In my diploma thesis I deal with the perception of the modern zoological gardens by observing visitor behavior. The thesis captures the emergence of zoos in Europe in the late 18th and 19th century gardens and their role as a source of knowledge and as a representation of the relationship between man and animal. Based on the observations of visitors I present two European zoological gardens - Prague Zoo and Reykjavík Zoo & Family Park - as spaces reflecting a certain culture. Reykjavík as a place with a simple mission dedicated for the education of small children in several fields, not only in zoology, and Prague as a complex universe, a merge of several different places with different meanings, such as a place for education, relaxation, photographing, standing against the contemporary western critical theories of zoological gardens. Key words: Zoological gardens, visitors, animals, humans, culture, looking at animals, behavior of visitors, Reykjavík, Prague, Iceland

B. Tech. (Department of Tourism Management, Faculty of Human Sciences) Vaal University of Technology. / Tourism is considered one of the most important industries in the global economy and is still growing, especially in South Africa. Effective marketing is only possible if knowledge is available on tourists’ decisions, wants, needs and so forth. This will allow for effective market segmentation and improve the understanding of the market and what the market requires. This will also lead to more effective marketing campaigns, marketing spend and use of scarce resources. This can be achieved by studying the unique characteristics of the various markets in South Africa. Market segmentation refers to a technique used by tourism organisations to divide a market into smaller, more clearly defined, groups that share similar needs, wants and characteristics. This will allow for tailor-made products and services. Although the tourism industry in South Africa is well developed for the Caucasian market it is not as familiar with the black market and its needs. Therefore products cannot be developed according to the life styles of black South Africans. This requires more research to be conducted. The main purpose of the study was thus to segment the black market visiting Abrahamsrust Resort in the Vaal Region. This has enabled the researcher to identify important factors with regard to market segmentation to be implemented for black tourists in the Vaal Region and enable marketers to target the selected market segments in the region. A total number of 400 questionnaires were distributed among visitors of which 319 were completed and used. All questionnaires were distributed at Abrahamsrust Resort. Data were used and captured in the form of graphs and tables so as to design the profile. The main variables of this study were gender, occupation, language, province of origin, number of visits, number of children, number of days spent as well as average spend. The results found can contribute in the sense of helping marketers to target the selected target market. Suggestions from attendees were that management should improve facilities and services at the events. In order to cluster the segments, hierarchical clustering was done which revealed three significant clusters based on travel motivations, namely Social Relaxers, Quality Seekers and Loyal Relaxers. Cluster one is motivated by social and relaxing needs, cluster two focuses on quality and value for money aspects and cluster three seems to be the loyal visitors to the resort travelling for relaxation purposes. In terms of describing the three clusters it was found that the demographic segmentation variables did not differ significantly between the clusters, with only a small difference in terms of gender. In terms of describing the behavioural segmentation variables it was also found that the clusters did not differ significantly but differences were found on number of days at the resort and recreation activities preferred for the children. Besides the differences in travel motivations it was thus found that the current market is very much homogenous. This holds certain implications for the marketing strategy of the resort.

This case study explores the collaborative conversation between curators and educators in the Blanton Museum of Art at the University of Texas at Austin, and how these conversations affect didactic texts in the museum galleries. By situating the Blanton Museum in a larger historical framework, the focus of this study maps out the historical perspectives informing the museum during a pivotal integration of collecting areas, including Latin American and American modern and contemporary collections, and explores how the Blanton Museum attempted to facilitate learning and meaning-making for the visitor through didactic wall texts. / text

