No description available.

The project aims to explore how strong brands are built and what they consist of. I will focus on the subject fashion magazine, ambassadors and the different parts that a magazine consists of. Based on the information from research and literature I’m re-designing the Swedish fashion magazine Solo.

It is increasingly important for cities to attract visitors, potential new residents and businesses. Jönköping is one of the cities working with place marketing, a strategy that intends to mediate a positive image of the city, in order to accomplish just that. People often have a need to preserve the memory of a trip into something tangible. Anyone visiting Jönköping encounters a souvenir choice, much like the one in many other cities. Linked to the idea of positive place marketing, our work aims to investigate how we as product developers can create a product that en¬hances the image of Jönköping based on the thought that all residents are con¬sig¬nors. Accordingly, we develop three different products from the residents' own image of the city. Our research questions are: Based on the photographs, what image of Jönköping do the ambassadors mediate of their own city? As designers, what in Jönköping's history versus the image of Jönköping today, can we seize in order to give products for visitors a sense of authenticity? As designers, how can we use knowledge of place branding in the development of souvenirs? We performed interviews within three different aspects: history, souvenirs and place branding, all focused on the city of Jönköping. The interviews and a work-shop formed the basis for the further design process. This work has resulted in three products: the matchbox Det nya Jönköping i en historisk förpackning, highlights an important part in the city's history and becomes a conversation piece. Lek dig genom Jönköping want to show visitors what the city offers, and distinguish it from others, from the on-site. Detaljerna gör staden is an every¬day object and function can get residents to begin to discover the details of their own city. Through the use of knowledge and theories of place branding and souvenirs, we would argue that we have found a way to actually catch the residents' image of the city in a number of products. We also believe that it would be able to apply this type of project in other locations to create more authentic and at the same time innovative souvenirs. / Det blir allt viktigare för städer att locka till sig besökare, potentiella nya invånare och näringsliv.  Jönköping är en av de städer som arbetar med plats­marknads­föring, en strategi som handlar om att förmedla en positiv bild av staden, i syfte att åstadkomma just detta. Människor har ofta ett behov av att bevara minnet av en resa i något materiellt. Den som besöker Jönköping möts av ett souvenirutbud likt det i många andra städer. Kopplat till idén om positiv platsmarknadsföring syftar vårt arbete till att undersöka hur vi som produktutvecklare kan skapa en produkt som stärker bilden av Jönköping utifrån tanken om att alla stadens invånare är avsändare. I detta tar vi fram tre förslag på produkter utifrån Jönköpingsbornas egen bild av staden. Våra frågeställningar är: Utifrån fotografierna, vilken bild av Jönköping förmedlar ambassadörerna av sin egen stad? Vad kan vi som designers ta till vara på i Jönköpings historia kontra bilden av dagens Jönköping för att ge produkter avsedda för besökare autenticitet? På vilket sätt kan vi som designers använda kunskaper inom place branding vid utveckling av souvenirer? Vi har genomfört samtalsintervjuer utifrån tre olika aspekter: historia, souvenirer och platsmarknadsföring, alla med fokus på staden Jönköping. Intervjuerna och en workshop låg till grund för den fortsatta designprocessen. Arbetet har resulterat i tre produkter: tändsticksasken Det nya Jönköping i en historisk förpackning, lyfter fram en viktig del i stadens historia och blir en conversation piece. Spelet Lek dig genom Jönköping vill visa besökaren vad staden erbjuder och särskiljer den från andra, under tiden den används på plats. Underläggen som namngetts Detaljerna gör staden har en tydlig vardagsfunktion och kan få in­vån­ar­na att börja upptäcka detaljer i sin egen stad. Genom att använda oss av kunskaper och teorier inom place branding och souve­nirer vill vi hävda att vi har hittat en väg för att faktiskt fånga Jönköpings­bornas bild av staden i ett antal produkter. Vi tror också att man skulle kunna applicera denna typ av projekt på andra platser för att skapa mer autentiska och samtidigt nyskapande souvenirer.

