Com a evolução tecnológica pela qual o mundo vem passando nos últimos anos, o tema Marketing Analytics vem ganhando relevância gerencial e acadêmica. No entanto, pouco se avançou no entendimento do que determina a inclinação de uma empresa a adotar a prática de Analytics para tomada de decisão nas atividades de Marketing, ou seja, sua Orientação para Marketing Analytics (OMA). Além disso, pouco se sabe sobre os impactos dessa orientação nos resultados da empresa. Para suprir essas lacunas, essa pesquisa buscou entender quais os construtos antecedentes que poderiam influenciar a Orientação para Marketing Analytics, bem como se essa orientação levaria a um melhor desempenho do negócio. Para tanto, por meio de uma vasta revisão da literatura, delimitou-se o escopo de Orientação para Marketing Analytics, apresentando uma definição para o construto, um modelo teórico e proposições de pesquisa. Na etapa seguinte, foram feitas entrevistas em profundidade com especialistas em Analytics e executivos de marketing para aprofundar o conceito de Orientação para Marketing Analytics e para entender quais os determinantes para uma empresa ser orientada para Marketing Analytics. A terceira e última parte desse trabalho se focou em desenvolver um modelo de mensuração para Orientação para Marketing Analytics e testar o modelo estrutural proposto junto a uma amostra de 127 profissionais de marketing e especialistas em Analytics. As respostas foram analisadas por meio de Modelagem de Equações Estruturais (PLS-SEM) e os resultados indicaram que o suporte da alta administração desempenha um papel relevante na valorização de habilidades analíticas das pessoas, nos investimentos em infraestrutura tecnológica e na orientação para processos da empresa. Além disso, observou-se que todos esses antecedentes apresentam influência significativa na Orientação para Marketing Analytics da empresa que, por sua vez, tem impacto positivo no desempenho percebido do negócio. / With the technological evolution that the world has been going through in recent years, the topic Marketing Analytics has gained managerial and academic relevance. However, little progress has been made in understanding what determines a company\'s willingness to adopt the practice of Analytics for decision-making in Marketing activities, ie its Marketing Analytics Orientation (MAO). In addition, little is known about the impacts of this orientation on company results. To fill these gaps, this research sought to understand which antecedent could influence the Marketing Analytics Orientation, as well as whether such orientation would lead to better business performance. To do so, through a vast literature review, the scope of Marketing Analytics Orientation was delimited, presenting a definition for the construct, a theoretical model and research propositions. In the next step, in-depth interviews were conducted with analytics experts and marketing executives to deepen the concept of Marketing Analytics Orientation and to understand the determinants for a company to be Marketing Analytics-oriented. The third and final part of this work focused on developing a measurement model for Marketing Analytics Orientation and testing the proposed structural model with a sample of 127 marketing professionals and Analytics experts. The responses were analyzed through Structural Equation Modeling (PLS-SEM) and the results indicated that the top management support plays a relevant role in the appreciation of people\'s analytical skills, on investments in technological infrastructure and in the company\'s processes orientation. The result of this work showed that all of these antecedents had significant influence on the company\'s Marketing Analytics Orientation, which in turn had a positive impact on the perceived performance of the business.

