This master thesis deals with the development and strategy of a product in the field of tourism. The analysis of its development with all the related aspects is realized. The thesis is divided into theoretical and practical part. Theoretical part describes the basic theories about formation of strategy, markets and its subjects and about marketing. These theoretical findings are applied in the practical part of the thesis. The first chapter of the practical part characterizes the tourism industry a selected travel agency. The second charter focuses on the product itself. Its development, realization, price calculation, distribution and promotion. The third chapter describes strategic analysis which including analysis of the organisation's environment, analysis of its competition, internal analysis and SWOT analysis. The last chapter is a research conducted on the collection of qualitative data made by questionnare survey. The research focuses on the product in the field of tourism and respondent's experiences and preferences.

Darbo objektas – UAB „Megaturas“ teikiamos turizmo paslaugos. Tyrimo problema – kaip vartotojai vertina UAB „Megaturas“ teikiamas turizmo paslaugas. Tyrimo tikslas – įvertinti UAB „Megaturas“ teikiamas turizmo paslaugas. Tyrimo uždaviniai: 1. Apibrėžti turizmo produkto sampratą ir struktūrą; 2. Atskleisti turizmo paslaugos pasiūlos ir paklausos teorinį aspektą; 3. Išanalizuoti UAB „Megaturas“ turizmo paslaugų rinkoje situaciją; 4. Išanalizuoti UAB „Megaturas“ teikiamas turizmo paslaugas. Tyrimo hipotezės: 1. UAB ,,Megaturas“ turizmo paslaugų pasiūlos (paslaugų kriterijų) palankesnis vertinimas siejamas su dažnesniu keliavimu su UAB ,,Megaturas“. 2. UAB ,,Megaturas“ turizmo paslaugų pasiūlos (paslaugų kriterijų) palankesnis vertinimas siejamas su didesniu ketinimu ateityje keliauti su UAB ,,Megaturas“. Svarbiausios išvados: Daugelis UAB „Megaturas“ turizmo paslaugų kriterijų vertinami vidutiniškai ir geriau nei vidutiniškai, palankiausiai (vertinimų eilės tvarka, pradedant nuo stipriausiai įvertino): patikimumas; transporto paslaugų punktualumas; toliau – kelionių vadovų profesionalumas; kelionės transporto patogumas; paslaugų kokybė; toliau – personalo malonus aptarnavimas; paslaugų kainos ir kokybės santykis; saugumas; lūkesčių patenkinimas; paslaugų organizavimas; pažintinių kelionių įvairovė. Dažniau keliaujantys su šiuo kelionių organizatoriumi respondentai geriau vertina: jo patikimumą, kokybę, pažintinių kelionių įvairovę, kainos priimtinumą, kainos ir kokybės... [toliau žr. visą tekstą] / Object of the work is services rendered by JSC “Megaturas”. The problem of the work – how consumers evaluate tourism services of JSC “Megaturas”. The aim of the work is to evaluate services rendered by JSC “Megaturas”. The tasks of the work: 1. To define the concept and structure of tourism product; 2. To reveal theoretical aspect of demand and supply of tourism services; 3. To analyze the situation of services in JSC “Megaturas” market; 4. To analyze services rendered by JSC “Megaturas”. The hypothesis of research: 1. More favorable evaluation of services rendered by JSC “Megaturas” is related to the more often consumption of JSC “Megaturas” tourism services. 2. More favorable evaluation of services rendered by JSC “Megaturas” is related to the greeter intention to consume JSC “Megaturas” tourism services in the future. Main conclusions: Most criteria of services rendered by JSC “Megaturas” were evaluated averagely of better, the most favorable aspects of services rendered by JSC “Megaturas” are: reliability of agency, punctuality of transport services, professionalism of travel guides; comfortably through the journey, quality of services; kindness of service; proportion of services price and quality; safety; satisfaction of expectations; organization of services, variety of journeys. Those respondents who travel with JSC “Megaturas” more often, gave higher evaluations to: reliability; quality; variety of journeys; acceptability of price; proportion of services... [to full text]

This diploma thesis, which is called Tradition and habits as a sustainable product of tourism, deals with the analysis of traditions in Českobudějovicko, focuses more on the tradition of fishing and fish farming. It focuses more on the producers and suggests a sustainable tourism product. The aim of the thesis is to propose a sustainable tourism product in the chosen destination of Českobudějovicko with the expression of economic impacts, based on the analysis of traditions and customs offers. The partial objective is to analyze the supply of fishery and fishery producers in connection with tourism use.

Tábor region and the town Tábor offer many attractions, spanning cultural, social, sport and natural beauty. Area investigation using program ArcGIS, questionnaire research and analysis of tourism products showed that the region is of great interest to visitors and tourists mainly for his rich history and heritage, culture, scenic attractions and many sporting events. Analysis of maps created in program ArcGIS found tourism potential not only in the town Tábor, but in other towns and areas across the Tábor region. This analysis, supported by the results of the questionnaire research, recommend ways of improving tourism products, for example compiling a complete package of tourism products into a catalogue or into product packets.

The city of Pilsen offers high tourism potential, which has not been exploited fully. The municipality of the city is aware of the situation and would like to improve it in the future. Apart from other steps that should be done at tourism field, is essential to create competitive tourism product that would appeal to specific target groups and improve incoming traffic to the city. Tourist product proposal is the main topic of this thesis. Several tourism products are presented and those should aim at senior citizens tourism and cultural tourists. Also, specifications and needs of those particular groups are mentioned.

