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O lazer dos agricultores familiares promotores do turismo: o caso do roteiro turístico Caminhos do Marrecas no Sudoeste do ParanáZioli, Osni 15 June 2015 (has links)
O turismo rural é apontado como uma das estratégias que permitem aos agricultores familiares o aumento da renda e a melhoria da qualidade de vida. Muitos estudos tratam deste tema, contudo há uma lacuna no sentido de entender o lazer sob a ótica dos agricultores promotores do turismo. O presente trabalho buscou compreender o que é lazer e quais as suas práticas na ótica dos agricultores familiares que promovem o turismo rural em suas propriedades no município de Francisco Beltrão no Sudoeste do Paraná. A pesquisa foi do tipo qualitativo, de caráter descritivo e exploratório, a amostragem da pesquisa foi do tipo não-probabilístico, com coleta de dados e informações em cinco fases, sendo utilizadas como estratégias e instrumentos de pesquisa a entrevista gravada com base no roteiro semiestruturado, a observação direta com registro no diário de campo e entrevista com formulário semiestruturado, sendo os dados tabulados com os software Excel 2013 e Word 2013, e apresentados na forma de gráficos e tabelas e, posteriormente, interpretados a luz da revisão teórica. A importância do turismo ofertado pelos agricultores familiares, mais que o aumento da renda, está relacionado com os significativos momentos de crescimento pessoal e social vividos pelos agricultores familiares no contato com os turistas e com formas de trabalho mais interessantes do que as atividades agrícolas. O lazer dos entrevistados apresenta traços que demonstram o apego ao seu modo de vida, considerando aspectos de suas tradições, hábitos e costumes, em relação ao convívio familiar, com a comunidade em que estão inseridos, além das atividades de trabalho e da reprodução e ao estabelecerem as atividades de turismo, fortalecem a construção de uma racionalidade de resistência, em que está presente ao mesmo tempo uma lógica adaptativa que assimila as demandas externas e inovadora ao gerarem respostas que possibilitam a reprodução biológica e social da família. / Rural tourism is considered one of the strategies that allow family farmers increase their income and the consequent improvement in their quality of life. Many studies handle this issue, but there is a gap in order to understand leisure from the perspective of farmers promoting tourism. This study sought to understand what is leisure and what are it practices from the family farmers's viewpoint who promote rural tourism in their properties in the municipality of Francisco Beltrão in the Southwest of Paraná. The research was the qualitative, descriptive and exploratory Character, sampling survey was non-probabilistic, with collection of data and information in five phases, being used as search strategies and tools, recorded interview based on the screenplay, semi-structured direct observation with field journaling and interview with semi-structured form, being tabulated data with Excel and Word 2013 2013 software, and presented as graphs and tables, and subsequently interpreted the light of theoretical review. The importance of tour offered by family farmers, more than the increased income, is related with significant moments of personal and social growth experienced by farmers in contact with tourists and with more interesting ways of working than agricultural activities. The leisure of the interviewed people has traits that demonstrate attachment to their way of life, considering aspects of their traditions, habits and customs, in relation to the family get-together, with the community in which they are inserted, in addition to the work and activities of the reproduction and to establish tourism activities, strengthen the construction of a rationality of resistance, where it operates at the same time an adaptive logic to assimilate external demands, and innovative to generate responses to enable the biological and social reproduction of the family.
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The provision of tourism and recreation facilities along the N2 national road in the Stanger-Mthunzini districtsGumede, Ntshekane Goodness January 2003 (has links)
A dissertation of limited scope submitted to the Faculty of Arts in
partial fulfilment of the requirements for the course-work degree
of Masters of Recreation and Tourism in the
Centre for Recreation and Tourism at
The University of Zululand, 2003. / This study is conducted with a view that the provision of tourism and recreation attractions contributes greatly to the social, physical and economic development in the Stanger-Mthunzini Districts. The study is also carried out with a view that tourism has a great potential of boosting the economy of the study area and the entire country of South Africa. The study has therefore operated with the following objectives in mind:
• To determine the adequacy of tourist attractions and service
facilities in the study area.
• To investigate the extent to which members of the local community
are aware of the existence of the tourist attractions.
