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¡@In pace with the digital service development and technology expansion, the traditional media environment is in a transformation period. Along with the innovation of mobile reading, there is coming an emerging trend, digital mobile reading in the entire world. Therefore, it is clear that print media is toward to the digital convergence trend. ¡@ ¡@It is iPad, first launch tablet in 2011. Apr., contributed to the highest tablet market share among all for Apple Inc. In the future, tablet is going to be a kind of innovative and leading media tools. For that reason, there are plenty of traditional print media companies plan to launch iPad applications. Then, print media not only becomes the potential novel media technology but also leads the trend of print media transformation. However, print media application at present is still in the primary stage. It is still waiting for market test that print media application could be the main stream or not, in the coming future. ¡@¡@This research, on the basis of Rogers¡¦ ¡§Diffusion of Innovations,¡¨ investigates and analyzes the print media applications. Also, setting United Daily News iPad Application as an example, it is focus on the relationship among the features of the early adopters, demographic variables, perceived characteristics of innovations, lifestyle and the willing of print media applications intension. Through the collaboration between academy and industry, UDN. COM, it is 396 effective samples after collecting that distributes to United Daily News iPad Application and UDN. COM. (digital information area) ¡@¡@The result shows that the profiles of the early adopters using United Daily News iPad Application are middle-aged males, well-educated and high income. It is demographic variables, perceived characteristics of innovations and media usage behavior that significantly impact on the willing of print media applications intension. Further, the lifestyle prototype, much closer to sophisticated and fashionable, life expansionists and preference for foreign products, owns superior adoption intensions to United Daily News iPad Application.

Since the merge of global media, the usage of digital cable is becoming popular in Taiwan. Even though the development of digital cable is difficult, the cable companies realize it is necessary to promote digital cable. Therefore, how do the companies meet the needs of the enormous cable consumers. The first steps are to understand the characteristics of earlier users, focus on target consumers and control and the opportunities of market are definitely becoming very popular topics. This research is based on Rogers¡¦s ¡§Diffusion of Innovations Theory¡¨. It includes five types, profitability¡Bcompatibility¡Bcomplexity¡Busage¡Band observation. This research is to test whether the digital cable meets the characteristics of new technology media. It also discusses the characteristics of earlier adopters based on the change of population, socio-economic status, personality and the trend of media. At the same time, we also examine the difference of samples between 97 cable consumera and 198 non-cable consumers. This helps us to understand the innovation characteristics of earlier adopters. From this research we will discover the similar characteristics of digital cable and other new media technologies. The early adopters except in the population variable of marriage and the personality characteristic embodiment ability, the fate idea, risk withstanding and so on three kind of special characteristics with the non- user, socio-economic status and I communication behavior special characteristic, the two has reveals the difference, therefore we can know sex, the age, the education level, the income condition and communication pathway, user level in digital cable TV uses or not the key aspect. Moreover, this study find out domestic digital cable TV or relative industry can be their promoting reference, at the same time the researcher also give them suggestion for their research and relative research in the future.

Purpose - The purpose of this study is to explore the early adopters of clothing libraries and find out why they become members of this new fashion business model within collaborative consumption. The study aims to obtain an evaluation of clothing library users and understand their motives and determinants for joining a clothing library. Methodology - The study pursues a quantitative approach. Firstly, the background research was conducted during which data were collected through open-ended interviews with managers of five clothing libraries in Sweden. This enabled the researchers to establish categories of determinants for clothing libraries which were then verified in the next part of the research: a survey filled out by clothing library members. The survey was distributed to members of five clothing libraries in Sweden and resulted in 30 responses from users from all five clothing libraries. Conclusions - The outcome of this study shows that clothing library members are not a new segment of collaborative consumption but rather they are already existing second-hand consumers. Joining clothing libraries merely adds another channel of consuming used clothing. Although the intentions to join a clothing library are mostly based on sustainable motives, style and design are still highly valued by the members.

