Alternate reality games (ARG) are a relatively new type of game that distributes game content across several media without explicitly identifying that content as part of a game. While players benefit from this aesthetically immersive experience the type of game has the potential to cause confusion over the status of its dispersed content as real or as part of a game. This thesis offers a case study of the 2012 game. The case is contextualized within the disciplines of media studies and games studies, in a wider digital culture where the ubiquity of technology converges to user experience design. A theoretical framework based on Charles S. Peirce’s semiotic, supplemented by Erving Goffman’s frame analysis and James J. Liszka’s transvaluation theory is used to explain the ARG’s problematic relation to the experience of reality.

Alternate reality games (ARG) are a relatively new type of game that distributes game content across several media without explicitly identifying that content as part of a game. While players benefit from this aesthetically immersive experience the type of game has the potential to cause confusion over the status of its dispersed content as real or as part of a game. This thesis offers a case study of the 2012 game. The case is contextualized within the disciplines of media studies and games studies, in a wider digital culture where the ubiquity of technology converges to user experience design. A theoretical framework based on Charles S. Peirce’s semiotic, supplemented by Erving Goffman’s frame analysis and James J. Liszka’s transvaluation theory is used to explain the ARG’s problematic relation to the experience of reality.

The aim of this thesis is to analyse David Lodge&rsquo / s campus novels Changing Places: A Tale of Two Campuses (1975) and Small World: An Academic Romance (1984) to see how nihilism is dealt with in the modern academic world by the main characters in the novels. The characters will be examined in the light of Friedrich Nietzsche&rsquo / s Thus Spoke Zarathustra: A Book for All and None (1883-85). As the prophet Zarathustra in Thus Spoke Zarathustra is the mouthpiece of Nietzsche himself, this thesis aims at studying Lodge&rsquo / s novels in the light of Nietzsche&rsquo / s ideas. In this respect, this thesis provides a closer look into Zarathustrian (Nietzschean) concepts of &ldquo / will to power&rdquo / , &ldquo / eternal recurrence&rdquo / and &ldquo / overman&rdquo / , and it reveals to what extent Lodge&rsquo / s main characters can achieve a full &ldquo / will to power&rdquo / , attain a joyful acceptance of &ldquo / eternal recurrence&rdquo / , and overcome themselves on the way to becoming &ldquo / overman&rdquo / . With the elaboration of these three concepts, this thesis aims to uncover the ways in which Lodge&rsquo / s main characters recover from the negative effects of futility and depression caused by nihilism in the modern world.

Alternate reality games (ARG) are a relatively new type of game that distributes game content across several media without explicitly identifying that content as part of a game. While players benefit from this aesthetically immersive experience the type of game has the potential to cause confusion over the status of its dispersed content as real or as part of a game. This thesis offers a case study of the 2012 game. The case is contextualized within the disciplines of media studies and games studies, in a wider digital culture where the ubiquity of technology converges to user experience design. A theoretical framework based on Charles S. Peirce’s semiotic, supplemented by Erving Goffman’s frame analysis and James J. Liszka’s transvaluation theory is used to explain the ARG’s problematic relation to the experience of reality.

Alternate reality games (ARG) are a relatively new type of game that distributes game content across several media without explicitly identifying that content as part of a game. While players benefit from this aesthetically immersive experience the type of game has the potential to cause confusion over the status of its dispersed content as real or as part of a game. This thesis offers a case study of the 2012 game. The case is contextualized within the disciplines of media studies and games studies, in a wider digital culture where the ubiquity of technology converges to user experience design. A theoretical framework based on Charles S. Peirce’s semiotic, supplemented by Erving Goffman’s frame analysis and James J. Liszka’s transvaluation theory is used to explain the ARG’s problematic relation to the experience of reality.

