The theme of this work is the phenomenon of trustworthiness. With reference to the approach of the European Values Survey, the trustworthiness is mapped by attitudes justification of behaviours called as the every day crime (avoiding a fare on public transport, cheating on taxes, etc.) and other phenomena, that might be questionable or dilemmatic from an ethical perspective (adultery, abortion, etc. ). Through cluster analysis are defined four groups of people, different in trustworthy level and the importance they attach to the problems under consideration. The aim of the following analysis is to discover whether and to what extent, from each of these groups differ in terms of trust and socio-demographic and socioeconomic characteristics. The results show, that interpersonal and institutional trust is not the same in the groups, but this diference, with the exception of trust in the Church, is not great. The analysis also suggests a connection between untrustworthiness and younger age and dissatisfaction with a life. The phenomenon of trust is examined using data from the European Values Study, specifically the wave realized in 2008. The work relates to the situation in the Czech Republic Key words: trustworthiness, interpersonal trust, institutional trust, every day crime, legal cynicism, social...

Il processo di digitalizzazione sta influenzando il modo in cui l'arte viene veicolata, rendendone la sua fruizione più interattiva e dinamica e portando le istituzioni artistiche e culturali a riconoscere un’enorme importanza alle leve strategiche del mondo del marketing. In particolare, il primo paper mira a comprendere, attraverso il caso studio ‘Artvisor’ come le organizzazioni artistiche e culturali abbiano avviato un processo di disintermediazione attraverso dispositivi digitali riconoscendo un ruolo centrale alle nuove tecnologie nell’ambito della gestione artistica. L'obiettivo del secondo lavoro è esaminare le dimensioni di brand trustworthiness, perceived quality e visitor satisfaction considerate componenti chiave nella prospettiva dello studio del comportamento del visitatore in una logica esperienziale della visita museale. Con il terzo paper viene analizzato nello specifico il ruolo delle nuove tecnologie in relazione alla dimensione dell’engagement nell'era dei selfie, dei social media, dei dispositivi digitali e dei social network. / The digitalization process now occurring in many sectors has influenced the way that art is consumed and has contributed to making arts consumption more interactive and dynamic recognizing a huge importance to the role of marketing. The general purpose of the proposed research is to develop an understanding of how people engage with arts in the digital era through digital devices and social networks and how important it is to recognize a role to proper marketing strategies. In particular, the first paper aims to understand how arts organizations are starting to decouple their structures and to initiate a disintermediation processes through digital devices: the example of ‘Artvisor’ allows the author to examine how a gallery might face the digitalization process with the goal to identify sensitive areas within the online arts experience which arts administrators need to be conscious of as we enter a more dynamic era of art consumption. The object of the second paper is to examine the role of brand trustworthiness, perceived quality and visitor satisfaction as antecedents of consumer behavioural intentions in a museum context and developed a research framework to investigate the relationships among all the construct taken into consideration. The object of the third paper is to deal with the role of the new technologies in the arts management context to understand how people engage with art and culture in the era of selfies, social media, digital devices and social networks.

Trustworthiness of a website relies foremost on a good first impression which includes the visitor’s perception of the user interface. The focus of this research is to investigate the effects of website design elements on user perception of trustworthiness of a site and provide a set of guidelines for website designers. The research design is based on Yosef Jabardeen’s (2009) “conceptual framework analysis”. In this research paper, a holistic model is developed to depict the relationships among website design elements and trustworthiness. The model was tested, validated and updated using the results of the repertory grid technique, a process that elicits perceptions about a topic from an individual. For this research, the topic was website trust, the objects were the website design elements, and the constructs were elicited perceptions regarding those website design elements. The repertory grid technique was applied in two stages to a set of participants made up of website users and website designers. Analysis yielded useful information regarding website design associations and correlations of perceptions. The research findings confirmed original suggestions regarding associations and produced an updated, validated model of website design elements. The research indicated that while all design elements had their importance regarding trust, those elements that provided for the function and security of the website rated the highest in importance and expectation. The validated model will aid website designers in understanding what elements are appealing to the visual senses and conjure credibility and trust. Most importantly, this new understanding may help designers to create websites that attract and retain new users and establishing a successful presence on the Internet.

