The work focuses on issues of witch trials and the Šumpersko Jesenicko. This is a proposal for the festival "AD CAELOS PROSPERO" on 325th anniversary of the burning Šumperk Dean K. A. Lautner, which will be held in the spirit of witch.

The following thesis examines the representation of Sámi that reside in the Swedish part of Lapland. Tourism has been a complement to the traditional occupations for many Sámi. However, representations of Sámi in web-marketing may be misleading the tourists in their understanding of the Indigenous people. The aim of the thesis is to examine regional marketing material in Sweden, found online, through a thematic analysis to highlight patterns and themes that are utilized for a competitiveness in the market. The use of language, when referring to Sámi, and adjectives to describe landscape, food, and people were focused upon. Six webpages were analysed, which showed a strong focus of the marketing material on reindeer, languages, handicrafts and food.

Submitted by Maria Medeiros (maria.dilva1@ufcg.edu.br) on 2018-09-20T13:29:54Z No. of bitstreams: 1 JOSÉ ROMERO RODRIGUES DE ANDRADE - DISSERTAÇÃO (PPGRN) 2010.pdf: 2929341 bytes, checksum: 0ad47e9509abc838f0084f77b26d80db (MD5) / Made available in DSpace on 2018-09-20T13:29:54Z (GMT). No. of bitstreams: 1 JOSÉ ROMERO RODRIGUES DE ANDRADE - DISSERTAÇÃO (PPGRN) 2010.pdf: 2929341 bytes, checksum: 0ad47e9509abc838f0084f77b26d80db (MD5) Previous issue date: 2010 / O Turismo se apresenta como um dos segmentos de maior expansão na sociedade moderna. Envolve não apenas o dinheiro, mas proporciona cultura e tenta proteger através de incentivos o ambiente natural e patrimônio histórico. Uma boa gestão do turismo exige garantir a sustentabilidade dos recursos dos quais depende. A utilização de áreas naturais por parte dos turistas vem evitando que muitas áreas de grande interesse biológico sejam destruídas. A sustentabilidade no turismo, especialmente na zona rural passa a valorizar os atrativos locais e dá estabilidade a cultural e a proteção ambiental. O Marketing Turístico é um instrumento de gestão indispensável ao profissional que esteja atuando na área do turismo. O presente trabalho tem como tema “Turismo: conservação ambiental e fortalecimento econômico no município de Cabaceiras – PB”. O Município de Cabaceiras fica localizado no Cariri Paraibano, em uma região semi-árida e vem se destacando nos últimos anos no cenário nacional e internacional através do seu desenvolvimento turístico sustentável, com a preservação do meio ambiente. O objetivo geral desse trabalho é analisar a conservação ambiental e o fortalecimento econômico através do turismo sustentável no município de Cabaceiras – PB. E como objetivos específicos verificar a satisfação da população com o desenvolvimento econômico através da atividade turística, verificar a satisfação dos turistas em relação ao município de Cabaceiras – PB e revelar os resultados de melhorias sociais e econômicas da população do município de Cabaceiras – PB. Quanto aos fins, caracterizou uma pesquisa descritiva, bibliográfica e ainda optou-se por desenvolver uma pesquisa de natureza quanti-qualitativa. Foi realizada uma pesquisa de campo em diversos setores do município de modo aleatório sem a pré-definição de escolha dos entrevistados, totalizando cem pessoas, sendo cinqüenta na zona urbana e cinqüenta na zona rural. A coleta de dados foi feita por meio de dois questionários sendo o primeiro com a população local e o segundo com turistas. Os resultados apresentados na pesquisa apontaram que o turismo é muito importante para o desenvolvimento do município, elevando o nível de educação e provocando a auto-estima da comunidade; bem como, os recursos naturais e os aspectos climáticos são relevantes ao turismo, destacando-se os lajedos da região como um dos maiores responsáveis pelo desenvolvimento local; entretanto, falta um trabalho específico no tocante à divulgação e à promoção do destino Cabaceiras-PB. / Tourism is presented as one of the fastest growing segments in modern society. Involves not only money, but provides culture and tries to protect the environment by encouraging natural and historical heritage. Good management of tourism requires ensuring the sustainability of resources on which it depends. The use of natural areas by tourists has been avoiding many areas of great biological interest are destroyed. Sustainability in tourism, rural especially in is to make the most attractive locations and provides stability to cultural and environmental protection. The Tourism Marketing is a management tool that is indispensable to the professional working in the area of tourism. The present work's theme is "Tourism, environmental conservation and economic empowerment in the city of Cabaceiras – PB. The County is located in Cabaceiras Cariri Paraiba, in a semi-arid region and has been increasing in recent years in national and international scene through its sustainable tourism development, while preserving the environment. The aim of this study is to analyze the environmental conservation and economic empowerment through sustainable tourism in the municipality of Cabaceiras – PB. The specific objectives are to verify the satisfaction of the population with economic development through tourism, check the satisfaction of tourists in the municipality of Cabaceiras – PB and reveal the results of social and economic improvements of the city population of Cabaceiras – PB. About the purposes, featured a descriptive, bibliographical and still chose to develop a survey of quantitative and qualitative nature. Was conducted field research in various sectors of the city at random without the default choice of respondents, totaling one hundred people, with fifty in the urban area and fifty in the countryside. Data collection was conducted through two questionnaires and the first with the local population and the second with tourists. The results presented in this research showed that tourism is very important for the development of the city, raising the level of education and leading to self-esteem of the community as well as natural resources and climatic aspects are relevant to tourism, especially the flagstones of the region as a major responsible for local development, however, no specific work in relation to dissemination and promotion of the destination Cabaceiras-PB.