This thesis argues the need for a critique of foundational values which are often taken to be unquestionable. Values and evaluations inform the decision-making of human individuals on a daily basis on all possible levels – the local, the national, the international, and the global. Yet for all the importance of values, their origin, functioning and effects are rarely brought to light. This paper opposes critique as a creative and genealogical endeavour against shallow conformist analyses that serve the established status quo. With the aid of Nietzsche’s philosophy, in its first part this paper establishes an outline of how a proper critique would look. The proposed method of critique – a transvaluation which seeks to determine the origin of values in order to interpret them in a novel and more affirmative fashion – is then applied via the philosophy of Spinoza in the second part of the thesis wherein the origin of values is questioned. The third part employs the philosophy of Badiou both to bring back the critique to a more modern footing and to juxtapose Badiou to Spinozist and Nietzschean transvaluations. This part also paves the way for a concluding comparative section where the key features of the three philosophers are contrasted regarding the foundational values which where perpetually criticized throughout the thesis. The overall purpose of the paper is to explore the possibility of an alternative method of critique to the seemingly dominant modern opposition... [to full text] / Šis darbas teigia, jog reikia užsiimti kritika pamatinių vertybių, kurios dažnai yra laikomos nekvestionuojamomis. Vertybės ir vertinimai veikia žmonių sprendimus kiekvieną dieną visais įmanomais lygmenimis – vietiniu, nacionaliniu, tarptautiniu ir globaliu. Tačiau nepaisant vertybių svarbos, jų kilmė, veikimas ir poveikiai yra retai nuodugniai svarstomi. Šiame magistriniame darbe kritika kaip kūrybinė ir genealoginė veikla yra oponuojama paviršutiniškai ir konformistiškai analizei, kuri tarnauja dominuojančioms galioms. Su Nietzsche filosofijos pagalba, pirmoji šio darbo dalis apibrėžia kaip turėtų atrodyti tikra kritika. Siūlomas kritikos metodas – pervertinimas, kuris siekia nustatyti vertybių kilmę tam, kad interpretuotų jas nauju ir labiau teigiamu būdu – yra taikomas su Spinozos filosofija antrojoje dalyje, kurioje keliamas klausimas apie vertybių kilmę. Trečioji dalis naudojasi Badiou filosofija tam, kad grąžintų kritiką į šių dienų laikus ir supriešintų pastarąjį su Spinozos ir Nietzsche pervertinimais. Ši dalis taipogi paruošia dirvą apibendrinamai lyginamajai daliai, kurioje apžvelgiamos pagrindinės trijų filosofų nuostatos apie pamatines vertybes, kurios kritikuojamos viso darbo metu. Bendras šio darbo tikslas yra išbandyti alternatyvaus kritikos metodo galimybes: dabartinė situacija atrodo tokia, kur būtina rinktis tarp radikalaus nepasitenkinimo viskuo, arba tarp radikalaus konformizmo. Šių ekstremalumų alternatyva būtų pervertinanti kritika, užsiimanti... [toliau žr. visą tekstą]

O principal objetivo de nossa tese foi examinar de que maneira a doutrina do eterno retorno do mesmo se relaciona com o projeto de transvaloração dos valores e com a noção nietzschiana de trágico. Para efetivar nosso intento, realizamos, primeiramente, uma investigação acerca da esfera cosmológica da doutrina do eterno retorno. Em segundo lugar, promovemos a relação entre esse âmbito cosmológico do eterno retorno e o projeto de transvaloração dos valores. Essa relação deu ensejo a duas problemáticas para as quais tentamos dar resposta nas duas últimas partes de nossa tese. Nesse sentido, tentamos responder à primeira problemática que chamamos de o problema do determinismo no eterno retorno esclarecendo a noção nietzschiana de trágico e tentando mostrar de que forma ela está relacionada com a doutrina do eterno retorno e com o projeto de transvaloração dos valores. Por fim, propomos uma resposta à segunda problemática, a saber, a incompatibilidade entre o perspectivismo e a cosmologia do eterno retorno do mesmo. / The main aim of this thesis is to examine how the doctrine of the eternal recurrence of the same is related to the project of transvaluation of values and to the Nietzschean notion of tragic. To accomplish this purpose, first we examined the cosmological sphere of the doctrine. Secondly, we promote the relationship between this cosmological context and the project of transvaluation of values. Two problems have emerged from this relationship to which we tried answering in the last two parts of the thesis. We tried answering the first problem that we called the problem of determinism in the eternal return clarifying the Nietzschean notion of tragic and showing how it is related to the doctrine of the eternal return and to the project of transvaluation of values. Finally, we propose an answer to the second problem, namely the incompatibility between perspectivism and cosmology of the eternal return of the same.

