Deutscher Akademischer Austausch Dienst / Observa-se, ao longo da histÃria, que os movimentos sociais foram sujeitos ativos no processo de construÃÃo da proteÃÃo do meio ambiente, contribuindo para que formas de controle da degradaÃÃo ambiental fossem efetivadas atravÃs de diversos tipos de normas e/ou eventos. Eles sÃo protagonistas em aÃÃes que conscientizam/sensibilizam a populaÃÃo para a necessidade de proteger o meio ambiente. Esse meio ambiente tomou uma dimensÃo grandiosa, contemplando diversos fatores e atores, estabelecidos, principalmente, atravÃs da âAgenda 21â. Ele tornou-se um direito humano e fundamental. Diante disso e considerando que a necessidade de informaÃÃo sobre o que acontece no meio ambiente em que os movimentos sociais atuam à de extrema importÃncia para que estes continuem a sua prÃpria histÃria, a de reivindicaÃÃo por aqueles direitos, objetivou-se analisar qual o conhecimento/informaÃÃo que os 39 movimentos sociais possuem acerca do meio ambiente do bairro no qual atuam (Pirambu-Fortaleza/CE). Para isso, alÃm do uso de dados secundÃrios sobre o bairro, visitas e anÃlise da paisagem, aplicou-se um questionÃrio com perguntas abertas e fechadas com as respectivas lideranÃas dos movimentos sociais. Esse questionÃrio teve por base os assuntos tratados pelo tema âCidades SustentÃveisâ da âAgenda 21 Brasileiraâ, que aborda Ãreas urbanas, sendo condizente com o local investigado pela pesquisa. Foi constatado que, em muitos aspectos, o conhecimento que os movimentos sociais possuem acerca do que ocorre no meio ambiente do bairro Pirambu à insuficiente e que os seus entendimentos sobre o que à meio ambiente ainda estÃo aquÃm do estabelecido e pensado pela âAgenda 21â. PorÃm, verificou-se, tambÃm, a existÃncia de um sentimento de estima que os lÃderes dos movimentos possuem pelo bairro. Os movimentos sociais precisam obter maiores informaÃÃes acerca das questÃes ambientais do Pirambu para que possam exercer com maior propriedade nas tomadas de decisÃes dos planejamentos de polÃticas pÃblicas, nos quais podem e devem estar participando. / It is observed, with the curse of history, that the social movements were an active subject in the process of construction of the protection of the environment, contributing so that forms of control of environmental degradation were executed through several types of norms and/or events. They are protagonists in actions that become aware or they touch the population for the need to protect the environment. That environment took a grandiose dimension, contemplating several factors and actors, established, mainly, through the "Agenda 21". It became a human and fundamental right. Before that and considering that the need of information on what happens in the environment in that the social movements act end of extreme importance for these to continue its own history, the one of claim for those rights, was aimed at to analyze which the knowledge or information that the 39 social movements posses concerning the environment of the neighborhood in wish act (Pirambu-Fortaleza/CE ). For that, haul of the use of secondary data on the neighborhood, visits and analyze of the landscape, a questionnaire was applied with open and closed questions with the respective leaderships of the social movements. That questionnaire had for base the subjects treated by the theme "maintainable cities" of the brazilian "Agenda 21", that approaches urban areas being suitable with the place investigated by the research. It was verified that, in many aspects, the knowledge that the social movements posses concerning what it happens in the environment of the Pirambu neighborhood is insufficient and that their understandings on what means environment is still on this side of the established and thought by the "Agenda 21". They put, it was verified, also, the existence of a feeling of steam that the leaders of the movements posses for the neighborhood. The social movements need to obtain larger information concerning that environmental subjects of Pirambu so that they can exercise with larger property in the sockets of decisions of the plannings of publish of politicize wish they can and should be participating.

