Nowadays actors within the business context are presented with a vast menu of different ideas which they can potentially adopt. This begs the question why actors choose to adopt a specific idea out of all the other available options. Our study explores the theoretical topic concerning travel of ideas, through the empirical context of leaders who practice extreme athleticism. The research question is: How and why do leaders adopt the idea of extreme athleticism? To answer this question, we assort several theoretical insights into six themes that are foremost predicated upon Scandinavian institutionalist contributions. The six themes are translation, previous practices, strategic purposes, fashion, legitimacy, and field, which is synthesised into a novel conceptual framework to help us understand how and why actors adopt an idea. The study is qualitative and collects data from 12 semi-structured interviews and 48 newspaper articles. Our main finding is that each of the six themes explored in this study are salient and helps us understand how and why actors adopt an idea, with a particular emphasis on the interplay between the intrinsic and extrinsic benefits. A suggestion for further research is therefore to develop and refine the conceptual model presented in this study.

More and more actors in the transnational arena develop approaches to translate the vague phenomenon sustainability into more economic te rms in order to make it easier manageable for business. Many of these approaches are based on the traditional economic concept of externalities. But although the basic idea is the same in a ll of them, it is materialized in different ways. This resea rch explores differences in the translations of eight organizations, and the factors that influenced these translation processes. In semi - structured interview s different perspectives and experienc es were explored, and further backed up by documentary research. Our findings include that the translations are both dependent on the respective organizational context as well as the social context and institutional embeddedness of these organizations. Fur ther, we suggest that herein it can be distinguished between two types of organizations - smaller disruptive and larger established organizations. Moreover, we argue that notwithstanding the differences in their translations, the organizations benefit each other by carrying the idea to account for externalities further and inducing macro level change by taking certain roles in the transnational governance system.

Ideas are fundamental to human progress, influencing global viewpoints and organizational contexts. The Inner Development Goals (IDGs), emerging from Sweden to support the UN Sustainable Development Goals (SDGs), emphasize personal skills for tackling societal challenges. South Korea, despite economic success, is facing significant gender inequality, ranking low on the Global Gender Gap Report. This study aimed to explore the travel, translation, and dissemination of the IDG Framework in Korea. Specifically, it examined how the IDGs are spread, materialized, and manifested within Korean society and what role carriers of the IDGs play in this process. Furthermore, it discovered if the framework's objectives could catalyze meaningful transformations in addressing the pressing social issue of gender inequality in Korea. The research explores translating IDGs to South Korea, addressing local cultural contexts and gender issues. Using Czarniawska and Joerges's “Travel of Ideas” theory and Scott’s “Institutional Carriers,” it aims to determine if IDGs can mitigate gender inequality in Korea, employing qualitative data from expert interviews. Aligning with the social constructivist philosophy, the empirical data was collected and analyzed using an abductive research method. This research shows the importance of idea translation, the carriers of this idea and their legitimacy in Korean context as crucial for institutionalizing the IDG Framework in Korea. To effectively address gender issues, it is imperative to contextualize the IDGs within the framework of male perspectives.