Instituto Federal de Educação, Ciência e Tecnologia do Rio de Janeiro / O principal objetivo da tese é o de avaliar e discutir a presença da transvaloração dos valores em Assim falou Zaratustra, tanto através dos conceitos quanto do estilo da obra. Diante da importância que Nietzsche confere a seu livro Assim falou Zaratustra e da centralidade que o projeto de transvaloração dos valores ocupa em sua filosofia, defendemos a hipótese interpretativa de que a trajetória do protagonista Zaratustra corresponde à concretização da transvaloração dos valores. / This thesis aims to evaluate and discuss the transvaluation of the values in Thus Spoke Zarathustra through the concepts and its stile. Central to Nietzsche's philosophy comprehension, the project of transvaluation leads us to an interpretative hipothesis that the trajectory of Zaratustra corresponds to the concreticity of the transvaluation of the values.

Instituto Federal de Educação, Ciência e Tecnologia do Rio de Janeiro / O principal objetivo da tese é o de avaliar e discutir a presença da transvaloração dos valores em Assim falou Zaratustra, tanto através dos conceitos quanto do estilo da obra. Diante da importância que Nietzsche confere a seu livro Assim falou Zaratustra e da centralidade que o projeto de transvaloração dos valores ocupa em sua filosofia, defendemos a hipótese interpretativa de que a trajetória do protagonista Zaratustra corresponde à concretização da transvaloração dos valores. / This thesis aims to evaluate and discuss the transvaluation of the values in Thus Spoke Zarathustra through the concepts and its stile. Central to Nietzsche's philosophy comprehension, the project of transvaluation leads us to an interpretative hipothesis that the trajectory of Zaratustra corresponds to the concreticity of the transvaluation of the values.

O principal objetivo de nossa tese foi examinar de que maneira a doutrina do eterno retorno do mesmo se relaciona com o projeto de transvaloração dos valores e com a noção nietzschiana de trágico. Para efetivar nosso intento, realizamos, primeiramente, uma investigação acerca da esfera cosmológica da doutrina do eterno retorno. Em segundo lugar, promovemos a relação entre esse âmbito cosmológico do eterno retorno e o projeto de transvaloração dos valores. Essa relação deu ensejo a duas problemáticas para as quais tentamos dar resposta nas duas últimas partes de nossa tese. Nesse sentido, tentamos responder à primeira problemática que chamamos de o problema do determinismo no eterno retorno esclarecendo a noção nietzschiana de trágico e tentando mostrar de que forma ela está relacionada com a doutrina do eterno retorno e com o projeto de transvaloração dos valores. Por fim, propomos uma resposta à segunda problemática, a saber, a incompatibilidade entre o perspectivismo e a cosmologia do eterno retorno do mesmo. / The main aim of this thesis is to examine how the doctrine of the eternal recurrence of the same is related to the project of transvaluation of values and to the Nietzschean notion of tragic. To accomplish this purpose, first we examined the cosmological sphere of the doctrine. Secondly, we promote the relationship between this cosmological context and the project of transvaluation of values. Two problems have emerged from this relationship to which we tried answering in the last two parts of the thesis. We tried answering the first problem that we called the problem of determinism in the eternal return clarifying the Nietzschean notion of tragic and showing how it is related to the doctrine of the eternal return and to the project of transvaluation of values. Finally, we propose an answer to the second problem, namely the incompatibility between perspectivism and cosmology of the eternal return of the same.