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Key Success Factors of Thematic Website - An Empirical Analysis of the Network CommunityHung, Yu-Chieh 07 January 2009 (has links)
With the rapid development of Internet technology, the higher demand for information and more convenient way to access information give the conduct of human life a dramatic impact. Most recent Internet users who would like to gather information will use the Search Engine first but lots of them will also focus in certain special Thematic Website to acquire more complete and in-depth information. Based on this demand, there are more and more such websites created and grown with high efficiency. This trend reveals that Thematic Website has equal scale of advertising business opportunity as Search Engine Website. However, there are numerous competitors providing the homogeneity website in this information-rich environment. Under this condition, how to grasp the unique value and correct operation of the direction for such websites is the focus of development strategy. Moreover, how to operate virtual community to create content (co-create) and gather the knowledge by network interaction is a main trend for Thematic Website to enhance competitiveness and cohesion of the user currently.
Therefore, the research of this thesis was aimed to analyze the key success factors of Thematic Website by conducting the management and development of the virtual community within this kind of website, including their interaction behavior and the commercial activity. The main research way is to explore the relevant literatures that discussing the successful factor of information content website and management of virtual community, and then to compile a viable theme with these arguments about the successful factor related to the subject in this thesis. According to Analytic Hierarchy Process (AHP), we designed the questionnaire and invited the webmaster and senior users belonged to two successful Thematic Websites (BAHAMUT and Fashion Guide) to be the research objects. Through the calculating with the data weighting and further analysis, the conclusion is provided in this thesis to make recommendations for Thematic Website development and business strategy on the frame of reference.
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Study on Service-Oriented Architects Association Website ModelSu, Yu-mei 27 January 2010 (has links)
At this stage, enterprises are faced with rapidly changing business environment. With estimated the relative reaction time and decision-making has also become very short time. Any decision-making will be on corporate organizational structure and business process changes consequent. The adjustments of the enterprises would require the co-ordination of Information Systems. How to quickly modify the information system for the enterprises has become a very important issue.
This thesis has a website for example that describes how to use the Service-Oriented Architects Association Website Model (SOAAWM) of the amendment to the enterprise information system. SOAAWM uses four tools such as architecture hierarchy diagram, service operation diagram, structure-behavior coalescence diagram, and business process diagram to build up the website.
SOAAWM is based on the service-oriented theory and method. By using the structure-behavior coalescence approach embedded in SOAAWM, we are able to describe working situations of organizational structures, business processes, and information systems clearly enough to reduce the business risks.
In this study, through structure-behavior coalescence approach embedded in the theory and method of service-oriented re-planning of the organizational structures and business processes, making such a great level of complexity and impact of information systems can be avoided in the build omissions or bias, but also enhance the post on-line information system communication efficiency and maintain quality. This is the major achievement of our research.
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Key Success Factors on Website Charging Strategy¡XInfluences of Website Attributes and User¡¦s Willingness-to-PayTung, Chia-ta 02 February 2010 (has links)
In the beginning of internet development, the advertising revenue is the most important income of a website. After the burst of internet bubbles, some scholars mentioned that the information content is priced and user-charged. Nowadays, because of the broadband network, users spend less money and more time in connecting to internet. The owners of websites also find out more online business models for earning advertising fee, recharging fee, transacting fee and license fee from customers and providers. This research intends to discuss what difference in website attributes between chargeable websites and free website and what kinds of service and content are attractive to users¡¦ willing to pay.
Based on previous studies, this research concludes six website attributes: fit to purpose, ease of use, interaction, personalization, customization and trust. The 85 samples are the most popular websites in Taiwan and some experts scored their six website attributes, website awareness and competitive situation. After discriminant analysis, the result indicates that personalization, interaction and trust are discriminative between different chargeable models. Besides, an online questionnaire survey is used to know users¡¦ experience and willing to pay. There are three kinds of principle component after factor analysis: efficiency, design and personalization. The managers of websites can make their pricing strategy by measuring this attributes and factors.
