As the e-coupon group-buying is getting popular, there are many sellers using e-coupon group-buying as an advertising strategy by providing e-coupon with big discount. However, there were many complaints from consumers saying that they couldn¡¦t reserve the services on peak time as they wished. It turns out that the sellers could not achieve the advertising effect but the negative image. We found the good time for sellers doing advertising by selling e-coupon is on the off-peak time. Based on above observation, this study tried to explore whether the service industry can enhance the impulse buying behavior and thus improve yield management performance by selling e-coupons through mobile devices. An online experiment with questionnaire was implemented to collect research data. The research results include: (1) The quantity of e-coupon provided by the sellers will not have significant impact on time pressure perceived by the consumers directly. However, if the limited quantity lets consumer recognize its scarcity, it will increase consumer perceived time pressure and perceived value as well. (2) In addition to the perceived scarcity, the e-coupon discount also has positive influence on consumer perceived value. (3) The shorter distance the location of the store is, the better perceived location will be. (4) The consumer impulse buying intention will be impacted by the perceived time pressure, perceived value, perceived location and impulse characteristic of the consumer. Among them, the perceived value has highest influence and the second is consumer impulse characteristic followed by the perceived location.

In an effort to maximize yields, many soybean growers have begun moving to intensive, input-based soybean management systems. However, limited reliable information exists about the effect of these inputs on soybean yield. The purpose of this study was to evaluate the effect of individual inputs and combinations of inputs as part of high-yield management systems on soybean seed yield and to determine the effect of one of these inputs, lactofen, on soybean physiology. Small plot studies were established in nine states across the Midwest. A number of commercially available soybean inputs were evaluated individually and in combination to determine their effect on soybean yield and quality. Lactofen and comparison treatments were applied to soybeans at multiple growth stages and yield and yield components were determined. When examined across environments, input-intensive combination treatments increased soybean yields from 3.9 to 8.1 %. However, break-even economic analysis indicated that the combination (SOYA) treatments evaluated had 0% probability of breaking across a wide range of yield levels and soybean prices, due to the high input costs. The foliar insecticide showed the highest probability of breaking even across a range of yield levels and crop prices (40% to 99%). Yield increases and breakeven probabilities were generally greatest in the northern states (Minnesota, Wisconsin, Michigan) and similar in the central and southern states. Lactofen application did not kill the apical meristem and had minimal effect on yield components compared to untreated soybeans at any growth stage. Meristem removal increased node m-2 in some environments, but did not increase pods m-2 and seeds m-2 or seed yield.

The time spent searching for a parking space increases air pollution, driver frustration, and safety problems impacting among other issues, traffic congestion and as consequence the environment. In the United States, parking represents a $20 billion industry (National Parking Association, 2005), and research shows that a car is parked on average 90 percent of the time. To alleviate this problem, more parking facilities should be built or intelligent models to better utilize current facilities should be explored. In this thesis, a general methodology is proposed to provide solutions to the parking problem. First, stated preference data is used to study drivers' choice/behavior. Parking choices are modeled as functions of arrival time, parking price, age, income and gender. The estimated values show that choice is relatively inelastic with respect to distance and more elastic with respect to price. The data is used to estimate the price elasticity that induces drivers to change their behavior. Second, neural networks are used to predict space availability using data provided by a parking facility. The model is compared with traditional forecasting models used in revenue management. Results show that neural networks are an effective tool to predict parking demand and perform better than traditional forecasting models. Third, the price elasticity that induces drivers to change their choice or behavior is determined. Finally, taking as an input the forecasting results obtained from the neural network and the price elasticity, parking spaces are optimally allocated at different price levels to optimize facility utilization and increase revenue. This research considers a parking facility network consisting of multiple parking lots with two, three and four fare classes and utilizes revenue management techniques as a mean to maximize revenue and to stimulate and diversify demand. The output indicates the number of parking spaces that should be made available for early booking to ensure full utilization of the parking lot, while at the same time attempting to secure as many full price parking spaces to ensure maximization of revenue.