A existência de uma variedade de opções de regiões turísticas torna cada vez mais evidentes os fatores que desencadeiam a competitividade e estes fatores podem causar interferências, positivas ou não, em relação ao desempenho dos destinos turísticos, sejam eles locais ou regionais. As interferências, quando positivas, podem contribuir para a melhoria da qualidade de vida dos residentes, que passam a conviver com uma economia mais ativa, cuja tendência é a de proporcionar um maior número de atividades remuneradas e de infraestrutura. O presente trabalho envolve o estudo da competitividade e da qualidade de vida de uma destinação turística, com o objetivo de analisar a existência de correspondência entre os dois constructos na cidade de Gramado (RS). Para alcançar esse objetivo foi elaborada uma pesquisa exploratória, de caráter descritivo, com abordagem qualitativa e quantitativa, focada na percepção dos gestores dos estabelecimentos de hospedagem e de alimentação, visando obter informações relativas à competitividade dos empreendimentos estabelecidos e à qualidade de vida dos residentes observada nesse destino turístico. Com essas informações tabuladas, buscou-se verificar se os gestores dos empreendimentos turísticos percebem a competitividade e se esta tem correspondência com o desempenho competitivo. Avaliou-se ainda a percepção dos residentes quanto à qualidade de vida e como ela se corresponde com a competitividade. Como principal conclusão do estudo verificou-se a existência de correspondência entre os dois construtos (quanto maior a competitividade dos estabelecimentos existentes, melhor a qualidade de vida dos residentes), o que confirma estudos anteriores feitos por Vianna (2011) em municípios catarinenses. / Submitted by Ana Guimarães Pereira (agpereir@ucs.br) on 2015-11-09T16:44:21Z No. of bitstreams: 1 Dissertacao Edson Luis Muller.pdf: 1983775 bytes, checksum: 89107757cb9dc4a7e9c76047a51859db (MD5) / Made available in DSpace on 2015-11-09T16:44:21Z (GMT). No. of bitstreams: 1 Dissertacao Edson Luis Muller.pdf: 1983775 bytes, checksum: 89107757cb9dc4a7e9c76047a51859db (MD5) / The existence of a variety of touristy options becomes increasingly evident the factors that trigger competitiveness and these factors can cause interference, positive or otherwise, regarding the performance of tourist destinations, whether local or regional. The interference when positive, can contribute to improving the quality of life for residents, who go to live with a more active economy, whose tendency is to provide a larger number of remunerated activities and infrastructure. This work involves the study of the competitiveness and quality of life of a tourist destination, in order to analyze the existence of correspondence between the two constructs in the city of Gramado (RS). To achieve this goal it created a exploratory, descriptive character, with qualitative and quantitative approach, focused on the perception of managers of lodging establishments and food in order to obtain information on the competitiveness of established enterprises and the quality of life observed residents this tourist destination. With these tabulated information, it sought to determine whether the managers of tourist enterprises realize the competitiveness and whether it has correspondence with the competitive performance. It was also evaluated the perception of residents about the quality of life and how it corresponds with competitiveness. As a main conclusion of the study it was found that there is correspondence between the two constructs (the higher the competitiveness of existing establishments, the better quality of life for residents), which confirms previous studies by Vianna (2011) in Santa Catarina municipalities.