Les systèmes ERP ont été largement étudiés au cours des dernières décennies, mais ils échouent souvent à offrir les avantages prévus initialement attendus. L'une des raisons est le manque de compréhension comment la personnalisation influence l’acceptation de l’utilisateur ERP par manque d'ajustement du système-à-business, ce qui peut conduire à des résultats négatifs de business. Pour certaines raisons, beaucoup ont fait valoir qu'une mise en oeuvre de ‘vanille’, à savoir sans personnalisation, est la «meilleure» façon de mettre en œuvre des systèmes ERP. Cependant, grâce à la recherche quantitative sur la base de sondage sur le Web, cette thèse a révélé que, en Chine, la personnalisation est une condition nécessaire dans l'acceptation de l'ERP et la réussite du projet. Étant donné d’une variété de risques dans le projet ERP, financier, technique, fonctionnel et politique, les fournisseurs et les consultants sont prêts à aider le chef de projet pour respecter le budget et le temps cible plutôt que de récolter plus d'avantages pour la performance des entreprises. Ainsi, la personnalisation habituellement avait été évitée, et la personnalisation insuffisante est plus fréquente que la personnalisation excessive. Nous avons proposé 15 hypothèses et 11 ont été soutenus, et la conclusion générale que, le niveau de personnalisation a une influence positive considérable sur l'intention comportementale, plus le niveau de personnalisation est élevé, plus l'intention comportementale (BI) à utiliser le système est élevée. C’est une instruction pour les entreprises dans lesquelles le bon niveau de personnalisation (CL) devrait être réalisé au lieu d'éviter la personnalisation. Et seulement la personnalisation importante stratégique plus élevée devrait être inclue dans le projet quand il y a la limitation dans le budget et le temps. Nous avons également confirmé que la facilité de personnalisation est un facteur important dans le choix de la solution ERP correcte. En tant que modérateur, différents rôles ont différentes perceptions sur la personnalisation, les utilisateurs normaux ont une espérance plus forte dans la personnalisation, il est donc essentiel d'expliquer aux utilisateurs, quelle personnalisation est stratégique, et quelle personnalisation est à des fins de cohérence et pourrait compromettre le bénéfice réel de l'ERP système. S'il ne convient pas de faire la personnalisation dans la phase de mise en oeuvre du projet, un plan pour la personnalisation future du système doit être préparé et il améliorera finalement le succès du système à long terme. / ERP systems have been widely studied during the past decades, yet they often fail to deliver the intended benefits originally expected. One notable reason is the lack of understanding how the customization influence the ERP user acceptance when there is lack of system-to-business fit, which can lead to negative business outcomes. For some reasons, many have argued that a "vanilla" implementation, i.e. without customization, is the "best" way to implement ERP systems. However, through quantitative research based on web survey, this dissertation revealed that, in China, customization is a must in ERP acceptance and project success. Because of the various risks in ERP project, financial, technical, functional and political, vendors and consultants are keen on helping the project manager to meet the budget and time target rather than to reap more benefit for business performance. Thus, customization usually had been avoided, and insufficient customization are more common than over customization. We proposed 15 hypothesis and 11 were supported, and the general conclusion that, customization level has significant positive influence on behavioral intention, the higher customization done, the higher behavioral intention (BI) to use the system. It is an instruction for companies that, right level of customization (CL) should be achieved instead of avoiding customization. And only higher strategic important customization should be included in the project when there is limitation in budget and time. We also confirmed that ease of customization is an important factor in selecting the right ERP solution. As a moderator, different role have different perception on customization, normal users have stronger expectancy in customization, so it is critical to explain to the users, which customization is strategic, and which one is for consistency purpose and could jeopardize the real benefit of ERP system. If it is not appropriate to do the customization in the project implementation phase, a plan for future system customization should be prepared and it will ultimately improve the system long term success.

Selon Hoffman & Novak (2018), les objets connectés grand public qui ouvrent la voie à de nouvelles expériences d'usage, ont le potentiel de révolutionner la vie des consommateurs dans les années à venir. Le principal enjeu des objets connectés réside dans le fait d'intégrer leur usage dans les pratiques quotidiennes des consommateurs en produisant activement des données d'usage sur le long terme, à savoir l'appropriation. Cette recherche a validé le modèle explicatif de l'appropriation de l'objet connecté grand public au travers des besoins psychologiques des consommateurs français à l'égard de leurs objets connectés possédés. Nos résultats montrent que l'appropriation de l'objet connecté est fortement corrélée au besoin d'identité de soi, le besoin d'avoir un territoire ainsi que le besoin d'efficace et d'effectance. Et l'appropriation de l'objet connecté peut avoir un impact positif sur la perception de la valeur globale de l'objet connecté par les consommateurs, les comportements extra-rôle des consommateurs, ainsi que la satisfaction de leur vie quotidienne. Par ailleurs, le rôle médiateur des comportements extra rôle dans la relation entre l'appropriation et la valeur perçue nous permet d'affiner la compréhension des mécanismes de cocréation de valeur du point de vue du consommateur. Il nous enseigne de manière complémentaire comment l'appropriation de l'objet connecté contribue à la création de valeur par les consommateurs. / According to Hoffman & Novak (2018), the smart connected object is presenting new opportunities for usage experience that have the potential to revolutionize consumers' lives. The main challenge for smart connected objects is to integrate their use into the daily practices of consumers by actively producing usage data in the long-term, namely appropriation. This research has validated the explanatory model of consumer smart connected object appropriation through the psychological needs of French consumers regarding their smart connected objects. Our results show that the smart connected object appropriation is strongly correlated with the need for self-identity, the need for having a place, the need for efficacy and effectance. And the smart connected object appropriation has a positive impact on perceived value of smart connected objects by consumers, their extra-role behaviors, as well as satisfaction of their daily life. Moreover, the mediating role of extra-role behaviors in the relationship between appropriation and perceived value allows us to understand in a complementary way the value cocreation mechanisms from the viewpoint of consumers, concerning how the smart connected object appropriation contributes to value creation by consumers.

