Made available in DSpace on 2016-08-03T12:31:02Z (GMT). No. of bitstreams: 1 Antonio Rogerio Cazzali.pdf: 1554479 bytes, checksum: 729af519ce9d57377a2818632df2193a (MD5) Previous issue date: 2006-04-26 / This dissertation aim to enlarge the discussion about environment and communication to trengthen trade marks and consolidation of corporation good image. This study was based on qualitative researches with some of the most active companies in Brazil, representing significant sectors, that demonstrated not only to utilize the nature preservation support but, in a great array, in to accomplishment of social responsibility, gain credibility in the presence of the consumer and the society, on a symbolic exercise to surpass, where there are no guilty. The change of focus occurred in the ´80s decade, when the companies decided to reinforce their trade marks instead of the goods production, revealed, from the corporation view, being a very interesting alternative to raise earns. This strategy has made the companies to linking their trade marks to the good social action environment, what has begotten some improvement and signalized that this posture is already a market differential. Even though all the planed symbolism and the capital power, there is still the cities devastation by the nature anger, on an obligated conscience matter exercise that will dictate better and transparent human relations in a near future. Keywords: Integrated Communication and Environment. Trade Marks and Environment. Propaganda and Environment. Propaganda and Trade Mark. / Esta dissertação visa ampliar a discussão sobre comunicação e meio ambiente no fortalecimento de marcas e na consolidação da boa imagem das corporações. O estudo foi feito por meio de pesquisas qualitativas com algumas das mais importantes empresas em atividade no Brasil, representantes de segmentos emblemáticos, e que demonstraram já se utilizar não apenas dos apoios à preservação da natureza, mas, de uma maneira mais ampla, do cumprimento da responsabilidade social para ganharem credibilidade perante o consumidor e a sociedade, num exercício de transcendência simbólica em que não há culpados. A mudança de foco ocorrida na década de 1980, quando as companhias decidiram fortalecer suas marcas, e não mais a produção de bens, mostrou-se, do ponto de vista das corporações, ser uma alternativa muito interessante para elevar ganhos...(AU)

SANTRAUKA Šiame darbe analizuojama Europos Teisingumo Teismo ir Lietuvos teismų praktika, siekiant identifikuoti prekių ženklų tapatumo ir panašumo nustatymui reikšmingus kriterijus, šių kriterijų taikymo sąlygas bei įtaką vertinant bendrą prekių ženklų įspūdį, taip pat atkreipiamas dėmesys į teorinius ir praktinius probleminius prekių ženklų tapatumo ir panašumo nustatymo klausimus ir siūlomi jų sprendimai. Pirmojoje dalyje labai koncentruotai nurodomas su prekių ženklų tapatumu ir panašumu susijęs teisinis reglamentavimas. Antrojoje dalyje atskleidžiama prekių ženklų tapatumo sąvoka bei prekių ženklų tapatumo vertinimas buvusio Pirmosios Instancijos Teismo, dabartinio Bendrojo Teismo ir ETT praktikoje, taip pat, siekiant tapatumo klausimą išnagrinėti visapusiškai, pasiremiant pavyzdžiais ir iš Vidaus rinkos harmonizavimo tarnybos praktikos. Trečioji darbo dalis skirta aptarti prekių ženklų panašumą bei išnagrinėti jam nustatyti reikšmingus kriterijus. Šioje dalyje Bendrijos ir Lietuvos teismų sprendimų analizė atlikta pagal bendriausius prekių ženklų panašumo nustatymo kriterijus: skiriamuosius ir dominuojančius elementus, vaizdinį, fonetinį bei konceptualų lyginimą. Darbo pabaigoje atskirai aptariama netradicinių prekių ženklų panašumo nustatymo specifika. / SUMMARY Establishment of Identity and Similarity of Trade Marks in the Case Law of the European Court of Justice and Lithuanian Courts This master thesis is dedicated to analyze case law of the European Court of Justice and Lithuanian courts, with the aim to identify criteria significant for establishment of identity and similarity of trade marks, conditions for application of those criteria as well as influence upon evaluation of the general impression created by trade marks. In addition, attention is drawn to theoretical and practical problem issues in establishment of identity and similarity of trade marks and suggestions on their solution are made. In the first part, a list of condensed references is made to laws pertinent to the identity and similarity of trade marks. The second part reveals the concept of identity of trade marks and judgment of identity of trade marks in the case law of the former Court of First Instance, currently the General Court, and the European Court of Justice, supplemented by additional illustrations from the practice of the OHIM, in attempt of painting the full picture of the identity issue. The third part of the thesis focuses on the discussion of the similarity of trade marks and analysis of criteria for establishment of similarity of trade marks. Herein the analysis of case law of the European Court of Justice and Lithuanian courts has been carried out based on general criteria of similarity of trade marks: distinguishing and dominating... [to full text]

