This paper examines consumer preferences regarding men’s underwear and aimed to assist the owner of the Skidmark brand with recommendations how to improve existing product and to extend product portfolio. Primary and secondary data was used in this study to overview the industry and to identify market trends and consumers preferences. Two data collection activities are discussed, ten one-on-one interviews and one focus group which revealed consumer’s reactions and feedback regarding Skidmark exciting and proposed products. Recommendations for production, price and promotion are given; limitations of the study discussed. / text

Thesis (M.S.)--University of North Carolina at Greensboro, 2007. / Title from PDF title page screen. Advisor: Nancy Nelson-Hodges; submitted to the School of Human Environmental Sciences. Includes bibliographical references (p. 103-112).

This research aims to study the consumer perception, acceptance and adoption of menstrual underwear as it provides a sustainable option to the current feminine hygiene management solutions widely used in the consumer market in the U.S. In addition to the functional and utilitarian aspect of the underwear, I further delve into studying the social psychological effect the usage of the underwear (i.e., hedonic) has on consumer adoption. A longitudinal, qualitative study employing a three-step approach was conducted. The findings suggest that participants have never heard of menstrual underwear and did not fully understand the phenomenon. Contradicting responses between subject's attitudes and behavior towards the environment were revealed although, menstrual underwear had a positive psychological effect on the participants. Overall, menstrual underwear was most accepted amongst participants in the study.

Traje interior do século XIX - construção passo-a-passo de cinco estruturas apresenta o processo de modelagem de cinco das mais importantes estruturas internas dos trajes da segunda metade do século XIX, para que artistas e pesquisadores possam empregar este modo de fazer em suas criações artísticas e de pesquisa. A pesquisa vem suprir importante lacuna formativa nos profissionais que trabalham com o fazer teatral, televisivo e cinematográfico no país e se propõe a servir de material de apoio para pesquisadores da área da história da moda e da indumentária / Underwear in the 19th century: step by step cut and construction of five structures shows the process of making five of the most important inner structures of costumes in the second half of the 19th century, so that artists and researchers can employ that way of working in their artistic and research activities. This research supplies information for the professionals engaged with costumes for theater, television and movies in Brazil and to researchers in the field of fashion and costume history

Child sexual abuse is a burning issue raising concern because of the statistics which indicate that one in five children are victims of some kind of abuse. The protective program, the “Underwear Rule” was launched by the European Council in order to inform and equip parents, caregivers and children towards this sensitive issue. The program is addressed to all European countries in the exact same form and content, with only differentiation the language. This study tries to examine theoretically and empirically the applicability of the “Underwear Rule” to Greek parents, in the sense that each country has its own cultural background and cast of mind, which differentiate the acceptance and the applicability of the Rule. This relates mainly to prior research of Kirana exploring Greek parents’ perspective towards sexual education, as well to Babatsiko’s research about developing national protective programs corresponding to local and cultural demands. An interview study has been carried out, focusing on parents’ point of view about the Underwear Rule. The analysis is based on the subjective experiences and thoughts of seven parents whose children are in the age-target group covered by the Underwear Rule. The parents’ interviews have been analyzed thematically. Overall this study argues that The Underwear Rule is a good protective program, but parents would like improvements and enrichment in order the burning topic of child sexual abuse to be covered more effectively

The purpose of this study was to determine the effect of 100% cotton underwear worn beneath a swimsuit on the accuracy and reliability of percent body fat measurements in the BOD POD. Sixty adults (30 males, 30 females) of various ages (1887 years) and body composition (1.95-57.15%) were tested four times in one day. Subjects wore a swimsuit and swimcap for two trials and 100% cotton underwear beneath the swimsuit and a swimcap for the remaining trials. The clothing order was randomized. Thoracic gas volume was predicted. ANOVA found no significant difference between the swimsuit only trials (25.4+12.4%) and swimsuit with underwear trials (25.1+12.3%) for all subjects. Intra-class correlation coefficients were 0.994 and 0.995 for the swimsuit only and swimsuit with underwear trials, respectively. In conclusion, these results suggest that wearing 100% cotton underwear beneath a swimsuit is an acceptable practice for fitness laboratories and the reliability was very good. / School of Physical Education

