In recent years, dietary calcium intake among children and adolescents has fallen sharply. This trend is alarming because childhood and adolescence are the primary ages for building bone mass. Therefore, an interactive website, Clueless in the Mall (http://calcium.tamu.edu) was developed targeting youth to increase knowledge, improve attitudes, and equip them to incorporate calcium-rich foods into their diets. This website was created with the help of adolescents at every stage of development and has been pilot tested with adolescents at home and in school, showing improvements in knowledge and attitudes. However, the website has not been tested for effectiveness in changing behaviors, specifically for increasing calcium intake. The present study was conducted to measure the effectiveness of the website for changing knowledge, attitudes, and behaviors. The hypothesis of this investigation was that the website intervention would significantly improve attitudes and knowledge about calcium and increase dietary calcium intake among adolescents and pre-adolescents who took part in the study. After the group-administered Food Frequency Questionnaire (FFQ) was validated among a local church youth group, a total of 126 middle school and high school students were recruited from 12 local public school classes to participate. Each student took three questionnaires during class time to measure baseline knowledge, attitudes, and behaviors (including calcium intake using the FFQ). Then each student took one class period to view the calcium website. Four to six weeks later, the investigators returned to administer the same three tests to each student. Demographic information was collected, and data were analyzed using paired samples t-tests and analyses of variance (ANOVA). Results demonstrated that the website alone was sufficient to improve knowledge scores; however, it was not enough to change attitudes and behaviors significantly. In conclusion, the website should be used to promote and reinforce health behaviors, but should not be expected to stand alone as an intervention.

With the cyber environment getting more mature gradually, the advancement of technologies and techniques, the net users increasing, and the rapid development of the peripheral digital products, the net has evolved into a new generation that emphasizes on users co-constructing the cyber contents¡XWeb2.0. Up to now, quite few research essays talk about this field in Taiwan, so it lacks an applicable analytical structure to help the related industries develop the business. In view of this, this research will focus on constructing an analytical model for Web2.0 cyber sites through making a systematic analysis on references, to talk about the business models of Web2.0 cyber sites in Taiwan. Further, we can learn the way how these cyber sites run their businesses and also realize the identity and difference. This research essay will take the method of case study. Through the comparison among diverse cases, this study may find the identity and difference among these varied business models, even to enhance the effectiveness and efficiency of this analytical structure, which both might be beneficial to the industry development and also help the analytical structure set up. According to Web2.0¡¦s three main characteristics¡Xuser involvement, openness, network effect, also accompanied with segmentation strategy, product strategy, service strategy, technique strategy, profit model, this study builds ¡§UCCT Model¡¨ which comprises four key factors to run business of Web2.0 cyber sites¡Xuser, content, community, and tool. This study further indicates that we could analyze the business model of Web2.0 cyber sites through UCCT Model; even, we could try to figure out what different Web2.0 cyber sites look upon greatly. This study found that UCCT Model could effectively narrate the business model of Web2.0 cyber sites. Through the comparison among cases by case studying with UCCT Model, this study found the business model of Web2.0 cyber sites have the following attribute. First, users play the role of the producer and also the consumer. Second, sharing fails to be the main purpose for users. Third, abundant and various contents could make websites be main databases. Fourth, websites could enrich users¡¦ experiences to enhance their involvement. Fifth, websites could fortify the stickiness with community relationship. Finally, the profit model would be divided into three categories¡Xthe content one, the community one, and the tool one.