Made available in DSpace on 2016-08-03T12:30:12Z (GMT). No. of bitstreams: 1 Antonio Rogerio Cazzali.pdf: 1554479 bytes, checksum: 729af519ce9d57377a2818632df2193a (MD5) Previous issue date: 2006-04-11 / This dissertation aim to enlarge the discussion about environment and communication to strengthen trade marks and consolidation of corporation good image. This study was based on qualitative researches with some of the most active companies in Brazil, representing significant sectors, that demonstrated not only to utilize the nature preservation support but, in a great array, in to accomplishment of social responsibility, gain credibility in the presence of the consumer and the society, on a symbolic exercise to surpass, where there are no guilty. The change of focus occurred in the ´80s decade, when the companies decided to reinforce their trade marks instead of the goods production, revealed, from the corporation view, being a very interesting alternative to raise earns. This strategy has made the companies to linking their trade marks to the good social action environment, what has begotten some improvement and signalized that this posture is already a market differential. Even though all the planed symbolism and the capital power, there is still the cities devastation by the nature anger, on an obligated conscience matter exercise that will dictate better and transparent human relations in a near future. / Esta dissertação visa ampliar a discussão sobre comunicação e meio ambiente no fortalecimento de marcas e na consolidação da boa imagem das corporações. O estudo foi feito por meio de pesquisas qualitativas com algumas das mais importantes empresas em atividade no Brasil, representantes de segmentos emblemáticos, e que demonstraram já se utilizar não apenas dos apoios à preservação da natureza, mas, de uma maneira mais ampla, do cumprimento da responsabilidade social para ganharem credibilidade perante o consumidor e a sociedade, num exercício de transcendência simbólica em que não há culpados. A mudança de foco ocorrida na década de 1980, quando as companhias decidiram fortalecer suas marcas, e não mais a produção de bens, mostrou-se, do ponto de vista das corporações, ser uma alternativa muito interessante para elevar ganhos. Essa estratégia fez com que as empresas associassem suas marcas às boas ações socioambientais, o que tem gerado algumas melhorias e sinalizado que esta postura já é um diferencial de mercado. Mesmo assim, acima de todo simbolismo planejado e da força do capital, ainda está a ira da natureza devastando cidades, num exercício forçado de conscientização que deverá ditar relações mais humana s e transparentes em futuro próximo.

Sedan det första steget togs mot en harmoniserad varumärkesrätt inom EU har grafisk återgivning varit ett krav vid registrering av varumärken, men kravet på grafisk återgivning försvinner i och med EU:s nya varumärkesreform. Syftet med denna uppsats är att belysa och utreda vad detta kommer att innebära för möjligheten att registrera okonventionella varumärken. Utredningen är inriktad på följande okonventionella varumärken: doftmärken, smakmärken, ljudmärken, känselmärken, rörelsemärken och hologram. Syftet med kravet på grafisk återgivning har varit att föremålet för varumärkesskyddet ska fastställas på ett exakt sätt, men kravet har lett till att okonventionella varumärken, särskilt sådana som inte kan uppfattas visuellt, har varit svåra att registrera. Genom en granskning av äldre rättspraxis på området identifieras de specifika problem, avseende den grafiska återgivningen, som finns för vart och ett av de utvalda okonventionella varumärkena. Resultatet av granskningen ligger, tillsammans med en analys av den ändrade varumärkesdefinitionen, till grund för utredningen av de konsekvenser som ändringarna, särskilt borttagandet av kravet på grafisk återgivning, kommer att få för möjligheten att registrera okonventionella varumärken. Resultatet av analysen indikerar att möjligheten att registrera okonventionella varumärken kommer att öka i och med att det framförallt är den grafiska återgivningen som har orsakat problemen vid registrering. En teknikneutral återgivning gör det möjligt att använda nya återgivningsmetoder, vilket i sin tur leder till att de krav som ställs på återgivningen, bland annat att den ska vara klar och lättillgänglig, kan uppfyllas på ett bättre sätt än tidigare. / Graphical representation has been a requirement for registration of non-conventional trade marks since the first step was taken towards a harmonized trade mark regulation in the EU. The requirement for graphical representation was removed as a result of the new trade mark reform. The purpose of this thesis is to illuminate and investigate how the removal of the requirement for graphical representation will affect the possibility to register non-conventional trade marks. The investigation focuses on the following non-conventional trade marks: scent marks, taste marks, sound marks, touch marks, motion marks and holograms. The purpose of the requirement for graphical representation has been to determine the precise nature and extent of the protection that the registered mark provides to its proprietor. However, the requirement has led to difficulties regarding registration of non-conventional trade marks, especially trade marks that cannot be perceived visually. The specific problems, regarding graphical representation, for each one of the selected trade marks, are identified through a review of earlier case-law. The result of the review of the earlier case-law and a review of the new trade mark definition, make up the foundation of the analysis of the consequences the removal of the graphical representation will have on the possibility to register non-conventional trade marks. The result of the analysis indicates that the possibility to register non-conventional trade marks will increase as a result of the removal of the requirement for graphical representation, as it is the graphical representation that has caused most problems for non-conventional trade marks during the registration process. As there is no longer a requirement for the representation to be graphical, it will be possible to use new methods for representation. This will in turn lead to that the criteria the representation must meet, for example that it must be clear and easily accessible, can be better achieved than before.