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Den goda webbplatsen : – en undersökning om användbarhet med fokus på liseberg.se / The good website : – a study on usability with focus on liseberg.seApell, Lisa, Johansson, Josefin January 2006 (has links)
Usability is a way to study how good a website is which is what our research builds upon. On a mission from Liseberg our purpose is to find out if their website liseberg.se is good from a user’s perspective. Our way of carrying this out where grounded upon a qualitative study through observations and following interviews with a number of participants. By compositing tools of method we have started with the theories descriptions of usability tests and we have also used the theories to be able to reflect around and to understand the results from the tests. To be able to get the best use of the theories we have put together a frame with important concepts which describes usability in a structure and concrete way. These concepts works as a starting point of our data collection. In observations and the following interviews certain usability problems with liseberg.se appear. These results then are put to analysis based upon theories and our own understanding of the subject. To sum up a description of what should be reflected upon and changed on a website, with liseberg.se as an example, is presented. We want to show what makes the good website. / Användbarhet är ett sätt att studera hur bra en webbplats är vilket är vad vår undersökning bygger på. På uppdrag av Liseberg har vi som syfte att ta reda på om deras webbplats liseberg.se är bra ur ett användbarhetsperspektiv. Vårt sätt att genomföra detta grundar sig på en kvalitativ studie genom observationer och efterföljande intervjuer med ett antal testdeltagare. I framtagning av metodverktyg så har vi utgått från teoriernas beskrivning av användbarhetstest och vi har även använt teorierna för att kunna reflektera kring och utläsa resultat från undersökningar. För att kunna få störst användning av teorierna har vi sammanställt en ram med viktiga begrepp som beskriver användbarhet på ett strukturerat och konkret sätt. Dessa begrepp fungerar som utgångspunkt för vår datainsamling. I observationer och efterföljande intervjuer framkommer vissa användbarhetsproblem med liseberg.se. Dessa resultat analyseras sedan utifrån teorier och vår egen förståelse i ämnet. Sammanfattningsvis beskrivs vad som bör reflekteras kring och förändras på en webbplats, med liseberg.se som exempel. Vi vill visa vad som utgör den goda webbplatsen.
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Traversing the digital divide : issues surrounding usability of the teachers' website Te Kete Ipurangi : research report.Graham, Frances January 2003 (has links)
Despite the wide availability of computers to teachers throughout New
Zealand, and despite the strong philosophy supporting Internet use for
teacher development, the actual use of Internet websites aiming to enhance
teacher professional development is not high. The New Zealand website Te
Kete Ipurangi (TKI) was developed with the aim of connecting teachers to a
wide range of materials and information. Professional development of this
kind is well supported by many theorists as being able to break down teacher
isolation and build a supportive teaching and learning community. Websites
for teachers, such as this one, are beginning to develop on the Internet, and
their availability to all teachers is of no dispute. The extent to which they are
able to be easily employed by teachers as the resources they were intended
is, however, a matter only a few have investigated. This research studies
some of the navigation aspects of TKI and the usability issues which
influence the overall use of this website. Usability tests and a questionnaire
were utilised to examine the degree to which this website was usable for
teachers and the extent to which there were navigation issues for its intended
users. It found that use of TKI was constrained by teachers' own lack of
confidence and feelings of inability, as well as several navigation issues.
These issues centered on the language used in the website - particularly in
the headings; the search facility; the layout of the site; and the speed of use.
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Analýza online marketingu a jeho přínos pro konkurenceschopnost vybrané instituceKAMARÝT, Jan January 2017 (has links)
The thesis deals with an evaluation of Faculty of Agriculture at University of South Bohemia (FA) website, and FA and Agribusiness study programme Facebook sites. In the process of evaluation, I used the method of a questionnaire. Questions related to the graphics, clarity and up-to-dateness were included in the survey. The answers were statistically evaluated by Google forms and suggestions how to improve the websites were laid on their basis. The answers show the fact that nearly a half of the respondents is not satisfied with those websites so some changes should be implemented. I have suggested the change of the heading and the homepage. The answers related to FA Facebook site were mostly positive so there´s no need for a change. The last site that was evaluated was the Facebook site of Agribusiness study programme. Regarding this part of the survey, the aim was not to analyze their visual aspect and content but rather to find out about general awareness of its existence which was proved to be below the average. According to the respondents, their visual aspect and content is alright so there was no need to suggest any changes.