The digitization’s advancement has been noticed by most people not least through applications"apps" which are often referred to as a more effective way of accessing information or makingpayments with. The method of presenting financial reports has also changed during the progressof digitization. From scanned paper copies to an increasingly more digital format throughongoing globalization. This year, the Swedish Companies Agency called Bolagsverket, withmore players, has opened up the possibility for companies to submit their annual report digitallyin Sweden. This possibility concerns the smaller companies that apply the K2 regulations. Theformat is determined to be a variant of the eXtensible Business Reporting Language (XBRL)and will increase the comparability of the reports.This study investigates the motive in terms of motivational forces that are behind the choice tosubmit digitally. The study is based on hypotheses that were built using previous research inthe subject and positive accounting theory and the theory of innovation dissemination. Thestudy examines 31 companies through a survey conducted through both mail and telephoneinterviews. Complementary information has also been obtained from their annual reports tocomplete the study's purpose of describing and explaining the motives for the choice to submitdigitally.What has been found is that the surveyed companies' accounting consultants were largelybehind the choice to submit digitally. Furthermore, the study showed that companies that choseto submit digitally have similar incentives, as previous studies have shown. There appeared tobe connection between submitting digitally and wanting to signal a corporate image as a pioneerin new technology. There was also a correlation between sending digital and size of thecompany, the bigger the company, the greater the chance that they also report digitally. Thethird reason turned out that non-high tech companies are more likely to report digitally.The motives have been identified for a significance level around 10 %. Despite statisticalsupport and precious studies showing similar results, further research should be done on a largersample. Further research should also be done with the perspective for which motives that arebehind the choice to submit digitally for the audit companies, since they have been largelybehind the companies’ choice to report digitally or not.The motives and motivational forces have been identified for a significance level around 10%.Despite statistical support and previous studies showing similar results, further research shouldbe done on a larger sample. Further studies should also be made on the basis of which motivesthat are behind the choice for the audit companies to submit digitally, as they have largelydetermined whether the companies have reported digitally or not.In practice, these identified motivational forces can be used as identifiers for target groups whomay assume new phenomena even in future projects and new technical phenomena in theprogress of digitization - for this trip in an increasingly digitized world is hardly over. / Digitaliseringens framfart har de flesta människor lagt märkte till inte minst genomapplikationer ”appar” som ofta omnämns som ett mer effektivt sätt att komma åt informationeller utföra betalningar med. Sättet att presentera finansiella rapporter har också förändratsunder digitaliseringens framfart. Från inskannade papperskopior till ett allt mer digitalt formatgenom den pågående globaliseringen. I år har bolagsverket med fler aktörer öppnat uppmöjligheten för företag att skicka in sin årsredovisning digitalt i Sverige. Denna möjlighet berörde mindre aktiebolagen som tillämpar K2-regelverket. Formatet är bestämt till en variant aveXtensible Business Reporting Language (XBRL) och ska öka jämförbarheten mellanrapporterna.I denna studie undersöks vilka motiv i form av drivkrafter som föreligger valet att skicka indigitalt. Studien bygger på hypoteser som byggts upp med hjälp av tidigare forskning inomämnet och positiv redovisningsteori samt innovationsspridningsteorin. I studien undersöks 31företag genom en enkätundersökning som skett både genom mail och telefonintervjuer.Kompletterande har även information hämtats från deras årsredovisningar för att fylla studienssyfte att beskriva och förklara motiven för valet att skicka in digitalt.Det som har framkommit är att de undersökta företagens redovisningskonsult i hög grad stodbakom valet att skicka in digitalt. Vidare framgick det av studien att företag som valt att skickain digitalt har liknande incitament med företag som undersökts i tidigare studier. Det visade sigfinnas samband mellan att skicka in digitalt och att vilja signalera en företagsbild som pionjärinom ny teknik. Det visade sig även finnas samband mellan att skicka in digitalt och storlekenpå företagen, ju större företag desto större chans är det att de också skickat in digitalt. Den tredjeorsaken visade sig vara att icke-högteknologiska företag är mer benägna att rapportera indigitalt.Motiven och drivkrafterna har identifierats för en signifikansnivå kring 10 %. Trots statistisktstöd och att tidigare studier påvisat liknande resultat bör vidare forskning göras med ett störreunderlag. Vidare studier bör även göras med utgångspunkten för vilka drivkrafter somföreligger revisionsbolagens val att skicka in digitalt, då dessa i hög grad har fått avgöra omföretagen rapporterat in digitalt eller inte.Rent praktiskt kan dessa identifierade drivkrafter nyttjas som kännetecken för målgrupper somkan tänkas anta nya företeelser även vid framtida projekt och nya tekniska fenomen idigitaliseringens framfart – för denna resa i en allt mer digitaliserad värld är knappast slut.

