We live in an age when consumers can now shop and browse the web using hand-held devices. This means that competitive companies need to have a website to represent their brand and to conduct business. E-commerce sites need to pay special attention to the usability of their sites, since it has such an impact on how potential costumers view their brand. Jakob Nielsen defines usability as a "quality attribute that assesses how easy user interfaces are to use"; he separates usability into five quality components: learnability, efficiency, memorability, errors and satisfaction. The current standard for testing usability involves having a number of users physically use a site in order to determine where they have trouble. This kind of usability testing can be time consuming and costly. In order to mitigate some of these costs, many tools are being developed to help automate the process. However, many automated tools evaluate only one of the five components, or simply look for errors. In an attempt to increase the reliability and scope of such testing, this paper investigates the effectiveness of automated usability evaluators and proposes methods for future researchers to test them. Specifically, this paper details an experiment performed to test the some freely available usability evaluators against more traditional usability evaluations. The experiment attempts to determine whether automatic usability evaluations might be used as a cheaper alternative to more traditional usability evaluations.

A atualização e o avanço em novas propostas de ensino, com o auxilio da Teleducação Interativa, se tornam uma necessidade eminente nos dias atuais. Com base nessas propostas, o Departamento de Fonoaudiologia da Faculdade de Odontologia de Bauru (FOB-USP) vem trabalhando no desenvolvimento de materiais educacionais numa abordagem mais abrangente de Educação em Saúde. Dessa forma, esta pesquisa teve como proposta desenvolver e avaliar um website educacional em Fonoaudiologia nas Línguas Portuguesa e Inglesa, a partir do conteúdo atualizado e traduzido do CD-ROM Voz: fonoaudiologia e medicina, volume 1, do Projeto Homem Virtual, criado em 2006. Este estudo foi desenvolvido a partir de dois processos, sendo que, no primeiro foi produzido o website nas Línguas Portuguesa e Inglesa e, no segundo, foi realizada a avaliação do mesmo. O website foi desenvolvido com o mesmo layout do CD-ROM e com a mesma dinâmica de apresentação do conteúdo, porém, adequado para o formato online. Para isso foi necessário desenvolver, com o apoio da Disciplina de Telemedicina da USP, os vídeos do Homem Virtual com a produção dos fonemas em Língua Inglesa e gravar o áudio das produções de um nativo americano, como também organizar o conteúdo inserido em ambas as línguas, preservando as especificidades de cada uma. A avaliação ocorreu por meio da aplicação de um questionário desenvolvido especificamente para este estudo, que verificou a qualidade técnica e científica do website. Participaram da avaliação oito especialistas brasileiros, sendo quatro da área de Fonoaudiologia e quatro de Letras para avaliar o website em Língua Portuguesa e, um profissional da área de Fonoaudiologia nativo norte-americano para avaliar o material em Língua Inglesa, todos contaram com um período de 20 dias para acessar e avaliar o material. Os pesquisadores brasileiros avaliaram o website como um eficaz material educacional, considerando que a média de respostas para cada seção não foi menor que 4,2 e a nota máxima a ser atribuída era 5. Também, 38% dos avaliadores consideraram que o website permanecerá por três anos atualizado, uma boa avaliação para objetos de aprendizagem online. Apenas um pesquisador americano respondeu à pesquisa, sendo que para esse avaliador, o website em Língua Inglesa se mostrou como um excelente material educacional, considerando-o atualizado nos próximos cinco anos. É possível concluir que foi possível desenvolver o website nas Línguas Portuguesa e Inglesa em Fonoaudiologia e a avaliação das versões brasileira e americana verificou que o mesmo é eficiente técnico e cientificamente. Porém, novas avaliações serão necessárias para garantir a qualidade e efetividade do website também na versão americana. / The update and improvement of new teaching proposals, supported by Interactive Teleducation, have become an eminent necessity these days. Based on these proposals, the Department of Speech-Language Pathology and Audiology of the Bauru School of Dentistry (FOB-USP) has been working on the development of educational materials in a more dynamic approach of Health Education. Thereby, this study aimed to develop and evaluate a bilingual educational website in Speech-Language Pathology and Audiology from