Esta dissertação tem como objetivo analisar a figura do vampiro na literatura como poderosa ferramenta de leitura e interpretação dos medos e angústias que afligem um determinado espaço sociocultural. Ao olhar para a evolução do vampiro literário através dos séculos dezenove, vinte e vinte e um, notamos que cada uma de suas encarnações difere dramaticamente da anterior, e no que o vampiro é reinventado, ele engaja-se num diálogo pertinente e coerente com questões de seu próprio tempo, nunca perdendo assim sua relevância. Sua existência heterogênea, explicitada na dissertação primariamente através das obras Carmilla, de Sheridan LeFanu, Dracula, de Bram Stoker, Eu Sou a Lenda, de Richard Matheson, Entrevista com o Vampiro, de Anne Rice e Fledgling, de Octavia Butler, e as diferentes questões suscitadas em cada uma dessas obras como a sexualidade, a alteridade e o hibridismo nos levarão ao entendimento de que o vampiro pode potencialmente desempenhar importante função alegórica, tornando-se um espelho da própria humanidade através da qual se sustenta / The present work aims at looking at the figure of the vampire in literature as powerful means of reading and interpreting the fears and anxieties of a specific socio-cultural space. By looking at the evolution of the literary vampire through the nineteenth, twentieth and twenty-first centuries, we are able to notice that each of its incarnations dramatically differs from the previous one, and as vampires are reinvented, they engage in a coherent dialog with issues pertaining to their times, in a way that they never lose their relevance. Their heterogeneous existence, explicited in the dissertation primarily through Sheridan LeFanus Carmilla, Bram Stokers Dracula, Richard Mathesons I am Legend, Anne Rices Interview with the Vampire and Octavia Butlers Fledgling, and the different theoretical questions brought on by each of them such as sexuality, alterity and hybridity will lead us to the understanding that the vampire may potentially function as a powerful allegory as it becomes a mirror of the very humanity on which its life depends

nÃo hà / O presente trabalho se propÃe a analisar o protagonista da obra O vampiro de Curitiba do escritor Dalton Trevisan, o personagem Nelsinho, que pode ser encontrado nos quinze contos do livro. A anÃlise serà feita sob a perspectiva dos estudos de gÃnero, EstilÃstica e histÃria social, dividindo-se em trÃs capÃtulos: Sendo o primeiro capÃtulo intitulado âMulheres, homens e vampirosâ, o segundo âUm vampiro em Curitibaâ e o terceiro âA seduÃÃo em movimentoâ / This study aims to examine the protagonist of the book The vampire of Curitiba, of the writer Dalton Trevisan, the character Nelsinho, which can be found in the fifteen stories of the book. The analysis will be made under the perspective of the studies of gender, Stylistic and social history, and is divided into three chapters: Being the first chapter entitled "Women, men and vampires," the second "A vampire in Curitiba" and the third "The seduction in movement"