nÃo hà / Este estudo teve como objetivo analisar a potencialidade no Ãmbito pedagÃgico, das atividades prÃticas alternativas na sensibilizaÃÃo Ãtico-ambiental estudantil, e na aprendizagem de biologia, tendo como foco principal o processo de conscientizaÃÃo ambiental. Dividiu-se esse estudo em trÃs momentos: elaboraÃÃo de um livro de prÃticas alternativas, oficina de sensibilizaÃÃo ambiental, e realizaÃÃo de cinco atividades experimentais. O campo de estudo desta pesquisa foi a E.E.F.M AntÃnio Bezerra, localizada no bairro AntÃnio Bezerra, no municÃpio de Fortaleza, tendo como amostragem estudantes de duas turmas do primeiro ano do ensino mÃdio. Analisou-se os dados obtidos atravÃs de anÃlise quantitativa; que avaliou quanto à aprendizagem dos conteÃdos de biologia e qualitativa; que avaliou quanto à sensibilizaÃÃo ambiental estudantil. No que tange o primeiro aspecto observou-se uma aprendizagem maior no que se refere ao estudo de vitaminas. Quanto à sensibilizaÃÃo, utilizou-se o critÃrio de categorizaÃÃo de conteÃdos, onde as categorias elencadas foram: definiÃÃo de EA crÃtica, desigualdade social e responsabilidade ambiental. Nesses trÃs aspectos, percebeu-se que os estudantes apresentavam concepÃÃes fragmentadas de EA, com um enfoque descomprometido com a realidade social, econÃmica e polÃtica vivenciada pela sociedade. ApÃs as atividades de sensibilizaÃÃo (oficina ambiental e prÃticas alternativas) evidenciou-se algumas mudanÃas relevantes que mostraram um olhar mais voltado aos fatores sociais e suas conseqÃÃncias para a problemÃtica ambiental, como tambÃm houve o resgate de valores humanos extremamente importantes para viver bem com outro, identificando este outro como a natureza e os seres que ali vivem. A solidariedade e o respeito ao outro foram sentimentos externados nas falas dos estudantes, que refletiram num cuidado maior e responsabilidade para com o meio ambiente. / This study was aimed at analyzing the educational potential of alternative practical activities in the development of student ethical and environmental awareness and student learning in biology, focusing in the process of environmental awareness. Research was divided into three stages: preparation of a book of alternative practical activities, an environmental awareness workshop and completion of five experimental activities. The object of this research was the E.E.F.M. Antonio Bezerra, located on the Antonio Bezerra neighborhood, in the city of Fortaleza (Ce), Brazil, with a sampling of two classes of high school (first year) students. The data were subjected to quantitative analysis, which assessed the biological learning and qualitative analysis, which evaluated the environmental awareness acquired by the student. Regarding the first aspect, it was observed a knowledge increase (among the students) on the subject of vitamins. As for awareness, we used the criterion of categorization of content, where the categories listed were: definition of critical Environmental Ethics (EE), social inequality and environmental responsibility. In these three aspects, it was found that students had, originally, fragmented views of EE, with an uncompromising approach to the social,economic and political reality inhabited by human society. After raising the awareness of the students (environmental workshop and alternative practical activities) some relevant changes developed, showing a more socially and environmentally aware point of view, emphasizing the coexistence with nature and beings (including humans) living in contact with it. The solidarity and respect for the feelings of the others became evident in the speech of the students, which reflected increased care and responsibility towards the environment.

This thesis investigates how environmental meaning is constructed within families, considered as units of socialisation, and what role family members play in it. Family socialisation is a dynamic moment in which family members interact and generate meanings, values, beliefs and habits. Drawing on theories of the social construction of reality, symbolisation and symbolic interactionism, the thesis examines sustainable symbols and shared beliefs among parents and young adult children, considered relevant both for understanding how the family social group feels towards the environment and for understanding what motivations can be found behind the family's environmental habits. By conducting semi-structured interviews with parents and young adult children, recurring patterns of sustainable meanings and symbols were identified. The results show that the family context is regarded as the first site of environmental awareness and education, where sustainability discourses take the form of open conversations focused on individual behaviour and family values. In these conversation, parents and young adult children cover specific roles that dynamically contribute to the creation of environmental meanings. The thesis is considered relevant in that it creates a solid understanding of both the form that environmental discourse takes within families and the intrinsic motivations that justify this form, so that more conscious environmental communication and education can be developed.