Humans are believed to have ~20,500 protein-coding genes andmuch effort has over the last years been put into the characterizationand localization of the encoded proteins in order to understand theirfunctions. One such effort is the Human Proteome Resource (HPR)project, started in Sweden 2003 with the aim to generate specificantibodies to each human protein and to use those antibodies toanalyze the human proteome by screening human tissues and cells.The work reported in this thesis deals with structuring of data fromantibody-based proteomics assays, with focus on the importance ofaggregating and presenting data in a way that is easy to apprehend.The goals were to model and build databases for collecting, searchingand analyzing data coming out of the large-scale HPR project and tomake all collected data publicly available. A public website, theHuman Protein Atlas, was developed giving all end-users in thescientific community access to the HPR database with proteinexpression data. In 2008, the Human Protein Atlas was released in its4th version containing more than 6000 antibodies, covering more than25% of the human proteins. All the collected protein expression datais searchable on the public website. End-users can query for proteinsthat show high expression in one tissue and no expression in anotherand possibly find tissue specific biomarkers. Queries can also beconstructed to find proteins with different expression levels in normalvs. cancer tissues. The proteins found by such a query could identifypotential biomarkers for cancer that could be used as diagnosticmarkers and maybe even be involved in cancer therapy in the future.Validation of antibodies is important in order to get reliable resultsfrom different assays. It has been noted that some antibodies arereliable in certain assays but not in others and therefore anotherpublicly available database, the Antibodypedia, has been createdwhere any antibody producer can submit their binders together withthe validation data in order for end users to purchase the bestantibody for their protein target and their intended assay. / QC 20100708

Introduction: Researchers traditionally present the results of their research in academic journals and through conference presentations. Typically, individuals working outside of academia do not have access to traditional journal indexes; the use of electronic archives has been shown to assist in disseminating research findings to potential users outside of the research community. Typically the results of participatory ergonomics research are published in peer reviewed articles or presented at conferences. Some health and safety associations have developed and published (in print or on their website) participatory ergonomics literature reviews and participatory ergonomics program implementation manuals with industry specific examples for their members. The Participative Ergonomics Blueprint and Ontario’s MSD Prevention Guideline are non-industry specific documents that can be used as resources for a participative ergonomics program. Currently, there is not an all-in-one resource for workplace parties containing all of the information to consider when determining if a participatory approach to ergonomics is appropriate for a specific workplace, or when implementing a participatory ergonomics program. Workplace parties would have to consult several sources (such as health and safety association publications, academic literature, books, magazines, corporate resources, safety groups, newsgroups, etc.) to gather and synthesize the information and resources required to develop and implement a participatory ergonomics program. The purpose of this thesis was to evaluate the responses to and effectiveness of an interactive website for knowledge dissemination to industry stakeholders. Methods: I developed an interactive wiki-style website with content based on my lay language synthesis of the participatory ergonomics literature. Relevant case-study examples, drawn from participatory ergonomics intervention studies, were used to illustrate concepts from the literature review. Website visitors were asked to complete a short questionnaire and were encouraged to contribute experiences, tools, links and comments on each web page in the “visitor contributed content” area. The purpose of the questionnaire was to learn more about website visitors and to gather feedback about the effectiveness of using an interactive website to disseminate participatory ergonomics research findings to industry stakeholders. Data were collected to allow computation of total duration of website visit, page order, total number of pages viewed, and the average time spent viewing each page. A qualitative analysis of all visitor contributed content and questionnaire responses was completed. The data were reviewed, grouped into themes and key messages were summarized. Ttests and chi-square analyses were completed to analyze the quantitative questionnaire responses. Results: During the data collection period (October 23, 2006 to May 31, 2007), there were 2214 website visits. With “short duration” and search engine indexing software visitors removed, 256 people came to the website, who browsed the content for more than one minute and viewed more than one page. During this time 54 questionnaires were submitted. All questionnaire respondents reported that the website content did not contradict their previous knowledge of participatory ergonomics. Several respondents stated they would need additional resources in order to determine if a participatory approach to ergonomics was right for their workplace or to implement a participatory ergonomics program. Suggested topics for a participatory ergonomics “tool box” included: timeline for program implementation, a timeline to demonstrate improvements in measurable outcomes of success, guidelines for ergonomics training, guidelines for assessment tools, methods and equipment, and an ergonomics policy/procedure template. Overall, with the exception of the expert’s rating of the visitor contributed content, the respondents found the case study examples and the visitor contributed content helpful. The source credibility of the literature review, visitor contributed and ergonomics content on the Internet were rated the same on all dimensions of credibility by questionnaire respondents. Eight unique website visitors made 13 contributions to the website. Website visitors were more likely to contribute to the website content if they visited the website for more than 10 minutes (chisquare 20.9038, df=1, prob <0.0001). The majority of contributions were added to the “successful and sustainable participatory ergonomics programs” and “participatory ergonomics” pages. Most of the comments were sharing “tips, tricks, and traps” from past experiences with participatory ergonomics (or similar) programs and sharing links to additional participatory ergonomics resources. The most common reason for not contributing to the website content was lack of time and not realizing that it was possible to contribute to the website. In addition to “not realizing that it is possible to contribute”, three people reported they were unable to figure out how to contribute to the website. This implies that prior to expanding this approach to knowledge transfer; there are user interface issues that should be addressed. Conclusions: The most significant limitation of this project was the small number of questionnaire respondents and the sparse visitor contributions to the website content which is likely due to not allowing a sufficiently long data collection period. Feedback from website visitors suggests that additional case study examples and a participatory ergonomics “toolbox” should be added to future iterations of the website. It was surprising that there were no statistically significant differences for the source credibility of the website content based on the literature review, the visitor contributed content and other health, safety and ergonomics information on the Internet. Most website visitors did not share their experiences due to a reported lack of time and user interface issues. To increase the number and frequency of visitor contributions, the user interface issues need to be resolved. An alternative method to engage website visitors (e.g. moderated commenting system) may be more successful than the wiki website created for this project. I believe that it is worthwhile to continue to invest time and resources to further develop this interactive participatory ergonomics resource. With additional time, continued recruitment and promotion efforts and changes to address user’s concerns (moderated commenting system, authority of contributions, addition of a ‘tool box’, etc.) there is the potential to fill an information niche that is currently missing online.