No Estado de São Paulo, a Coordenadoria de Defesa Agropecuária CDA, Unidade da Administração Direta, subordinada à Secretaria Estadual da Agricultura, foi criada em 1998. Subseqüentemente a elevada freqüência de surtos de raiva paralítica em herbívoros na parte leste do Estado, incluindo as regiões do Vale do Paraíba e Grande São Paulo, entre 1999 e 2001, obrigou mudanças nas estratégias de controle para a doença, que vinha sendo adotada anteriormente no Estado. Em 2001, a vacinação dos herbívoros domésticos foi declarada obrigatória nas regiões sobre a circunscrição dos Escritórios de Defesa Agropecuária EDAs, localizados nas áreas classificadas como áreas epidêmicas e endêmicas para a raiva e com o reforço das medidas de controle direto contra o Desmodus rotundus, morcegos vampiros, utilizando redes de neblina e vampiricidas (pasta nticoagulante), além do registro e do georreferenciamento para a localização dos abrigos, nas regiões estratégicas em ordem contrária a progressão da doença, causando a redução da população de morcegos vampiros e da circulação viral. Neste estudo, foi considerado o número de herbívoros com raiva com confirmação laboratorial e de acordo com o ano de ocorrência, espécie animal, distribuição por EDAs e por Municípios, providenciados pelo Instituto Pasteur de São Paulo. Com respeito à data de 2001, as porcentagens de vacinação, foram agrupadas sem as divisões por EDAs, devido à ausência de dados. A partir de 2002, os dados foram divididos por EDAs, onde a vacinação foi declarada obrigatória e os dados foram discriminados entre estabelecimentos que vacinaram e herbívoros vacinados contra raiva. O número de morcegos vampiros capturados agrupados por EDAs. Analisando as tendências, indicando os estabelecimentos que vacinaram, herbívoros vacinados contra raiva e a quantidade de morcegos vampiros capturados, foi observado um decréscimo nos casos de raiva em 90% ou mais e com estes resultados, concluiu-se que para o controle da raiva nos herbívoros, as medidas adotadas devem ser focadas, primeiramente na vacinação das espécies alvo e no bom planejamento e organização das medidas de controle diretamente nos principais reservatórios de Desmodus rotundus. / In the State of São Paulo, the Coordenadoria de Defesa Agropecuária-CDA, an administrative unit directly subordinated to the State Secretary of Agriculture was established in 1998. Subsequently, the frequent outbreaks of paralytic rabies in herbivores in Eastern part of the State, including the region of Vale do Paraiba and the Greater São Paulo, between 1999 and 2001, have led to change the strategies for controlling the disease being conducted up to that time in the State. In 2001, the vaccination of domestic herbivores was declared obligatory in regions under the jurisdiction of Escritórios de Defesa Agropecuária - EDAs located in areas classified as rabies epidemic and endemic, and by the reinforcement of the control measures directed against the Desmodus rotundus vampire bats by means of joint effort of EDAs to capture and control the bats using mist nets and the vampiricides (anticoagulant paste), besides the registration, revision and the use of geographical information systems to locate the bats roosts and shelters in strategic regions, in order to interrupt the progression of the disease through the reduction of the bat population density and the viral circulation. In this study, it was considered the number of rabies in herbivores with laboratorial confirmation and according to the year of occurrence, animal species, and distributed by EDAs and by municipalities, provided by the Pasteur Institute-São Paulo. Data regarding 2001, the percentages of vaccination were grouped without the division into EDAs, due to the absence of data. From 2002, the data were divided into EDAs where vaccination has been declared obligatory, and data discriminated into properties that vaccinated and herbivores vaccinated against rabies. The number of captured vampire bats was provided by the respective EDAs. By analyzing the trends indicated by the properties that vaccinated against rabies and the herbivores vaccinated and the amount of vampire bats captured, it was observed a decrease in rabies cases in 90% or more, and with these results we conclude that for the control of rabies in herbivores, the easures adopted must be focused primarily in vaccinating the target animal species and in a well planned and organized measures of control directed to the main reservoirs, i.e., the Desmodus rotundus bats.

The past few years have seen a renewed critical interest in the vampires and vampirism of English literature, owing both to their growing influence in popular culture and a more inclusive reordering of the literary canon. Much of this recent work has typically approached vampirism through a psychoanalytic lens inherited from Gothic criticism, characterized by a dependence on Freud, Lacan, and Foucault, and often by a model of crisis in which these supernatural figures of terror are supposed to symbolize cultural anxieties with varying degrees of historicity. This dissertation builds upon the narrative of secularization set out in Charles Taylor’s recent work, A Secular Age, to answer the need for a new and alternative narrative of what function the vampire serves within English literature, and how it came to prominence there. The literary history of vampirism is reconsidered in light of the new sociological observations made by Taylor, hinging upon two key methodological principles: first, that Taylor’s new secularization narrative has the potential to reshape the way we think of literature in general and our literary relationship to the supernatural in particular; and second, that the fiction generated during this period of upheaval has much more to tell us about secularization, broadening our understanding of the ideological shifts and changing relationships to the supernatural that brought forth this uniquely modern monster in literature. / Graduate / 0593 / 0318 / 0358 / glukemaynard@gmail.com

