Abstract It has been a long time that Taiwan is always promoting its tourism industry in every aspect, and this policy not only arouses the development of economy but also promotes the status of Taiwan in the world. It is considered that the foreigners may have a deeper understanding of Taiwan by visiting this Island, and also expand the civil diplomacy, as well as increase the tourism revenue. Due to the trend of globalization, the city connects directly with global economy, the communications between cities, the sharing of resources and the interaction of cultures, the importance has exceeded upon nations, the competition relationship as well. Therefore, the city must set up its unique character, combined the city marketing with the enterprise, in order to develop the regional resources with area planning and reach the goal of win-win situation. The Ambassador Hotels and the Tokyu Hotels Chain, Japan have been cooperated closely for a long time, not only in sales promotion, the Tohyu Hotels also provide construction design, operation know-how, management concepts and personnel training manuals. The Ambassador Hotel Taipei renovated and expanded to be a 477 room¡¦s hotel in 1979, more catering and convention facilities are added to meet the increasing tourist numbers, due to the world economic booming. In 1981, the largest international hotel in southern Taiwan- the Ambassador Hotel, Kaohsiung opened, which made the Ambassador Hotels become the first domestic hotel chain in Taiwan. Furthermore, the Ambassador Hotel Hsinchu opened in 2000, attracting the nobles of electronic scientists and engineers in Hsinchu Science Industrial Park. The Ambassador Hotel Kaohsiung being re-positioned itself as The Urban Resort Hotel now is the only five stars hotel adjacent to the beautiful Love River, and proudly represents the gorgeous and elegant atmosphere of Kaohsiung Harbor. The Hotel has built the latest poolside outdoor restaurant- Le blé d'or, and has also been awarded as the top international hotel in Kaohsiung by Business Traveler magazine. By re-positioning, re-adjusting the marketing strategies, re-forming the organization, re-inforcing the internal controls and focusing on new products developments, the Ambassador Hotel Kaohsiung has turned into profits by 2004, and is still blooming. It is considered that the re-positioning and re-adjusting marketing strategies did work by analyzing the customer demographics, with the majority of domestic travelers.

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Thesis advisor: Hiroshi Nakazato / In addition to negotiation, nonverbal signaling plays a large part in diplomacy. One such nonverbal technique is diplomatic revocation, in which a sending state summons its ambassador from a receiving state. Such an act has strategic value and can be used to discourage politically reprehensible acts in the receiving state, or further delegitimize its leaders or government to the international community, especially when accompanied by other sanctions or a comprehensive political agenda. Other times, revocation is reactionary, as in the cases of recalling an ambassador for poor conduct or as a precautionary measure against dwindling security conditions in the host state. In consulting scholarly work on the nonverbal dynamics of diplomacy and using an original dataset of over 1,000 instances of diplomatic revocation, this thesis examines the efficacy of diplomatic sanctions and concludes that 53% of diplomatic revocations are not intended as politically persuasive tools. / Thesis (BA) — Boston College, 2017. / Submitted to: Boston College. College of Arts and Sciences. / Discipline: Arts and Sciences Honors Program. / Discipline: International Studies.

The purpose of this thesis is to find out whether there is a significant opportunity for the use of innovator and early adopter segments in a marketing strategy, with particular emphasis on ambassador and crowdsourcing programs.Recent changes on the consumer market which lead to changing roles of both consumers and brands are described in the first chapter. This chapter also includes a description of both innovator and early adopter segments which is taken from segmentation based on innovation adoption.The second chapter includes information about the two segments obtained from other surveys available on the Czech market.Specific ways of using the two segments within a marketing strategy are described in the third chapter. The practical part of this thesis consists mainly of the analysis of data obtained by my own research. Special emphasis is put on behaviour of innovators and early adopters on social networks and their motivation to participate in ambassador and crowdsourcing programs. This part is followed by a proposal of a specific ambassador program for a technology brand.

Selected 4-H youth participated in the Texas 4-H Livestock Ambassador program. Forty six youth attended one of the 2011 Texas 4-H Livestock Ambassador Short Courses held on the campuses of Texas A&M University and Texas Tech University. The three-day short course is in an intense introduction of animal science principles delivered by university professors and staff, Texas AgriLife Extension faculty and industry representatives. Upon completing the short course, the students must contribute 30 hours to youth livestock projects and Texas animal agriculture. Two instruments were developed to evaluate the perceptions of the participants regarding their perceived impact of the program on: 1) livestock production knowledge gained, 2) career development, 3) understanding of higher education, and 4) leadership development. The students perceived the Texas 4-H Livestock Ambassador Program to increase their understanding of livestock production knowledge, career development, higher education and leadership development. The results of the study validate the need for advanced educational opportunities to develop high school aged 4-H members in the state of Texas.