Universiẗat, Diss.--Bochum, 2007.

O objetivo da presente pesquisa foi verificar se a flexibilidade característica dos modelos baseados em agentes (Agent Based Models ABM) representa adequadamente mercados em concorrência imperfeita, identificando novos elementos referentes ao comportamento e adaptabilidade dos agentes econômicos não identificados em pesquisas anteriores. Para tal, foram propostos dois modelos distintos aplicados aos mercados de passagens aéreas e sucroalcoleiro. A complexidade dos mercados analisados deve-se à forma não trivial com que é descrita a estrutura de disposição dos agentes e a maneira como estes se relacionam e tomam suas decisões, tornando infactível a aplicação de soluções analíticas. Tal fato justifica o emprego dos modelos baseados em agentes devido a sua alta flexibilidade para adequação ao ambiente simulado. O fator comum aos dois modelos propostos foi a incorporação de incertezas e expectativas nos cenários avaliados pelos agentes para sua tomada de decisão. Ao considerar as incertezas dos cenários prospectivos, os modelos simulados mostraram-se aderentes à natureza probabilística encontrada nos mercados reais, permitindo obter resultados com tendências semelhantes aos mercados estudados. A complexidade dos mercados em concorrência imperfeita analisados foi, dessa maneira, bem representada pelos modelos sugeridos. O processo adaptativo dos agentes às mudanças de mercado mostrou que os modelos baseados em agentes são ferramentas adequadas para o estudo dos mesmos e permitem captar peculiaridades dos mercados não incorporadas em outras pesquisas, revelando, inclusive características não aparentes e não incluídas em estudos anteriores. / The objective of this research was to investigate if imperfect competitive markets are well represented by the flexibility of the Agent Based Models (ABM). Therefore, it is expected that the ABM allows identifying agents new behaviour element, as well as incorporating agents adaptability processes not previously described by the other researches. Two distinct models were developed. The first one refers to the airfare prices, while the second one aims to simulate the ethanol market. The high complexity of the studied markets due to their non-trivial structure regarding the way the agents relate to each other and take their decisions justifies the employment of ABM, since ABMs are remarkably characterized by their flexibility. The common factor among the models is the incorporation of uncertainties and expectations in the models when the economic scenarios are considered by the agents for decision making. The results showed that the simulated models reached the same tendency of prices and production observed by the real data, respectively to the airfare and ethanol models. The adaptive process of the agents to the market conditions showed that ABMs are adequate tools for the study of imperfect markets, since for both models non-apparent characteristics have emerged.

This thesis deals with the theory of yield management as an effective method of achieving business goals, presenting its application on a particular accommodation facility. As a result of analyzing the existing yield management techniques used in the facility, further solutions are proposed to increase its revenue by means of using yield management techniques of differential pricing, overbooking and demand segmentation.

The aim of this thesis is to analyze market of residence hotels. With help of publicated and semi-publicated sources it explores macroeconomic development of the market and analyses chosen competitive set of residences. Further it focuses on e-commerce and information technologies in lodging industry. After introductory chapter follows chapter which describes basic principles of competitive intelligence and strategic management. Third chapter discusses Czech and global macroeconomic development of tourism and lodging industry. Fourth chapter analyses Czech market of residence hotels. It describes contemporary state of the market and all specifics of industry rivalry, which is for example hospitality revenue & yield management. With question survey among the customers and model of 5 Porter forces it explores competitive environment of the market. Detailed analysis for chosen competitive set of residences follows in fifth chapter. Except for comparsion of all competitors and their economic indicators, it focuses also on usage of e-commerce. Sixth chapter integrates all gained information and provides advices for the market of residence hotels. With use of SWOT analyses it specifies business strategy for chosen company on the market. The last chapter summarizes all thesis.