The graduation theses were concered with analysis of management and marketing in specialization of tourism. The main aim was to propose certain improvement in managing process leading to improve the quality of production and to ensure competitive advantage.

abstract: Destination image has been explored by studying various aspects of the process of forming a perception about an area and choosing to visit or not. This study uses a variety of theories from previous research which has focused on subsets of factors which influence the overall process to create a model to organize the perception formation and decision making progress into one continuous and interrelated progression. Online questionnaires using Likert scale statements and questions were distributed to participants through Facebook in order to measure and test the model. A total of 266 questionnaires were completed and analyzed using t test, ANOVA, regression, factor analysis, and cluster analysis. The original model from the beginning of the study transformed with the removal of some variables and the alteration of others. The factors that were shown to influence perception of the destination were tourist type and knowledge of the country. Tourists who were more likely to seek new environments and had a higher level of knowledge of the country used in the marketing video had a better perception of the destination before and after the video. Obstacles for deciding to visit the destination were found to be long distances traveling and substitution of alternative destinations. The results show that marketing videos do create a positive change in the perception of the destination, but this alone is not likely enough to influence the decision to visit the destination. Marketing agencies should consider more ways of informing consumers of the destination in addition to commercials so that overall knowledge of the area can be improved. In addition, marketing agencies should target consumers that are interested in visiting new environments by using travel magazine subscriptions, international airline agencies and hotels, and social media groups. / Dissertation/Thesis / Doctoral Dissertation Community Resources and Development 2014