This study investigates whether balanced forms of organizational cultures moderate the effects of potential and realized absorptive capacities (ACs) to simultaneously generate exploratory and exploitative innovations. Using empirical survey data collected from 138 small to medium-sized enterprises (SMEs), we applied partial least squares (PLS) structural equation modeling (SEM) combined with mediation and moderation analyses to test our hypotheses. Our results show that the effects of potential AC on organizations' exploratory and exploitative innovations are fully mediated by the organizations' realized AC. The positive effects of realized AC on innovation are contingent on the overall cultural balance of the organization, which, however, does not affect the strong link between potential AC and realized AC. We thus provide novel empirical insights into the multi-dimensional nature of AC and the importance of cultural equilibrium for both exploratory and exploitative innovation, which is of particular importance for ambidextrous SMEs facing dynamic markets.

Food tourism is an activity that can be promoted by destination marketers. The aims of this research are to provide a holistic examination of domestic tourists’ food experience in China, and to evaluate the potential of food tourism in promoting Chinese regions from the demand side. It has four specific research objectives, including (1) examining the food experience of domestic tourists at three different travel stages in China, (2) assessing the relationships between the food experience of tourists and their demographic profiles, (3) developing a structural model addressing the potential relationships between tourists’ food experience and loyalty intentions toward Chinese destinations, and (4) providing recommendations for marketers to achieve successful destination promotion through food tourism. In order to achieve the research aims and objectives, with the development of a structural theoretical model, a quantitative research design was employed in the study. Data was specifically collected from a sample of 1702 domestic tourists at ten representative destinations in Mainland China. The findings of this study revealed that: firstly, food is, overall, of great significance to Chinese domestic tourists; however, it plays a varying role in domestic tourists’ experiences at different travel stages in China. Secondly, demographic factors such as gender and age have influences on the food experience of Chinese domestic tourists, while educational level has been revealed to be of little influence. Thirdly, tourists’ food satisfaction and food-related behavioural intentions were in direct and positive correlation to tourists’ destination loyalty intentions. The findings highlighted the contribution of local food at a destination level in the context of China, and signified the great potential for destinations to utilise food tourism to attract and retain tourists. Moreover, given the interrelationships shown between the underlying factors of tourists’ food experience and tourists’ destination loyalty intentions, it is noted that tourists’ food experience is a complex multi-phase model among which different phases interrelate with each other exerting an influence on tourists’ loyalty intentions to specific destinations in China. Lastly, based on these findings, both theoretical and practical implications were derived. In particular, practical recommendations have been provided to marketers on how to effectively utilise food tourism to achieve successful destination promotion in China.