Concerns over the environmental impacts of the transport sector have led to the United Kingdom (UK) Government establishing a legally binding commitment of an 80% reduction in greenhouse gas emissions by 2050 (relative to the 1990 baseline) through the Climate Change Act 2008. The decarbonisation of the transport sector by 2050 will substantially contribute towards achieving this target. Technological innovations, therefore, have an important role in supporting policy objectives. One innovation that is being developed for this purpose in the transport sector is an alternative fuel vehicle. While there are several alternative fuel vehicle technologies, the only two with zero tailpipe (exhaust) emissions are battery electric vehicles and hydrogen fuel cell vehicles. Both of these technologies are not yet at a stage in their development where they can successfully compete with conventional fuel vehicles (internal combustion engine vehicles). They face a variety of technological hurdles that include range, performance, cost, and infrastructure. Hydrogen fuel cell vehicles are not commercially available, although battery electric vehicles have been on the commercial market for several years. Uptake of alternative fuel vehicles is occurring at a slower pace than hoped by policy makers and manufacturers. The aim of this thesis is to examine the factors influencing the decision to adopt an alternative fuel vehicle, and is underpinned by Rogers (2003) Diffusion of Innovations theory. The Innovation-Decision Process from this theory posits that an individual must first know about an innovation before forming an attitude about it. Innovativeness is instrumental in determining the knowledge an individual has of an innovation and how early in the diffusion process they are likely to become an adopter. Perceptions of the innovation are influential in forming an attitude towards it. The focus of the research is on Birmingham, the UK s second largest city. The first stage of the research involves establishing the locations of individuals across the city that possess socio-demographic characteristics associated with early adopters of alternative fuel vehicles. This is achieved by applying cluster analysis to Birmingham census data, which enabled the identification of a strong spatial cluster of potential early adopters in the suburb of Sutton Coldfield. In the second stage of the research, a household questionnaire was undertaken with 413 respondents in Sutton Coldfield. The analysis of the questionnaire data firstly involves the verification of the early adopter characteristics from stage one by examining the relationship of these characteristics with innovativeness. Analysis is then undertaken of the level of knowledge and the perceptions that the respondents have of alternative fuel vehicles. The final step in the analysis is an evaluation of the characteristics of current models of electric vehicles and how well aligned they are with the driving needs and vehicle expectations of respondents. The results confirm that the knowledge of alternative fuel vehicles is limited and individual perceptions have led to the development of negative attitudes towards them. Socio-demographic characteristics were significant in influencing these factors. There were 5% (21) of respondents who have previously considered the adoption of an electric vehicle but have not yet done so. There is evidence from the survey of active rejection among a small number of respondents. The reasons largely relate to three problems: purchase price, limited range, and poor infrastructure availability. However, the majority of respondents have passively rejected alternative fuel vehicles, such that they have never given consideration to the adoption of one. This confirms that a concerted effort is required to inform the general public about alternative fuel vehicles. Opportunities for increasing adoption have been identified for policy and marketing, including education and awareness-raising campaigns.