• To find out the nature of tourist participation patterns within the
study area.
• To establish the extent to which members of the local community
benefit from the availability of tourist attractions.
• To examine if there is any co-operation between the managers of
attractions, developers and the members of the local community.
• To establish the level of involvement of the local community in
tourism related decision-making
Pursuant to the listed objectives, this study identified related hypotheses towards finding answers to the research question. The method of collecting, analysing and interpreting data involved computer manipulation of data utilising the Statistical Package for the Social Sciences (SPSS).
The findings of this study reveal that most of the stated objectives were met. The study revealed that most members of the local community do not associate the development initiatives with their immediate needs. They see the presence of the existing attractions as not benefiting them in any significant manner. It was also established that the members of the local community do not use local attractions extensively, due to the lack of exposure to them and the fact that most of the people in the study are not highly educated. Respondents revealed that most of them are employed to do manual work in the sugar-cane plantations. The conditions under which they work, leave them with neither adequate financial resources nor time to participate in recreation activities. In terms of behaviour and attitudes, the study indicated that the members of the local community have negative feelings towards the provision of tourist recreation. The reasons usually given were that they were not invited to participate in decision-making. Other respondents claimed that they were driven away from the land they originally occupied and owned, for purposes of constructing some of the tourist attractions.
Some recommendations have been made to improve the way in which the members of the local community perceive the attractions in their locality. These include doing public awareness of these attractions, involving the members of the local community in decision-making, providing them with employment. The government should play a role in developing and empowering the youth and women by equipping them with skills required in the tourism industry.
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The restructuring of the Montreal tourism industry : a sectoral analysisPohlmann, Corinne January 1994 (has links)
No description available.
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Sport tourism and public health: the implications of the 4th East Asian Games for Hong Kong陸艷媚, Luk, Yim-mei, Kiano. January 2008 (has links)
published_or_final_version / abstract / Geography / Master / Master of Philosophy
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Contribuição do turismo à economia brasileira. / Tourism contribution to the Brazilian economy.Casimiro Filho, Francisco 10 September 2002 (has links)
Esta pesquisa teve como objetivo geral analisar as contribuições do turismo à economia brasileira, considerando-se a sua estrutura produtiva de 1999. Para isso, procurou-se caracterizar as relações intersetoriais e mensurar os impactos da variação na demanda final sobre produto, emprego e renda, destacando-se os setores que compõem o segmento do turismo. Procurou-se, também, dimensionar esse segmento em termos de produto interno bruto e pessoal ocupado. Para realização deste trabalho, foi necessário desagregar a matriz de insumo-produto construída para o país em setores que foram considerados turísticos e não-turísticos. Na análise foram utilizados, dentre outros, o método dos índices de ligações de Hirschmann-Rasmussem, o enfoque do campo de influência, os índices puros de ligações e os multiplicadores. Os índices de ligações intersetoriais permitiram a identificação dos setores-chave, considerando-se o modelo de insumo-produto aqui construído e o nível de agregação utilizado. Dentre os setores classificados como setores-chave, utilizando-se o conceito mais abrangente, seis foram inicialmente considerados como componentes do segmento do turismo: transporte aéreo regular, transporte aéreo não-regular, agências e organizadores de viagens, atividades auxiliares dos transportes aéreos, estabelecimentos hoteleiros e outros tipos de alojamento temporário e restaurantes e outros estabelecimentos de serviços de alimentação. A análise dos impactos que poderiam ocorrer na produção, renda e emprego caso houvesse variações na demanda final evidenciou que os setores que compõem o segmento do turismo apresentaram elevados multiplicadores setoriais, para produção e renda, ao contrário do multiplicador de emprego, que exibiu valores relativamente baixos na estrutura produtiva aqui considerada. No entanto, a análise do poder de geração de novos empregos, caso ocorresse aumento no investimento de R$ 1 milhão nos setores da economia, permitiu a conclusão de que o segmento do turismo compõe-se de setores com grandes possibilidades de gerar novos postos de trabalho, principalmente quando se considerou o consumo das famílias como endógeno ao sistema. Com relação ao Produto Interno Bruto (PIB), os resultados indicam uma participação do turismo de 7,54% do PIB nacional, havendo amplo espaço para crescimento, como observado neste trabalho. Verificou-se, também, que o aumento no consumo dos turistas domésticos e