Colleges and universities throughout the world are offering many of their courses via the Internet. Some institutions offer entire degrees online. This has ushered in a renewed interest in the debate on the effectiveness of non-traditional course delivery method. Numerous educational research studies have been conducted in an attempt to quantify that effectiveness. In any form of experimental research, control of variables is paramount. The rich multimedia capabilities of the World Wide Web give educators a wide variety of delivery media. However, with the exception of advice from artisans on design factors of the media, little research has been conducted with regard to the aesthetics of Web page design as viewed by the student. This study was conducted in an effort to establish student preferences with regard to two factors of Web page design as they might be used on those Web pages, background color and typeface used for text. In addition, it contains an analysis of whether or not there is an interaction between the two factors. Use of the results of this study should prove beneficial to both educators and educational researchers in their future endeavors.

The theoretical part of the diploma thesis is focused on t he s election of research methods, a description of the process of modernization of electronic marketing both in general in the public s ector and especially in the r ecruitment of milita ry personnel t o t he C zech Army. Specifically, it is a description of modernization and the goals of recruitment to the AČR as such. The theoretical part concludes with a description of the relevant personnel aspects - the specifics and human limits of recruitment to the AČR. In t he m ethodological p art of t he di ploma t hesis, pa rtial r esearch segments are ana lyzed. Quantitative analyzes of the success of advertising campaigns and recruitment websites are complemented by observation of the attitudes of relevant officials in the issue, reflecting the atmosphere and preferences i n the r elevant representatives. T he s ub-research areas are: technical a nalysis of modernization of w ebsites a nd c onstruction of ne w w ebsites f or recruitment to the AČR; quantification of running results a fter m odernization a nd quantification of results after the start of running of the new website; analysis of preparations for advertising campaigns; quantitative specifics of the development and especially the results of advertising campaigns for recruitment to...

I en värld där alltmer information lagras på internet är det svårt för en vanlig användare att hänga med. Även när informationen finns tillgänglig på en och samma hemsida kan den hemsidan sakna funktioner eller vara svår att läsa av. Idén bakom att skrapa hemsidor, tidningar eller spel på information är inte ny och detta examensarbete fokuserar på att bygga en web scraper med tillhörande hemsida där användare kan ladda upp sitt schema skrapat från TimeEdit. Hemsidan ska sedan presentera denna skrapade data på ett visuellt tilltalande sett. När system är färdigutvecklade utvärderas dem för att se om examensarbetets mål har uppnåtts samt om systemen har förbättrat det befintliga sättet att hantera schemaläggning i TimeEdit hos lärare och studenter. I sammanfattningen finns sedan framtida forskning och arbeten presenterat. / The concept of scraping the web is not new, however, with modern programming languages it is possible to build web scrapers that can collect unstructured data and save this in a structured way. TimeEdit, a scheduling platform used by Mid Sweden University, has no feasible way to count how many hours has been scheduled at any given week to a specific course, student, or professor. The goal of this thesis is to build a python-based web scraper that collects data from TimeEdit and saves this in a structured manner. Users can then upload this text file to a dynamic website where it is extracted from the file and saved into a predetermined database and unique to that user. The user can then get this data presented in a fast, efficient, and user-friendly way. This platform is developed and evaluated with the resulting platform being a good and fast way to scan a TimeEdit schedule and evaluate the extracted data. With the platform built future work is recommended to make it a finishes product ready for live use by all types of users.

E-loyalty is an important aspect for practitioners to understand as it determines a digital company’s success. The Subscription Video on Demand (SVOD) industry is rapidly growing and becoming more competitive, which emphasizes the need to understand the key determinants of e-loyalty towards them. A quantitative study was thereby performed to investigate these. Data was collected from a survey examining e-satisfaction, e-trust, website/application quality, switching barriers, and customization, with the purpose of testing whether these can be considered key determinants in the SVOD context. The results include a regression model explaining 51.89% of the variance in e-loyalty, and show that e-trust and e-satisfaction had the largest impact on e-loyalty. These can thereby be considered key determinants of e-loyalty towards SVOD services in this study, which is in line with previous findings. Although, the results indicate that established theories might not be fully applicable, since switching barriers and website/application quality had negative impacts on e-loyalty. / E-lojalitet är en viktig aspekt för marknadsförare att ha förståelse för, då detta påverkar digitala företags framgång. De streamingtjänster som är prenumerationsbaserade och tillhandahåller videoinnehåll, som kallas SVOD, växer snabbt och marknaden blir alltmer konkurrenspräglad. Detta betonar behovet av att förstå de avgörande faktorerna när det kommer till e-lojalitet gentemot dem, vilket denna studie ämnar undersöka. Med en kvantitativ metod och enkätundersökning samlades data in, där fokus var på faktorerna e-kundnöjdhet, e-tillit, webbside/appkvalitet, byteshinder och kundanpassning för att se om dessa är avgörande i e-lojalitet i SVOD-kontexten. Resultaten inkluderar en regressionsmodell som beskriver 51.89% av variansen i e-lojalitet, samt visar att e-tillit och e-kundnöjdhet har störst påverkan på e-lojalitet. De ses därför som de avgörande faktorerna i denna studie vilket är i linje med tidigare studier. Dock visar resultaten att etablerade e-lojalitetsteorier inte verkar vara fullt applicerbara på SVOD-kontexten, eftersom byteshinder och webbside/appkvalitet påverkade e-lojalitet negativt i denna studie.

This thesis focuses on e-marketing. Based on the knowledge from a theoretical part is in a practical part proposed Model of e-marketing which ensure the increasing of image, to higher competitive advantage, also to increase the awareness of the company with customers.

This thesis deals with websites optimizing for search engines. It describes the basic website optimalization practices in the source code as well as influencing the surrounding site in such a way that the web site finished best in the search results. It also describes illegal practices and support PPC systems. This work is also a practical example, which demonstrates the application of theoretical knowledge on specific websites.

This diploma thesis is focused on the evaluation of web pages of economic faculties of universities, both public and private, using appropriate criteria and metrics, which are collected from marketing research and professional articles. Data generated from analysis are used to create a proposal for optimal solution of website.

The diploma thesis focuses on optimization of e-shop and strategy of selling. Main spheres of interest are full text search, on-page, off-page factors of SEO and channels of digital media. These theoretical examples are demonstrated on the example of pocess SEO and SEM. It also includes economic point of view and strategic concept of optimization.

The thesis deals with the information strategy scheme for the company operating within the tertiary industry. The enterprise is analyzed via various methods, with emphasis on the current state of IS/IT and on business needs in this area. A comprehensive information strategy is designed on the basis of the analysis to ensure the day to day business operation, competitiveness and the scope for its further growth.

This thesis deals with creating a draft website and information system for the Pension Radost and its realization. Defines theoretical basis necessary for the creation of websites and information systems, analyzes the current status and requirements. The work also includes a survey. Based on the findings and proposal requirements are designed website and information system and their evaluation in terms of time and cost.