In order for the innovation process to be successful, not only do innovations need to be developed and reached the market, but, once they are available for users, they have to spread on a large scale. In the innovation literature, a complete explanation is lacking of why some innovations reach a phase of large-scale diffusion faster than others, including both actor- and system-level components. For instance, what drives and hinders adopters to decide to adopt the innovation on the actor and system levels, and how adopters who participate in the largescale diffusion handle the adoption process and the implementation of the innovation, are questions still unanswered. As a consequence, it remains unclear how the large-scale diffusion process can be facilitated and speeded up. This thesis addresses these issues by studying the case of renewable electricity (RE) innovations. After decades of technology development and improvements, RE innovations are now mature enough to be bought off-the-shelf by individuals and organizations. Yet, the pace of their large-scale diffusion is still too slow for countries to reach their RE generation targets and to limit global warming. Through qualitative and quantitative methods including 59 semi-structured interviews with adopters, project developers and experts in Sweden, France and Germany as well as a survey sent to the whole population of RE adopters in Sweden, an adopter perspective is taken in order to explore the adoption dynamics shaping large-scale diffusion of innovation. More specifically, the thesis identifies the drivers and challenges of adoption during large-scale diffusion and their impact on adoption decisions and strategies. The outcome of this work is presented in a compiling synthesis and six appended papers. Findings show that adopters are heterogeneous with regard to their characteristics, as well as to the drivers, challenges and strategies that affect their adoption processes. Depending on their perceptions, some adopters are more influenced by drivers and challenges than others and, as a consequence, adopters base their adoption decisions on different motives and follow different strategies to implement the innovation. Moreover, the results suggest that the dynamics that occur during the large-scale diffusion process does not only come from the actor level and the level of the system where the largescale diffusion takes place, but also from parallel systems, which are related to adopters and their contexts, including both the social networks and the industries they primarily belong. This makes adopters the central drivers of the innovation diffusion process and this distinguishes the dynamics of large-scale diffusion from the dynamics of innovation development and early diffusion, in which the innovation is the central component. Based on the findings about the adoption dynamics shaping large-scale diffusion, the thesis raises the need to consider large-scale diffusion as part of a new system, different from the innovation system and that acknowledges the specificities of this process. A tentative model accounting for the central role of adopters and for the interactions between adopters, the diffusion system and parallel systems is introduced. Finally, the implications of these findings for policy makers and managers are put forward. In particular, there is a need for policies acknowledging adopters’ heterogeneity as well as the new challenges of large-scale diffusion. Strategies developed by adopters can be a source of inspiration for policy-makers, who can for instance promote the use of intermediaries, of adopters’ task environment and networks, as well as the formation of coalitions among adopters.

<p>Detta arbete undersöker mobilt socialt nätverkande med smartphones som verktyg och har som syfte att belysa subjektiva värden i användandet hos en grupp så kallade ”early adopters”. Vi tittar närmare på hur samhället förändras i takt med att tekniken utvecklas, och ser till vilka konsekvenser och behov denna utveckling skapar. Vidare analyserar vi en grupp yrkesverksamma personer inom IT – och Mediabranschen, som ligger i framkant vad gäller teknikanpassning. Vi studerar hur de använder det sociala mediet Facebook i kombination med produkten iPhone, och analyserar det resultat vi får fram från intervjuer och observationer mot den teoretiska modellen Theory of Consumption Values. Denna modell används för att reda ut olika typer av upplevda värden hos vår nämnda intressegrupp, såsom; funktionella värden, sociala värden, emotionella värden, epistemiska värden samt situationsberoende värden. Genom att göra en resultatanalys kommer vi fram till att de främsta värden som vår intressegrupp ser med det kombinerade användandet av Facebook och iPhone handlar om tillgänglighet och information. Vi ser också hur det sociala nätverkandet är fokuserat på den personliga framtoningen, dvs. det personliga varumärkets betydelse för dessa människor, samt att kunskap om ny teknik och trender är mycket viktigt för dessa i deras arbete.</p> / <p>This thesis analyzes mobile social networking, with the use of smartphones. The purpose is to illustrate what subjective user values there are for the user type known as "early adopters". We look deeper into how society is changing due to how technology is advancing, and what consequences these changes bring us. Furthermore, we study a specific group of people, professionally engaged within the IT and Media business and therefore progressive in adopting new technologies. We study their use of the social network Facebook combined with Apple’s iPhone, and analyze the result of interview research and observations, using the theoretical model Theory of Consumption Values. This model is used to clarify different types of user-experienced values, such as functional values, social values, emotional values, epistemic values and conditional values. By analyzing the result, we find that the prime values among our participants concern availability and information. Distinguishing how social networking among our participants focuses on personal approach, the value of the personal trademark, and how knowledge and accessibility with new technologies and trends come to be extremely important within their profession.</p>

In 1995, few retailers considered the Internet important to the future of their businesses. By 2000 the prevailing wisdom suggests that it has become almost imperative to incorporate the Internet into a company's business activities. However, whilst some areas of the U.K. retail sector are successfully integrating the Internet into their businesses others remain unconnected. This work is a study of Internet adoption amongst UK retailers from 1995 to 2000. It explores the level of adoption in terms of the technical progression and extent of adoption, in terms of the range of features included in retail Web-sites. Additionally, the project explores the factors that are likely to influence the retailers' Internet adoption progress. A multi-method research strategy was used combining qualitative and quantitative methods: an on-line survey of retail Web activities followed by in-depth interviews and finally, a postal survey. The results of the on-line survey reveal that Internet adoption varies according to retailer size and product assortment. Some retailers' Web-sites include a range of informational, interactive or transactional features, while others have yet to be developed sufficiently to be available via the Web. The results of the Interviews and postal survey indicate that some retail organisations may be better positioned to take advantage of the Internet than others. Indeed, nine critical factors are found to have a significant influence upon the retailers' level of Internet adoption. In particular, operating in an appropriate market sector and having a positive view of the viability of the Internet, in-conjunction with the development of an appropriate Internet strategy, can strongly facilitate a retailer's adoption progress. From the, researcher's perspective, this study is important as it identifies many new variables and factors, and provides insights into how to devise a robust, multi-faceted methodology.