dos turistas internacionais no Brasil tem impactos diferentes sobre a geração de empregos, os impostos indiretos líquidos, a renda das famílias e o valor adicionado. De maneira geral, o turismo doméstico apresentou-se um pouco mais eficiente que o turismo internacional no Brasil, medindo-se essa eficiência em termos de unidades de emprego e unidades monetárias de impostos indiretos líquidos, renda das famílias e valor adicionado por unidade de acréscimo no consumo dos turistas. No entanto, o turismo internacional não deve ser colocado em segundo plano, uma vez que constitui importante gerador de divisas para o país. Diante disso, ressalta-se a importância da implantação de políticas e programas para promover o desenvolvimento do segmento turístico do Brasil, tendo em vista que o turismo contribui para o crescimento da economia nacional. / This study aimed to analyze the tourism contributions to the Brazilian economy, considering the productive framework of 1999. For that, it was aimed to characterize the inter-sectors relations and measure the impacts on product, employment and income, deriving from variations in the final demand, focusing on sectors that form the tourism segment. It was also aimed to outline this segment in terms of Gross Domestic Product (GDP) and working people. In order to perform this study, it was needed to share the input-output matrix constituted to the country into sectors which were considered touristy and non-touristy. In the analysis, it was used, among others, the linkage index of Hirschmann-Rasmussem, the field of influence, the pure linkages indexes and the multipliers. The linkages inter-sector indexes allowed the identification of key-sectors, considering the input-output model here developed and the level of aggregation used. Among the sectors classified as key-sectors, using the most extensive concept, six (06) were initially considered as compounds of the tourism segment: regular air transport, non-regular air transport, travel agents and agencies, supporting activities of air transport, hotels and other types of temporary accommodation, restaurants and other food establishments. The analysis of impacts which might occur in production, income and employment in case there were variations in the final demand evidenced that the sectors which form the tourism segment showed high sectors multipliers, for production and income, on the contrary of employment multiplier, which showed relatively low values in the productive framework here considered. However, the analysis of the power to generate new employment, in case there was an increase of investment of R$ 1 million in sectors of economy, allowed to conclude that the segment of tourism is formed of sectors with major possibilities to generate new employment, especially when it was considered the family consumption as "endogenus" to the system. As for the Gross Domestic Product (GDP), results show a share of 7.54% of the GDP deriving from tourism, revealing vast space for growth, as stated in this study. It was also noticed, that the increase in consumption of domestic and foreign tourists in Brazil have different impacts on employment generating, the net direct tax, families income, added value and total production. Overall, the domestic tourism has shown a bit more efficient than the international tourism in Brazil, measuring this efficiency in terms of employment units and monetary units of net indirect taxes, families income and added value per unit of increase in the tourist consumption. However, the international tourism must not be placed in second plan, once it constitutes a major foreign exchange for the country. In face of this, it is pointed out the importance of implementing policies and programs to promote the development of the sector of tourism in Brazil, considering that tourism contributes to the growth of the national economy.
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Pro-poor tourism intervention within Ezemvelo KZN wildlife : a case study of Amatikulu Nature Reserve, South Africa.Morgan, Derek. January 2003 (has links)
No abstract available. / Thesis (M.Sc.)-University of Natal, Pietermaritzburg, 2003.
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An examination of the residents' perceptions of impacts of nature based tourism on community livelihoods and conservation : case study of Chiawa Game Management Area, Zambia.Tembo, Sydney. January 2010 (has links)
Nature-based tourism is centered on the idea that local communities living within and around protected areas should derive benefits from nature resources. Likewise nature resources will simultaneously benefit from their interaction because the community will develop an understanding and appreciate the importance of conserving nature through various benefits derived. The research focus was on assessing the perception of residents of Chiawa, Zambia, regarding the benefits derived from nature-based tourism. This is the first study of this nature to be conducted in Chiawa.
The overall aim of the research study was to examine the perceptions of the Chiawa community of the impacts of nature based tourism and its implications on the livelihood of the Chiawa residents and on the conservation of nature, upon which tourism is anchored. The three specific objectives were:-
1. To examine the perceptions of the community on economic impacts of nature based tourism on the livelihood of Chiawa Community.