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Doctor of Philosophy / Security Studies Interdepartmental Program / Jeffrey J. Pickering / In 2008, Ambassador’s Neumann and Pickering wrote letters to Senator’s Obama and McCain, with recommendations on qualifications for US Ambassador’s. Both Senator’s had recently received their party’s nomination for President, and Neumann and Pickering took the opportunity to suggest qualifications they believed were necessary for US ambassadors to perform their diplomatic tasks better. Their letters suggested that career ambassadors perform better, and they recommended that political appointees be limited to ten percent. The historical average has been roughly thirty percent. They also recommended that ambassadors have previous regional experience, and be knowledgeable about the countries in which they would be assigned, as well as speak the local language. What their letters were missing was evidence these traits actually make a difference in how well ambassadors perform their roles. In fact, this evidence is missing from the extant literature describing ambassadorial roles and responsibilities. This dissertation seeks to quantitatively and qualitatively analyze Neumann’s and Pickering’s qualifications, marking the first time this important subject has been examined using social science methodology.

Forskning visar att platsmarknadsföring som strategi används alltmer frekvent. Städer och platser uppfattas inte längre som konstanta utan befinner sig i en ständig utvecklingsprocess och behöver hanteras därefter. Då många platser konkurrerar om bland annat besökare, invånare och studenter är det viktigt att kunna differentiera sitt platsvarumärke och kommunicera platsens identitet på önskat sätt. Tidigare forskning har visat att invånare är en av de viktigaste intressenterna för destinationsmarknadsföringsorganisationer (DMO) på grund av deras inflytande på en plats. Invånarna är dock svåra att styra i önskad riktning då de är en heterogen grupp där åsikter, preferenser och attityder skiljer sig åt. Om detta inte sker finns en risk att invånarna inte känner delaktighet med platsen och dess platsvarumärke. Därför är syftet med denna studie att bidra till förståelsen för invånare som platsvarumärkesambassadörer (PVA) med nytta för DMO:s. Genom en kvalitativ innehållsanalys har 272 stycken Instagraminlägg samlats in från tre olika svenska DMO-konton på Instagram. I ett nästa steg analyserades dessa genom att applicera fyra roller och fyra intentioner som identifierats i tidigare forskning (Uchinaka, Yoganathan & Osburg 2019). Resultatet visar att invånarnas roller och intentioner skiljer sig åt mellan de olika platserna och därför inte kan generaliseras. Dessa variationer diskuteras och slutligen resulterar i förståelse för invånare som PVA:s. Med resultatet som stöd, uppmanar forskarna i denna studie att DMO:s bör intressera sig för invånarna på platsen vars platsvarumärke de verkar för. Det, då det mest effektiva sättet att skapa och bibehålla ett framgångsrikt platsvarumärke är genom samarbete med dess invånare. / In recent years, place marketing as a strategy has been more frequently implemented. Cities and places today are not seen as constant but as continual processes of development, in need of being treated with the dynamic in mind. As many places compete for, among other things, visitors, residents, and students it is of great importance to be able to differentiate and communicate the place's identity. Previous research has shown that residents are one of the most important stakeholders for destination marketing organizations (DMO) due to their influence on a place. However, residents are difficult to steer in the desired direction as they are a heterogeneous group where opinions, preferences and attitudes differentiate. If this does not happen, there is a risk that the residents do not feel involved with the place and its place brand. Therefore, it is crucial for DMO:s to understand the residents of the place in order to work effectively with the place brand. Hence, the purpose of this study is to contribute to the understanding of residents as place branding ambassadors online with use for DMO:s. Through a qualitative content analysis, 272 Instagram posts have been collected from three different Swedish DMO accounts on Instagram. Furthermore, these were analyzed by applying four roles and four intentions identified in previous research (Uchinaka, Yoganathan & Osburg 2019). Findings reveal that residents' roles and intentions differ between places and therefore can not be generalized. This variation is being discussed and the outcome of the discussions is understanding for residents as place brand ambassadors. With support from the result, the researchers of this study urge DMO:s to invest their interest in the residents of the place in order to create and maintain a successful place brand. (This study is written in Swedish.)