Introduction: Researchers traditionally present the results of their research in academic journals and through conference presentations. Typically, individuals working outside of academia do not have access to traditional journal indexes; the use of electronic archives has been shown to assist in disseminating research findings to potential users outside of the research community. Typically the results of participatory ergonomics research are published in peer reviewed articles or presented at conferences. Some health and safety associations have developed and published (in print or on their website) participatory ergonomics literature reviews and participatory ergonomics program implementation manuals with industry specific examples for their members. The Participative Ergonomics Blueprint and Ontario’s MSD Prevention Guideline are non-industry specific documents that can be used as resources for a participative ergonomics program. Currently, there is not an all-in-one resource for workplace parties containing all of the information to consider when determining if a participatory approach to ergonomics is appropriate for a specific workplace, or when implementing a participatory ergonomics program. Workplace parties would have to consult several sources (such as health and safety association publications, academic literature, books, magazines, corporate resources, safety groups, newsgroups, etc.) to gather and synthesize the information and resources required to develop and implement a participatory ergonomics program. The purpose of this thesis was to evaluate the responses to and effectiveness of an interactive website for knowledge dissemination to industry stakeholders. Methods: I developed an interactive wiki-style website with content based on my lay language synthesis of the participatory ergonomics literature. Relevant case-study examples, drawn from participatory ergonomics intervention studies, were used to illustrate concepts from the literature review. Website visitors were asked to complete a short questionnaire and were encouraged to contribute experiences, tools, links and comments on each web page in the “visitor contributed content” area. The purpose of the questionnaire was to learn more about website visitors and to gather feedback about the effectiveness of using an interactive website to disseminate participatory ergonomics research findings to industry stakeholders. Data were collected to allow computation of total duration of website visit, page order, total number of pages viewed, and the average time spent viewing each page. A qualitative analysis of all visitor contributed content and questionnaire responses was completed. The data were reviewed, grouped into themes and key messages were summarized. Ttests and chi-square analyses were completed to analyze the quantitative questionnaire responses. Results: During the data collection period (October 23, 2006 to May 31, 2007), there were 2214 website visits. With “short duration” and search engine indexing software visitors removed, 256 people came to the website, who browsed the content for more than one minute and viewed more than one page. During this time 54 questionnaires were submitted. All questionnaire respondents reported that the website content did not contradict their previous knowledge of participatory ergonomics. Several respondents stated they would need additional resources in order to determine if a participatory approach to ergonomics was right for their workplace or to implement a participatory ergonomics program. Suggested topics for a participatory ergonomics “tool box” included: timeline for program implementation, a timeline to demonstrate improvements in measurable outcomes of success, guidelines for ergonomics training, guidelines for assessment tools, methods and equipment, and an ergonomics policy/procedure template. Overall, with the exception of the expert’s rating of the visitor contributed content, the respondents found the case study examples and the visitor contributed content helpful. The source credibility of the literature review, visitor contributed and ergonomics content on the Internet were rated the same on all dimensions of credibility by questionnaire respondents. Eight unique website visitors made 13 contributions to the website. Website visitors were more likely to contribute to the website content if they visited the website for more than 10 minutes (chisquare 20.9038, df=1, prob <0.0001). The majority of contributions were added to the “successful and sustainable participatory ergonomics programs” and “participatory ergonomics” pages. Most of the comments were sharing “tips, tricks, and traps” from past experiences with participatory ergonomics (or similar) programs and sharing links to additional participatory ergonomics resources. The most common reason for not contributing to the website content was lack of time and not realizing that it was possible to contribute to the website. In addition to “not realizing that it is possible to contribute”, three people reported they were unable to figure out how to contribute to the website. This implies that prior to expanding this approach to knowledge transfer; there are user interface issues that should be addressed. Conclusions: The most significant limitation of this project was the small number of questionnaire respondents and the sparse visitor contributions to the website content which is likely due to not allowing a sufficiently long data collection period. Feedback from website visitors suggests that additional case study examples and a participatory ergonomics “toolbox” should be added to future iterations of the website. It was surprising that there were no statistically significant differences for the source credibility of the website content based on the literature review, the visitor contributed content and other health, safety and ergonomics information on the Internet. Most website visitors did not share their experiences due to a reported lack of time and user interface issues. To increase the number and frequency of visitor contributions, the user interface issues need to be resolved. An alternative method to engage website visitors (e.g. moderated commenting system) may be more successful than the wiki website created for this project. I believe that it is worthwhile to continue to invest time and resources to further develop this interactive participatory ergonomics resource. With additional time, continued recruitment and promotion efforts and changes to address user’s concerns (moderated commenting system, authority of contributions, addition of a ‘tool box’, etc.) there is the potential to fill an information niche that is currently missing online.