A existência de uma variedade de opções de regiões turísticas torna cada vez mais evidentes os fatores que desencadeiam a competitividade e estes fatores podem causar interferências, positivas ou não, em relação ao desempenho dos destinos turísticos, sejam eles locais ou regionais. As interferências, quando positivas, podem contribuir para a melhoria da qualidade de vida dos residentes, que passam a conviver com uma economia mais ativa, cuja tendência é a de proporcionar um maior número de atividades remuneradas e de infraestrutura. O presente trabalho envolve o estudo da competitividade e da qualidade de vida de uma destinação turística, com o objetivo de analisar a existência de correspondência entre os dois constructos na cidade de Gramado (RS). Para alcançar esse objetivo foi elaborada uma pesquisa exploratória, de caráter descritivo, com abordagem qualitativa e quantitativa, focada na percepção dos gestores dos estabelecimentos de hospedagem e de alimentação, visando obter informações relativas à competitividade dos empreendimentos estabelecidos e à qualidade de vida dos residentes observada nesse destino turístico. Com essas informações tabuladas, buscou-se verificar se os gestores dos empreendimentos turísticos percebem a competitividade e se esta tem correspondência com o desempenho competitivo. Avaliou-se ainda a percepção dos residentes quanto à qualidade de vida e como ela se corresponde com a competitividade. Como principal conclusão do estudo verificou-se a existência de correspondência entre os dois construtos (quanto maior a competitividade dos estabelecimentos existentes, melhor a qualidade de vida dos residentes), o que confirma estudos anteriores feitos por Vianna (2011) em municípios catarinenses. / The existence of a variety of touristy options becomes increasingly evident the factors that trigger competitiveness and these factors can cause interference, positive or otherwise, regarding the performance of tourist destinations, whether local or regional. The interference when positive, can contribute to improving the quality of life for residents, who go to live with a more active economy, whose tendency is to provide a larger number of remunerated activities and infrastructure. This work involves the study of the competitiveness and quality of life of a tourist destination, in order to analyze the existence of correspondence between the two constructs in the city of Gramado (RS). To achieve this goal it created a exploratory, descriptive character, with qualitative and quantitative approach, focused on the perception of managers of lodging establishments and food in order to obtain information on the competitiveness of established enterprises and the quality of life observed residents this tourist destination. With these tabulated information, it sought to determine whether the managers of tourist enterprises realize the competitiveness and whether it has correspondence with the competitive performance. It was also evaluated the perception of residents about the quality of life and how it corresponds with competitiveness. As a main conclusion of the study it was found that there is correspondence between the two constructs (the higher the competitiveness of existing establishments, the better quality of life for residents), which confirms previous studies by Vianna (2011) in Santa Catarina municipalities.

A atribuição de uma marca a um elemento não influencia o consumidor somente com relação ao elemento em si. Os efeitos dessa atribuição também podem recair sobre a própria marca, incidindo indiretamente sobre outros elementos que carregam esse símbolo de identificação. O efeito do produto que recebe a marca sobre o comportamento do consumidor em relação à própria marca tem sido chamado de \"efeito recíproco\". Até o presente, o efeito recíproco da atribuição de marcas foi estudado principalmente no contexto da extensão de marcas para novos bens e serviços. A presente pesquisa estuda o efeito recíproco em um contexto ainda não explorado, o das marcas turísticas de países. O objetivo da pesquisa é analisar de que forma o poder da marca turística do país é afetado pelos valores subjetivos dos destinos contidos em seu território. Para tanto, foi elaborado um modelo teórico baseado na perspectiva de marcas como símbolos de identificação que permitem a categorização de produtos por meio de esquemas mentais. Em termos empíricos, foram estudadas a valência e a linearidade da relação entre o valor subjetivo dos destinos e poder da marca turística do país. Foi examinada também a influência sobre o poder da marca turística do país exercida pela similaridade dos destinos do país. Além disso, foi analisado ainda o efeito moderador que o conhecimento do consumidor acerca das características turísticas do país exerce sobre o efeito recíproco dos valores subjetivos dos destinos. Os objetivos desta pesquisa são úteis para embasar uma série de decisões relativas à gestão de marcas, especialmente de marcas turísticas de países e regiões. Para alcançar os objetivos definidos, a presente pesquisa utilizou o método experimental. O primeiro experimento abordou o efeito dos valores subjetivos dos destinos sobre o poder da marca turística do país em um contexto formado por destinos e países hipotéticos, utilizando dados coletados a partir de uma amostra de 230 estudantes universitários brasileiros. O segundo experimento enfocou o caso do Brasil como destino de viagens turísticas a partir de uma amostra de 363 consumidores norte-americanos. Os resultados alcançados comprovaram a existência do efeito recíproco dos valores subjetivos dos destinos sobre o poder da marca turística do país. As evidências coletadas mostraram também que esse efeito não é linear, mas sim crescente em função dos valores subjetivos dos destinos. O efeito da similaridade dos destinos do país sobre o poder da marca turística deste não foi suportado pelos dados empíricos. Da mesma forma, o efeito moderador do conhecimento acerca das características turísticas do país incidente sobre o efeito recíproco dos valores subjetivos dos destinos também não foi evidenciado. / Assigning a brand to an element influences the consumer not only with respect to the element itself. The effects of this assignment may also fall on the consumer behavior regarding the brand, indirectly affecting other elements that display this symbol of identification. The effect of the product that receives the brand on consumer behavior towards the brand itself have been named reciprocal effects. To date, reciprocal effects were mainly studied in the context of brand extensions to new goods and services. The present research studies reciprocal effects in a context that has not been examined yet: the tourism brand of the country. The objective of this research is to analyze how the power of the tourism brand of the country is affected by the subjective values of destinations situated in its territory. To do that, a conceptual model was developed based on the perspective of brands as identification symbols that enable categorization of products through mental schemes. In empirical terms, the study focused on the valence and the linearity of this relationship. It also analyzed the effect of the similarity across country\'s destinations on the power of the national brand. A final analysis focused on the moderating role of consumer knowledge about tourism characteristics of the country falling upon the reciprocal effect of the subjective values of destinations. These objectives are useful to support a number of branding decisions, especially those regarding countries and regions\' tourism brands. Two experiments were conducted in order to achieve these objectives. The first experiment addressed the effects of subjective values of destinations on the power of the tourism brand of the country in a context of hypothetical destinations and countries. It used data collected from a sample of 230 Brazilian undergraduate students. The second experiment focused on the Brazilian case by using a sample of 363 US consumers. The results evidenced the existence of the reciprocal effect of subjective values of destinations on the power of the tourism brand of the country. The experiments also showed that this effect is not linear, but increasing with respect to the subjective values of destinations. The effect of the similarity across destinations on the power of the national tourism brands was not supported by empirical data. Similarly, the moderating effect of knowledge about tourism characteristics of the country on the reciprocal effect of subjective values of destinations was not evidenced.