This thesis explores the relationship between place attachment and pro-environmental behaviour expressed by visitors to Point Pelee National Park. Place attachment, the functional, cognitive and emotional bond with a place, may play a role in promoting environmentally responsible behaviours. This may be especially true of place-specific pro-environmental behaviours; however place attachment may also have a "carry-over" effect in that its impact on individuals' self identity may also foster pro-environmental behaviour in individuals' every day lives. <br /><br /> An exploration of these relationships was achieved, first by measuring the intensity of place attachment and pro-environment behavioural intentions expressed by visitors to Point Pelee National Park. This was followed by an examination of the relationship between these two constructs using correlation analysis and structural equation modeling. Data was collected with a mail-based self-completed questionnaire. A quota sample of visitors to Point Pelee National Park was utilized. A response rate of 32% (<em>n</em> = 355) was achieved. <br /><br /> The relationship between place attachment and pro-environmental intentions was explored further through the measurement of several related variables. These factors include place satisfaction (based on an appraisal of nature, social and activity-based environments), motivation for visiting the park (related to social interaction and nature observation, as well as activity-based and learning opportunities), distance between the park and visitors' residences, membership in environmental organizations, and visitation patterns including visitation to the park during childhood, length of affiliation with the park, length of visit to the park, and frequency of visitation to the park. Theoretical and empirical research suggests that these factors may affect place attachment, pro-environment behavioural intentions, and/or the relationship between these two constructs. <br /><br /> Study results found positive associations between place attachment and all of these variables with the exception of visitation motives associated with learning and engaging in a favourite activity. The strongest predictive relationships were observed with anti-substitution (the inability of an individual to substitute the park for another destination because of a lack of resources such as time or money or a lack of awareness of comparable sites) followed by frequency of visits to the park; park commitment (based on Friends group membership and donations of time and money to the Friends group); Friends of Point Pelee (FoPP) membership; and park relationship (which was based on visitation to the park as a child and length of affiliation); and, satisfaction with the park. <br /><br /> Results support the proposition that place attachment has a strong positive association with both park-specific pro-environment behavioural intentions (e. g. , Write letters in support of Point Pelee N. P. and similar protected areas) as well as general pro-environment behavioural intentions (e. g. , Pay extra for transportation if it is environmentally-friendly). Place attachment strongly predicted park-specific, and moderately predicted general pro-environmental intentions. A number of other variables had an indirect effect on park-specific intentions; notable effects were demonstrated by frequency of visits; park relationship; visitation to the park as a child; place satisfaction; social satisfaction; FoPP membership; and, park commitment; anti-substitution. These affects were mediated by place attachment. After place attachment the strongest predictors of park-specific intentions were anti-substitution; frequency of visits; park commitment; and, general environmental commitment (which was based on membership in an environmental organization and donations of time and money to that organization). <br /><br /> Place attachment was not the only direct predicator of general pro-environmental intentions; general environmental commitment and membership in an environmental organization also directly predicted general pro-environmental intentions. Notable indirect effects, mediated by place attachment were produced by frequency of visits; park relationship; FoPP membership; park commitment; and anti-substitution. The strongest predictors of general pro-environmental intentions were general environmental commitment, followed by place attachment, membership in an environmental organization, and frequency of park visitation. <br /><br /> These findings correspond with much of the literature published on place attachment formation and the development of pro-environmental behaviours. The most notable contribution of this study is its comparison of place attachment's impact on general versus place-specific behaviours, and the role that several related variables play in this relationship.

The reconstruction of historical buildings has been debated by preservationists, archeologists and historians, both with each other and within their own fields. But no matter how intensely scholars discuss and disagree on the subject, professionals at historic sites still continue to reconstruct historical buildings. The questions surrounding historical reconstruction include: is it ethical to reconstruct historical buildings? Is it worthwhile to reconstruct historical buildings for the benefit of the general public? I surveyed historical site workers from across the country and visitors from Red Hill National Memorial, the last home of Patrick Henry. From the survey, visitors seem to remember where they have seen reconstructions, sometimes what happened to the original buildings and learn about the history and preservation of the historic location. Sites that continue to reconstruct and follow all the preservation laws and regulations and inform the public on why the site reconstructed the building(s) are getting it right.

Karlštejn Castle is one of the most popular tourist sights in the Czech Republic. This thesis therefore focuses on the use of this conservation area, especially in the second half of the 20th century and all the 21st century. Based on the available archival documents, in the thesis there are described changes of the expositions in the castle's rooms that are opened to the visitors. The thesis is also focused on the tour routes and development of the visitors' turnout. Last of all, in this thesis there are mentioned past and present events held in the castle and other "crowd-pullers" that are attractive to the visitors. In the first part the thesis also deals with the issue of the castle's ownership and the effort for the integration among the UNESCO sights.