2. To examine the perceptions of the community of the effects of nature based tourism benefits on support towards conservation of nature in Chiawa and Lower Zambezi National Park.
3. To examine perceptions on nature and extent of constraints limiting household participation in nature-based tourism.
Various research methods were used to address the objectives of this study. These methods included quantitative and qualitative research techniques. Structured questionnaires with multiple choice type answers were administered to households and safari operators to collect data. These techniques were complemented with five focus group meetings conducted in village action groups (VAGs) of Chiawa GMA, and both participant and direct observation techniques were used during household
surveys.
The elements of analysis of the study looked at various factors that influence the perception of households on tourism benefits and conservation efforts by the community. Elements such as tribe, gender, education, length of stay, age and spatial distribution were analyzed. Elements of analysis from tour operators looked at business types, types of benefits filtering to the community through employment and community projects.
It was established during the course of the research that both positive and negative perceptions on the impacts of nature-based tourism on residents of Chiawa GMA exist. However, the few residents who derived benefits from nature based tourism operations were positive and the rest were negative. The perceptions of the respondents on support towards conservation are above average. The study found that the most significant silent factor that may influence negative attitudes or perceptions is high levels of human – wildlife conflicts. This is not surprising considering that farming is the major livelihood strategy for most households. Demographic variables were not found to be useful predictors of perception responses. Several factors were established as limiting to household participation in
nature based tourism, these established factors included, lack of working and start up capital, lack of understanding of nature based tourism business, lack of interest and lack of support from tourism agencies. / Thesis (M.Env.Dev.)-University of KwaZulu-Natal, Pietermaritzburg, 2010.
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Contribuição do turismo à economia brasileira. / Tourism contribution to the Brazilian economy.Francisco Casimiro Filho 10 September 2002 (has links)
Esta pesquisa teve como objetivo geral analisar as contribuições do turismo à economia brasileira, considerando-se a sua estrutura produtiva de 1999. Para isso, procurou-se caracterizar as relações intersetoriais e mensurar os impactos da variação na demanda final sobre produto, emprego e renda, destacando-se os setores que compõem o segmento do turismo. Procurou-se, também, dimensionar esse segmento em termos de produto interno bruto e pessoal ocupado. Para realização deste trabalho, foi necessário desagregar a matriz de insumo-produto construída para o país em setores que foram considerados turísticos e não-turísticos. Na análise foram utilizados, dentre outros, o método dos índices de ligações de Hirschmann-Rasmussem, o enfoque do campo de influência, os índices puros de ligações e os multiplicadores. Os índices de ligações intersetoriais permitiram a identificação dos setores-chave, considerando-se o modelo de insumo-produto aqui construído e o nível de agregação utilizado. Dentre os setores classificados como setores-chave, utilizando-se o conceito mais abrangente, seis foram inicialmente considerados como componentes do segmento do turismo: transporte aéreo regular, transporte aéreo não-regular, agências e organizadores de viagens, atividades auxiliares dos transportes aéreos, estabelecimentos hoteleiros e outros tipos de alojamento temporário e restaurantes e outros estabelecimentos de serviços de alimentação. A análise dos impactos que poderiam ocorrer na produção, renda e emprego caso houvesse variações na demanda final evidenciou que os setores que compõem o segmento do turismo apresentaram elevados multiplicadores setoriais, para produção e renda, ao contrário do multiplicador de emprego, que exibiu valores relativamente baixos na estrutura produtiva aqui considerada. No entanto, a análise do poder de geração de novos empregos, caso ocorresse aumento no investimento de R$ 1 milhão nos setores da economia, permitiu a conclusão de que o segmento do turismo compõe-se de setores com grandes possibilidades de gerar novos postos de trabalho, principalmente quando se considerou o consumo das famílias como endógeno ao sistema. Com relação ao Produto Interno Bruto (PIB), os resultados indicam uma participação do turismo de 7,54% do PIB nacional, havendo amplo espaço para crescimento, como observado neste trabalho. Verificou-se, também, que o aumento no consumo dos turistas domésticos e dos turistas internacionais no Brasil tem impactos diferentes sobre a geração de empregos, os impostos indiretos líquidos, a