<p>The social change, with Internet as one of its innovations, is changing the way business is conducted. The main objective is to study and get a better understanding of the use of Internet as a new sales channel when there already exist a sales channel including middlemen. A description is made covering the decision situation and three areas that are affecting the decision - relationships to the middlemen, added value in the channels, and financials. European airlines as represented i Sweden and US airlines were interviewed. For explorative purposes interviews have been made with travel agents. No primary data is collected from the travel customers. Security issues and other barriers for Internet adoption are not studied. The conclusion of the study is that managers should focus on action more than"rational decison making". If the middlemen will be bypassed it is important to communicate with them. It is also necessary to have upper management's support. One of the driving forces for implementing Internet as a sales channel in the airline industry is to create customer ownership. Three generic formats for doing so is identified - learing relationship, verical facilitator, and meta intermediary.</p>

<p>This work is performed as a pre-study to investigate new business opportunities for companies who are product-centric oriented but want to move in the direction of being a customer-centric organization by using technologies based on networked products.</p><p>The study describes IntelliCom, which is a company selling network enabling products. IntelliCom has also developed a customized server solution making it possible to network remote installed products and collect data from these products over Internet. This technology that IntelliCom have knowledge in could be a platform for providing data and different kind of services by connecting customer’s devices, which aim to generate a value for the customer and be a new business opportunity for product-centric companies.</p><p>The research is mainly based on observations and dialogs with management and sales people of IntelliCom to investigate how the marketing strategies and marketing mix is used when selling products. To be able to collect data and information about the customer’s value and opportunities, I have made an Interview with a potential customer of IntelliCom who is an OEM company already proving products and services in line with a customer-centric business strategy. This customer is Woodward and manufacturer of GenSet controllers within the energy/electrical segment. The observations and information collected from customer were analysed to understand and to be able to describe how customer’s value chain and smart services opportunities relate to each other.</p><p>The study shows that the opportunity for IntelliCom to start using the new technology to increasing the sales of data and services, not only products, is good. The study points out that IntelliCom should chose a business model that targeting OEM companies. IntelliCom should limit the offer to provide unprocessed data and let the OEM customer process data to provide smart services to their customers worldwide.</p>

<p>This study deals with a research on what the opening sounds in movies tell us about the story that we are about to follow. The purpose is to examine if and how the sound in the first five minutes of the movie contribute in giving information about the film’s genre. The theoretical base includes both genre theory and Michel Chion’s theory on film sound. Six different movies representing different genres, countries and year of production are analyzed in an audiovisual way.</p><p>The result shows that the sound in the opening sequence could describe the genre which the movie belongs to, but it doesn’t always work like this. The analysis also shows examples on movies where the sound in the beginning of the movie focus on other things, like describing place or ethnicity. In some of the movies, especially the ones that represent adventure and action, you can hear the genre very clearly. In others, for example the comedy, there is a bit harder to decide if the sound alone could tell us about which genre the movie belongs to, and if the sound is typical for that specific genre or if it could be about almost everything. Furthermore, in some movies it was quite clear that the sound concentrates on describing something else instead, for example the place where the story is set.</p>

No description available.

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This work is performed as a pre-study to investigate new business opportunities for companies who are product-centric oriented but want to move in the direction of being a customer-centric organization by using technologies based on networked products. The study describes IntelliCom, which is a company selling network enabling products. IntelliCom has also developed a customized server solution making it possible to network remote installed products and collect data from these products over Internet. This technology that IntelliCom have knowledge in could be a platform for providing data and different kind of services by connecting customer’s devices, which aim to generate a value for the customer and be a new business opportunity for product-centric companies. The research is mainly based on observations and dialogs with management and sales people of IntelliCom to investigate how the marketing strategies and marketing mix is used when selling products. To be able to collect data and information about the customer’s value and opportunities, I have made an Interview with a potential customer of IntelliCom who is an OEM company already proving products and services in line with a customer-centric business strategy. This customer is Woodward and manufacturer of GenSet controllers within the energy/electrical segment. The observations and information collected from customer were analysed to understand and to be able to describe how customer’s value chain and smart services opportunities relate to each other. The study shows that the opportunity for IntelliCom to start using the new technology to increasing the sales of data and services, not only products, is good. The study points out that IntelliCom should chose a business model that targeting OEM companies. IntelliCom should limit the offer to provide unprocessed data and let the OEM customer process data to provide smart services to their customers worldwide.

No description available.

The social change, with Internet as one of its innovations, is changing the way business is conducted. The main objective is to study and get a better understanding of the use of Internet as a new sales channel when there already exist a sales channel including middlemen. A description is made covering the decision situation and three areas that are affecting the decision - relationships to the middlemen, added value in the channels, and financials. European airlines as represented i Sweden and US airlines were interviewed. For explorative purposes interviews have been made with travel agents. No primary data is collected from the travel customers. Security issues and other barriers for Internet adoption are not studied. The conclusion of the study is that managers should focus on action more than"rational decison making". If the middlemen will be bypassed it is important to communicate with them. It is also necessary to have upper management's support. One of the driving forces for implementing Internet as a sales channel in the airline industry is to create customer ownership. Three generic formats for doing so is identified - learing relationship, verical facilitator, and meta intermediary.

No description available.