content of the CD-ROM Voice: Speech-Language Pathology and Audiology and Medicine, volume 1, created in 2006. This study was developed in two processes: first, the website was created in both languages and then, it was analyzed. The website maintained the CD-ROM layout and the same dynamic of present the content, although, fitted to online format, so it was necessary to develop, with the support of the Telemedicine Discipline of USP, Virtual Man videos of the phonemes in English and to record the audio of them from a native-American speaker production, thus, it was demanded to organized the content in both languages to ensure that the specificity of each was preserved. The evaluation was carried out applying a questionnaire created for this study which verified the scientific and technical quality of the website. Participated on the evaluation eight Brazilian specialists, being four of Speech-Language and Hearing Sciences and four of Portuguese area to evaluate the content in Portuguese and one native-American professionals of Speech-Language Pathology to analyze the content in English, all of them had a 20-day period to access and evaluate the material. The Brazilian researchers evaluated the website as an efficient educational material, since the average of answers for each section was not inferior to 4.2 and the maximum score to be given was 5. Also, 38% of the evaluators considered the website to be updated for three years, a good assessment to online learning objects. Only one American researcher answered the questionnaire, according to this evaluator, the website in English is as an excellent educational material, considering it to be updated for five years. It can be conclude that it was possible to develop the website in Portuguese and in English on Speech-Language and Hearing Sciences and the evaluation of the Brazilian and American versions verified that it is efficient technical and scientifically. However, further evaluations are necessary in order to ensure the quality and effectiveness in the American version.

Made available in DSpace on 2016-01-26T12:51:46Z (GMT). No. of bitstreams: 1 fabiodeoliveira_dissert.pdf: 1855596 bytes, checksum: 94232f817d2c1d9bf409dde7b70af0fa (MD5) Previous issue date: 2013-04-04 / Introduction: The digital media revolution has made information technology accessible to a great number of users. However, the content in health, in general, is available to the public based on their own experiences and without scientific background. Due to this picture, the Ding Down team, a multidisciplinary group of professionals from a teaching medical school, has been providing care for individuals with Down syndrome (DS). They sought the need to create a Website to spread accurate, scientific quality, following the codes of conduct of healthcare based on the Health On Net foundation (HON) and standardizations from the Institute of Health Information Technology - (HiTi). DS is the most common cause of mental disorder from genetic etiology, characterized by the presence of three copies of chromosome 21. Its prevalence is approximately 1:660 births, and an outcome of great social impact. Objectives: To Develop website and forum in DS and present the importance of the internet as a source of health information. Materials and Methods: For Website construction, the development platform and manageability Joomla and PHP, and Web Server as the APACHE. The operating system used was Linux Mandriva and software was: NVU14, editing HTML and PHP, 15 GIMP image editing and documentation for BrOffice. The above considerations about the importance of the Internet in health were based on available studies based on sites with content, books, papers, theses or dissertations submitted in English or Portuguese language, in full version. Studies published between 1995 to 2012 were selected through an electronic search on Science Direct, Medline / Pubmed, Lilacs, SciELO, Biomed Central and PsycInfo using the following keywords: Health or Health and internet, combined with Internet History, quality of Health in the Internet. Results: The website domain was hosted in the Intelig' Data Center and was defined as http://www.dingdown.com.br and was well accepted by health professionals and the community. Statistical data showed that, by the end of August 2012 was hit a total of 6964 visitors surpassing the full year 2011, with 2396 visitors. Regarding to health information on the Internet there was a growing number of scientific journals in this area and most are available online, of which 20 000 are in the field of Medicine. Above all, there is a huge number of websites that are not certified. Conclusion: The access to content based on information with credibility