimming or motorised water sports (Gössling et al., 2012). Many tourism lodges in the wildlife lodge industry in South Africa, Namibia and Botswana are in remote areas where little or no infrastructure exist. These lodges are dependent on natural water sources such as rivers, dams and boreholes to supply their water demand.
The main objectives of the study were to determine water quality and quantity management in lodges from South Africa, Namibia and Botswana. The objectives were divided into sub-categories such as frequency and comprehensiveness of water quality analysis, the current quality of water at each lodge, water consumption per capita, establish benchmarks for the lodges and investigated other management components such as stakeholder involvement, financial implications and the monitoring of water management systems
Across all three countries, 29% of the lodges have tested the water quality of their source, 61% tested water quality on their taps and 19% tested water quality of their wastewater discharge. From the 61% that did water quality tests on their tap, only 11% tested more than 37% of the required parameters as stated in the countries relevant standards and guidelines. The results indicated that the average water consumption across all three countries were 2073 l/g/n or 503 l/b/n when staff is included. Strong correlations were established between water consumption, the guest to staff ratio and rate in US $ when all three countries were considered. The water quality results indicated that several lodges had issues with Iron, Sulphate and Chloride levels.
The author concluded that the current water management systems can be improved to ensure that water quality is managed more sustainably in the wildlife industry. The biggest concern relates to wastewater discharge, where very few water quality analysis are done. This has the potential to cause pollution and degrade ecosystems. It was recommended that more frequent and more comprehensive water quality analysis must be carried out on wastewater discharge as well as tap water to ensure water is safe for consumption. Lodge managers can appoint designated personnel to ensure that water meter readings are taken monthly and that they are probably recorded. The use of modern equipment such as pulse meters will prevent meters from seizing. Smart meters can be used to upload data to a cloud where WIFI is available. / Department of Environmental Sciences / M. Sc. (Environmental Management)
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Perception of local community participation in wildlife and tourism management: Phinda Private Game Reserve, Umkhanyakude District, KwaZulu-Natal, South AfricaMuzirambi, Jones Mudimu 10 1900 (has links)
In South Africa, conservation and tourism planning that incorporate local communities, has a greater significance today than before given the historical Apartheid legacy, which marginalised the majority of the population from democratic processes and economic opportunities. Community participation in the critical facets of conservation and tourism, that is planning, decision-making and management has been an object of research discourse for a long time. Issues around sustainability, governance, employment opportunity and equity, cost and benefit-sharing, land rights, capacity-building, active participation and conflicts have received great attention from scholars throughout the world. Externally-generated (observer) views on the nature and extent of local community participation in conservation and tourism management, more often than not, fail to depict the perceptions of the local residents. Explanations tend to be more prescriptive and are forced onto the stakeholders, who are directly affected by the circumstances around them.
The voice of the local residents clearly articulates their views and attitudes much more than any other external views. The goal of this research study is to investigate the perceptions of local community on their participation in wildlife conservation, ecotourism and social development and the information gathered will be used to develop a new model for enhanced private sector-community collaboration and communication for sustainability. The study interrogates factors constraining collaboration, which include organisational culture, power differentials and communication, from the perspectives of stakeholders, especially the grassroots community. It engages with the community for its views and opinions and as a result, delivers valuable criticisms of and suggestions for the improvement of the process followed.
A qualitative approach was adopted. Data collection and analysis methods were identified, explained, justified and implemented. This project is a Case Study, carried out in Umkhanyakhude District of KZN, in which Phinda Game Reserve and the surrounding local communities are located. Makhasa and Mnqobokazi are situated about 30-40 kilometres north-east of Hluhluwe, on the R22 Road that links the town with Sodwana Bay. Semi-structured individual and group interviews allow the study participants to identify and describe concerns or concepts that may not have been expected or considered by the researcher Interviews are of particular importance to ensure honesty and impartiality. Documentary analysis allowed to generate inferences through objective and systematic identification of core elements of a written communication. Observation was used to capture situations of interest not readily volunteered by the participants due to notable different views among members of the particular community. The Adapted Nominal Group Technique workshop was prepared and conducted, to augment the other methods. A multi-method approach ensured the reliability of the findings and the validity of both the approaches and the data collected.
The historical background of &Beyond, its philosophy and journey towards sustainable wildlife conservation, tourism and social development was discussed. It was evident that due to the proximity of Makhasa and Mnqobokazi, activities of Phinda directly affected the communities and the same applies to those of the communities in Phinda. There was an apparent need to carefully and properly manage the cultural, socio-economic, political and spatial relationships to build a common understanding about roles and responsibilities of stakeholders in a mutually beneficial manner.
The findings of the study illustrates that the perceptions and attitudes of the local residents on their participation in decision-making and management of conservation, tourism and social development are important for sustainability. The understanding of land rights issues was restricted to a few. While there was general appreciation for the activities of Phinda and Africa Foundation, the participants expressed their unfulfilled expectations, concerns and also made suggestions for a way forward to prevent conflict and ensure sustainable conservation and tourism. Skewed power relations, lack of participation in decision-making, poor governance, employment opportunities and equity, lack of transparency and poor communication strategies were among the main issues raised by the participants.
Constructive criticism and recommendations, together with the Bending the Curve Model could serve as a valuable community engagement framework for private sector tourism companies and private game reserves to involve and work with surrounding communities to ensure more sustainable private game reserves in the future. The study recommends the model with some concrete, practical measures adapted from ideas of collaborative theory, for sustainable development / School of Agriculture and Environmental Sciences / Ph. D. (Environmental Management)
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