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A comissão de legislação participativa: uma análise do site da comissão e suas ferramentas de interaçãoLordêlo, Tenaflae da Silva 27 April 2011 (has links)
Submitted by Pós-Com Pós-Com (pos-com@ufba.br) on 2011-04-27T12:03:16Z
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Tenaflae Lordelo.pdf: 1382228 bytes, checksum: 6240fd6c148dc8d6702cb636c81c9c68 (MD5) / Os canais digitais da Comissão Permanente de Legislação Participativa (CLP), disponíveis no website (www.camara.gov.br/clp),funcionam como meio de interação entre a sociedade civil e o sistema político. Os argumentos e processos oriundos desta interação são
baseados em argumentos vinculados as compreensões de valores historicamente construídos.
A aplicação de ferramentas tais como fóruns on-line e os processos de captação de sugestões de projeto de leis abre, por meio do poder legislativo em democracias liberais, a possibilidade de divisão efetiva do poder por meio de uma infra-estrutura tecnológica. A CLP através da experiência da Associação de Juízes Federais do Brasil (Ajufe), proponente da sugestão de projeto de lei 01/2001, a qual foi sancionada pelo presidente da republica em 2006 e transformada na Lei 11.419/06, demonstrou uma viabilidade efetiva, da presença da sociedade civil organizada, na tomada de decisão dos negócios referentes à condução do Estado. Assim a CLP se transformou em possibilidade viável para a realização das iniciativas populares, frente aos outros mecanismos de participação previsto na Constituição Brasileira de 1988.
Mesmo diante deste resultado expressivo é necessário analisar qual a aplicação que a CLP, instituição do Poder Legislativo, faz destas ferramentas e as possibilidades de abertura para a sociedade civil atuar no sistema político. Tal análise é feita por uma compreensão da relação histórica entre sociedade civil e sistema político, pela compreensão da infraestrutura tecnológica e da própria CLP. A metodologia do presente trabalho é o estudo de caso norteado por um roteiro de perguntas para a coleta de dados, apoiado por entrevistas, documentos referentes a CLP, participação em fóruns e processos de acompanhamentos de tópicos debatidos. Assim os canais digitais da CLP colocam-se na pauta dos estudos de comunicação e política, sobretudo, no que diz respeito à relação das novas tecnologias do desenho do Estado, da emergência de novos sujeitos sociais, dispostos a colocar suas
demandas e sugestões diretamente ao sistema político.
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Os princípios de design da informação e sua aplicação em projetos de websites de jornais : estudo de caso do website do jornal O GloboSá, Renon Pena de 19 December 2016 (has links)
Dissertação (mestrado)—Universidade de Brasília, Instituto de Artes, Programa de Pós-Graduação em Design, 2016. / Submitted by Albânia Cézar de Melo (albania@bce.unb.br) on 2017-03-09T15:34:13Z
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2016_RenonPenadeSá.pdf: 10210863 bytes, checksum: c075e11e1cd0302b52a63a32511153ce (MD5) / O objetivo principal da presente pesquisa foi investigar como os princípios do design de informação podem ser aplicados na criação de projetos de websites de jornais. Para tanto, foi utilizado como estudo de caso o website do jornal O Globo. Inicialmente, foi feita uma revisão da literatura de princípios do design de informação descritos por O'Grady e O’Grady (2008), Petterson (2012), Lidwell et al. (2010) e Rogers et al. (2013), que tinham relevância para o design de notícias. Com base nessa revisão, foi proposta uma lista de princípios para o design de websites de
notícias. Uma análise da organização visual da informação e das estruturas de
navegação da capa do website do jornal O Globo foi feita, utilizando a lista de
princípios e a técnica denominada semana aleatória. Ainda, com o intuito de verificar as impressões da análise e obter de forma objetiva as respostas da questão de pesquisa, foram feitas entrevistas na redação do Jornal O Globo com os
profissionais envolvidos na edição da capa do website e na criação do projeto
gráfico. Os resultados da pesquisa permitiram compreender como a redação de O
Globo organiza-se para editar o website e como os princípios do design de
informação foram aplicados na criação do projeto gráfico de O Globo. A partir do
cruzamento desses princípios com as impressões da análise e das entrevistas, foi elaborada uma lista de recomendações para a atividade projetual do design de
notícias em produtos digitais. / The main objective of this research was to investigate how the principles of
information design can be applied in the creation of newspaper website projects. For that, the website of the newspaper O Globo was used as a case study. Initially, a review of the information design literature described by O'Grady and O'Grady (2008), Petterson (2012), Lidwell et al. (2010) and Rogers et al. (2013) that had relevance to news design. From this review, a list of principles for the design of news websites was proposed. An analysis of the visual organization of the information and the navigation structures of the home page O Globo website was made using the list of principles and the technique called "random week". Also, in order to verify the impressions of the analysis and objectively obtain answers to the research question, interviews were made with the newspaper O Globo editorial team, with the professionals involved in editing of the website and in the creation its graphic design. The results of the survey allowed us to understand how O Globo's newsroom is organized to edit the website and how the principles of information design were applied in the creation of O Globo's graphic design. From the intersection of these principles with the impressions of analysis and interviews, a list of recommendations
for the design activity of news design in digital products was elaborated.