Over the past thirty years, the study of dress has flourished as a field of interdisciplinary enquiry, emerging from consumer studies by economic historians and artefact-based research. More recent scholarship has addressed clothing in terms of material culture and as a marker of identity, adopting approaches from anthropology, cultural studies, history of art, material culture studies and history. However, despite these advances in understandings of eighteenth-century dress, the social and cultural consequence of many garments has yet to be fully teased out. This thesis aims to amend that oversight and shed light on the significance of underwear and accessories in Britain and, to a lesser extent, colonial America from the period of 1666 to 1819. Five garments, each stemming from a different region of the body, form the chapters of this thesis: banyans, cork rumps, calashes, muffs, and stays. As structural undergarments, accessories and undress, these objects were auxiliary to the main garments of eighteenth-century dress, a man’s three-piece suit and woman’s mantua or polonaise gown. However, they were fashionable necessities, required to give the essential shape to the silhouette, complete an ensemble, or sartorially facilitate the expression of politeness and sociability. This discussion looks beyond these items as articles of fashion to establish their cultural currency through the study, where possible, of surviving material artefacts and their visual and discursive representations in painted portraiture, graphic satire, archival manuscripts, and published newspapers and magazines. Marrying aspects of artefact-based approaches with visual analysis exposes the discourses between the material artefacts and their representational constructions. First, the thesis discusses the banyan’s relation to time, exposing it as an agent of time that thwarted the chrononormative paths of the male sex. Issues of evidence, or the lack thereof, are addressed in Chapter Two, through an examination of the cork rump in satirical prints. The third chapter charts the material, spatial and social mobility of the calash and its wearer. Addressing embroidered and satin print silk muffs, the fourth chapter positions the silk muff as a haptic receptacle of expression, as well as portable canvas of female art and patronage. The final chapter examines the divergent associations of the stay, both as a mediator of gender normativity, and as an iconographic vessel of gender, class and national anxiety. Through the close analysis of these previously overlooked articles of dress, this thesis reveals the charged and weighted associations embedded within and ascribed to underwear and accessories in the long eighteenth century.

Traje interior do século XIX - construção passo-a-passo de cinco estruturas apresenta o processo de modelagem de cinco das mais importantes estruturas internas dos trajes da segunda metade do século XIX, para que artistas e pesquisadores possam empregar este modo de fazer em suas criações artísticas e de pesquisa. A pesquisa vem suprir importante lacuna formativa nos profissionais que trabalham com o fazer teatral, televisivo e cinematográfico no país e se propõe a servir de material de apoio para pesquisadores da área da história da moda e da indumentária / Underwear in the 19th century: step by step cut and construction of five structures shows the process of making five of the most important inner structures of costumes in the second half of the 19th century, so that artists and researchers can employ that way of working in their artistic and research activities. This research supplies information for the professionals engaged with costumes for theater, television and movies in Brazil and to researchers in the field of fashion and costume history

[pt] A estrutura produtiva mundial vive uma intensa reestruturação desde o final do século XX, que tem influenciado na produção e reprodução do espaço e nas formas de organização e reprodução do trabalho. Essas transformações, ao longo das últimas décadas, têm repercutido em mudanças na organização das empresas e promovendo, com novas roupagens, antigas formas de trabalho que auxiliam a reprodução do capital, como o trabalho em domicílio, por exemplo. No Brasil, é em setores controlados pelos grandes capitais públicos e privados que as mudanças tecnológicas e organizacionais ocorrem de forma mais intensa. Já no conjunto da estrutura produtiva, as mudanças mais frequentes ficam a cargo da prática da subcontratação, promovendo a manutenção e intensificando da precarização de nosso mercado de trabalho. Nesse sentido, a presente pesquisa tem por objetivo analisar e compreender a influência dessas transformações nos processos construtores do espaço da moda íntima do bairro de Olaria, do município de Nova Friburgo - Estado do Rio de Janeiro, onde se expande principalmente o trabalho feminino precariamente realizado em domicílio. Nova Friburgo, mesmo que de forma mais tardia, participa diretamente dos efeitos das mudanças reestruturantes do capital. O município concentra a maior produção de moda íntima do país, e sua expansão ocorreu a partir da década de 1980, quando grande parte dos operários locais foi dispensada de suas funções devido ao fechamento de diversas indústrias decorrente da crise estrutural que assolava o mundo produtivo desde a década de 1970. Desde então, a produção de moda íntima de Nova Friburgo é formada majoritariamente por trabalhadoras domiciliares. Neste contexto, consideramos a importância da mulher e do seu trabalho em domicílio elementos estruturadores desse espaço produtivo. / [en] The structure of global production is experiencing a severe restructuring since the late twentieth century, which has influenced the production and reproduction of space and forms of organization and development work. These changes, over the past decades have passed on changes in the organization of enterprises and promoting, with new clothes, old ways of working that help the reproduction of capital, such as work at home, for example. In Brazil, in areas controlled by the major public and private capital that the technological and organizational changes occur more intensely. In the whole of the productive structure, the changes are more frequent over the practice of subcontracting, maintaining and promoting the increasing casualization of our labor market. In this sense, this research aims to analyze and understand the influence of these changes in the processes of space builders in the neighborhood of underwear in Olaria, in the city of Nova Friburgo - State of Rio de Janeiro, where it expands mainly female labor performed poorly at home. Nova Friburgo, even if it is later, is directly involved in the effects of changes reestruturantes capital. The city has the largest production of intimate apparel in the country, and its expansion occurred from the 1980s, when much of the local workers were dismissed from their duties due to the closure of many industries due to the structural crisis that plagued the world since production the 1970s. Since then, the production of underwear Nova Friburgo is formed mainly by home workers. In this context, we consider the importance of women and their work at home structuring elements of production space.