After the complete liberalization of the airline industry during the 1990s the industry has faced a rapid growth in passenger numbers. This has mainly been caused by the emergence of so-called Low Cost Carrier (LCC) that offer a simplified product (i.e. point-to-point flights without any frills) at a lower cost than traditional Network Carriers. Furthermore LCC also introduced a less differentiated pricing structure (Restriction Free Pricing) which forced competing network carriers to reduce the degree of price discrimination which they were able to practice until then in order to defend their market shares. This has led to a decrease of average yields, which resulted in difficulties for (smaller) Network Carriers to cover their fixed costs, related to the operation of a hub & spoke network. In this environment network airlines are looking for new revenue sources as well as further sources of cost reduction. This development has amplified the consolidation trend of the airline industry and led to the emergence of several multi-hub networks (e.g. Lufthansa runs hub-operation in Frankfurt, Munich, Zurich and Vienna). One way to leverage the fact that multi-hub networks allow several routings for one origin-destination city pair would be the introduction of flexible tickets, where the actual routing of the passenger is not defined at the moment of purchase but only a certain time prior to departure. This allows airlines to raise the load factor on their network by increasing the degree of overbooking which they currently practice by pooling the risk that more passengers arrive than there is capacity among several flights. Furthermore these tickets might allow network carriers to compete in the low-cost-airline segment without having to further reduce the price level of their regular product (with specified routing). The present dissertation examined possible designs of such a ticket and their impact on the acceptance by passengers by means of a choice based conjoint study among 356 travelers. The findings suggest that while 77.5% of leisure travelers are willing to accept flexible time-range tickets in their relevant set, only 56% of business travelers are considering using this kind of ticket. More particular the results also showed that business travelers are not willing to compromise on travel duration and departure times, and are subsequently willing to pay a premium for specified tickets. A market share simulation showed that depending on the selected product layout flexible time-range tickets are able to gain up to 60% market share when offered at a discount of up to 33% relative to traditional tickets. When it comes to the actual layout, the largest lever to increase the acceptance is to exclude connection flights from the potential set of flights. The results contribute to the young research area on flexible products by assessing the disutility which is experienced by customers with regard to particular product characteristics of flexible products. Furthermore the results aim at providing airline managers with a comprehensive overview of the possibilities which flexible time-range tickets bring along when it comes to increasing the load factor and thereby the revenues in a multi-hub network. (author's abstract)

The hotel industry is characterized by perishability, which means that its services cannot be stored and saved to a later sales opportunity. In that world, a room that is not booked is lost forever. Another thing that also characterizes the industry is that it is seasonally controlled, thus the demand varies between different periods of time and occasions. As hotels tend to have high fixed costs, companies often choose to price their services higher when the opportunity that consumers pay a higher price appears. This can lead to a situation when the consumers feel fooled by the fact that the hotel itself does not create the new conditions that makes the demand rise. As a support for the interviews conducted, a research focused on the real prices has also been conducted where the prices of fifteen hotels in Stockholm were checked for three months on three occasions. To investigate the relationship between these two phenomena, seven hotel employees have been interviewed and shared their experiences of the reality and strategies within hotel industry. In order to get an overall picture, fifty consumers having profiles of potential hotel guests, have been interviewed where they answer questions about different scenarios and estimated prices for hotels of three different classes in Stockholm. The research made it possible to determine some conclusions. It appeared to be important for hotel industry to optimize prices in a way that they reflect the demand. An important tool to achieve this optimization is yield management and it confirms by the driving forces that identifies most often. The result of this reality is that the hotels experience fluctuations of prices over time, with rarely occurring stable pricing curves. Price awareness of customers tend to be raised when their experience of similar purchases is high. It has also been found that high prices do not necessarily have to lower the consumer value and that hotel guests may be willing to pay a higher price due to certain external factors. The relation between pricing and customer value was found to be complex and as there are some factors preventing the customer value to get lowered by price increase, it might be beneficial for hotels to take these factors into account. / Hotellbranschen kännetecknas av förgänglighet, vilket innebär att dess tjänster inte går att spara till ett senare försäljningstillfälle. I den världen går ett rum som inte bokas för alltid förlorad. Något som också kännetecknar branschen är att den är säsongsstyrd och därmed varierar efterfrågan mellan olika tidsperioder och tillfällen. I och med att hotell tenderar att ha höga fasta kostnader, väljer företagen ofta att prissätta sina tjänster högre när möjligheten för att konsumenter betalar ett högre pris uppstår. Detta kan leda till att konsumenterna känner sig lurade i och med att hotellet inte självt skapar de nya förutsättningarna som gör att efterfrågan stiger. Som ett stöd för de genomförda intervjuerna har även en prisundersökning genomförts där priserna på femton hotell i Stockholm under fyra månaders tid kontrollerades vid tre tillfällen. För att utreda hur relationen mellan dessa två fenomen ser ut har sju hotellmedarbetare intervjuats och beskrivit den verkligheten och de strategierna som finns. För att kunna få en helhetsbild har även femtio konsumenter, alltså potentiella hotellgäster, intervjuats där de svarar på frågor om olika scenarier samt uppskatta priser på hotell av olika klasser i Stockholm. Slutsatserna till undersökningen förblev att hotell till en övervägande majoritet använder sig av verktyg som yield management för att hantera dessa fluktuationer i efterfrågan och därmed ser också ett hotells priskurva väldigt sällan stabil ut. De potentiella hotellgästerna ställer sig kluvna i frågan om hur priset på ett hotellrum påverkar det upplevda värdet, vilket också delvis ställer det teoretiska ramverket och det empiriska resultatet emot varandra. Slutsatsen av det är att det finns en komplexitet i detta fenomen, där det finns ett flertal faktorer som erfordras att undersökas vidare för att nå en djupare och bredare förståelse.

