The purpose of the essay is to draw attention to my approach in relation to a boy I choose to call Emil, and how I can increase my understanding of his behavior. I explore conceivable reasons for why he breaks down so often, especially when other children are given attention. Is he simply unusually egoistic, and to a large degree only able to see to his own interests, or am I overlooking the real reasons for his actions. In order to explain the reasons for Emil’s apparent frustration in sensitive situations, I explore the significance of attachment theory. I argue about possible effects of Emil’s parents’ way of describing and guiding him, as well as how I, and my colleagues, risk fulfilling and amplifying negative expectations. As the prime reason for his repeated sense of unhappiness seems linked to a lack of empathy, I explore different ways of understanding this, as well as how I might contribute to fostering compassion. As members of a team, we strive to act in a proper way in relation to Emil. I discuss in what way our consensus can serve the good purpose, as well as how our perceived "truths" risk strengthening dominance. As stressful situations contribute to feelings of irritation regarding Emil’s apparent jealousy, I try to explain how getting closer to one’s own darkness can contribute to an increased sense of respect and understanding. Finally, I examine current views on leadership, where the previous approach focusing largely on the mediation of knowledge has given way to new ideas that stress the importance of creating security as a basis for all learning. I discuss the high demands that are placed on the pedagogue’s sense of awareness and mediating in the children’s acquisition of knowledge, as well as the importance of creating trusting relations.

This thesis is set to investigate the factors that affect the intention to disclose personal information to SNS providers. The purpose of this study is to identify factors and how these factors affect the behavioral intention to disclose personal information to SNS from a new angle of analysis, namely through a user-to-organizational approach. By examining this phenomenon in a new context, this study seeks to provide an understanding of this phenomenon in a new setting and test if previous research can be used to explain the stated behavioral intention. With this argumentation in mind, the thesis aims to contribute to existing theory in consumer behavior, social networking sites, privacy concerns and personal information disclosure. In order to do so this paper is built on a quantitative research approach where the main research strategy is based on the results of a questionnaire. Through the questionnaire, a proposed framework was tested in order to identify factors affecting peoples’ intentions to disclose personal information to SNS providers. The model was built upon the structure of privacy calculation theory, which has been proven to identify intentions to disclose personal information in online settings. The results show that the factors that significantly affect behavioral intentions are trusting beliefs and self-presentations. They are factors leading to personal information disclosure to SNS providers. Limitations of this study is that it suffers a sampling restrictions due to its sampling of only Swedish inhabitants. This paper is the first to develop and empirically test an integrated model of personal information disclosure to SNS, taking on a user-to-organizational approach to privacy. Since SNS are financially evaluated by number of active users of their SNS it is crucial to understand the factors that affect consumers’ intention to disclose their personal information. From the empirical findings, this study proved that trust and self-presentation determine the intentions to disclose personal information to SNS providers. The results shows a discrepancy of existing literature, explaining differences between user-to-user and user-to-organizational context, and thus broadening the context of personal disclosure in the SNS realm. Practitioners can, by using the insights, tailor their strategies in order to maximize the efforts of affecting potential users’ to disclose their personal information, which SNS providers are dependent upon.

Trust is an important concept in nursing. Nursing is frequently described as a profession which is built on trusting relationships; hence, to produce competent professional nurses the building of trust and trusting relationships in nursing education is of utmost importance. The purpose of the study was to understand trust and trusting relationships between and among educators and students in the teaching and learning environment. A qualitative approach with a grounded theory design was used to discover the value of trust and trusting relationships and to develop a model for trust in the nursing education environment. All the nursing education institutions offering the R425 nursing programme in the selected province were included. Two nursing education institutions offered the R425 nursing programme in this province, a university and one public multi-campus nursing education institution with three campuses. The target population consisted of educators and students complying with the sampling criteria. Sampling of educators and students was purposive and convenient. The sample size consisted of fourteen students was purposive and convenient. The sample size consisted of fourteen educators and sixty students. In-depth face-to-face interviews were conducted with educators and fourteen focus group interviews were conducted with students. The three stages of Charmaz (2014) were used for the analysis of data, namely initial, focused and theoretical coding until data saturation was evident. Data collection and analysis and the literature review were done concurrently. Three role players were identified to be important in trust in nursing education. The role players are the educator, student and professional nurse. In the study two sets of data, namely the educators’ views and students’ views on trust in nursing education were synthesised. Four themes emerged, namely: namely professional relations, expectations of the role players in nursing education, creating a conducive teaching and learning environment and, finally, outcomes of trust or lack of trust. Ensuing from the findings of the current study, a model for trust in nursing education was developed – an important contribution to the body of knowledge of nursing education. The study throws light on self-trust, trusting relationships among role players, and trust in the teaching and learning environment. Awareness of trust and trusting relationships among the role players results in positive learning experiences, increased self-trust, self-confidence, motivation and better performance in nursing education. Recommendations made have a bearing on developing self-trust and trusting relationships among role players, the implementation of the model for trust in nursing education, and future studies in trust in nursing education / Health Studies / D. Litt. et Phil. (Health Studies)