Under ett samarbete med underklädesbutiken Bornevings har information om textila materialtagits fram. Butiken erbjuder alltid god service när det gäller utprovning av plagg men saknarbaskunskaper om textila material och hur de tillverkas. Textil informationen har tagits framför att underlätta detta problem. Kunskapsbristen kommer nu att eliminerats så personalen kanerbjuda den bästa servicen.För att få reda på hur informationen på bästa sätt skulle redovisas för butiken studeradespedagogik. Inlärning fungerar olika för alla, vissa tar till sig bilder medan andra lättare kanregistrera text. Lärande äger rum mellan minst två personer. Det ena kan vara i form av enskrift, till exempel en bok. För att kunna ställa sig kritisk till ämnen krävs först kunskap. Allkunskap är positiv för individen och ligger till grund för ens förutsättningar i livet.För att personalen hela tiden ska kunna gå tillbaka till den information som tagits fram tillbutiken har informationen valts att redovisas i ett tryckt format. Resultatet blev en handbok.Den innehåller information om materialen som varorna i Bornevings butik består av. Materialsom tas upp är bomull, polyester, polyamid, elastan, modal, viskos, lyocell, ull och silke.I handboken beskrivs det grundläggande om hur ett material blir till, alltifrån fiberstadiettill tillverkningsprocesser såsom väv och trikå, samt hur de olika metoderna kan påverkaslutresultatet.Handboken gavs ut till en urvalsgrupp av olika ålder, kön och yrke. Det för att kontrolleratextens nivå så att den var enkel att ta in och att fackord eliminerats. Allt för att skapa en såenkel och informativ text som möjligt.During collaboration with the underwear store Borneving has information on textile materialsbeen developed. The store always offers excellent service when it comes to try out the best fitof garments but lacks basic knowledge of textile materials and how they are made. A textilehandbook has been produced to prevent this problem. The lack of knowledge will now beeliminated so the staff can provide the best service.To find out how the information in the best way would be presented for the store werepedagogy studied. Learning works differently for everyone. Some will remember pictureswhile others can more easily register text. Learning takes place between at least two people.One person may be in the form of a book. In order to be critical to subjects it requiresknowledge. All knowledge is positive for the individual and forms the basis of one'sopportunities in life.In order so the staff all the time can go back to the information generated to the shop theinformation has been selected to be presented in a printed format. The result of this was ahandbook. It includes information about materials to which the goods in Bornevings shopconsists of. Materials covered are cotton, polyester, polyamide, elastane, modal, viscose,lyocell, wool and silk. The handbook describes the basic of how a material is created, fromfiber through to manufacturing processes such as woven and knitted, and how the differentmethods can affect the final result.The handbook was distributed to a select group of different age, gender and occupation. Thiswas to control the text's level so it was easy to take in and that technical terms are eliminated.All to create a simple and informative handbook as possible. / Program: Textil produktutveckling med entreprenörs- och affärsinriktning