Made available in DSpace on 2016-10-13T14:09:56Z (GMT). No. of bitstreams: 1 Rodrigo Esteves Tafner.pdf: 1848105 bytes, checksum: fbc7441faa379809b7a60c24b9ca92db (MD5) Previous issue date: 2014-04-09 / This study aims to provide a predictive model of degree of adaptation required for the entry of a particular product in a particular target market, pointing to a position on a continuum of standardization / adaptation based on the contingency view particularly Jain, through the analysis of relationship indicators formed from secondary data and public access. To achieve this goal, a theoretical review pointed constructs not only Internationalization, but Organizational Psychology, and the Cultural Distance Hofstede, the gravitational theory proposed by authors such as Retail Reiley, Converse Huff and that should be integrated in a formative model predicting the degree of adaptation of the International Offering. The resulting theoretical model from the literature review was put to the test with data obtained from secondary databases as the Best Global Brands Ranking, GMID - Euromonitor and Global UN HDI and compared to data obtained using the Delphi method, in which 18 judges internationalization experts judged ex -post adjustment of 48 cases, 7 products in 6 countries over 1 item in only 6 of the 7 countries, by means of Partial Least Squares method - Structural Equation Modeling. The results point to a model with a high degree of prediction, with significance, after removing the bookmark Monetary Value of Brand originally proposed theoretical model. The final model, however can not be generalized because the study investigated some representative group of the population, but offers prospects for expansion of research is the expansion of the sample and the databases used either by the method of regression analysis in Multilevel function of the multi-stage characteristic of the sample. / Este estudo objetiva oferecer um modelo preditivo de grau de adaptação necessária para a entrada de um determinado produto em um determinado mercado-alvo, apontando uma posição em um contínuo de padronização/ adaptação baseado na visão contingencialista, principalmente de Jain, por meio da análise da relação de indicadores formados a partir de dados secundários e de acesso público. Para atingir esse objetivo, uma revisão teórica apontou constructos não só de Internacionalização, mas de Psicologia Organizacional, como a Distância Cultural de Hofstede, da Teoria Gravitacional do Varejo proposto por autores como Reiley, Converse e Huff que deveriam se integrar em um modelo formativo de predição do Grau de Adaptação da Oferta Internacional. O modelo teórico resultante da revisão da literatura foi posto à prova com dados obtidos de bases de dados secundários como o Ranking Best Global Brands, GMID Euromonitor e IDH global da ONU e confrontados com dados obtidos por meio do método Delphi, no qual 18 juízes especialistas em internacionalização julgaram ex-post, a adaptação de 48 casos, 7 produtos em 6 países mais 1 produto em somente 6 dos 7 países, por meio do método Partial Least Squares Structural Equation Modeling. Os resultados apontaram para um modelo com alto grau de predição, com significância, após a retirada do indicador Valor Monetário da Marca do modelo teórico originalmente proposto. O modelo final, entretanto não pode ser generalizado pois a pesquisa investigou um grupo pouco representativo da população, mas oferece perspectivas de ampliação da pesquisa seja pela ampliação da amostra e das bases de dados utilizados, seja por meio do método de análise de Regressão Multinível em função da característica multi-estágio da amostra.

Submitted by Nadir Basilio (nadirsb@uninove.br) on 2017-08-04T15:51:49Z No. of bitstreams: 1 Marcelo Luiz do Amaral Goncalves.pdf: 4473007 bytes, checksum: 5fa0b469e762031a2eafd0475ed7574c (MD5) / Made available in DSpace on 2017-08-04T15:51:49Z (GMT). No. of bitstreams: 1 Marcelo Luiz do Amaral Goncalves.pdf: 4473007 bytes, checksum: 5fa0b469e762031a2eafd0475ed7574c (MD5) Previous issue date: 2017-02-15 / In a wide range of activities, companies have been using the Business Model to represent the organization's strategy in delivering value and meeting the needs of its clients and segments with organizational efficiency and competitive differential. The business model presents itself as a very useful conceptual tool for capturing, sharing and creating a common view of the organization model. The projects are prominent in the strategic issues, because through them it is possible to materialize the planned strategic objectives and