renda das famílias e o valor adicionado. De maneira geral, o turismo doméstico apresentou-se um pouco mais eficiente que o turismo internacional no Brasil, medindo-se essa eficiência em termos de unidades de emprego e unidades monetárias de impostos indiretos líquidos, renda das famílias e valor adicionado por unidade de acréscimo no consumo dos turistas. No entanto, o turismo internacional não deve ser colocado em segundo plano, uma vez que constitui importante gerador de divisas para o país. Diante disso, ressalta-se a importância da implantação de políticas e programas para promover o desenvolvimento do segmento turístico do Brasil, tendo em vista que o turismo contribui para o crescimento da economia nacional. / This study aimed to analyze the tourism contributions to the Brazilian economy, considering the productive framework of 1999. For that, it was aimed to characterize the inter-sectors relations and measure the impacts on product, employment and income, deriving from variations in the final demand, focusing on sectors that form the tourism segment. It was also aimed to outline this segment in terms of Gross Domestic Product (GDP) and working people. In order to perform this study, it was needed to share the input-output matrix constituted to the country into sectors which were considered touristy and non-touristy. In the analysis, it was used, among others, the linkage index of Hirschmann-Rasmussem, the field of influence, the pure linkages indexes and the multipliers. The linkages inter-sector indexes allowed the identification of key-sectors, considering the input-output model here developed and the level of aggregation used. Among the sectors classified as key-sectors, using the most extensive concept, six (06) were initially considered as compounds of the tourism segment: regular air transport, non-regular air transport, travel agents and agencies, supporting activities of air transport, hotels and other types of temporary accommodation, restaurants and other food establishments. The analysis of impacts which might occur in production, income and employment in case there were variations in the final demand evidenced that the sectors which form the tourism segment showed high sectors multipliers, for production and income, on the contrary of employment multiplier, which showed relatively low values in the productive framework here considered. However, the analysis of the power to generate new employment, in case there was an increase of investment of R$ 1 million in sectors of economy, allowed to conclude that the segment of tourism is formed of sectors with major possibilities to generate new employment, especially when it was considered the family consumption as "endogenus" to the system. As for the Gross Domestic Product (GDP), results show a share of 7.54% of the GDP deriving from tourism, revealing vast space for growth, as stated in this study. It was also noticed, that the increase in consumption of domestic and foreign tourists in Brazil have different impacts on employment generating, the net direct tax, families income, added value and total production. Overall, the domestic tourism has shown a bit more efficient than the international tourism in Brazil, measuring this efficiency in terms of employment units and monetary units of net indirect taxes, families income and added value per unit of increase in the tourist consumption. However, the international tourism must not be placed in second plan, once it constitutes a major foreign exchange for the country. In face of this, it is pointed out the importance of implementing policies and programs to promote the development of the sector of tourism in Brazil, considering that tourism contributes to the growth of the national economy.
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Analysis of interventions in support of small tourism businesses in the Eden District MunicipalityBiljohn, Mareve 03 1900 (has links)
Thesis (MPA)--Stellenbosch University, 2013. / ENGLISH ABSTRACT: Macro-economic policy interventions have been driven by the South African national
government in order to create economic and trade opportunities for small businesses
within the first economy. This macro-economic policy intervention of the government
which advocates the active and inclusive participation of small business in the first
economy has set the trajectory for small business development and support by both
provincial and local government. The significant contribution of small businesses
(SBs) to local economic development in the locality of municipalities has thus seen
the prioritizing of small business support and development by local government as a
focal point of municipal Local Economic Development programmes.
However these small businesses are often subject to a myriad of challenges compared
to larger established businesses that fall outside the classifications of small businesses.
These challenges thus make it impossible for SBs to compete with established
businesses and to actively participate in the first economy.