and scientific support could provide knowledge by clarifying about DS. The Internet is an important device to spread healthcare knowledge, however, it is important the authorities should regulate the quality of health information. The result would provide reliability for users who are not able to differentiate the credibility content from those presented in some portals without scientific support. / Introdução: A revolução dos meios digitais tornou a tecnologia da informação acessível para um grande número de usuários. Entretanto, os conteúdos na área de saúde, em geral, são disponibilizados para o público com base em experiências próprias e sem respaldo científico. Diante desta realidade, a equipe Ding Down, constituída por um grupo multidisciplinar de profissionais que prestam atendimento aos indivíduos com a Síndrome de Down (SD), vinculados a um Hospital Escola e Faculdade de Medicina, visou a necessidade da criação de um website para disseminar informações precisas, de qualidade científica, seguindo os códigos de conduta da área de saúde da Health Onthe Net foundation (HON) e normatizações do Health InformationTechologyInstitute (HITI). A SD é a causa mais comum de deficiência mental de etiologia genética, caracterizada pela presença de três cópias do cromossomo 21, com prevalência de aproximadamente de 1:660 nascimentos e que, portanto, possui um grande impacto social. Objetivos: Desenvolver website e fórum em SD e apresentar a importância da internet como fonte de informação em saúde. Material e Métodos: Na construção do website foram utilizadas as plataformas de desenvolvimento e gerenciamento Joomla e PHP e, como Servidor Web, o APACHE. O sistema operacional utilizado foi o Linux Mandriva e os softwares foram: NVU14, para edição dos códigos HTML e PHP, GIMP 15 para edição de imagem e o BrOffice para documentação. As considerações expostas acerca da importância da Internet em saúde foram baseadas em estudos disponíveis em sítios com conteúdos fundamentados, livros, artigos científicos, teses ou dissertações, apresentados em idiomas inglês ou português, em versão completa. Os estudos publicados no período de 1995 a 2012 foram selecionados por meio de busca eletrônica no Science Direct, Medline/Pubmed, Lilacs, SciELO, Biomed Central e PsycInfo, utilizando os seguintes descritores: Saúde ou Health e internet, combinados com Internet History, Qualityof Health in the Internet. Resultados: O domínio do website foi hospedado no Data Center da Intelig e ficou definido como http://www.dingdown.com.br e foi bem aceito pelos profissionais da saúde e pela comunidade. Os dados estatísticos mostraram que, até o final de agosto de 2012 foi atingido um total de 6964 visitantes superando todo o ano de 2011, com 2396 visitantes. Em relação à informação em saúde na internet observou-se um crescimento do número de periódicos científicos nesta área e que a maioria está disponível on-line; dos quais 20 mil são da área de Medicina. Sobretudo, ainda é grande o número de websites não certificados. Conclusão: O acesso ao conteúdo com informações de credibilidade e respaldo científico trouxe conhecimento e mais esclarecimentos sobre a SD. A Internet é uma importante ferramenta de difusão de conhecimentos na área da saúde, entretanto, é relevante que as autoridades regulamentem a qualidade da informação em saúde. O resultado trará confiabilidade aos usuários que não conseguem diferenciar os conteúdos de credibilidade com aqueles apresentados em portais sem respaldo científico.

The objective of this thesis is to propose new functionality of job search website which would better reflect the customers' needs than current job search websites. It focuses on the job applicant segment to improve and simplify the whole process of searching for a relevant job offer and also to take in account the real users' requirements on the system. At first an introduction to the field of Human Resource Information Systems will take place together with its relationship to the job search website systems. Next step is to analyze and compare five Czech job search websites to find out and describe their functionality in detail. Results of the comparison will be presented in the form of SWOT analysis and will serve as a main source of questions in the users' survey in the following step. The purpose of the survey is to verify the results of the analysis and also to confirm potential users' interest in the newly proposed functions for the job search website. The results of the analysis, together with the survey results, make up for a basic source of information to be used in the process of designing new functionality to improve the current job search website systems and thus completing the main objective.