described in the Business Model of the company. The evaluation of project success can be accomplished by considering short and long-term objectives, uncertainties associated with the market, and technologies that may affect expectations about project success. This research analyzed the influence of the configuration of the business model in the project success in national and international companies from different fields of activity. In this study, each of the dimensions that constitute the Business Model was identified, as well as the dimensions of the Project Success. Additionally, was verified the contribution of the Business Model configuration in the overall configuration of the Business Model and the contribution of the Project Success dimensions in the overall success of the Project. This research is of an applied nature, characterized as confirmatory-descriptive and the data were obtained through a survey, using as a research instrument a structured questionnaire for data collection. The questionnaire was sent to a universe composed of professionals from various fields of activity, with leadership positions and who have already participated in projects, providing a number of 181 valid answers. The quantitative analysis was used to study the data collected in the research, using the Structural Equation Modeling (SEM) as the method and the Partial Least Square (PLS-SEM) as a technique for analyzing the data. The results showed that the configuration of the business model has a positive influence to the project success, explaining 46% of the effects on the success of projects developed in organizations of several branches of activities in several countries. As a contribution to professional practice, was proposed the Business Model´s Components Evaluation Model. This model aims to assess the maturity of each components that constitutes a Business Model, helping managers to diagnose which components need action to improve the maturity of Business Models in their organizations. / Nos mais diversos ramos de atividades, as empresas vêm utilizando o Modelo de Negócios para representar a estratégia da organização na entrega de valor e atender as necessidades de seus clientes e segmentos com eficiência organizacional e diferencial competitivo. O modelo de negócios apresenta-se como uma ferramenta conceitual muito útil para capturar, compartilhar e criar uma visão comum do modelo da organização. Os projetos são destaques nas questões estratégicas, pois através deles é possível materializar os objetivos estratégicos planejados e descritos no Modelo de Negócios da empresa. A avaliação do sucesso do projeto pode ser realizada considerando os objetivos de curtos e longos prazos, as incertezas associadas ao mercado e as tecnologias que podem afetar as expectativas em torno do sucesso do projeto. Esta pesquisa analisou a influência do modelo de negócios no sucesso do projeto em empresas nacionais e internacionais de diversos setores de atividades. Neste estudo, foi identificado cada uma das dimensões que constitui o Modelo de Negócios, bem como as dimensões do Sucesso do Projeto. Adicionalmente, foi verificada a contribuição da configuração do Modelo de Negócios no sucesso global do projeto e em cada uma das dimensões que compõe o sucesso do projeto. Esta pesquisa é de natureza aplicada, caracterizada como confirmatória-descritiva e os dados foram obtidas por meio de levantamento (Survey), utilizando como instrumento de pesquisa um questionário estruturado para a coleta dos dados. O questionário foi encaminhado a um universo composto por profissionais de vários ramos de atividade, com cargos de liderança e que já participaram de projetos, proporcionando um número de 181 respostas válidas. Foi utilizada a análise quantitativa para estudar os dados coletados na pesquisa, tendo a Modelagem de Equações Estruturais (MEE) como método e o Partial Least Square - Structural Equation Modeling (PLS-SEM) como técnica para analisar os dados. Os resultados demonstraram que a configuração do modelo de negócios influencia positivamente o sucesso do projeto, explicando 46% dos efeitos no sucesso do projeto desenvolvidos em organizações de diversos ramos de atividades em diversos países. Como contribuição para a prática profissional foi proposto o Modelo de Avaliação dos Componentes do Modelo de Negócios. Este modelo tem como objetivo avaliar a maturidade de cada um dos componentes que constituem um Modelo de Negócios, auxiliando os gestores a diagnosticar quais componentes necessitam de ações para melhorar o nível de maturidade dos Modelos de Negócios em suas organizações.