The purpose of the research is the analysis of the concept of bad faith in the sphere of trade marks from the perspective of a fair balance of different interests of the trade mark proprietor and other undertakings in the European market. On the one hand, the starting point of European trade mark law is the protection of exclusive rights conferred on the owner of a registered mark. On the other hand, Article 16 of the Charter of Fundamental Rights of the European Union guarantees the right to free access to the market. The research work analyses the scope of these conflicting rights and comes to the conclusion that the interests of trade mark law and market competition may have common ground despite different starting points between them. Bad faith behaviour in the market should also be assessed as an acute common issue. In that connection, the objective of the thesis is to examine how the balance of the interests is achieved in European trade mark legislation and in practice, whether this balance is fair when dealing with bad faith. Additionally, the thesis considers the issues of the definition of bad faith in European legislation and possible changes in the European trade mark system related to the concept of bad faith.

The thesis analyses selected aspects of domain-name law, mainly from the perspective of trade-mark law. It discusses the evolution of the domain-name system and how it operates as background to a more detailed discussion of the theoretical classification of domain names. The thesis then examines the interplay between trade marks and domain names, and the resolution of domain-name disputes resulting from the inherent tension between these two systems. The main principles of domain-name dispute resolution are identified by way of an analysis of the panel decisions handed down in terms of the international Uniform Dispute Resolution Policy (UDRP) and the South African domain name dispute resolution regulations. This analysis always addresses, too, the extent to which national trade-mark law principles (with reference to the laws of South Africa, the United Kingdom, and the United States of America) apply, and the extent to which this is appropriate. / Private Law / LL.D.

L'étude de l'apport en société des créations intellectuelles permet de dynamiser le schéma contractuel classique de la propriété intellectuelle reposant sur le couple cession-licence et contribue à l'analyse du mécanisme de l'apport en société. Malgré une similitude certaine avec les contrats usuels d'exploitation des biens intellectuels, l'apport des créations intellectuelles en société est une convention originale. Cette originalité se traduit par une nature et un régime hybrides. Du point de vue du droit de la propriété intellectuelle, il s'agit d'un contrat particulier d'exploitation des biens intellectuels. Du point de vue du droit de sociétés, il s'agit du contrat qui permet de mettre les biens intellectuels à la disposition de la société et de l'un des éléments constitutifs de celle-ci. Cette dualité a une incidence directe tant sur les conditions de réalisation de l'apport en société des créations intellectuelles que sur les effets de l'apport. Si le régime applicable s'appuie sur celui des contrats classiques d'exploitation des biens intellectuels, à savoir sur les règles prévues par le droit civil pour le contrat de vente et de louage des choses, il n'y a pourtant pas assimilation. D'une part, la réalisation de la convention d'apport obéit à de nombreuses contraintes dont celles résultant du droit des sociétés et du droit de la concurrence. D'autre part, l'appréhension des droits et des obligations des parties est différente. La relation entre la société et l'apporteur est imprégnée de l'intuitu personae inhérente aux biens intellectuels et de l'affectio societatis dû à la nature du contrat de société. En l'absence d'une règlementation adaptée à la spécificité du contrat, la liberté contractuelle s'exerce dans le respect des principes d'ordre public. / The study of the contribution agreement dynamizes the classic contractual scheme of intellectual property exploitation based on the pair licence- assignment and provides a detailed analysis of the mechanism of the contribution to a company. Despite a certain similarity to conventional intellectual property exploitation contracts, the contribution agreement is an original contract. This originality is reflected legally by a hybrid nature as well as a heterogeneous applicable system. Regarding intellectual property, the contribution agreement is a specific act of exploitation of intellectual goods. Regarding company law, it is the agreement which enables delivery of the intellectual goods to the company and constitutes an essential element of the company¿s constitution. This duality directly affects the conditions of contract formation as well as its effects. Although the applicable system is based on the traditional contracts of exploitation of intellectual goods, in particular the articles of civil law relating the sale and lease of tangible assets, there is no further similarity. On the one hand, the formation of the contribution agreement follows numerous constraints posed by company law and competition law. On the other hand, the understanding of the parties¿ rights and obligations differs. The relationship between the company and the contributor is imbued with the intuitu personae attached to intellectual goods as well as the affectio societatis resulting from the nature of the partnership agreement. Given the lack of regulation adapted to the specificity of intellectual property contribution agreements, the emphasis has been put on contract drafting. Such a legal deficiency must be supplemented by contractual freedom without breaking the principles of public policy.