The diploma thesis deals with marketing communication that employs celebrities. It is a way how to get the attention of consumers. Theoretical part shows the major steps in developing effective marketing communication. It is followed by main questions which are connected with the use of celebrities in marketing communication ( who is celebrity and how they influence us, history of use of celebrities, ways of using celebrities in marketing communication, threads connected with celebrities). Practical part presents the results of original survey dealing with overshadowing of brands by celebrities and difference in attitude of men, women and different age groups to the use of celebrities in marketing communication.

Literary tourism refers to any travel inspired by literature. This dissertation considers literary tourism from the perspective of a contemporary literary tourism attraction. It investigates the origins of literary tourism both in the historical context as well as in academic writing as interdisciplinary research between geography and literature. The current state of literary tourism research is also considered and the main research themes at present are identified, that is, authenticity and who the literary tourists are. This study also considers what the future might hold for literary tourism by looking at popular contemporary examples, including the works of J.K. Rowling, G.R.R. Martin, J.R.R. Tolkien, Dan Brown, Stieg Larsson and L.J. Smith. In this context, literary tourism’s reciprocal relationship with film tourism is unpacked. This dissertation then moves on to discuss the main focus of this investigation. A mere decade ago, the world was unaware of a book series called The Twilight Saga by Stephenie Meyer. Yet in a few short years, the literary tourism associated with this series has turned a small town in northwest Washington State into a tourism phenomenon. This study considers the development, extent and impact of literary tourism on this town, called Forks. It also considers other literary and film tourism sites associated with The Twilight Saga to show the vast range of the impact literature can have on tourism. / Dissertation (MHCS)--University of Pretoria, 2014. / tm2015 / Historical and Heritage Studies / MHCS / Unrestricted

In this essay, Richelle Mead’s Vampire Academy is analysed through a moral perspective, with a focus on experimentalism and rationalism as presented by Christopher W. Gowans. Furthermore, the application of the novel and its connection to morality in the EFL classroom is discussed, as well as the possibility of introducing fanfiction in the classroom. The main conclusion that could be drawn is that the same action could be either moral or immoral depending on one’s view of morality. The results also indicate that Rose choosing her duty to Lissa over her love for Dimitri was a morally correct decision though it the morality in her having to choose at all is questionable. Furthermore, the results illustrate that compulsion can be moral or immoral depending on why it is used and that it is difficult for the antagonist to be morally correct. It was also concluded that the novel can act as a buffer between the student and the real world and thereby be a starting point for moral discussions in the classroom.

Syftet med den här uppsatsen bygger på en gestaltningsanalys av vampyrerna Edward Culleni Twilight och Stefan Salvatore i The Vampire Diaries där fokuset handlar om hur dessavampyrkaraktärer gestaltas genom olika aspekter som utseende, kroppsspråk, humör,beteende och agerande. Jens Eders karaktärsklocka är den metod jag använt mig av för attgöra analysen på vampyrkaraktärerna. Vampyrernas samspel med andra karaktärer är ocksåen viktig del i analysen. Både samspelet med andra vampyrer och samspelet med människor.Resultatet visar att den moderna vampyren har en större utsträckning mot den “klassiska”vampyren som nästintill bara har monstruösa drag utan någon empati eller ångest över sinahandlingar. Både Stefan och Edward har både monstruösa och mänskliga skildringar i derasgestaltning som både följt med genom historien eller uppkommit under modern tid.Vampyrer har traditionellt setts som hjärtlösa monster som bara dödar. Så ser det inte ut idagen moderna vampyrfilmer och serier.

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