A atualização e o avanço em novas propostas de ensino, com o auxilio da Teleducação Interativa, se tornam uma necessidade eminente nos dias atuais. Com base nessas propostas, o Departamento de Fonoaudiologia da Faculdade de Odontologia de Bauru (FOB-USP) vem trabalhando no desenvolvimento de materiais educacionais numa abordagem mais abrangente de Educação em Saúde. Dessa forma, esta pesquisa teve como proposta desenvolver e avaliar um website educacional em Fonoaudiologia nas Línguas Portuguesa e Inglesa, a partir do conteúdo atualizado e traduzido do CD-ROM Voz: fonoaudiologia e medicina, volume 1, do Projeto Homem Virtual, criado em 2006. Este estudo foi desenvolvido a partir de dois processos, sendo que, no primeiro foi produzido o website nas Línguas Portuguesa e Inglesa e, no segundo, foi realizada a avaliação do mesmo. O website foi desenvolvido com o mesmo layout do CD-ROM e com a mesma dinâmica de apresentação do conteúdo, porém, adequado para o formato online. Para isso foi necessário desenvolver, com o apoio da Disciplina de Telemedicina da USP, os vídeos do Homem Virtual com a produção dos fonemas em Língua Inglesa e gravar o áudio das produções de um nativo americano, como também organizar o conteúdo inserido em ambas as línguas, preservando as especificidades de cada uma. A avaliação ocorreu por meio da aplicação de um questionário desenvolvido especificamente para este estudo, que verificou a qualidade técnica e científica do website. Participaram da avaliação oito especialistas brasileiros, sendo quatro da área de Fonoaudiologia e quatro de Letras para avaliar o website em Língua Portuguesa e, um profissional da área de Fonoaudiologia nativo norte-americano para avaliar o material em Língua Inglesa, todos contaram com um período de 20 dias para acessar e avaliar o material. Os pesquisadores brasileiros avaliaram o website como um eficaz material educacional, considerando que a média de respostas para cada seção não foi menor que 4,2 e a nota máxima a ser atribuída era 5. Também, 38% dos avaliadores consideraram que o website permanecerá por três anos atualizado, uma boa avaliação para objetos de aprendizagem online. Apenas um pesquisador americano respondeu à pesquisa, sendo que para esse avaliador, o website em Língua Inglesa se mostrou como um excelente material educacional, considerando-o atualizado nos próximos cinco anos. É possível concluir que foi possível desenvolver o website nas Línguas Portuguesa e Inglesa em Fonoaudiologia e a avaliação das versões brasileira e americana verificou que o mesmo é eficiente técnico e cientificamente. Porém, novas avaliações serão necessárias para garantir a qualidade e efetividade do website também na versão americana. / The update and improvement of new teaching proposals, supported by Interactive Teleducation, have become an eminent necessity these days. Based on these proposals, the Department of Speech-Language Pathology and Audiology of the Bauru School of Dentistry (FOB-USP) has been working on the development of educational materials in a more dynamic approach of Health Education. Thereby, this study aimed to develop and evaluate a bilingual educational website in Speech-Language Pathology and Audiology from content of the CD-ROM Voice: Speech-Language Pathology and Audiology and Medicine, volume 1, created in 2006. This study was developed in two processes: first, the website was created in both languages and then, it was analyzed. The website maintained the CD-ROM layout and the same dynamic of present the content, although, fitted to online format, so it was necessary to develop, with the support of the Telemedicine Discipline of USP, Virtual Man videos of the phonemes in English and to record the audio of them from a native-American speaker production, thus, it was demanded to organized the content in both languages to ensure that the specificity of each was preserved. The evaluation was carried out applying a questionnaire created for this study which verified the scientific and technical quality of the website. Participated on the evaluation eight Brazilian specialists, being four of Speech-Language and Hearing Sciences and four of Portuguese area to evaluate the content in Portuguese and one native-American professionals of Speech-Language Pathology to analyze the content in English, all of them had a 20-day period to access and evaluate the material. The Brazilian researchers evaluated the website as an efficient educational material, since the average of answers for each section was not inferior to 4.2 and the maximum score to be given was 5. Also, 38% of the evaluators considered the website to be updated for three years, a good assessment to online learning objects. Only one American researcher answered the questionnaire, according to this evaluator, the website in English is as an excellent educational material, considering it to be updated for five years. It can be conclude that it was possible to develop the website in Portuguese and in English on Speech-Language and Hearing Sciences and the evaluation of the Brazilian and American versions verified that it is efficient technical and scientifically. However, further evaluations are necessary in order to ensure the quality and effectiveness in the American version.