The aim of the thesis is to summarize and valorize the offer of tourism products in the region Zlín. The introductory part of the thesis judges the tourism of the region as a whole. It describes the statistical data of the tourism, the main projects of the tourism and the main tourist attractions of the region. The main part of the thesis consists of the analysis of the tourist offer. Tourist attractions and products of tourism are described separately for each tourist area and they are divided into different categories. Accommodation and additional services are rated as well. The conclusion of the thesis includes the comparison of the areas, SWAT analysis of the region as a whole and a draft of new tourism products.

The state of Alagoas has a beautiful coastline, as well as cultural and historical points of good representation in the country's history. The evolution of the modern world, with momentum of globalization, decreased geographical distances, especially with advances in transportation and communication systems, expanding the meaning and importance of tourism. He ceased to be synonymous with leisure to take the role of social economic agent, politician and, where in many countries is fundamental for development. Thus, tourism is seen as a major opportunity for economic development. Currently only have tourism potential is not enough, you need to plan, invest, explore, energize the sector, so that it has a tourism product that satisfies the desires of tourists. This study aims to analyze the Alagoas tourism sector from the perspective of logistics, which is understood in this case as the distribution channel and sales of tourism products. In this sense, the goal is to understand the behavior of variables connected to the logistics of tourism in Alagoas, for in comparison with the states of Northeast Brazil and the terms, raising a brief diagnosis of the sector. The study found that there were significant increases across the Northeast, in the period from 2004 to 2013, driven by the phenomenon of social mobility of much of the population to consumption classes B and C. However, it was observed in Alagoas investments directed to already established tourist destinations, particularly in the state capital, driven by demand. The domestic market represents 95% of the flow of tourists in Alagoas and the state lacks a strategic plan that is able to consolidate potential tourism products, which can be integrated to existing, expanding its range of destinations, providing major tourist options, according to the segments of tourism offered. / O estado de Alagoas possui um litoral belíssimo, além de pontos culturais e históricos de boa representatividade na história do país. A evolução do mundo moderno, com impulso da globalização, diminuiu as distâncias geográficas, principalmente com avanços nos sistemas de transporte e comunicação, ampliando o significado e importância do turismo. Ele deixou de ser sinônimo de lazer para assumir o papel de agente social, político e econômico, onde em muitos países é fundamental para o desenvolvimento. Dessa forma, o turismo é visto como uma grande oportunidade de desenvolvimento econômico. Atualmente, apenas ter potencial turístico não é suficiente, é preciso planejar, investir, explorar, dinamizar o setor, de tal forma que se tenha um produto turístico que satisfaça os anseios dos turistas. O presente estudo tem por finalidade analisar o setor turístico alagoano pela ótica da logística, que é entendida nesse processo como o canal de distribuição e venda dos produtos turísticos. Nesse sentido, o objetivo é perceber o comportamento de variáveis ligadas a logística do turismo em Alagoas, para em termos comparativos com os estados do Nordeste e o Brasil, levantar um breve diagnóstico do setor. O estudo constatou que houve crescimentos significativos em todo o Nordeste, no período de 2004 a 2013, impulsionados pelo fenômeno da ascensão social de boa parte da população brasileira às classes de consumo B e C. No entanto, observou-se em Alagoas investimentos voltados aos destinos turísticos já consolidados, principalmente na capital do estado, impulsionados pela demanda. O mercado doméstico corresponde a 95% do fluxo de turistas em Alagoas e o estado carece de um planejamento estratégico que seja capaz de consolidar potenciais produtos turísticos, que possam ser integrados aos já existentes, ampliando a oferta de destinos, proporcionando aos turistas maiores opções, de acordo com os segmentos de turismo ofertados.

The diploma thesis is focused on gamification and possibility of using gamification elements in the field of tourism. The aim of this work is to present gamification as a tool for influencing tourist behavior and to design an own product with gamification elements. In the theoretical part of the thesis a definition of gamification is analyzed alongside with the game elements and game thinking, which constitute the essence of this phenomenon, and the types of motivation of players and travelers are presented. Subsequently, a framework for gamification design is described. The fifth chapter defines the basic notions of tourism and introduces ways of using gamification in tourism. The theoretical part ends by chapters six and seven, where possible risks of using gamification as well as the most successful examples of its implementation are described. The practical part is devoted to the description of a new gamified product including graphic design and the timetable of introduction of the application to the market.

The thesis is focused on the analysis of communication mix of the product of selected company and the subsequent proposal for its improvement. The theoretical part mainly contains basic principles, important concepts and knowledge that relate to the communication mix, but also to current issues in tourism marketing. The theoretical part was the necessary starting point for processing the analytical part of this work. The last part of the thesis is created from analysis and it contains proposals for a new or improve existing communication mix of selected product of selected company.

Annotation: The topic of the diploma work is the communication strategy for a new complex rural tourism product for the Czech Republic "Holidays in the Countryside". Objective: Main objective of my work is to elaborate a suitable marketing communication strategy for Holidays in the Countryside product. The strategy will then be used by the Union for Rural Tourism (Svaz venkovské turistiky), which is the project promoter, as a practical marketing tool. Secondary objective of the work is to evaluate current utilization of brand program Holidays in the Countryside by the rural tourism service providers. Method: Analysis of accessible information, comparative study of foreign tourist destination experiece and professional publications followed by the synthesis of acquired data will be used as a method for elaboration of this work. Based on the analyses a suitable communication strategy will be formulated along with the recommendations for the effective utilization of the brand program by the service providers.