A paradigm shift has taken place in identity formation as the society7 is moving towards to be more digitized. Previous research shows that young people use social media and its opinion leaders, called influencers, to a large extent as a tool to create their own identity. One way to express identity is through clothing and today the fast fashion industry has digital marketing strategies in shape of collaborations with influencers to reach consumers. Young women are, above all, the target group that both spends time and is most affected by social media, which makes them easily fall for the consumerism of clothing that influencers encourage. The fashion industry is an industry that has an extensive climate impact where emissions of greenhouse gas, chemicals and the use of resources have major negative consequences for the world. Statistics specifically indicate that young women have a high environmental awareness in form of strong sustainable values, while this group in the meantime also having a tendency to be affected to consume. The purpose of this study is to investigate young women's identity formation via Instagram and how they position themselves in their identity formation regarding both clothing consumption and environmental awareness. This study was conducted in accordance with a qualitative approach where the data material was obtained through interviews with four focus groups. The method has been chosen to study how the respondents argue while being a part of a group. The data has been analyzed through a developed analytical model based on a thematization of selected identity theories. The study's findings and conclusions indicates that young women are generally unplanned and materialistic in their clothing consumption despite a general or high environmental awareness. However, a greater interest in fashion tends to lead to increased environmental awareness in the consumption of clothing. The perception of the importance of clothing for identity formation affects how different patterns of consumption develop where those with a high opinion are less materialistic and impulsive and vice versa. Influencers' impact on young women’s identity formation vary and is based on the intention to follow a profile, where those who intend to follow fashion-based profiles are more affected than those who follow lifestyle influencers. This study is written in swedish. / Ett paradigmskifte har skett inom identitetsskapande i takt med att samhället går mot att bli allt mer digitaliserat. Tidigare forskning visar på att unga individer i stor utsträckning använder sociala medier och dessa plattformars opinionsledare, kallade influencers, som verktyg för att skapa sin egen identitet. Ett sätt att uttrycka sin identitet på är genom kläder och fast fashion industrin har idag digitala marknadsföringsstrategier i form av samarbeten med influencers för att nå ut till konsumenter. Unga kvinnor är den målgrupp som både spenderar tid och påverkas av sociala medier allra mest, vilket gör att de lätt faller för den konsumtionshets som influencers uppmuntrar till. Modeindustrin är en bransch som har en omfattande miljöpåverkan där utsläpp av avgaser, kemikalier och användning av resurser medför stora negativa konsekvenser för miljön. Statistik visar specifikt på att unga kvinnor besitter en stor miljömedvetenhet i form av starka hållbara värderingar, samtidigt som de haren benägenhet att påverkas i sin konsumtion. Syftet med studien är att undersöka unga kvinnors identitetsskapande via influencers på Instagram och hur de ställer sig till sittidentitetsskapande med hänsyn till både konsumtion av kläder samt miljömedvetenhet. Undersökningen har skett i enlighet med ett kvalitativt förhållningssätt där datamaterialet harinhämtats via intervjuer med fyra fokusgrupper. Metoden har valts för att studera hur respondenterna i egenskap av grupp för ett resonemang. Datamaterialet har analyserats genomen framarbetad analysmodell som baseras på en tematisering av valda identitetsteorier. Studiens resultat och slutsatser indikerar på att unga kvinnor generellt är oplanerade och materialistiska i sin klädkonsumtion trots en allmän eller hög miljömedvetenhet. Ett större intresse för mode tenderar emellertid att leda till en ökad miljömedvetenhet vid konsumtionav kläder. Uppfattningen om hur stor betydelse kläder hade för identitetsskapandet påverkar hur olika konsumtionsmönster utvecklas där de med hög uppfattning är mindre materialistiska tillika impulsiva och vice versa. Influencers påverkan på unga kvinnors identitetsskapandevarierar utifrån vilken intention som ligger bakom att följa dessa där de som avser att följa modebaserade influencers påverkas mer än de som följer livsstilsinfluencers.