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Medida de experiência do usuário : elaboração de questionário com foco para websites de notíciasCruz, Renato Rojas da 13 August 2015 (has links)
Dissertação (mestrado)—Universidade de Brasília, Instituto de Artes, Departamento de Desenho Industrial, Programa de Pós-Graduação em Design, 2015. / Submitted by Albânia Cézar de Melo (albania@bce.unb.br) on 2015-11-25T13:07:30Z
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2015_RenatoRojaCruz.pdf: 2366979 bytes, checksum: 751bb215034ea4fc9bd34ac269e7750f (MD5) / O presente estudo tem como objetivo principal elaborar uma ferramenta prática para a mensuração da experiência do usuário em websites de notícias. Para isso, foi realizada uma investigação da eficácia de três medidas de usabilidade utilizadas no mercado para a confirmação da validade desse tipo de instrumento. Em seguida, foi desenvolvido um questionário para medir a experiência do usuário em websites de notícias com base em prévia
discussão teórica. Adotou-se o modelo hedônico/pragmático da experiência do usuário, com ajustes para o caso particular de websites de notícias: foi acrescentada a investigação da
presença dos fatores de adequação visual e expectativa de experiência. O estudo contou com a resposta de 212 participantes e, a partir das análises, foi possível apontar a forte indicação de validade da Medida de Experiência do Usuário para Websites de Notícias – MEUWN. A análise fatorial confirmou a presença de 4 fatores: adequação visual, estimulação,
identificação e usabilidade. O fator de adequação visual está relacionado à percepção de beleza e satisfação do usuário com o aspecto visual do website. O fator de estimulação está voltado para o aspecto de originalidade e capacidade de despertar o interesse no usuário em
navegar no website. O fator de identificação se refere ao quanto o website contribui para a expressão de identidade e formação da opinião do usuário. O fator de usabilidade mede a
satisfação do usuário relacionada a uma navegação eficiente e eficaz. Observou-se uma correlação significativa entre o fator de identificação e a intensidade de visitas a websites de notícias, sendo possível inferir que, aqueles que possuem alta identificação com um website
de notícias tende a frequenta-los com mais intensidade. Uma vez tendo se mostrado válida, a MEUWN pode ser utilizada por designers e equipes que pretendem avaliar a experiência do usuário em um website de notícias. O questionário pode ser colocado em uma plataforma online, o que otimiza o tempo e diminui o custo de aplicação. Os resultados devem ser interpretados por fator, por meio de uma média aritmética simples com as respostas dos participantes. O resultado obtido estará numa escala que varia de 1 a 7. O resultado de cada item também pode ser analisado individualmente para melhor explorar as respostas da respectiva amostra. Recomenda-se que a MEUWN seja aplicada em cada nova versão de um
website de notícias, sendo possível assim perceber o impacto das implementações de cada versão. Sugere-se para pesquisas futuras o estudo de UX em tipos diferentes de websites para investigar a presença de outros fatores na experiência do usuário como, por exemplo, de internet banking ou comércio eletrônico. Sugere-se também que sejam realizados estudos para investigar as particularidades relativas ao uso de diferentes dispositivos. Ainda faz parte da agenda de pesquisa a adaptação e validação do instrumento em outras línguas para se verificar a presença desses mesmos fatores, contribuindo assim para o estudo da experiência do usuário em âmbito global. _________________________________________________________________________________________________ ABSTRACT / This study aims to develop a practical tool to measure the user experience on news websites. For this, an investigation of the effectiveness of three usability measures used in the market was performed to confirm the validity of this type of instrument. Then, it was developed a
questionnaire to measure the user experience on news websites based on previous theoretical discussion. It was adopted the hedonic/pragmatic model of user experience, with adjustments