Sweden’s Facebook users produce large amounts of data on a daily basis by sharing their personal data with the platform despite being unaware of what or who the information is used for or by. The reason for this behavior is barely touched in previous research, therefore this quantitative study’s aim is to investigate factors influencing the attitude Facebook users in Sweden have towards sharing data. Beyond this the study also aims to investigate if there’s any difference in factors affecting the attitude between a generation which has grown up surrounded by technology and a generation without the same presence of technology in their upbringing. The study uses a modified version of Technology Acceptance Model (TAM) created by inspiration from previous research by related research. The constructs Previous privacy invasion, Awareness, Perceived risk and Social influence were added to the original TAM and used as a theoretical model for the study. 189 responses were gathered through an online-survey. The answers were analyzed with the multivariate analysis method Partial Least Squares Structural Equation Modeling (PLS-SEM). The method was used to evaluate the hypothesis in the modified model and in turn to answer the research questions posed by the study. After the results shows that the attitude towards sharing data on Facebook's services is affected by perceived risk, social influences from others as well as the useability and perceived ease of use. Furthermore the results show that there are different factors affecting the attitude towards sharing data on Facebook's services among people that have grown up with technology and those that haven't. None of the significant factors in the model were the same for the compared generation. The older generation’s attitude towards sharing data was affected by social influences and perceived ease of use and the younger generation was affected by useability. / Facebooks användare i Sverige genererar stora mängder data varje dag genom att dela med sig av information till plattformen. Användarna delar med sig av denna information trots att många av dem inte vet vad den används till eller vilka som kan ta del av den. Om det finns en eller flera specifika anledningar till varför användarna trots detta fortsätter att använda och således dela information på Facebooks tjänster är okänt. Denna kvantitativa studie har som syfte att undersöka vilka faktorer som påverkar Facebook-användares attityd till att dela information. Studien syftar även till att undersöka om det finns någon skillnad i vad som påverkar attityden hos en generation uppvuxen med teknologi och en äldre generation som inte vuxit upp med samma närvaro av teknologi. Studien använder en version av Technology Acceptance Model (TAM) som modifierats med inspiration hämtad från tidigare forskning inom ämnesområdet för attityd och beteende relaterat till informationssytem. Konstrukten Tidigare integritetsintrång, Kännedom, Upplevd oro och Socialt inflytande har adderats till TAM:s teoretiska grund. i studien används en undersökningsstrategi där 189 svar samlades in från respondenter via en enkätundersökning. Svaren analyserades med multivariatanalysmetoden Partial Least Squares Structural Equation Modeling (PLS-SEM) för att undersöka hypoteserna från den modifierade TAM samt svara på forskningsfrågorna. När samtliga svar från studien analyserats visade resultatet att attityd till datainsamling påverkas av upplevd oro, socialt inflytande från andra samt det sociala mediets nytta och användbarhet. Dessutom visade resultatet att det finns olika faktorer som påverkar attityden hos den yngre och den äldre gruppen. I studien var ingen av de faktorer som var signifikanta för den äldre gruppen signifikanta för den yngre gruppen och vice versa. För den äldre gruppen var socialt inflytande och nytta faktorer som påverkade deras attityd till datainsamling på Facebooks tjänster och för den yngre var den upplevda användbarheten något som påverkade deras attityd till datainsamling.