Introduction: The second hand market for apparel is a good alternative for making sustainable purchases, given that it does not contribute to textile waste to the same extent as the fast fashion industry. Consumers are aware of the current environmental issues, however they do not always act according to their knowledge. Therefore, this study is devoted to examine the possibility to increase the consumer’s participation in the second hand market for apparel, as a solution to the problem of textile waste. Purpose: The purpose of this study is to examine how influencer marketing can be used in order to increase the participation in the second hand market for apparel. Further, this paper examines the impact of the factors of price, environmental awareness and quality on sale and purchase of second hand apparel. Method: To implement this study both quantitative and qualitative methodologies have been used. For the quantitative part surveys have been constructed, to get a broader view of the consumer behavior. Furthermore, interviews with different consumers were held for the qualitative part, to get a deeper insight in the consumer behavior. The collected data has later on been a support for the analysis. Conclusion: This study shows that influencer marketing can indeed increase the participation on the second hand market for apparel, by increasing environmental awareness among the consumers. Moreover, the most influential factors are quality when purchasing, price when selling and environmental awareness both when purchasing and selling. Introduktion: Andrahandsmarknaden för kläder är ett bra alternativ om man vill fatta hållbara köpbeslut, då det inte bidrar till textilavfall i samma utsträckning som fast fashion industrin. Konsumenter är idag medvetna om befintliga miljöproblem, men det är inte alltid de handlar i enlighet med sin kunskap. Därför är denna studie egnad åt att undersöka möjligheten att öka konsumentens deltagande på andrahandsmarknaden för kläder som en lösning till textilavfallsproblemet. Syfte: Syftet med denna studie är att undersöka hur influencer marketing kan användas för att öka konsumentens deltagande på andrahandsmarknaden för kläder. Vidare, undersöker denna studie tre faktorers påverkan på köp och sälj av andrahandskläder. Dessa faktorer är pris, miljömedvetenhet och kvalitet. Metod: För att genomföra den studie har både kvantitativ och kvalitativ metod används. Till den kvantitativa delen har enkäter skapats för att få en bredare bild av konsumentens beteende. Vidare har intervjuer hållits med olika konsumenter till den kvalitativa delen. Detta har gjorts för att få en djupare insikt i konsumentens beteende. Den data som har samlats har senare varit stöd för den analys som har gjorts. Slutsats: Denna studie visar att influencer marketing kan användas för att öka kundens deltagande på andrahandsmarknaden för kläder och detta genom att öka miljömedvetenheten bland kunderna. Dessutom visar studien att kvalitet är den faktorn som har störst inflytande på köpande, samtidigt som pris har störst effekt på säljande. Slutligen har miljömedvetenhet ett relativt stort inflytande på både köp och sälj.

The research study focuses on the Factors influencing Consumer Purchasing Behavior of Organic Skin Care Products in Sri Lanka. The researched has carried out a quantitative study using a structured questionnaire taking the sample size as the customers who are in the Western Province of Sri Lanka.Customer knowledge and value have an association on purchase intent, according to the study. As a result, it's clear that product knowledge, prior experience, environmental awareness, and health awareness all play a role in customers' decisions to buy organic skincare products in Sri Lanka. The study's findings aid top executives in setting strategic goals while concentrating on new product positioning areas that improve financial performance. As a result of this research, organic products can be tailored to meet the needs of customers, encouraging them to adopt a more organic lifestyle.