The Eden District Municipality, a renowned and reputable tourism destination, offers
substantial business opportunities that favour small tourism businesses. This is all to
the good, but the question is what programmes are on offer by the Eden District
Municipality that may assist small tourism businesses (STBs) to tap into these
business opportunities. Furthermore, do such programmes address the needs of STBs
to access trade and economic opportunities? In the light of the foregoing, this study
sets out to establish the areas in which STBs require support, to establish the current
level of support received from the Eden District Municipality, as well as the
participation levels of STBs themselves in the development of tourism strategies. This
study investigates the coherence between interventions and support programmes
provided by the Eden District Municipality and seeks to identify the areas in which
small tourism businesses (STBs) require support and assistance. The population sample employed comprises small businesses from a previously
disadvantaged background in the Eden District Municipality. A quantitative research
design was followed and questionnaires were used to elicit responses from STBs
which constitute the primary data to address the research question.
It is anticipated that the findings of this research will assist the Eden District
Municipality with the identification of future required interventions that will augment
accessibility to trade and economic opportunities for STBs. By using the findings of
the study as a yardstick, the Eden District can assess its own efforts and ensure that
programme responses are designed to meet the identified needs of STBs. The findings
highlight an overall need for broader consultation with STBs when support
programmes and interventions are developed, and can be used as a benchmark by
other researchers and local municipalities in the development of support programmes
and interventions for STBs. / AFRIKAANSE OPSOMMING: Makro ekonomiese beleids intredes word deur die nasionale regering bestuur om
sodoende ekonomiese- en handelsgeleenthede vir kleinsakeondernemings binne die
eerste ekonomie te skep. Hierdie makro-ekonomiese beleidsintredess van die Suid-
Afrikaanse regering bevorder die aktiewe en inklusiewe deelname van
kleinsakeondernemings in die eerste ekonomie en stel baan daardeur die weg vir
ontwikkelingsprogramme deur provinsiale en plaaslike regering ter ondersteuning van
hierdie ondernemings. Die noemenswaardige bydrae van kleinsakeondernemings tot
plaaslike ekonomiese ontwikkeling in plaaslike munispaliteite het gelei tot die
prioritisering van ondersteunings- en ontwiklelingsprogramme deur plaaslike regering
as ‘n fokus punt van munisipaliteite se plaaslike ekonomiese
ontwikkelingsprogramme.
Hierdie kleinsakeondernemings word dikwels gekonfronteer deur verskeie
struikelblokke vergeleke met groter gevestigde besighede wat buite die klassifikasie
van klein besighede val. Die struikeblokke maak dit dus onmoontlik vir
kleinsakeondernemings om te kompteer met gevestigde besighede en sukkel om
aktiewe deelname te hê aan die ekonomie.
Die Eden Distriks Munisipaliteit is bekend as ‘n geloofwaardige toerisme bestemming
en bied substansiële besigheidsgeleenthede waarby kleinsake toerisme ondernemings
kan baat. Dit is alles tot voordeel maar watter hulpprogramme bied die Eden
Distriksmunisipaliteit aan klein toerisme sakeondernemings om toegang tot
besigheids geleenthede te verkry. Die vraag is of hierdie programme die behoeftes
van klein toerisme sakeondernemings se behoefte tot toetrede tot ekonomiese
geleenthede bevredig. In die lig hiervan sal hierdie studie die ondersteuningsbehoeftes
van klein toerisme sakeondernemings bepaal, die huidige vlak van ondersteuning
vanaf die Eden Distriks Munisipaliteit vastel, sowel as die deelname van klein
toerisme sakeondernemings in die ontwikkeling van toerisme strategiëe. Hierdie studie ondersoek dus die verband tussen intredes- en
ondersteuningsprogramme wat deur die Eden Distriks munisipaliteit verskaf word en
die gebiede waarop kleinsakeondernemings in toerisme bystand benodig. Daar word
in die vooruitsig gestel dat die bevindinge van hierdie navorsing die Eden Distriks
Munisipaliteit sal help om toekomstige intredes te identifiseer wat toegang tot handel
en ekonomiese geleenthede vir klein toerisme sakeondernemnings sal bevorder. Deur
die bevindinge van die studie te gebruik as ʼn maatstaf kan die Eden Distriks
Munisipaliteit sy eie werk evalueer en gebruik om te verseker dat programme met die
behoeftes van klein toerisme sakeondernemings bevredig. Die bevindinge beklemtoon
‘n behoefte vir brëer konsultasie met klein toerisme sakeondernemings wanneer
programme en intredes ontwikkel word, en kan ook deur ander navorsers en plaaslike
munisipaliteite gebruik word as verwysingsraamwerk in die ontwikkeling van
ondersteuningsprogramme en intredes.