Le football professionnel est devenu une industrie du spectacle audiovisuel dont il tire une partie importante de ses revenus. Cependant, les recettes dites Matchday et les revenus annexes de la billetterie constituent un gisement de croissance important pour les clubs français. Ceux ci devraient pouvoir maitriser les capacités offertes au public du spectacle vivant dans les stades et devenir propriétaires de leurs enceintes en utilisant la technique des baux emphytéotiques. Les politiques de prix variables ou de prix dynamiques conduites dans d’autres secteurs comme les transports, l’hôtellerie ou les centres de loisir sont applicables dans la gestion de la billetterie. La digitalisation de l’offre ouvre de nouvelles perspectives de relation client. Elle améliore la traçabilité des consommateurs et permet de déterminer leur propension optimale à payer. Les solutions de CRM, Customer Relationship Management améliorent la connaissance client et permettent de mieux segmenter l’offre pour mieux adresser les différents publics du stade. Dans une activité fondée sur l’incertitude du résultat mais sur la certitude des coûts de production, les ressources digitales permettent de fidéliser les différentes catégories de fans et d’augmenter le panier moyen. Les clubs français très engagés dans la gestion à court terme ont négligé les outils du pricing et tardent à adopter les solutions digitales qui ont donné des résultats satisfaisants dans des secteurs comparables. Nous formulons des propositions adossées à des expérimentations concrètes pour augmenter les performances de la billetterie dans le secteur de l’industrie du football en France. / Football has become a major industry of entertainment for TV networks and also for companies running football squads. TV rights represent at least 50% of the French clubs incomes. Meanwhile, most of them have disregarded Matchday revenues. For a large majority of them, they don’t own their arenas. Moreover, they play in (too) large stadiums with overcapacities according to average attendances. This is why average prices are below the European average price when we compare French League One with the other major’s championships in Europe. In this field, we suggest long-term leases between public owners and football firms in order to transfer both property and ability to refit arenas and stadiums. In addition, French firms running football clubs have not yet fully used technics of variable prices and dynamic prices. They should also display CRM resources in order to address each segment of costumers, including fans, year ticket holders, walk in customer or families. The target is to hit as close as possible the willingness to pay of each category of customers. We have experienced such policies for Year ticket holders in French third division. Digital resources increase customer insights and sustain cross selling policies increasing revenues as it is done in other comparable sectors such as air transportation, leisure parks, hotels and resorts. We make some suggestions and recommendations to strengthen home revenues in the French professional football League.