The thesis analyses selected aspects of domain-name law, mainly from the perspective of trade-mark law. It discusses the evolution of the domain-name system and how it operates as background to a more detailed discussion of the theoretical classification of domain names. The thesis then examines the interplay between trade marks and domain names, and the resolution of domain-name disputes resulting from the inherent tension between these two systems. The main principles of domain-name dispute resolution are identified by way of an analysis of the panel decisions handed down in terms of the international Uniform Dispute Resolution Policy (UDRP) and the South African domain name dispute resolution regulations. This analysis always addresses, too, the extent to which national trade-mark law principles (with reference to the laws of South Africa, the United Kingdom, and the United States of America) apply, and the extent to which this is appropriate. / Private Law / LL.D.

L'étude de l'apport en société des créations intellectuelles permet de dynamiser le schéma contractuel classique de la propriété intellectuelle reposant sur le couple cession-licence et contribue à l'analyse du mécanisme de l'apport en société. Malgré une similitude certaine avec les contrats usuels d'exploitation des biens intellectuels, l'apport des créations intellectuelles en société est une convention originale. Cette originalité se traduit par une nature et un régime hybrides. Du point de vue du droit de la propriété intellectuelle, il s'agit d'un contrat particulier d'exploitation des biens intellectuels. Du point de vue du droit de sociétés, il s'agit du contrat qui permet de mettre les biens intellectuels à la disposition de la société et de l'un des éléments constitutifs de celle-ci. Cette dualité a une incidence directe tant sur les conditions de réalisation de l'apport en société des créations intellectuelles que sur les effets de l'apport. Si le régime applicable s'appuie sur celui des contrats classiques d'exploitation des biens intellectuels, à savoir sur les règles prévues par le droit civil pour le contrat de vente et de louage des choses, il n'y a pourtant pas assimilation. D'une part, la réalisation de la convention d'apport obéit à de nombreuses contraintes dont celles résultant du droit des sociétés et du droit de la concurrence. D'autre part, l'appréhension des droits et des obligations des parties est différente. La relation entre la société et l'apporteur est imprégnée de l'intuitu personae inhérente aux biens intellectuels et de l'affectio societatis dû à la nature du contrat de société. En l'absence d'une règlementation adaptée à la spécificité du contrat, la liberté contractuelle s'exerce dans le respect des principes d'ordre public. / The study of the contribution agreement dynamizes the classic contractual scheme of intellectual property exploitation based on the pair licence- assignment and provides a detailed analysis of the mechanism of the contribution to a company. Despite a certain similarity to conventional intellectual property exploitation contracts, the contribution agreement is an original contract. This originality is reflected legally by a hybrid nature as well as a heterogeneous applicable system. Regarding intellectual property, the contribution agreement is a specific act of exploitation of intellectual goods. Regarding company law, it is the agreement which enables delivery of the intellectual goods to the company and constitutes an essential element of the company¿s constitution. This duality directly affects the conditions of contract formation as well as its effects. Although the applicable system is based on the traditional contracts of exploitation of intellectual goods, in particular the articles of civil law relating the sale and lease of tangible assets, there is no further similarity. On the one hand, the formation of the contribution agreement follows numerous constraints posed by company law and competition law. On the other hand, the understanding of the parties¿ rights and obligations differs. The relationship between the company and the contributor is imbued with the intuitu personae attached to intellectual goods as well as the affectio societatis resulting from the nature of the partnership agreement. Given the lack of regulation adapted to the specificity of intellectual property contribution agreements, the emphasis has been put on contract drafting. Such a legal deficiency must be supplemented by contractual freedom without breaking the principles of public policy.