Die aktuelle Ausgabe des Newsletter für Freunde, Absolventen und Ehemalige der Technischen Universität Chemnitz.

In 2017, the Sherrod Library at East Tennessee State University launched the Library Ambassador Program (LAP), a peer-reference program through which trained undergraduate students employed by the library are stationed in buildings across campus to help students with their research. Just as the LAP was gaining traction, COVID-19 forced a quick transition to online mode. This presentation will discuss the value we found in shifting our program online and how the LAP functions now in a hybrid space, supporting information literacy both online and in-person across campuses. Participants wishing to develop their own peer-mentoring program will come away with practical tips on creating an information literacy curriculum designed for a hybrid environment and implementing a hybrid service model for peer-reference help.

Jan Havlasa was the first Ambassador of Czechoslovakia to Brazil, a distinguished writer and explorer. The purpose of this thesis is to present the explorer's life. Havlasa visited Slovakia after finishing secondary school, and soon after he travelled also to Italy; Saint Louis, Missouri; or the island of Tahiti. After the Paris Peace Conference in 1919, Havlasa served as the Ambassador of Czechoslovakia to Brazil (1920-1924); in 1943, Czechoslovak president Edvard Beneš called him back into diplomatic service, this time as the Ambassador to Chile. Among his most important formative experiences we can find his membership in the Opium Commission of the League of Nations. Despite the fact that Havlasa spent most of his life abroad, he never relinquished his homeland: he took interest in the situation of Czechoslovakia and fought for its independence on the Austro-Hungarian monarchy. His extensive lecturing activities, as well as his treatise Colonial Policy in Relation to the Great War earned him one year of gaol in Vienna. The thesis also takes into account Havlasa's extensive literary work and his lectures, which took place all over Czechoslovakia and during which he presented his books, photographs and travel experience to his readers and listeners.

<p>Many brands are using celebrities as spokespeople, to enhance the brand image. This investigation aims to research the effects of athlete endorsements on brand image, in particular, whether Nike has been affected by the change in Tiger Woods’ image due to his recent personal life difficulties. Firstly, whether the perceived brand image is concurrent with the brand’s identity, and if not then if the image gap could be caused by the brand’s association to Tiger Woods. The topic is very current as the number of athletes who drastically deviate from their image has increased, at the same time as athlete endorsements are very popular. If changes in the image of an endorser come to affect consumer perception of the brand, then one could assume that there would be a decline in such endorsements.</p><p>In investigating the research question, literature and articles regarding endorsements and brand associations was consulted to gain a deeper understanding of how associations work. Data regarding Nike was collected from secondary sources in order to form an accurate view of the company identity. This would be compared to data collected on consumer attitudes toward Nike and Tiger Woods using a questionnaire sent out to participants with a variety of characteristics so as to be able to see if there were differences in attitudes between segments.</p><p>It was found that there is an image gap between Nike’s desired image and its perceived image. However, the low number of respondents who claimed that their opinions of Nike had changed because of Tiger Woods suggests that his association to Nike is not to blame for the gap. Reasons discussed for the low level of transferability of Tiger Woods’ ‘new’ characteristics to Nike are that the fit between the brand and the athlete is good in the relevant categories, whereas they are irrelevant to the collaboration. Furthermore, the strength of the associations is seen as a factor – it is not strong enough to or too connected to Tiger Woods to transfer – as well as the respondent attributes and background. Finally, the attachment to Nike is seen as possibly a contributing factor, as people who own Nike seem to stay loyal to the brand despite the so called ‘<em>Tigergate’.</em></p>