to the particular case of news websites: was added the investigation of the presence of visual adequacy and experience expectation factors. The study included the 212 participants and, from the analysis, it was possible to point to strong indication of validity of User Experience Measurement for News Websites – MEUWN. Factor analysis confirmed the presence of four factors: visual adequacy, stimulation, identification and usability. The visual adequacy factor is related to the perception of beauty and user satisfaction with the visual aspect of the
website. The stimulation factor faces the aspect of originality and ability to arouse in the user interest in navigating the website. The identification factor refers to how much the website
contributes to the expression of user identity and opinion formation. The usability factor measures user satisfaction related to an efficient and effective navigation. There was a
significant correlation between the identification factor and the intensity of visits to news websites, being possible to infer that those with high identification with a news website tends to visit them with more intensity. Once proved valid, MEUWN can be used by designers and
teams who want to evaluate the user experience on a news website. The questionnaire can be placed on an online platform, which optimizes the time and reduces the cost of application.
The results should be interpreted by factor, by means of a simple arithmetic average of participants' responses. The result is in a scale ranging from 1 to 7. The result of each item may also be analyzed individually to better exploit the responses of the respective sample. It
is recommended that the MEUWN be applied to each new version of a news website,
becoming possible to perceive the impact of each version deployments. It is suggested for further research the study of UX on different types of websites to investigate the presence of other factors on the user experience, for example, internet banking or e-commerce. It is also
suggested that studies be conducted to investigate the particularities related to the use of different devices. It is still part of the research agenda the adaptation and instrument validation in other languages in order to verify the presence of these same factors, thus contributing to the study of the user experience globally.
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A formação da imagem de destinações turísticas na Web : o estudo do Portal visiteportodegalinhas.comMOURA, Francisco Tigre 31 January 2008 (has links)
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Previous issue date: 2008 / Universidade Federal de Pernambuco / Esta dissertação teve como objetivo principal investigar de que modo o gerenciamento dos
elementos de um website oficial de uma destinação turística se relaciona com a formação
de uma imagem positiva da localidade, na perspectiva do consumidor. Primeiramente foi
elaborada uma revisão teórica envolvendo a imagem em marketing, o estudo da imagem
na internet, a imagem no turismo e o desenvolvimento de websites para a formação da
imagem. A metodologia, de caráter exploratório-descritivo, realizou-se em duas fases,
sendo a primeira qualitativa e a segunda quantitativa, onde se investigou o portal
www.visiteportodegalinhas.com. Na primeira fase, foram desenvolvidas pesquisas
bibliográficas e entrevistas pessoais semi-estruturadas. A segunda fase caracterizou-se
pelo desenvolvimento de um survey com estudantes de graduação. Utilizou-se a escala de
mensuração da imagem de destinações turísticas proposta por Echtner e Ricthie (1991) na
elaboração do instrumento de coleta de dados. Nas análises, foram empregadas técnicas
estatísticas descritivas e teste de hipóteses (MALHOTRA, 2006). Os resultados indicaram
que a visitação a sites oficiais de turismo previamente a ida ao local, se relaciona
positivamente com a formação da imagem que os consumidores possuem destas
localidades, e que é possível transmitir uma imagem desejada de um destino turístico
através do gerenciamento dos elementos do website da destinação turística. De modo
geral, pode-se afirmar que os websites de destinações turísticas devem ser tratados como
elementos estratégicos por parte dos gestores
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