Submitted by Geandra Rodrigues (geandrar@gmail.com) on 2018-08-23T19:17:16Z No. of bitstreams: 1 lilialeandradeavila.pdf: 2711895 bytes, checksum: 2bb119e4ad45e604b849c4918bfe64a7 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2018-08-28T12:29:02Z (GMT) No. of bitstreams: 1 lilialeandradeavila.pdf: 2711895 bytes, checksum: 2bb119e4ad45e604b849c4918bfe64a7 (MD5) / Made available in DSpace on 2018-08-28T12:29:02Z (GMT). No. of bitstreams: 1 lilialeandradeavila.pdf: 2711895 bytes, checksum: 2bb119e4ad45e604b849c4918bfe64a7 (MD5) Previous issue date: 2018-07-23 / As tecnologias digitais de informação e comunicação têm ampliado as possibilidades de efetivação do princípio da publicidade na administração pública e ressignificado o conceito de transparência decorrente desse preceito constitucional. As universidades federais, enquanto entidades públicas, têm o dever de dar publicidade às ações que realizam utilizando-se de diferentes instrumentos para esse fim. Nessa perspectiva, a presente pesquisa teve como objetivo geral analisar como e em que medida os websites dos Programas de Pós-Graduação (PPGs) Acadêmicos stricto sensu da Universidade Federal de Juiz de Fora (UFJF) são utilizados como instrumento para conferir transparência e visibilidade às ações realizadas no âmbito desses Programas. Uma vez evidenciada a existência de fragilidades quanto a transparência e a visibilidade dada às ações desses Programas em seus websites, buscou-se responder a seguinte questão: quais são as dificuldades encontradas pelos gestores e técnicosadministrativos da UFJF para garantir a divulgação e a transparência, via website, das ações desenvolvidas pelos Programas? Os objetivos específicos delineados para este estudo foram: descrever os processos de gestão das informações disponibilizadas nos websites dos Programas de Pós-Graduação acadêmicos da UFJF; ii) discutir os procedimentos e os entraves que os profissionais responsáveis pelo gerenciamento dos websites encontram para mantê-los completos e atualizados; iii) propor um plano de ação educacional com vistas ao aprimoramento dos websites e dos processos de gestão das informações divulgadas nesses espaços virtuais. Assumiu-se como hipótese para as causas da baixa visibilidade e transparência observada nos websites a falta de conhecimento dos gerenciadores em relação ao conteúdo a ser inserido nesse espaço e também a respeito de aspectos técnicos necessários para organização e atualização desses conteúdos. Como metodologia de pesquisa empregouse o Estudo de Caso, de cunho qualiquantitativo, cuja investigação foi pautada na pesquisa bibliográfica e documental, acrescida da pesquisa de campo. Os instrumentos utilizados para coleta de dados foram o questionário, composto por questões fechadas e abertas, aplicados aos gerenciadores dos conteúdos dos websites e entrevistas com roteiros semiestruturados, realizadas com gestores de setores diretamente envolvidos na criação ou gestão dos websites. Dentre as evidências do problema destacou-se os resultados das últimas avaliações da Capes, realizadas em 2013 e 2017, nas quais, em média, 44% dos Programas acadêmicos sctrito sensu da UFJF não demonstraram adequada transparência em relação as suas ações. Por meio da pesquisa de campo foi possível comprovar parcialmente a hipótese assumida. Confirmouse que 80% dos gerenciadores dos websites de fato desconhecem parcial ou totalmente as recomendações da Capes sobre a natureza dos conteúdos que devem ser divulgados nos websites dos Programas. Por outro lado, embora aproximadamente metade dos gerenciadores não tenham participado de curso de capacitação, quase totalidade dos participantes afirmam saber realizar as ações básicas necessárias ao gerenciamento dos conteúdos dos websites. Deste modo, refutou-se o prognóstico sobre a falta de conhecimentos técnicos dos gerenciadores como causa da baixa visibilidade e transparência verificada nos websites. Como proposta de aprimoramento dos websites foram sugeridas ações direcionadas à padronização, à normalização, à retomada e ao aprimoramento do curso de capacitação oferecido aos seus gerenciadores. / Digital information and communication technologies have been expanding the possibilities of the implementation of the principle of publicity in public administration and reassigning the concept of transparency resulting from this constitutional principle. Federal universities, as public entities, have the mission of publicizing actions they carry out using different instruments for this purpose. In this perspective, the present research had as general objective analyze how to what extent the websites of stricto sensu Academic Postgraduate Programs in Federal University of Juiz de Fora (UFJF) are being used as instruments to provide transparency and visibility to the actions taken under these Programs. Once evidenced the existence of weaknesses in transparency and visibility given to the actions of these Programs on their websites, it was intended to answer the following question: what are the difficulties found by UFJF managers and technical-administrative staff to ensure the disclosure and the transparency, through websites, of the actions developed by the Programs? The specific objectives defined for this study were: I) to describe the processes of management of information available on the websites of UFJF Postgraduate Programs; II) to analyze the procedures and challenges found by the professionals responsible for managing the websites to keep them complete and up to date; III) to propose an educational action plan for the improvement of the websites, just