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Over the last few years, web-based attacks have caused significant harm to users. Many of these attacks occur through the exploitations of common security vulnerabilities in web-based programs. Given that, mitigation of these attacks is extremely crucial to reduce some of the harmful consequences. Web-based applications contain vulnerabilities that can be exploited by attackers at a client-side (browser) without the victim’s (browser user’s) knowledge. This thesis is intended to mitigate some exploitations due to the presence of security vulnerabilities in web applications while performing seemingly benign functionalities at the client-side. For example, visiting a webpage might result in JavaScript code execution (cross-site scripting), downloading a file might lead to the execution of JavaScript code (content sniffing), clicking on a hyperlink might result in sending unwanted legitimate requests to a trusted website (cross-site request forgery), and filling out a seemingly legitimate form may eventually lead to stealing of credential information (phishing). Existing web-based attack detection approaches suffer from several limitations such as (i) modification of both server and client-side environments, (ii) exchange of sensitive information between the server and client, and (iii) lack of detection of some attack types. This thesis addresses these limitations by mitigating four security vulnerabilities in web applications: cross-site scripting, content sniffing, cross-site request forgery, and phishing. We mitigate the exploitations of these vulnerabilities by developing automatic attack detection approaches at both server and client-sides. We develop server-side attack detection frameworks to detect attack symptoms within response pages before sending them to the client. The approaches are designed based on the assumption that the server-side program source is available for analysis, but we are not allowed to alter the program code and the runtime environments. Moreover, we develop client-side attack detection frameworks so that some level of protection is present when the source code of server websites (either trusted or untrusted) is not available. Our proposed solutions explore several techniques such as response page parsing and file content analysis, browser-level checking of requests and responses, and finite state machine-based behavior monitoring. The thesis evaluates the proposed attack detection approaches with real-world vulnerable programs. The evaluation results indicate that our approaches are effective and perform better than the related work. We also contribute to the development of benchmark suites for evaluating attack detection techniques. / Thesis (Ph.D, Computing) -- Queen's University, 2011-11-29 09:44:24.465

The aim of this study was to unify a South African model of organisational trust with the globally accepted Integrative model of organisational trust on a theoretical and empirical level. The antecedents of trust in direct supervisors represented by five personality dimensions and four managerial practices were used to extract the facets of trustworthiness of ability, benevolence and integrity to create a unified trust model. Based on literature, a methodology was developed to re-assign the various dimensions on an item level into three new scales representing the antecedents of trust. Data gathered between 1995 and 2013 in South African organisations by means of the Trust Relationship Audit was used and subject matter experts reassigned the items into the three antecedents of trust. Structural equation modelling was employed to replicate the Martins (2000) model and to test the measurement and structural regression models, arriving at a five-factor model. A unified model of trust in supervisors was fitted to the data and validated. This unified model emphasises the importance of the affective component as an antecedent of trust towards supervisors in organisations in an African context. Managerial concern, based on benevolent managerial practices and communication, was found to have the biggest impact on trust. Integrity as a personality trait was the only other component that had a positive impact on trust. Contrary to most studies, ability had a minimal or negative impact on interpersonal trust in direct superiors, but is a prerequisite for high integrity and benevolence as facets of trustworthiness. Managerial ability and, to a lesser degree, a benevolent personality are necessary but not sufficient for trust to develop. Being very agreeable and competent is not sufficient to be perceived as trustworthy; managers or supervisors also need to exhibit high levels of concern and integrity. In this study the author responds to the calls in the literature that a common terminology be used in trust research. The multitude of measures causes a situation where studies and concepts cannot be compared and therefore no basis exists upon which to build trust research. Future researchers can now with confidence apply the South African model of organisational trust within the context of a globally accepted model. / Industrial and Organisational Psychology / D. Com. (Industrial and Organisational Psychology)

Marknadsföring idag ser inte ut som den har gjort tidigare, digitaliseringen har medfört en stor förändring och många nya möjligheter för företag och privatpersoner att marknadsföra sig. Word-of-mouth har gått från att vara mellan två eller flera personer i en konversation där exempelvis en produkt eller tjänst diskuterats. Detta har också förändrats och flera olika typer av online word-of-mouth (eWOM) har tillkommit, denna studie kommer behandla två typer av eWOM som finns, mer exakt influencers och recensioner online. Undersökningen kommer gå in på det förtroende som konsumenter har för just influencers och recensioner online och även undersöka om detta förändras om konsumenten står inför ett hög- eller lågengagemangsköp. Forskningsfrågor ställs även för att få reda på vilka faktorer som spelar in för att förtroendet för influencers och recensioner skall påverkas och om förtroendet förändras om konsumenten ställs inför ett köp av en produkt istället för en tjänst. Undersökningen sker genom en kvalitativ metod där intervjuer hålls med sex respondenter och frågor anknutna till syftet och forskningsfrågorna ställs till dem. Resultatet från dessa intervjuer visar att förtroendet för influencers inte är lika starkt som det förtroende konsumenterna har för recensioner online, däremot förklarar respondenterna att det finns faktorer som kan både öka och minska förtroendet både för recensioner och influencers. Det kan exempelvis vara så att en influencer mer många följare kan kännas mer trovärdig och att en okänd hemsida med recensioner kan tappa trovärdighet. Respondenterna har varit överens om att influencers fungerar bättre som inspiration till produkter och tjänster, däremot är det recensioner som får dem att ta beslutet när det gäller ett köp. / Marketing today doesn’t look like it has done before, the digitization has resulted in a big change and lots of new opportunities for companies and individuals to advertise. Word-of-mouth has changed from something being said about a product or service in a conversation between two or more people to also be available online. There are a lot of different types of online word-of-mouth (eWOM), and we’re going to target influencers and online reviews. The study will look into the trust for influencers and online reviews perceived by the consumers and also examine how or if the amount of trust will alter depending on if the consumer approaches a high- or low involvement purchase. The study will be of a qualitative method where interviews will be held with six respondents. The questions will be cohere to the purpose of the study and the research questions. The result from this study shows that the consumer trust for influencers isn’t as significant as the trust for online reviews, despite that several of the consumers points out that there is factors that can change the amount of trust for both influencers and online reviews. For example an influencer with a lot of followers can appear to be more trustworthy than one with less, and a not that well known website with online reviews can appear less trustworthy. The respondents have agreed that influencers work better as inspiration for products and services, although they all thought that reviews are the deciding factor to making a purchase.

