Uppsatsens syfte är att undersöka hur unga män respektive kvinnor boende i Sverige resonerar kring sitt beteende vid resandet till ett annat land och om resandet i sig bidrar till identitetsskapande. Vi ämnar att undersöka om individer bedömer det mer legitimt att utföra handlingar som i hemlandet anses vara mindre accepterat och om det finns någon skillnad mellan dessa föreställningar beroende på individens könstillhörighet. Uppsatsen baseras på ett kvalitativt tillvägagångssätt då tio intervjuer har genomförts med fem män respektive fem kvinnor i åldersspannet 20-30 år. Intervjuerna har kodats och därefter analyserats med hjälp av de valda teorierna vilka bland andra är identitet, genus och ojämlikhet. Vid analysprocessen har även tidigare forskning tillämpats för att stärka de resultat som framkommit under studieprocessen. Studien visar att en utlandssemester är av betydelse för en individs liv och resan bidrar till att individen utvecklar sin identitet. Att resa ses som viktigt för individen för att berätta och stärka vem den är och vill vara. Vidare visar studien på att det inte finns skillnader könen emellan då det gäller beteendeförändringar utan det sker en förändring oavsett kön. Utifrån studiens resultat har vi identifierat att individer som förflyttar sig från sin vardagliga zon till en utlandssemester intar en specifik roll som vi väljer att kalla turistidentitet. Turistidentitet innebär att individen har lämnat sitt vanliga jag hemma för att inta en ny roll där gränserna anses kunna förflyttas. Begreppet turistidentitet blir ett verktyg för att få en förståelse för en individs beteende och att det finns en skillnad individer emellan. I och med att det finns skillnader individer emellan ser turistidentiteten olika ut beroende på vem individen är. / The purpose of this paper is to examine how young men and women living in Sweden discuss about their behavior during travel to another country, and if traveling in itself contributes to identity creation. We intend to examine whether individuals consider it more legitimate to perform acts that in their home country is considered to be less accepted, and if there are any difference between these performances depending on the individual's gender. The study are based on a qualitative approach and interviews were conducted with five men and five women in the age 20-30 years. The interviews were coded and then analyzed by means of the chosen theories which among others are, identity, gender and inequality. In the analyzed process previous research has also been applied to strengthen the results that emerged during the process. The study shows that overseas holiday is relevant to an individual's life and the journey helps individuals to develop their identity. Traveling is seen as important for individuals to tell and strengthen who they are and want to be. The study shows that no differences exist between the sexes when it comes to behavior changes, there is a change regardless of gender. Based on the study results, we have identified that individuals who move from their everyday zone to a holiday abroad take a specific role, which we choose to call the tourist identity. The conception of the Tourist Identity is that the individual has left one´s usual self at home to take on a new role where the boundaries are considered to be moved. The concept of tourist identity becomes a tool to gain an understanding of an individual's behavior and that there is a difference between individuals. Depending on who the individual is the tourist identity differs.

Two years after the COVID-19 pandemic it appears that the consumer behaviour oftourism is returning to pre-pandemic unsustainable behaviour. Whereas scholarscontinually stress that tourism needs to transform if it is to remain a viable option forfuture generations. Additionally, the rapid innovations of technology in thisdigitalising society are affecting how tourism is managed and experienced, especially,the current rise of visual content. Therefore, this thesis aimed to investigate thedynamic relationship between visual content and the tourist identity to find nudgingareas for social change. A netnographic study was conducted of travel posts onCyprus and the main findings were that the tourist identity is mainly constructedthrough user generated content and official promotional material have little influence.The main content categories belonging to Cyprus’ tourist identity are the beach, wateractivities, historic villages, food, and partying. Indicating that nudging tourists inthese categories will be most effective.

342f. / Submitted by Suelen Reis (suziy.ellen@gmail.com) on 2013-05-08T16:36:01Z No. of bitstreams: 1 dissert_André de Carvalho.pdf: 5274337 bytes, checksum: 8b323748baa5979f5fe8a9b6e788b76d (MD5) / Approved for entry into archive by Alda Lima da Silva(sivalda@ufba.br) on 2013-05-08T19:01:52Z (GMT) No. of bitstreams: 1 dissert_André de Carvalho.pdf: 5274337 bytes, checksum: 8b323748baa5979f5fe8a9b6e788b76d (MD5) / Made available in DSpace on 2013-05-08T19:01:52Z (GMT). No. of bitstreams: 1 dissert_André de Carvalho.pdf: 5274337 bytes, checksum: 8b323748baa5979f5fe8a9b6e788b76d (MD5) Previous issue date: 2009 / A pesquisa se oriente por aspectos basilares dos estudos culturais que estipulam a identidade social como objeto e produto de construções simbolicas a partir de práticas discursivas, mais efetivas em textos da mídia, reconhecida como a principal construtoda de identidades. A investigação constata que a a Paraíba, como estado nordestino, é secularmente projetada ao imaginário nacional de forma depreciativa, em virtude de suas condições de atraso socioeconômico, problemas reputados a agentes políticos, representação identitária que se confirma na rede discursiva do jornalismo contemporâneo que enfocou graves escandalos protagonizados por importantes políticos paraibanos na história recente. Por outro lado, nos últimos anos, a Paraíba também passou a ser foco da mídia em virtude de seus atrativos naturais e culturais de grande valor econômico para o setor turístico. Assim, a tese defendida de que a mídia constroi discursivamente duas identidades regionais, a política, em sentidos depreciativos, e a turística, em signos de exaltação. Hipótese que o estudo procura comprovar com a análise de reportagens jornalisticas de editorias especializadas, da política e do turismo, em reflexões que se incumbem da tarefa de perscrutar crítica e reflexivamente sobre a praxis do jornalismo contemporâneo, em particular nos gêneros político e turístico. Alem de contextualizar aspectos fundamentais de fenômenos turísticos e da produção de saberes multidiciplinares que se ocupam de tal tema. A metodologia empregada é a da Análise do Discurso. / Salvador