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Advertising agency - client relationsRoe, Michael Phillip January 1961 (has links)
Thesis (M.S.)--Boston University / This thesis examines the relationship between advertising agencies and clients with special emphasis on expenditures for advertising, the nature of services, the selection of an agency by a client and of a client by an agency, and improvement of agency-client relations.
A questionnaire was developed which would embrace some of these areas. The questionnaire was mailed to three hundred advertising agencies and 300 clients were selected from the September 1959 Agency List. The clients were not the clients of the agencies selected. Results from the questionnaire are used throughout the thesis to help explain some of the problems of agency-client relations.
The introduction to the thesis defines and explains the role and the purpose of advertising in society. Then Chapter I discusses the organization and purpose of the advertising agency with an explanation of each of the departments within an agency. Each department within the agency represents a service which that agency offers to its clients.
A discussion of advertising expenditures is found in Chapter II. There was some discrepancy between the views of the agencies and the clients on this matter. The agencies, being more optimistic than the clients about future expenditures for advertising, agree with industry executives.[TRUNCATED]
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Essays on Media DynamicsShahanaghi, Sara January 2022 (has links)
In this dissertation, I consider how the dynamic nature of news provision may give rise to unique strategic behavior on the part of news firms. Specifically, I consider three separate dynamic environments, corresponding to the three different chapters of this dissertation.
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Legal issues in the contextual diffusion of independent regulatory agencies in NigeriaAndzenge, Terhemen January 2015 (has links)
Includes bibliographical references / In the last three decades, there has been a phenomenon, akin to a revolution sweeping through the world, leaving in its wake major consequences of economic, political, legal and constitutional dimensions. The role of the state as we know it has been reconstructed beyond recognition. From an all-encompassing monolith that owns, manages, and provides various infrastructures, goods and services directly to the public and also serves as a regulator, it has now been reduced to a mere bystander or an enabler. Its footprints in the sands of economic and political times have diminished. In its place has arisen the regulatory state, characterised by a thinning out of the state; and the emergence of an institutional innovation: the Independent Regulatory Agency. Its rise, growth and diffusion across jurisdictions and sectors, and most recently in developing countries including Nigeria have been unprecedented. This thesis centres on the question whether the Independent Regulatory Agency can function in Nigeria in a manner analogous to its counterparts in the developed economies and be able to ensure the provision of safe, affordable and efficient infrastructures and services. The thesis finds institutional fragility, limited capacity, information asymmetry, corruption and insecurity within critical political, economic and supporting institutions that ideally gives life and legitimacy to the IRA; while essential democratic concepts are adhered to more in the breach. These challenges present a difficult climate in which the Independent Regulatory Agency can thrive. As an alternative, the thesis advocates the adoption of two transitory regulatory models: regulatory contracts and contracting out or outsourcing of functions. Their utilisation would achieve the desired regulatory outcomes until maturity is attained in the political economy of Nigeria, while simultaneously mitigating its contextual limitations.
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Investigating Implementation of Federal Agency ReorganizationLeimer, Paul Frederick 15 May 2015 (has links)
This study investigates the implementation phase of reorganization. Although determination of reorganization success or failure is a rather intractable problem, this study sheds light on this issue by performing a structured study of the U.S. Government Accountability Office (GAO) reports to answer the question, what do GAO reports say about the implementation of federal agency reorganization? More specifically this study explores what portion of reorganization plans are implemented, what are both expected and unexpected costs, and what issues occurred during the implementation process. GAO reports on reorganization are used as a data source to gather information on a number of implementations of varying sizes. Content analysis is the tool to be used to extract data over a large number of implementations. This study provides a more nuanced view of implementation by evaluating a number of reorganization implementations as a data set. As Destler (1981a) said, 'For reorganization, as for any other change, implementation is the bottom line. Without it, the whole exercise is show and symbolism' (p. 155)Findings of this study reinforce observations on reorganization and implementation by many scholars. The results of the content analysis show the precepts of classical organization theory still influence implementation of reorganization. Economy and efficiency were found to be motivations in a large majority of reorganizations. This study also showed the primacy of personnel issues in implementation, especially when implementation resulted in a net loss of personnel. The desire to avoid layoffs combined with reduction in force procedures exacerbated uncertainty in implementation. Neither the implementation schedule nor the resulting workforce was completely under agency control in many cases. Finally, this study showed the conflict between advocates of less government and advocates of reinventing government was evidenced in reorganization implementation. / Ph. D.
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The development of methodology for evaluating the effectiveness of a volunteer health planning organization.Ketchel, James Michael January 1972 (has links)
No description available.
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An evaluation of selected teacher education placement offices in institutions of higher education in Ohio /Meighan, John Edward January 1974 (has links)
No description available.
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Bureaucracies, communities and networks : interagency cooperation for Homeland Security In Monterey County /Scott, Gerald R. January 2003 (has links) (PDF)
Thesis (M.A. in National Security Affairs)--Naval Postgraduate School, June 2003. / Thesis advisor(s): Jeffrey W. Knopf, Peter R. Lavoy. Includes bibliographical references (p. 85-89). Also available online.
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Liberty, equality and fairness a study of citizen participation in federal agency rulemaking /Engram, Thomas E. January 2008 (has links)
Thesis (Ph. D.)--Georgia State University, 2008. / Title from file title page. William L. Waugh, Jr., committee chair; Michael B. Binford, Robert M. Howard, committee members. Electronic text (167 p.) : digital, PDF file. Description based on contents viewed Aug. 22, 2008. Includes bibliographical references (p. 136-143).
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Desperately seeking management in state environmental and transportation performance testing one measure of management quality, two models of government performance, and three ways to make management research relevant /Heckman, Alexander C., January 2008 (has links)
Thesis (Ph. D.)--Ohio State University, 2008. / Title from first page of PDF file. Includes bibliographical references (p. 136-147).
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A quantitative analysis of strategy the persuasive rhetoric of collection agencies /Green, Kristin. January 2009 (has links)
Thesis (M.A.)--University of Wyoming, 2009. / Title from PDF title page (viewed on xxx x, 2010). Includes bibliographical references (p. 61-64).
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