Online consumption and e-tail have clearly increased in recent years, largely sinceaccessibility is an advantage that consumers notice as beneficial. The availability of e-tail has also received clear environmental disadvantages, as returns are an inevitable part of online orders. The increased return rate results in large amounts of greenhouse gas emissions, something customer groups with environmental awareness has perceived. Which leads to the purpose of this research, to provide information about environmentally conscious consumers, their behaviors, and intentions towards e-tail returns. Theinformation collected, can be of great significance to fast fashion companies, e-tail platforms, and decision-makers, to guide them in developing effective strategies aimed at promoting sustainable consumption behaviors and mitigating the detrimental environmental effects associated with returns.The empirical findings were gathered through qualitative research, where semi-structured interviews were conducted on 15 Swedish e-tail consumers in the ages 24-44. The empirical evidence was analysed with a Thematic Analysis and discussed in context with the secondary data to strengthen the collected empirical evidence.The conclusion of the thesis portray that the participating environmentally conscious consumers have a predominant insight regarding the environmental impact that occurs when returning e-tail purchases. The research shows that environmental awareness is considered when ordering and returning garments, however, to varying extents, which leads to inconsistent actions. The participants have more environmental thinking regarding the product, production, delivery and consumption i.e., the buying process that directly affects the participants. However, conflicts are identified in several aspects such as that environmental communication from e-tail companies is difficult to understand, economic aspects and the conflict of the desire for certain garments. In summary, the results show that the return process is not prioritized to the same extent as the buying process, because of indirect influence or lack of knowledge of the participants. The findings indicate that there is not always a harmony between the perceptions and actions of the participants.

Project Learning Tree (PLT) is an international environmental education (EE) program designed for educators working with children and youth. In Mississippi, roughly 700 educators are trained yearly in using PLT curricula; however, how and if teachers use knowledge gained from these workshops remains unknown. This study addresses the environmental awareness and use of PLT curricula in traditional classroom of primary and secondary teachers in Mississippi. Using PLT participant survey data, individuals trained during the years 2009-2013 were surveyed using Qualtrics Survey Software. Mississippi teachers appear to have ecocentric worldviews, above average environmental knowledge, and have incorporated PLT lessons into their classroom curricula. Teachers’ subject areas appear not to affect their usage of PLT, while motivation for incorporating and attending PLT workshops appears to have minor effects. Results of this study can be used to increase the efficiency of PLT workshops, as well as mitigate barriers to incorporating PLT into classrooms.

The ocean is, with its extraordinary ability to regulate the climate and absorb carbon dioxide, a vital ecosystem for all life on the planet. Moreover, the ocean is highly important for coastal communities as a source of income and nutrition, and as a consequence of increasing dependence it is becoming more significant to mitigate the effects of these anthropogenic activities on the ocean and its resources. Marine protected areas (MPAs) are one of the policies implemented in order to diminish these impacts through the protection of high biodiversity areas by safeguarding nursing grounds for fish species, help remove excessive pollutants and nutrients and through the provision of more sustainable tourism and recreation opportunities. This thesis explores how MPAs influence coastal zones by assessing the environmental and economic impacts. Addo Elephant National Park Marine Protected Area (ANEP MPA) has, due to the complexity of this social-ecological system, been used as a case study. The thesis will help relevant stakeholders to gain an understanding of the current progress being made and how the effectiveness of the MPA can be further improved. Furthermore, this thesis could be used as an example on how to balance environmental and economic development agendas in coastal communities. During this research, a case study design was used, where data was collected through ten in-depth interviews. During the interviews, the participants’ perceptions where gathered on how the establishment of the MPA has impacted the marine life, the local activities (marine tourism, fishing and ship-to-ship bunkering (STSB)) and the local environmental awareness. Afterwards, the data was analyzed using thematic analysis. The findings have shown that the establishment of the MPA has mixed results on the marine life and the local activities, which has led to a deficiency in the effectiveness of Addo Elephant National Park MPA. The local environmental awareness appeared to be too small, but whether or not the MPA contributed to growing awareness could not be said from the data alone. The data concluded that this lack of awareness led to a misuse of ocean resources, which aggravated due to a lack of enforcement. Furthermore, the overall enforcement within the MPA should be improved to enlarge the effectiveness of Addo Elephant National Park MPA.

No description available.