Research on interpersonal trust has been poorly analyzed from the conceptualization of Latin American workers. This research aimed to understand the meaning that health officials attribute to trust in direct leadership. A descriptive-analytical design was used, as well as a phenomenological approach for the information analysis. 65 officials of a public hospital were interviewed. A total of 5 categories were obtained, from which the main two covered 81% of the dimensions. The two main categories are related to “having good communication” and “support when there are problems”. Thus, a model of dyadic trust emerges, which is constructed especially from personalized links in which the officials perceive protection, probably related to a paternalist leadership with the bosses. Findings are consistent with the Latin American organizational culture. / La investigación sobre confianza interpersonal ha sido escasamente analizada desde la conceptualización de trabajadores latinoamericanos. Esta investigación se propuso comprender el significado que funcionarios de la salud dan a confiar en la jefatura directa. Se utilizó un diseño descriptivo-analítico y el enfoque fenomenológico para el análisis de la información. Se entrevistó a 65 funcionarios de un hospital público. Se obtuvieron 5 categorías, las dos principales cubren el 81% de las menciones y están asociadas a “Tener buena comunicación” y “Que apoyen cuando hay problemas”. Así, emerge un modelo de confianza diádica que se construye especialmente de vínculos personalizados en que los funcionarios sienten recibir protección, relacionado probablemente a un liderazgo paternalista de la jefatura, coherente con la cultura organizacional latinoamericana. / La recherche sur la confiance interpersonnelle a été peu analysée depuis la conceptualisation des travailleurs latino-américains. Cette recherche a été proposée pour comprendre le sens que les responsables de la santé donnent à la confiance dans le leadership direct. Un plan descriptif-analytique et l’approche phénoménologique pour l’analyse de l’information ont été utilisés. 65 fonctionnaires d’un hôpital public ont été interrogés. Cinq catégories ont été obtenues, les deux principales couvrent 81% des mentions et sont associées à “Avoir une bonne communication” et “Soutenir en cas de problèmes”. Ainsi, émerge un modèle de confiance dyadique qui se construit notamment sur des liens personnalisés dans lesquels les responsables se sentent protégés, probablement liés à un leadership paternaliste de la direction, cohérent avec la culture organisationnelle latino-américaine. / A pesquisa sobre a confiança interpessoal tem sido pouco analisada desde a conceitualização de trabalhadores latino americanos. Nesta pesquisa a proposta foi de compreender o significado que os funcionários da área da saúde dão ao confiar nos seus chefes diretos. Foi utilizado um desenho descritivo-analítico e o enfoque fenomenológico para a análise da informação.  Foram entrevistados 65 funcionários de um hospital público. Foram obtidos 5 categorias, sendo que as duas principais cobrem um 81% do mencionado e está associado a “Ter boa comunicação” e “Que apoiem quando tenha problemas”. Assim, surge um modelo de confiança entre os dois (funcionário-chefe e chefe-funcionário) que se constrói especialmente de vínculos personalizados em que os funcionários sentem receber proteção, relacionado provavelmente a uma liderança paternalista do chefe, coerente com a cultura organizacional da América Latina.

Background: The goal for brand building is to build for the long-term profitability and strengthening of brand equity. A way to build brand equity is to implement social media marketing, where so-called influencer marketing can be used. Influencer marketing is adopted as consumers have found ways to avoid advertisements and choose who they would like to follow on social media. For this study, perceived quality and brand loyalty were found to be relevant brand equity dimensions, when studying influencers’ characteristic. Purpose: The purpose of this thesis is to explain the relationship of influencers’ characteristics with perceived quality and brand loyalty. Methodology: This study applied an explanatory purpose with a deductive, quantitative research approach, and cross-sectional research design to test a developed conceptual model based on six hypotheses. The data collection was done through a self-administered questionnaire distributed online, which received 175 valid responses. Findings: The suggested model was found significant, where influencer’s Authenticity explained 16.5% of Perceived Quality and Trustworthiness 13% of Brand Loyalty. However, Trustworthiness and Relatability relationship with Perceived Quality, and Relatability and Authenticity relationship with Brand Loyalty were rejected. Conclusion: The thesis provides a model with the accepted hypotheses and an insight on influencers’ characteristics’ relationship with perceived quality and brand loyalty. Finally, there are implications for the research community and managers about how to utilize the findings and the contribution of these.