Made available in DSpace on 2016-07-27T13:54:46Z (GMT). No. of bitstreams: 1 Wanderley Azevedo de Brito.pdf: 26148583 bytes, checksum: 71317ac7562cb819b1e8aebc016d5940 (MD5) Previous issue date: 2011-09-12 / The present work is the result of a research conducted between 2009 and 2011 during the Graduate Program in Education; it was a requirement for the defense of PhD thesis at Catholic University of Goiás - GO-PUC. The aim of this study is to analyze whether the Brazilian propedeutic Secondary School provides training for human development or for the labor market. The struggle between capital and labor is spelled out in the Brazilian economic model that is contradictory in its process combining vocational and propedeutic high school with unequal investment policies. In the general context of the restructuring process, certain knowledge previously spurned, like easiness in communication, reading comprehension and abstract reasoning, nowadays, are considered important factors of production. The works of Marx (1968, 1978, 2006 and 2007), Marx and Engels (1965), Kuenzer (1988, 1997 and 2000), Saviani (1984, 2005), Chauí (1980), Bourdieu (2010), Antunes (1995 , 2001, 2004, 2006, 2009), Bruno (1996), Enguita (1993), Frigotto (1995, 2001, 2009), Gentili (1995), Paiva (1995), Ponchmann (2004, 2009), Boito (2005) , Bardin (2004), Dione and Laville (1999) and Triviños (1987), constitute the theoretical basis used for the analysis of the problem. Materialist dialectics was chosen as a method that guides the present study. The research sample consists of workers in the tertiary sector, specifically in the areas of trade and services, who conducted their studies in public schools in the metropolitan area of Goiânia, from the propedeutic model of high school. According to the evaluation of workers participating in the survey, the public high school does not allow understanding and mastering the fundamentals and principles of scientific and technological processes, especially the more complex knowledge that may enable greater autonomy to the worker, such as: - understanding and interpreting complex graphics; - better conditions for assessment and intervention on the work reality; - ability to search and select information and build new knowledge, - domain and interaction with new technologies - skills to solve complex problems on unexpected working situations. The results indicate that the propedeutic public high school still excluded from the structural reforms of the education system, supported by a socioeconomic model that promotes the subordination and precariousness of the working class to capital, from the increased extraction of added value. The Law 11.741/2008, which separates the objectives of the High School from Professional and Technical Level Middle School, reduces the propedeutic public high school to a subcategory, it maintains the duality of this education level and prevents the possibility of establishing an educational model with omnilateral, unitary and polytechnic training for most of the working class. / O presente trabalho é resultado de uma pesquisa desenvolvida entre 2009 e 2011, no Programa de Pós-Graduação em Educação, como exigência para a defesa de Tese de Doutorado pela Pontifícia Universidade Católica de Goiás PUC-GO. A questãoproblema desse objeto de estudo é analisar se o Ensino Médio público propedêutico brasileiro propicia formação humana ou para o mercado de trabalho. A luta entre capital e trabalho está explicitada no modelo econômico brasileiro que, em seu processo contraditório vem combinando Ensino Médio profissionalizante e propedêutico, com políticas públicas de investimentos desiguais. No contexto geral da reestruturação produtiva, determinados conhecimentos antes desprezados, como facilidade de comunicação, de compreensão de textos e de raciocínio abstrato, são considerados importantes fatores de produção. Os trabalhos de Marx (1968, 1978, 2006 e 2007), Marx e Engels (1965), Kuenzer (1988, 1997 e 2000), Saviani (1984, 2005), Chauí (1980), Bourdieu (2010), Antunes (1995, 2001, 2004, 2006, 2009), Bruno (1996), Enguita (1993), Frigotto (1995, 2001, 2009), Gentilli (1995), Paiva (1995), Ponchmann (2004, 2009), Boito (2005), Bardin (2004), Laville e Dione (1999) e Triviños (1987), constituem o aporte teórico utilizado para análise do problema proposto. A dialética materialista foi escolhida como método que orienta o presente estudo. O universo da pesquisa é formado por trabalhadores do setor terciário, especificamente das áreas de comércio e serviços, que realizaram seus estudos em escolas públicas da região metropolitana de Goiânia, a partir do modelo de Ensino Médio propedêutico. Na avaliação dos trabalhadores participantes da pesquisa, a escola pública de Ensino Médio não possibilita a compreensão e o domínio dos fundamentos e princípios científicos e tecnológicos dos processos produtivos, principalmente aos conhecimentos mais complexos que podem possibilitar maior autonomia ao trabalhador, tais como: compreensão e interpretação de representações gráficas complexas; melhores condições para avaliação e intervenção sobre a realidade de trabalho; aptidão para buscar e selecionar informações e construir novos conhecimentos; domínio e interação com as novas tecnologias; habilidades para solucionar problemas complexos em situações inesperadas de trabalho. Os resultados indicam que o Ensino Médio público propedêutico continua excluído do conjunto de reformas estruturais do sistema educativo, sustentado por um modelo socioeconômico que promove a subordinação e a precarização da classe trabalhadora ao capital, a partir do aumento da extração da mais valia. A Lei 11.741/2008, que separa os objetivos do Ensino Médio e da Educação Profissional Técnica de Nível Médio, reduz o Ensino Médio público propedêutico a uma subcategoria, mantêm a dualidade desse nível de escolaridade e impede a possibilidade de implantar um modelo educacional com formação omnilateral, unitária e politécnica para a maior parte da classe trabalhadora.