as the processes of management of the published information in these virtual spaces. It was assumed as a hypothesis for the causes of low visibility and transparency observed in the websites the lack of knowledge of the managers in relation to the content to be published in these spaces and also on the technical aspects necessary to organize and update these contents. The Qualitative and Quantitative case study methodologies were utilized in this paper, whose investigation was based on the bibliographical and documentary research, plus field research. The instruments used for data collection were the questionnaire, composed by closed and open questions applied to the content managers of the websites, and interviews with semi-structured scripts, carried out with the managers of the sectors directly involved in the creation or management of websites. Among the evidences of the problem it was highlighted the results of the latest Capes’ evaluations, held in 2013 and 2017, in which, on average, 44% of UFJF sctrito sensu academic programs have not shown adequate transparency regarding their actions. Through field research it was possible to partially confirm the assumed hypothesis. It was confirmed that 80% of the website managers are in fact partially or totally ignorant of Capes' recommendations on the nature of the content that should be disclosed on the websites of the Programs. On the other hand, although approximately half of the managers did not participate in a training course, almost all of the participants say they know how to perform the basic actions necessary to manage the contents of the websites. Thus, the prognosis about the lack of technical knowledge of the managers as a cause of the low visibility and transparency verified in the websites was refuted. As a proposal for the improvement of the websites, the actions of standardization, normalization of contents, updating and improvement of the training course for its managers were suggested.

Phishing websites are forged web pages that are created by malicious people to mimic web pages of real websites and it attempts to defraud people of their personal information. Detecting and identifying Phishing websites is really a complex and dynamic problem involving many factors and criteria, and because of the subjective considerations and the ambiguities involved in the detection, Fuzzy Logic model can be an effective tool in assessing and identifying phishing websites than any other traditional tool since it offers a more natural way of dealing with quality factors rather than exact values. In this paper, we present novel approach to overcome the `fuzziness¿ in traditional website phishing risk assessment and propose an intelligent resilient and effective model for detecting phishing websites. The proposed model is based on FL operators which is used to characterize the website phishing factors and indicators as fuzzy variables and produces six measures and criteria¿s of website phishing attack dimensions with a layer structure. Our experimental results showed the significance and importance of the phishing website criteria (URL & Domain Identity) represented by layer one, and the variety influence of the phishing characteristic layers on the final phishing website rate.

Abstract   Title: Search Engine Marketing in SMEs Level: Final assignment for Bachelor Degree in Business Administration Authors: Kamilla Fahlström & Caroline Jensen Supervisor: Jens Eklinder Frick Date: 2016 January Purpose: The purpose of this study is to use Expectancy theory to describe and analyze small company owners’ motivations for their usage of Search Engine Marketing, in terms of their perceived Valence, Expectancy and Instrumentality. Method: To research the aim of this study a qualitative research approach was used. The empirical data was compiled through ten semi-structured interviews from a varied selection of Swedish companies in the service sector. The data was analyzed with previous research to create an understanding of the motivations for using Search Engine Marketing. Conclusions: The result of this study, when analyzed alongside Expectancy theory, indicates that small business owners are motivated to use Search Engine Marketing. Furthermore, which method of Search Engine Marketing that the owners are motivated to use is dependent on their perceptions of the different methods. Future research: Due to the lack of research into the attitudinal and psychological aspects of Search Engine Marketing and the limitations of this study, it would be interesting if more research were done into this area. For example, it would be interesting to study if trust-based companies are motivated to use Search Engine Marketing, and if demographics affect the motivations. Contribution: This study contributes with results on a previously unexplored area within the research field of Search Engine Marketing. The study also contribute with some information to practice regarding small service company owners’ thoughts about their usage of Search Engine Marketing.  Key words: Search Engine Marketing, SMEs, Expectancy theory, Motivation, Website visibility

