The thesis analyses and evaluates a marketing strategy of the Grandhotel Pupp in comparison with its direct competitor, the Ambassador Grandhotel Narodni dum. The thesis focuses mainly on evaluating the online atributes of the marketing strategy including the online presentation of the hotel on all distribution channels the hotel uses. The main emphasis is put on current trends, because in marketing, these play the crucial role. First part of the thesis defines accommodation services, hospitality business specifics and specifics of marketing in hospitality. Second part evaluates the marketing techniques used on hotel s various distribution chanels. The second part then also compares all the activities used in marketing strategy of both above mentioned hotels.

Internet med dess sociala nätverk som blivit till mediekanaler har kommit att förändra vårt beteende när det gäller hur vi kommunicerar och vad vi kommunicerar. Det senaste skiftet representeras av förskjutningen från datorn till mobilen dit alltmer aktivitet flyttas. Detta skifte beror på den snabba produktutveckling som skett, där mobiltelefonen idag har kommit att innehålla komponenter tidigare isolerade till datorer. Detta har påverkat företagens marknadsföringsstrategier. Rapporten bygger på meningen att använda äldre sådana, applicerade på nya mediekanaler inte är effektivt. Istället behövs nya strategier och metoder, och den interaktiva, sociala delen i hur företag kommunicerar sitt budskap till målgrupper har blivit allt viktigare. Syftet med denna rapport är att undersöka ett nytt verktyg som drar nytta av den mobila trenden när det kommer till social media och människors nya kommunikationsvanor. Produkten som representerar av det nya verktyget här föremål för analys, är Wrapp’s presentkortsapplikation. Vi syftar med analysen fastställa huruvida verktyget hjälper företag att skapa förespråkare av varumärken så kallade brand advocates. Datainsamlingen och analysen av Wrapp som ett varubyggande marknadsföringsverktyg är begränsad till den amerikanska marknaden och två av partnerorganisationernas Facebook kampanjer. Wrapp möjliggör för företag att ge ut gratis och betalda presentkort till Facebook-vänner genom en mobil och webbaserad applikation. I undersökningen har en intervjustudie där respondenterna representeras av Wrapp-anställda genomförts. I denna framgår  spondenternas uppfattningar om i vilken utsträckning Wrapp’s applikation är ett arumärkesbyggande verktyg för företag, som skapar brand advocates. En analys av Wrapp’s kampanjverktyg har också genomförts, för att se om verktyget visar exponentiell tillväxt och en viral spridningscykel vad det gäller antalet skickade presentkort från ett specifikt varumärke. Resultaten från analysen presenteras och paralleller dras mellan de empiriska resultaten och den teori som presenteras i litteraturen, främst gällande brand advocates, social media marketing, viral marketing och Word-of-mouth, WOM. Resultatet från analysen av kampanjverktyget visar att det på den amerikanska marknaden, ännu inte blivit en strategi som leder till en viral spridning och en exponentiell tillväxt i antalet skickade presentkort. Lärdomar från intervjustudien granskas och presenteras med syfte att komplettera resultatet från kampanjverktygsanalysen. Också för att få en bredare förståelse för vad som skapar brand advocacy kring ett varumärke. Till det kompilerade resultatet tillämpar vi en modell som i rapporten antas beskriva hur rand advocates skapas. Genom att göra detta når vi den huvudsakliga slutsatsen, att Wrapp inte nödvändigtvis skapar brand advocates men, möjliggör handlingen av brand advocacy Modellen som sådan skulle kunna vara ett sätt för företag att undersöka huruvida nya sociala medierna skapar brand advocates, genom att undersöka och utvärdera de byggstenar som behövs för att ha en effektiv strategi vad det gäller opinionsbildning kring varumärket eller brand advocates alternativt handlingen av brand advocacy. / The Internet through social online networks and media has come to change our behavior when it comes to how we communicate and what we communicate. The latest shift is that from desktop to mobile, following the product developments happening with mobile phones making them smarter, portable and connected mini computers. This has had an effect on companies marketing strategies. To simply apply older marketing strategies on this new media channel is not sufficient. Instead new strategies and approaches are needed, and the social element needs to be implemented to a larger extent. The purpose with this report is to investigate a new social mobile marketing tool created by the tech start up Wrapp, and to analyse whether or not the tool helps companies create brand advocates. The data collecting and analysis of Wrapp as a brand advocacy tool is limited to the American market and two of the partner brands’ Facebook campaigns  onducted in this setting. Wrapp enables for companies to give out free and paid gift cards to Facebook friends through and mobile and web based application. In the research an interview study where we asked respondents represented by Wrapp employees about their conceptions on brand advocacy and social media marketing was conducted. An analysis of the Wrapp Facebook campaign tool was also done, to see if the tool shows exponential growth and virality in branded gift cards sent. Results are presented and efforts are made to draw parallels between the empirical findings and theory presented in the literature review concerning mainly brand advocates, social media marketing, viral marketing and WOM. The result from the Facebook campaign tool analysis shows, that the Wrapp tool on the merican market is yet to become viral. From the interviews we examine and present results to complement this finding, also to get a broader understanding on what creates brand advocacy. To the compiled results we apply a model assumed to describe how brand advocates are created. By doing this we reach our main conclusion, Wrapp does not based on our analysis create brand advocates, but the act of brand advocacy. The model as such could be a way for companies to investigate whether or not new social media platforms create brand advocates, by examining and evaluating the building blocks necessary to have an efficient brand advocacy strategy.