Many brands are using celebrities as spokespeople, to enhance the brand image. This investigation aims to research the effects of athlete endorsements on brand image, in particular, whether Nike has been affected by the change in Tiger Woods’ image due to his recent personal life difficulties. Firstly, whether the perceived brand image is concurrent with the brand’s identity, and if not then if the image gap could be caused by the brand’s association to Tiger Woods. The topic is very current as the number of athletes who drastically deviate from their image has increased, at the same time as athlete endorsements are very popular. If changes in the image of an endorser come to affect consumer perception of the brand, then one could assume that there would be a decline in such endorsements. In investigating the research question, literature and articles regarding endorsements and brand associations was consulted to gain a deeper understanding of how associations work. Data regarding Nike was collected from secondary sources in order to form an accurate view of the company identity. This would be compared to data collected on consumer attitudes toward Nike and Tiger Woods using a questionnaire sent out to participants with a variety of characteristics so as to be able to see if there were differences in attitudes between segments. It was found that there is an image gap between Nike’s desired image and its perceived image. However, the low number of respondents who claimed that their opinions of Nike had changed because of Tiger Woods suggests that his association to Nike is not to blame for the gap. Reasons discussed for the low level of transferability of Tiger Woods’ ‘new’ characteristics to Nike are that the fit between the brand and the athlete is good in the relevant categories, whereas they are irrelevant to the collaboration. Furthermore, the strength of the associations is seen as a factor – it is not strong enough to or too connected to Tiger Woods to transfer – as well as the respondent attributes and background. Finally, the attachment to Nike is seen as possibly a contributing factor, as people who own Nike seem to stay loyal to the brand despite the so called ‘Tigergate’.

Ingen marknadsföring är väl så god och trovärdig som medarbetare som pratar gott om och förespråkar den egna organisationen? Dessa medarbetare kan ses som ambassadörer för organisationen. Ambassadörskap är något som naturligt växer fram då en individ inom en organisation trivs med organisationens krav och behov och vidare kan sammanfläta dessa med sina egna krav och behov. Skatteverket är en organisation som i mångas öron inte låter speciellt inspirerande, kanske delvis ett resultat av det skattesystem som finns i Sverige, men kanske även på grund av de förhållandevis krångliga regler och processer som många anser dem använda sig av. Med detta i åtanke ämnar vi undersöka hur ambassadörskapet på Skattekontoret i Jönköping ter sig. Vägledande för uppsatsen är frågan: Hur ser ambassadörskapet ut på Skattekontoret i Jönköping i enlighet med de två dimensionerna; individens behov i organisationen i relation till organisationens behov? Vi lyfter fram teorier i två centrala dimensioner som berör organisationens behov samt behoven hos individerna inom denna. Med teorin som utgångspunkt tar vi fram en modell som ämnar åskådliggöra vad ambassadörskap bottnar i. Den metodologiska grunden för denna rapport är av kvalitativ karaktär. Detta står i relation till och tjänar uppsatsens deskriptiva syfte. Inom ramen för den valda metoden genomförs en informantundersökning och sex respondentundersökningar. Resultatet av undersökningens huvudsakliga forskningsfråga visade på en förhållandevis god spridning och flera olika ambassadörskaraktärer på Skatteverket i Jönköping uppenbarade sig. Vidare framkom det bland annat att de anställdas verksamhetssyn inte alltid stod i relation till hur ledningen avsåg att de skulle se på verksamheten. Vi ser att analysmodell på ett bra vis illustrerar vari ett gott ambassadörskap kan bestå. Vidare forskning kan pröva modellens giltighet. / No advertising is as valuable and credible as people who are talking good about and advocate the organization in which they work. These employees can be seen as ambassadors for the organization. Ambassadorship appears and grows naturally when an individual within an organization is satisfied with the organization's requirements and needs and can weave them with their own demands and needs. The tax authority may serve under the rumor of being a grey, bureaucratic and authoritarian organization, perhaps partly a result of the tax system which is in Sweden. Another possible explanation could be the relatively complicated rules and processes that many people believe them to use. With this in mind, we intend to examine how the ambassadorship appears at the tax authority in Jönköping. The main research question which serves as a guideline for this thesis is: How does the ambassadorship appears at the tax authority in Jönköping in accordance with the two dimensions; the needs and demands of the individuals within the organization in relation to the organization's needs and demands? We highlight the theories of two key dimensions that affect the organization's needs on one hand and the needs of the individuals within it on the other hand. In theory as a starting point, we develop a model that illustrates what Ambassador characteristic is rooted in. The methodological basis for this report is of a qualitative nature. This is in relation to and serves the papers descriptive purpose. Within the framework of the method chosen, one informant and six respondent surveys is to be carried out. The results of the thesis main research question showed a relatively good spread and several ambassador characters appeared. Furthermore, it emerged, that the employee's view of the organization not always reflected the managers intended view of the same. We think that our model is a good way to illustrate what good ambassadorship derives from. Further research may strength the validity of the model as well as the results of the thesis.