Diese Arbeit beschäftigt sich mit dem Thema Resilienzförderung im Hochschulkontext vor dem Hintergrund der Bologna-Zielsetzung 'Beschäftigungsfähigkeit'. Resilienz als notwendige Kompetenz von Fach- und Führungskräften und deren Entwicklung dient im Verständnis der Autorin der Erhöhung der Beschäftigungsfähigkeit von Absolvent*innen. Die Resilienzforschung im Hochschulkontext ist ein sehr junges Forschungsfeld, es finden sich Studien über Resilienzfaktoren im nationalen und internationalen Kontext, ein Schutzfaktorenmodell fehlte bislang. Diese Dissertation beschäftigt sich mit der Entwicklung eines solchen Schutzfaktorenmodells für die Hochschulausbildung. Hierzu wurde im Rahmen einer mehrphasigen Mixed-Methods-Studie ein konzeptuelles Modell entwickelt und überprüft. Die Modellierung erfolgte mittels PLS-Strukturgleichungsmodellierung. Die Ergebnisse zeigen die Bedeutung einzelner Faktoren als individuelle und hochschulseitige Schutzfaktoren auf. Zusammenhänge zwischen individuellen und hochschulseitigen Schutzfaktoren, personalen, sozialen und methodischen Kompetenzen und der Resilienz werden deutlich. Es zeigt sich die Bedeutung von personalen, sozialen und methodischen Kompetenzen als Mediator zur Resilienzentwicklung. Die Ergebnisse ermöglichen eine Systematisierung der Resilienzförderung im Hochschulkontext mit Schwerpunkt Wirtschaftswissenschaften.:DANKSAGUNG III EXTENDED ABSTRACT IV ABKÜRZUNGSVERZEICHNIS ALLGEMEIN VIII ABKÜRZUNGSVERZEICHNIS HCM IX ABBILDUNGSVERZEICHNIS XI TABELLENVERZEICHNIS XII 1 EINLEITUNG 1 1.1 Kontext und Problemstellung 1 1.2 Motivation 2 1.3 Zielsetzung und forschungsleitende Fragen 3 2 RESILIENZFORSCHUNG IM HOCHSCHULKONTEXT 7 2.1 Bologna-Erklärung, Employability und die Bedeutung von Resilienz 7 2.2 Resilienz und das Modell der Risiko- und Schutzfaktoren 11 2.3 Überblick über die Resilienzforschung im Hochschulkontext 14 3 EMPIRISCHE STUDIE IM SEQUENZIELLEN MIXED METHODS DESIGN ZUR ENTWICKLUNG EINES SCHUTZFAKTORENMODELLS IM HOCHSCHULKONTEXT 17 3.1 Forschungsparadigma und Forschungsdesigns 17 3.2 Datenerhebung und Datenauswertung der Teilstudien 21 3.2.1 Stichprobenbildung 21 3.2.2 Studien qual I und qual II 23 3.2.3 Studie QUANT 26 3.3 Zusammenführung der Ergebnisse 29 3.3.1 Beitrag A: Systematischer Literaturüberblick und initiales Schutzfaktorenmodell 30 3.3.2 Beitrag B: Ergänzende Schutzfaktoren aus dem Hochschulkontext 31 3.3.3 Beitrag C: Ergänzende Schutzfaktoren aus dem Arbeitskontext 33 3.3.4 Beitrag D: Entwicklung des Schutzfaktorenmodells mittels PLS-SEM 35 4 ZUSAMMENFASSUNG 45 4.1 Kritische Würdigung 45 4.2 Implikationen 47 4.3 Ausblick und Forschungsbedarf 49 CHRONOLOGIE DER PUBLIKATIONEN 52 Beitrag A 54 Beitrag B 69 Beitrag C 96 Beitrag D 114 LITERATURVERZEICHNIS XIII

This thesis is an intra-organizational case study which investigates the concept of organizational learning and its relationship with business performance. Furthermore, factors affecting organizational learning are explored. A mixed method approach is used, combining quantitative data from a survey instrument called the Strategic Learning Assessment Map (SLAM) with qualitative data from interviews and observations. This thesis shows that at the studied organization the organizational level knowledge stock has the highest association with business performance, followed by the group level knowledge stock. The individual level knowledge stock and misalignment does not achieve reasonable significance. When it comes to factors affecting organizational learning, Organizational culture and information processing capacity were identified as main barriers. Furthermore, individuals at the targeted organization acquire knowledge in informal ways and they learn routines over heuristics which also were identified as main factors affecting business performance. / Detta är en fallstudie med fokus på att undersöka konceptet organisatoriskt lärande och dess relation till företagets resultat. Faktorer som påverkar organisatoriskt lärande är även undersökt. En kombinerad kvalitativ och kvantitativ metod är använd i rapporten. Kvantitativ data är insamlad genom frågeformuläret Strategic Learning Assessment Map (SLAM) och kvalitativ data är insamlad genom intervjuer och observationer. Resultatet från studien är att den organisatoriska kunskapsnivån har störst påverkan på företagets resultat följt av gruppnivån som även har en betydande påverkan på företagets resultat. Den individuella kunskapsnivån och ojämnheter i det organisatoriska lärandet uppnår inte en tillräckligt hög nivå av signifikans. Företagskultur och informationskapacitet är identifierade som de två största barriärerna till organisatoriskt lärande. Individer på organisationen lär sig informellt och i större utsträckning rutiner över regler.