This work is devoted to the study of trust in marketing and in the building of successful partnerships. The phenomenon of trust is investigated from the marketing point. As a result, it was given new determination of trust, that is a specific kind of relationship in the framework of marketing and partnerships. The partnership, its conditions and stages of building are studied. Also, there the nature and classifications of trust were determined, criteria for selecting partners and the imperatives of building a trusting partnership were established. It was determined that the trust plays a key role in building and maintaining long-term partnerships in business networks, but is not the sole determinant of its basic construction, it works in the complex along with other factors, building business partnerships. In practical part “Company Hangiry” was examined. The instructions of building trusting relationship were practiced in “Company Hangiry”. / Данная работа посвящена исследованию доверия в маркетинге и в формировании партнерских отношений. Рассмотрен и изучен феномен доверия с позиции маркетинга, в результате чего определено, что доверие представляет собой определенный вид отношений в рамках маркетинга и партнерских отношений. Изучены партнерские отношения, условия их возникновения и этапы формирования. Рассматриваются деловые сети, их сущность и классификации. Также сформулированы критерии выбора партнеров и императивы построения доверительного партнерства. Определено, что доверие играет ключевую роль в построении и поддержании долгосрочных партнерских отношений в бизнес-сетях, но не является единственной основополагающей детерминантой его построения, а работает в комплексе наряду с другими факторами построения бизнес-партнерства. Проанализированы и определены отношения участников предприятия общественного питания ООО «Компания Хангири», условия формирования отношений бизнес-партнерства и процесс их формирования на данном предприятии. Предложена дорожная карта построения доверительного партнерства и апробирована на предприятии ООО «Компания Хангири».

網際網路的成長，促使電子商務快速發展。然而，回顧電子商務的市場現況，即使網路購物規模不斷成長，但是卻仍有54.9%的網路商店未能達到損益平衡，主要原因在於激烈的市場競爭環境導致商品毛利率降低，獲利速度減緩。因此，資策會認為網路商店若想在競爭市場中脫穎而出，網站的技術安全必須值得消費者信任。 　　消費者不願意在網路上購買商品或服務，是因為缺乏對網路購物相關安全性的信任與缺乏對網路上企業可靠性的信任。因此，如何建立消費者對網路商店的「信任」，是企業獲得顧客的關鍵因素。 　　過去文獻指出，信任信念能藉由改善網站的結構性確保來提升，且消費者對網站的信任信念會影響到其信任網站的態度。因此，本研究根據文獻探討的方式找出Cialdini影響力模式及其所會影響的消費者信任信念的各個構面，並利用此模式作為結構性確保的實驗變數來設計網站，從中操弄各項實驗變數以探討各種不同影響力原則影響消費者信任信念之效果。接著，再進一步分析各個信任信念分別如何影響消費者的信任態度，以全盤了解消費者初次瀏覽網路商店網站時，利用Cialdini影響力模式所歸納的網站結構性確保所影響之效果。 　　本研究透過實驗室實驗法模擬網路商店的購物情境，並操控不同Cialdini影響力原則所設計的結構性確保，研究結果發現： 1. 除了「好感」原則的結構性確保外，網站中其餘的結構性確保在消費者瀏覽網路商店時，皆會正向影響到消費者的信任信念。 2. 消費者的「認知診斷」、「認知保證」、「認知信心」、「認知能力」、「認知可靠」、「認知嚮往」等信任信念的各個構面，會正向影響消費者的「信任態度」。 / The e-commerce environment has developed rapidly with the fast growth of Internet. However, by reviewing the market status of e-commerce, there were still 54.9% of Internet shops which couldn’t make the profit and loss balance even the internet shopping was growing constantly. The environment was so competitive that the profit margin of product reduced and the rate of making profits slowed down. Therefore, the Institute for Information Industry advised internet shops to enhance their internet security of websites if they wanted to stand out from the competitive environment. 　Consumers are not willing to purchase the products or services due to the lack of trust in the security of the website and credibility of the internet shops. For this reason, the key to gain the consumers is how to make them trust the internet shops. 　Past researches indicated that the consumer’s trusting beliefs can be enhanced by improving the structural assurance of the website. In addition, these trusting beliefs were positively related to the trusting attitude toward the website. Therefore, we identified the constructs of the trusting beliefs which could be affected by Cialdini’s Influence Model from literature review. We used this model to design the structural assurances of the website as experimental variables to probe the differences of consumer’s trusting beliefs under the model’s principles. Furthermore, we understand the effect of structural assurance by analyzing how the constructs of trusting beliefs affected consumers’ trusting attitude when consumers visit the Internet shop at the first time. 　This research manipulated the principles of Cialdini’s Influence Model to design the structural assurance of website and simulated the situation of internet shopping via laboratory experimentation. The research result was shown as below: 1.　The structural assurances designed by Cialdini’s Influence Model were positively related to the trusting beliefs of consumers except the “Liking” principle. 2.　The constructs of consumer’s trusting beliefs were related to the trusting attitude toward the website positively and respectively.