Corporation Social Responsibility (CSR) has been growing in its importance, which makescompanies under great pressure with the handling of CSR and making it a useful managerial tool.This thesis tries to answer the questions of whether the E.ON Group, Vestas, ExxonMobil, andthe Shell Corporation are using the appropriate CSR communication strategies, and whether ornot a company’s relative environmental friendliness affects the CSR communication strategy ofsaid company, and was written to increase our understanding of CSR communication as aconcept. We adopted an inductive stance, with a constructionist, interpretivist point of view, andso decided to perform qualitative research by way of a comparative case study.We then collected our data from the corporate websites of the two companies, and analyzed itaccording to Carroll’s CSR pyramid, Morsing’ theories on stakeholder communication strategy,and the theory on credibility as defined by Greek philosopher Aristotle. Once analyzed, wecompared the data gathered from the two companies to each other in order to draw ourconclusions.In the end, we concluded that E.ON’s and Vestas’ CSR communication strategy are quitelacking, while Shell’s and Exxon’s CSR communication strategy are quite the successes. Thisthen actually seems to answer our second question, as Shell, who is leagues less environmentallyfriendly than E.ON, devotes a lot more focus towards their CSR communication measures.Moreover, it is through our study that we have discovered a lack of academic theories or modelguiding for a successful use of CSR communication.

This study explored non-profit organization using a qualitative method (in-depth Interview). The research objective of this paper is to analyze the content of Strong Brand to develop the internet marketing strategies and to establish differential and sustainable competitive advantage to achieve the goal of Sustainable Development of the organization. The study found that the Brand Equity of website of non-profit organization is mainly from constructing Strong Brand of non-profit organization, internet marketing strategies and methods, website design, website experience, emotional connections and trust. For non-profit organization limited in marketing resources, website is helpful to establish ¡§brand awareness,¡¨ ¡§brand image,¡¨ ¡¨loyalty,¡¨ and ¡§reputation of organization¡¨ and to achieve the marketing objectives of resource attraction, resource allocation, and persuasion to enhance the impact and performance of organization on society. Suggestions of the managing brand equity of website of non-profit organization could be made as follows: focus on the social network of internet to build loyalty of website, use the special characteristics of internet to target customers, to produce website experiences, to combine eality and vitality, carefully choose partners to internet cooperation, and improve the integration and innovation capability of information communications technology and marketing communication. The study aims to provide the findings as the reference basis for website operating of non-profit organization and internet marketing strategies developing to assist non-profit organization in more effective resource to expand the virtual market of non-profit organization and use the initial study of Brand Equity of website of non-profit organization for the foundation of the future studies.