O Brasil tem posição de destaque na produção agrícola mundial. A adoção de tecnologias que permitam preservar os recursos naturais e produzir alimento em quantidade e com qualidade é importante para o desenvolvimento do agronegócio. Dentre as tecnologias, destaca-se a Agricultura de Precisão – AP. O objetivo deste trabalho foi investigar a adoção da AP e os fatores relacionados a tal decisão dos produtores rurais no estado do Rio Grande do Sul. Com este propósito, foram coletados dados através do envio de questionário para produtores rurais usuários da AP. A análise descritiva dos dados permitiu caracterizar os adotantes e a adoção das ferramentas de AP entre os produtores rurais, enquanto a análise fatorial seguida de regressão linear múltipla foram empregadas para verificar a percepção dos adotantes quanto aos atributos tecnológicos da AP. Os resultados mostram o crescimento da adoção da AP e que o tempo médio de adoção é de 4,3 anos. Os adotantes de AP possuem grau de escolaridade elevado, utilizam diversas fontes de informação, têm a renda predominantemente agrícola e cultivam grandes áreas de terra. As ferramentas de AP mais adotadas no cultivo de grãos (soja, milho e trigo) são a amostra de solo georreferenciada (ASG), a aplicação em taxa variada de corretivos e fertilizantes (ATV) e o sistema de direcionamento de barra de luz (BLZ). Constatou-se que a adoção da AP é altamente dependente da terceirização de serviços de AP. O número de ferramentas de AP adotadas está positivamente associado ao tamanho da área cultivada, anos de experiência com AP, renda agrícola e investimento em AP. Os atributos tecnológicos da AP – vantagem relativa, visibilidade, compatibilidade e experimentação – determinam 48% da satisfação do adotante de AP, sendo o fator de maior potencial explicativo a vantagem relativa da tecnologia. Evidenciado o crescimento recente da adoção da AP entre os produtores rurais no Brasil, emergem oportunidades de pesquisas que venham a contribuir com a indústria e instituições de fomento na difusão da AP. / Brazil plays an important role in world agricultural production. The adoption of technologies which allow the increase of food production with improving quality in addition to natural resources conservation is important for agribusiness development, and Precision Agriculture – PA stands out as an option to aid the achievement of these goals. The aim of this work was to investigate the Adoption of PA, as well as the factors related to its adoption by farmers in Rio Grande do Sul, Brazil. With this purpose, an online survey was sent to PA adopters. Descriptive analysis allowed the characterization of the PA adopters and the identification of the most adopted PA tools, while factor analysis followed by multiple linear regression were used in order to verify users’ perception regarding PA technology attributes. The results show a PA adoption growth and an average time of adoption of 4.3 years. PA adopters have a high level of formal education, use several sources of information, have a predominantly agricultural income and cultivate large areas. The most adopted PA tools used for growing soybeans, maize and wheat are grid soil sampling, variable rate application and lightbar guidance. It was noted that PA adoption is highly dependent on PA services. The number of PA tools adopted is positive associated with the size of cultivated areas, years of PA use, agricultural income and investments in PA. PA technology attributes – relative advantage, observability, compatibility and trialability – determine 48% of the PA adopters’ satisfaction, being relative advantage of technology the factor of greatest explicative potential. The recent growth of PA adoption by Brazilian farmers shows emerging opportunities for research development which may contribute with industry and government institutions on PF diffusion.