<p>Ingen marknadsföring är väl så god och trovärdig som medarbetare som pratar gott om och förespråkar den egna organisationen? Dessa medarbetare kan ses som ambassadörer för organisationen. Ambassadörskap är något som naturligt växer fram då en individ inom en organisation trivs med organisationens krav och behov och vidare kan sammanfläta dessa med sina egna krav och behov.</p><p>Skatteverket är en organisation som i mångas öron inte låter speciellt inspirerande, kanske delvis ett resultat av det skattesystem som finns i Sverige, men kanske även på grund av de förhållandevis krångliga regler och processer som många anser dem använda sig av. Med detta i åtanke ämnar vi undersöka hur ambassadörskapet på Skattekontoret i Jönköping ter sig.</p><p>Vägledande för uppsatsen är frågan: Hur ser ambassadörskapet ut på Skattekontoret i Jönköping i enlighet med de två dimensionerna; individens behov i organisationen i relation till organisationens behov?</p><p>Vi lyfter fram teorier i två centrala dimensioner som berör organisationens behov samt behoven hos individerna inom denna. Med teorin som utgångspunkt tar vi fram en modell som ämnar åskådliggöra vad ambassadörskap bottnar i.</p><p>Den metodologiska grunden för denna rapport är av kvalitativ karaktär. Detta står i relation till och tjänar uppsatsens deskriptiva syfte. Inom ramen för den valda metoden genomförs en informantundersökning och sex respondentundersökningar.</p><p>Resultatet av undersökningens huvudsakliga forskningsfråga visade på en förhållandevis god spridning och flera olika ambassadörskaraktärer på Skatteverket i Jönköping uppenbarade sig. Vidare framkom det bland annat att de anställdas verksamhetssyn inte alltid stod i relation till hur ledningen avsåg att de skulle se på verksamheten.</p><p>Vi ser att analysmodell på ett bra vis illustrerar vari ett gott ambassadörskap kan bestå. Vidare forskning kan pröva modellens giltighet.</p> / <p>No advertising is as valuable and credible as people who are talking good about and advocate the organization in which they work. These employees can be seen as ambassadors for the organization. Ambassadorship appears and grows naturally when an individual within an organization is satisfied with the organization's requirements and needs and can weave them with their own demands and needs.</p><p>The tax authority may serve under the rumor of being a grey, bureaucratic and authoritarian organization, perhaps partly a result of the tax system which is in Sweden. Another possible explanation could be the relatively complicated rules and processes that many people believe them to use. With this in mind, we intend to examine how the ambassadorship appears at the tax authority in Jönköping.</p><p>The main research question which serves as a guideline for this thesis is: How does the ambassadorship appears at the tax authority in Jönköping in accordance with the two dimensions; the needs and demands of the individuals within the organization in relation to the organization's needs and demands?</p><p>We highlight the theories of two key dimensions that affect the organization's needs on one hand and the needs of the individuals within it on the other hand. In theory as a starting point, we develop a model that illustrates what Ambassador characteristic is rooted in.</p><p>The methodological basis for this report is of a qualitative nature. This is in relation to and serves the papers descriptive purpose. Within the framework of the method chosen, one informant and six respondent surveys is to be carried out.</p><p>The results of the thesis main research question showed a relatively good spread and several ambassador characters appeared. Furthermore, it emerged, that the employee's view of the organization not always reflected the managers intended view of the same.</p><p>We think that our model is a good way to illustrate what good ambassadorship derives from. Further research may strength the validity of the model as well as the results of the thesis.</p>