Thesis (Th. M.)--Dallas Theological Seminary, 2001. / Includes bibliographical references (leaves 52-53).

This dissertation explores the adaptation of traditionally objectified women's spaces, into an arena for leadership development, research which incorporates the development of culturally relevant mechanisms of leadership training within Indigenous societies. Cultural pageants offer a place for young women to become spokespersons on social justice issues, without the sexual objectification of entering beauty pageants. Such pageants also provide a glimpse of how cultural groups wish their national identity to be portrayed to the general public. Fifty years in the making, today's Native Nations cultural pageants have been decolonized to present images of young leaders, confident in their heritage, introducing themselves in their Native language, and committed to cultural continuity and sustainable Nations. This research examines a state-wide Alaska Native pageant, Miss World Eskimo Indian Olympics, from three perspectives: 1) The young women who develop culturally based leadership skills; 2) The community, who gains language and cultural, revitalization and maintenance role models; 3) And the general public, who gains a much needed positive representation of a contemporary Indigenous women. This study draws from interdisciplinary theories and research methodologies (including observation, in-depth interviews, questionnaires, surveys, and archival research) and follows the young women through to the contest at the national level, Miss Indian World, run annually in Albuquerque, through Gathering of Nations. The underlying hypothesis is that women use cultural pageants as a stepping stone to advance their cultural leadership. In doing so, they promote factors of community well-being affecting Indigenous communities, such as suicide prevention, substance abuse, and language and cultural revitalization.

Thesis (Th. M.)--Dallas Theological Seminary, 2001. / Includes bibliographical references (leaves 52-53).

Thesis (Th. M.)--Dallas Theological Seminary, 2001. / Includes bibliographical references (leaves 52-53).

The Library Ambassador Program hires approximately 25 undergraduate students each fall and provides them with two semesters of information literacy and research skills instruction before deploying them across campus to help students with their research. As part of their training, instructors use various game-playing and active learning strategies in the classroom including: a card game designed to teach players about databases and how they function, group problem-solving exercises, a card game intended to teach players how to evaluate sources of information, and a roleplaying activity meant to prepare ambassadors for experiences in helping students. In this session, participants will learn effective methods for implementing active and collaborative learning strategies to engage students in information literacy instruction.

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In 2017 the Sherrod Library at East Tennessee State University created the Library Ambassador Program as a peer-reference model of service for research help. Since that time, our program has grown into a large close-knit community of undergraduate students invested in forwarding information literacy across campus. Learn about how this unique program fosters a sense of community among the student workers it employs and throughout the larger college campus community.

Historically, hospital institutions came out of the Middle Ages. The unfortunates who found themselves in these places included the poor, pilgrims, travelers, old and the orphaned. Started by Christians to take care of their own monks, hospitals were the epitome of charity and hospitality to its consumers. The purpose of this paper is to use the Gap Theory to explore the nurse-patient relationship within a hospitality setting. This information will be used to clarify points within patients' hospital stays that could have an effect on the patients' intent to return or recommend the institution. Four key attributes were discovered through the review of literature that can help nurses and patients enhance the therapeutic relationship. Trust, hospitableness, flexibility and activation are all attributes that must be present in this relationship for it to reach the full potential. Comprehensive trainings done often can help hospitals keep their nurses and other medical staff updated and educated on these attributes. Literature supports the possibility that hospitals would benefit from an added position: the Hospitality Ambassador. This person would be able to take on non-clinical roles to help relieve the burden of the nursing staff while providing the personalized service that patients have come to expect.