This PhD thesis looks at the meaning of website effectiveness and their influence on design decision-making. The research is focused within the context of designing by 16+ students and concerning sustainability. Design practice is explored within Advanced level General Certificate of Education (commonly referred to as AS/A2) Design and Technology, in order to define its particular characteristics. The study uses a theoretical position developed from the Assessment of Performance Unit s (APU) discussion document from 1982 as a framework to explore information retrieval within designing. The position of the study within designing and its place within research related to the use of knowledge, skills and values in designing is clarified. A literature review conducted conceived information retrieval as a characteristic of skill in the APU model. This study has established a consensus position on what is good practice in website development and design, and illustrates the structure of selected sustainable design websites, as well as assessing their navigation. The study indicates which types of information AS/A2 level student designers are seeking and how they use websites within their design work. The drivers behind sustainable design decision-making are identified. The understood consensus of sustainable development and sustainable design as an emerging area in designing is defined. The research is situated within the Sustainable Design Award (SDA) scheme that aimed to implement sustainable development into Design and Technology education and also outlines the content embodied in selected sustainable design websites. AS/A2 level Design and Technology education is used as the context for the main study. Action research was used to help develop the SDA website which was created as a primary assessment tool for the research study, concentrating on students aged 16 to 18. The usability of the selected websites was assessed by undergraduate designers from Loughborough University. A framework was developed and the effectiveness of the SDA website was measured before use, during use and after use . Quantitative and qualitative research methods were used to gather data from the students such as questionnaires, folio assessments and interviews. The results indicate a prominence of website use and sustainable design within AS/A2 level design work, however sustainable design is taught as a separate entity and is not fully integrated into design practice. Sustainable design websites were accessed by half of the 72 students questioned, but only 28% had used the SDA website. The information that the student designers sought fell into two categories: specific information and inspiration, supporting Lofthouse (2001a). The use of these decreased dramatically as projects progressed in AS/A2 level and undergraduate level design education, this pattern was consistent in website use, sustainable design and sustainable design website use. Cluster analysis was carried out on the sustainable design websites with the informative cluster identified as representing the appropriate strategy for effective higher level website design. This cluster included characteristics such as comprehensive content information on sustainability, inspirational images and product examples. Appropriate approaches to the detailed design and development of the SDA website are reported. Future recommended work includes a focus on before use, to investigate the affects of increasing awareness of the website. Relating wider sustainability issues to AS/A2 Design and Technology education is discussed, investigating further the use of eco-design tools as the discussion highlights conflicting opinions. An expansion to the cluster analysis to help define further the four website cluster groups. The development of a website that correlates the emerging patterns of website, sustainable design and sustainable design website use, with work on value judgements completed by Trimingham (2007).

El objetivo general de esta memoria es mejorar la metodología para identi car Website Keyobjects diseñada por Velásquez y Dujovne mediante el uso de herramientas Eye Tracking y algoritmos de Web Mining. Dado un sitio web, esta metodología toma como entrada el registro de peticiones (web log) del sitio, las páginas que lo componen y el interés de los usuarios en los objetos web de cada página, el cual es cuanti ficado a partir de una encuesta que permite medir la atención prestada por los usuarios sobre los objetos. Luego los datos son transformados y pre-procesados para finalmente aplicar algoritmos de Web Mining que permiten extraer los Website Keyobjects. Considerando lo anterior, en este trabajo de memoria se sugiere una forma distinta de cuanti ficar el interés de los usuarios sobre los objetos web, utilizando una tecnología de rastreo ocular (Eye Tracking), con el objetivo de prescindir de la encuesta, ocupar una herramienta de mayor precisión y así mejorar la clasi cación de los Website Keyobjects. Para comenzar, se investigaron las distintas técnicas y herramientas de rastreo ocular. Se optó por ocupar un Eye Tracker que ocupa la técnica más avanzada en su campo, la que ilumina los ojos con luces infrarojas y captura sus movimientos según el brillo de la pupila y el reflejo de la córnea, todo esto basado en vídeo. Luego se diseñó un experimento que permitiera establecer si se produce una mejora en la clasi cación de los objetos al ocupar distintos valores del interés de los usuarios: medido según una encuesta o un Eye Tracker. Se concluyó que la tecnología Eye Tracking es sumamente útil y precisa a la hora de conocer que es lo que mira un usuario y, por lo tanto, que es lo que más captura su atención. Además que el integrar esta tecnología a la metodología permite no realizar una encuesta, con lo que se evitan situaciones donde es altamente posible ingresar errores de forma involuntaria. Finalmente se estableció se produce una leve mejora, entre un 5 % y 6 %, en la metodología al ocupar la información generada por el Eye Tracker.