No description available.

The tourism industry has been identified as the industry with the most potential to create jobs and contribute largely to economic growth. In order to live up to this potential, tourism businesses need to create tourism products for potential tourists which need to be promoted successfully through a number of mediums. The use of the Internet as a medium for promoting and selling tourism products is increasing, however, in order for tourism businesses to successfully promote the tourism product through the Internet, they have to understand the needs and wants of their current and potential target markets. One segment of the tourism market that has come under increasing attention is the mature traveller market. This market is defined as travellers who are 50 years of age and older. Generally, the mature traveller market is viewed as a small homogenous group of old consumers with little or no spending power. However, evidence suggests that this market is comprised of an increasing number of diverse people, who use the Internet and like to spend on tourism products. Therefore, this research will examine differences between Internet users and Internet non-users in the mature traveller market. Specific attention will be paid to investigate differences in demographic, socioeconomic, Internet use and travel-related characteristics. The identification of these characteristics will enable a profile to be d~veloped for each group, which can be used by tourism businesses to effectively promote tourism products over the Internet to the mature market In order to collect data from potential respondents, a questionnaire which was used in a similar study conducted in the US was used. Data was collected using a convenience sample of Internet users and Internet non-users from the Eastern Cape and Gauteng provinces of South Africa. Cronbach alpha and factor analysis were used to assess the reliability and validity of the research instrument and measurement scales. In order to test whether differences did exist between the two groups the Chi-square and t-test statistics were used. Finally in order to examine which factors where influential in differentiating between Internet users and Internet non-users discriminant analysis was employed. The findings in the present study suggest that there are significant differences in demographics, socioeconomic, Internet use and travel-related characteristics between Internet users and Internet non-users in the mature market. By understanding the differences between Internet users and Internet non-users, tourism businesses can identify marketing strategies that appeal to mature travellers who use the Internet and to those do not, by utilising information gathered from Internet users and Internet non-users demographic, socio-economic and travel-related characteristics.