This work deals with the analysis, design and implementation of the portal, which works as a service and allows the identification of corporate visitors of the website. Classified visits are available through a interface of web portal with ability to set automatic export to Microsoft Dynamics CRM Online. The functionality of the implementation respectively identification of corporate visitors is then practically tested using the collected data.

Públicos idosos e museus no Brasil: formas de atuação e perspectivas - estudo exploratório Esta pesquisa apresenta um estudo sobre as iniciativas que vêm sendo ou foram desenvolvidas nos museus brasileiros e/ou por museus brasileiros para os públicos idosos. Com base nos conceitos relacionados ao envelhecimento e na investigação sobre o envelhecimento populacional no Brasil, bem como a sua relação com a cultura; procuramos, por meio dos dados levantados em pesquisa empírica, refletir sobre os museus e os públicos idosos tendo como perspectiva a comunicação museológica. / This research presents a study of the initiatives that have been or are developed in Brazilian museums and/or by Brazilian museums for the elderly visitors. Based on the concepts related to aging and on the research of population aging in Brazil and its relation to culture, we try through the data collected in an empirical research, consider about museums and the elderly visitors having museological communication as perspective

Esta pesquisa teve como objetivo analisar as relações comunicacionais da Universidade de São Paulo (USP) com seus públicos visitantes, por meio do estudo de seus perfis socioeconômicos e de suas representações sobre a instituição a partir de uma metodologia comparativa desenvolvida para responder às questões formuladas. Para tanto, o estudo se baseou nas idéias e nos conceitos de representações sociais de Serge Moscovici. A partir de questionários e outros instrumentos, o estudo detectou diferentes representações entre os públicos visitantes da USP (físicos e virtuais, incluindo os leitores-visitantes) a partir das formas como se relacionam com a instituição por meio do Centro de Visitantes ou do Portal da Universidade na Internet , assim como as representações da instituição que foram publicadas pela imprensa durante a greve de 2007. / This research had as objective to analyze the comunicacionais relations of the University of São Paulo (USP) with its visitant publics, through of the study of theirs socials and economics profiles and of theirs representations on the institution from a comparative methodology developed to answer to the formulated questions. The study was based on ideas and concepts of social representations of Serge Moscovici. From questionnaires and other instruments, the study detected different visions between the visitant publics of the USP (personal and virtual visitors, including the readers-visitors) from the forms as they relate with the institution through of the Visitors Centre or of the Portal of the University on the Internet , as well the representations of the institution that were published by the press in the time of the turn-out occurred in 2007.

Esta pesquisa teve como objetivo analisar as relações comunicacionais da Universidade de São Paulo (USP) com seus públicos visitantes, por meio do estudo de seus perfis socioeconômicos e de suas representações sobre a instituição a partir de uma metodologia comparativa desenvolvida para responder às questões formuladas. Para tanto, o estudo se baseou nas idéias e nos conceitos de representações sociais de Serge Moscovici. A partir de questionários e outros instrumentos, o estudo detectou diferentes representações entre os públicos visitantes da USP (físicos e virtuais, incluindo os leitores-visitantes) a partir das formas como se relacionam com a instituição por meio do Centro de Visitantes ou do Portal da Universidade na Internet , assim como as representações da instituição que foram publicadas pela imprensa durante a greve de 2007. / This research had as objective to analyze the comunicacionais relations of the University of São Paulo (USP) with its visitant publics, through of the study of theirs socials and economics profiles and of theirs representations on the institution from a comparative methodology developed to answer to the formulated questions. The study was based on ideas and concepts of social representations of Serge Moscovici. From questionnaires and other instruments, the study detected different visions between the visitant publics of the USP (personal and virtual visitors, including the readers-visitors) from the forms as they relate with the institution through of the Visitors Centre or of the Portal of the University on the Internet , as well the representations of the institution that were published by the press in the time of the turn-out occurred in 2007.