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Cette recherche a permis de confirmer deux hypothèses de la communication sociale selon lesquelles la communication de persuasion fait évoluer les idées et la communication engageante fait changer les comportements. Appliquée à la problématique de la mendicité des enfants Talibés au Sénégal, cette thèse nous a amené à revisiter les origines d’une ''bonne'' tradition sociale bien ancrée qui connait, aujourd’hui, une déviation économique et péjorative. Pour lutter contre la maltraitance de ces enfants, l’ONG Symbiose développe une communication persuasive qui n’a pas donné les résultats de changement de comportement escomptés chez les partenaires. Á l’intention de ce public, nous avons conduit une expérience de communication engageante avec le principe de l’acte préparatoire retenu comme soubassement technique du protocole. 2 actes préparatoires même qui sont aussi formulés l’intention d’une partie des sujets expérimentaux, pour mieux s’attaquer à une cause sociale devenue problématique, et donc plus difficile à modifier.À terme, le double acte préparatoire a révélé sa perspicacité : à souscrire le public, à les engager et à modifier leurs conduites. Des facultés d’entrainement plus intenses observés pour 2 actes préparatoires qui convergent avec le cadre théorique de notre étude et confirme que : le nombre d’actes préparatoires soutient le changement comportemental. Mieux, pour avoir eu à augmenter ses engagements initiaux, une partie du public a fait montre de changements instituants, qui à l’analyse, sont beaucoup plus (re)liés au principe de l’identification de l’action. / This research permitted us to confirm two hypotheses of action communication and societal or state approved ones for which persuasive communication makes ideas move forwards and committed communication change behaviours. Applied to the problem of Talibes children’s mendicity in Senegal, this thesis, made us revisit that good tradition deeply rooted but which nowadays is used5 for pejorative and economic deviations. To3 fight against children Talibes illtreatement, NGO Symbiose has developed a persuasice communication without behavioural change excpected on the parteners. Among these parteners we have taken in this study as subjects of committed communication’s experience which is conceived for this fact. In virtue of the promise that this form of communication has the power to bring its receptors to a change of acts. Above all if the principle of the preparatory act is taken as the technical basis of the protocol. 2 preparatory acts which are even formulated also to the intension of one of the experimental subject to better a social problem which has become a real problematic cause and then more difficult to modify. Finally, the double preparatory act, has reveled perspicacity: subscribing the public under its control bringing them to modify their behaviorus. Capacities of attracting publics more intense for two preparatory acts that link with the theoretical setting of our study and confirm that: the more we multiply the preparatory acts the more we succeed the behavioural change. Better the fact of identifying that what we are doing is positive help one part of the public increasing their initial commitment. That is the principle of action of identification.