The development and application of internet successfully changed human¡¦s life. For example, when going shopping ,you don¡¦t go outside and compare the different prices in different stores. With the various applications of internet, all kinds of information form internet is overloading and the internet users are hard to explore the websites which is useful and meaningful. Therefore, the portal website is created to solve the problem. Jerry Yang established the first portal website named Yahoo! which is based on a catalogic search engine, and the Yahoo! Business model became the basic framework of portal websites. In Taiwan, Yam is the first Chinese portal website and then Pchome and Yahoo! kimo entered the market and shared the market value. Because of the internet bubble in 2000, The rising situation of market competition has changed rapidly, and only the survivors can face the crisis and decide to change their business models to find the definite position. The research is based on the framework of RBV to discuss the different business model of the three representative companies¡ÐYam, Pchome Online and Yahoo! kimo. According to the RBV, we can understand the resources of the three companies and analysis how to use the different resources to form their business model. The result of the research shows that the relationship between resources and business model, and describe the different shapes of the three companies. I hope that the case study of the research can be an good example to other potential portal website to create their competitive advantage

Owing to the NASDAQ crash, the development of internet advertisement is somewhat sluggish. The ICP owners have to to find a new model to servive; thus, they plan to gain cashflow from the users. The content of financial websites is relatively uniqe, so this study will focus on the user motive and willingness-to-pay of fincial content website. The study built up the dimensions of website content/services via website observation. And then it also uses the web-based questionnaire to understand the user motive and willingness-to-pay of financial content website. The findings are as fellowed: 1. There are three main motives for the usage of financial website. They are "infornation", "interaction", and "interesting/learning" motives. The most important motive is "information". 2. The users are most willing to pay for the "analyses/reports", "alert", and "full-text database seraching". 3. The user motive is relevent to the willingness- to-pay of financial content websites.Those who are of the "interaction" motive are the most willing to pay ones. 4. Age group, education background, and items of investment are three intervening varieces of the measurement of user motive and willingness-to-pay. 5. The findings would be useful for the planning of financial content website. It also keeps the records of current situiation of the existing financial content websites.

In recent years, dietary calcium intake among children and adolescents has fallen sharply. This trend is alarming because childhood and adolescence are the primary ages for building bone mass. Therefore, an interactive website, Clueless in the Mall (http://calcium.tamu.edu) was developed targeting youth to increase knowledge, improve attitudes, and equip them to incorporate calcium-rich foods into their diets. This website was created with the help of adolescents at every stage of development and has been pilot tested with adolescents at home and in school, showing improvements in knowledge and attitudes. However, the website has not been tested for effectiveness in changing behaviors, specifically for increasing calcium intake. The present study was conducted to measure the effectiveness of the website for changing knowledge, attitudes, and behaviors. The hypothesis of this investigation was that the website intervention would significantly improve attitudes and knowledge about calcium and increase dietary calcium intake among adolescents and pre-adolescents who took part in the study. After the group-administered Food Frequency Questionnaire (FFQ) was validated among a local church youth group, a total of 126 middle school and high school students were recruited from 12 local public school classes to participate. Each student took three questionnaires during class time to measure baseline knowledge, attitudes, and behaviors (including calcium intake using the FFQ). Then each student took one class period to view the calcium website. Four to six weeks later, the investigators returned to administer the same three tests to each student. Demographic information was collected, and data were analyzed using paired samples t-tests and analyses of variance (ANOVA). Results demonstrated that the website alone was sufficient to improve knowledge scores; however, it was not enough to change attitudes and behaviors significantly. In conclusion, the website should be used to promote and reinforce health behaviors, but should not be expected to stand alone as an intervention.