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Building on strengths : poverty alleviation through cultural tourism towards a business strategy for a cultural tourism project in the Langa TownshipMuller-Lierheim, Hendrik 12 1900 (has links)
Thesis (MBA (Business Management))--University of Stellenbosch, 2007. / ENGLISH SUMMARY: The study looks at the different elements of a business strategy developed for a cultural tourism project in the township of Langa, located in the city of Cape Town. Its unique nature
lies in the fact that the operators of the enterprise are volunteering young residents of the area,
who will benefit through support provided by the community-based organisation in their
subsequent training. Thus, the venture is at the same time a tourism enterprise, a generator of
development funds and a community organisation.
In line with a systematic approach to business strategising the study consists of four major
sections. The first section (chapter 2) provides a broad background to the cultural-tourism
industry, incorporating lessons to be learned from Cyprus, Papua New Guinea and Botswana
as well as other parts of South Africa. It also reviews tools available to segment the cultural tourism
market and estimate its size.
With the focus on skills shortages in township environments, the third chapter outlines some
of the challenges likely to confront the project. It also indicates the skills-development needs
and expectations which are likely to motivate the project participants.
As a further background for the preparation of the business strategy, chapter 4 summarises the
relevant core elements of the business environment around cultural tourism in township areas.
It also covers critical elements of the tourism industry’s competitive environment and relevant
stakeholders.
The fourth key chapter covers (with respect to the particular Langa-focused community-based
cultural-tourism venture) all conventional topics, including vision, mission and goal
statements, envisaged product offerings and marketing plans, value-chain characteristics and
an assessment of the (expected) competitive situation.
The final chapter briefly touches on the appropriateness of this township project or business
as a tool for the social and economic transformation of the township youth. / AFRIKAANSE OPSOMMING: Die studie ondersoek die verskillende elemente van 'n besigheidsstrategie vir ‘n projek
binne die gebied van kulturele toerisme, met besondere klem op die Langa woongebied in
Kaapstad. Die besondere karakter van die projek word bepaal deur die feit dat die
projekdeelnemers vrywillige jeugdiges is, wat hoop om deur hul samewerking hul verdere
opleidingsgeleenthede te verbeter. Die projek is dus terselfdertyd ‘n toerisme onderneming, ‘n
skepper van ontwikkelingsfondse en ‘n gemeenskapsorganisasie.
In ooreenstemming met ‘n gestruktureerde sakestrategie bestaan die studie uit vier hoofdele.
Die eerste afdeling (hoofstuk 2) verskaf ‘n breë agtergrond tot kulturele toerisme, met
besondere verwysings tot Ciprus, Papoea-Nieu Guinee en Botswana asook ander dele van
Suid-Afrika. Dit behandel ook konsepte wat gebruik kan word om die mark van kulturele
toerisme in segmente op te breek en sy grootte te beraam.
Met die klem op vaardigheidstekorte in townships gee die derde hoofstuk ‘n oorsig van enkele
uitdagings wat die projek sal tref. Terselfdertyd gee dit ‘n aanduiding van die
opleidingsbehoeftes en verwagtings wat die jeugdiges betrokke by die projek mag koester.
As ‘n verdere agtergrond vir die voorbereiding van ‘n sakestrategie skets hoofstuk 4 sekere
van die kernelemente van die sakeomgewing rondom kulturele toerisme in gebiede soos
Langa. Dit dek ook kritiese aspekte van mededinging in die toerismebedryf asook van die
betrokke belangegroepe.
Met die fokus op Langa en gemeenskapstoerisme behandel die vierde deel alle relevante
aspekte van ‘n sakemodel: Dit sluit in doelstellings en mikpunte, die beoogde
dienstespektrum en bemarkingsplanne asook die mededingingsdinamiek.
Die laaste hoofstuk besin oor die toepaslikheid van hierdie projek of sakemodel as ‘n
instrument vir die sosiale en ekonomiese transformasie van die “township”-jeugdiges.
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