Purpose: The purpose of this thesis is to contribute to a more comprehensive understanding of accounting firms’ visual portrayal.  Theoretical perspectives: Institutional theory, stereotype theory, legitimacy theory, stakeholder theory, and framing theory have, together with earlier literature, been applied to the empirical findings to fulfill the purpose of this thesis.  Methodology: Images in the annual reports of the Big 4 accounting firms in Sweden have been analyzed over a ten-year period. In total, 654 images have been coded and analyzed based on seven concepts. The first three concepts, namely gender, ethnicity, and age, are based on a visual content analysis. For the remaining concepts: professionalism, environmental sustainability, technology, and well-being, inspiration has been drawn from a visual grading analysis. In addition, secondary data concerning various events on a firm, institutional, and macro level that are related to the concepts of this thesis have, in essence, been collected from online news articles and annual reports of the Big 4 accounting firms in Sweden.  Findings: The findings show that the portrayal of professionalism is rather high but that a downward trend can be observed for most accounting firms. Instead, more room is given to the portrayal of other aspects which mainly revolves around environmental sustainability and well-being. The portrayal of ethnicity and young people show an upward trend for most accounting firms whereas there is a rather high portrayal of women in most years. Furthermore, the portrayal in accounting firms’ annual reports seem to be somewhat related to internal as well as external events.

<p>In society today large corporations are striving to regain the trust, which has been lost dur-ing the many accounting scandals that occurred lately. As a response to minimize the con-flicts countries have introduced codes of corporate governance. It is common knowledge that a company’s stakeholders and shareholders have different knowledge and interest in the company and the annual report is the agent’s main communication channel towards the principals. The Swedish code of corporate governance was implemented in July 2005 in an attempt to reduce the information gap between the managers of the company and the own-ers.</p><p>The purpose of this thesis is to examine if and how the Swedish code of corporate govern-ance has affected the content in annual reports in Sweden. We will evaluate and explain why listed companies have changed the information provided in their annual reports from the year 2001 prior to the codes existence, during the code’s implementation in year 2005, and after the implementation in 2006.</p><p>A deductive method created our research model, which was used as a tool to gather the empirical findings. Agency Theory, Institutional Theory and the Swedish code constitute the foundation for our evaluation of 65 companies’ annual reports from three individual years. Once our research model was created, an explorative and inductive method was used analyse and interpret the empirical findings.</p><p>Our conclusion is that corporate governance information in annual reports has increased, and the implementation of the Swedish code of corporate governance has affected the in-formation provided to the shareholders. Between 2001 and 2005 a rapid growth in infor-mation can be view, while only minor improvement can be found between 2005 and 2006. The Swedish code has been successful in its implementation as stakeholders and share-holders have received more information from the annual reports. However, we are ques-tioning the Swedish code for its extensive dimensions. Some areas of the Swedish code are provided with sufficient guidelines, while others would bring with it improved information to the shareholders by more detailed instructions. Many of the investigated companies have had their corporate governance information reviewed by an external auditor in 2005 and it is unexpected to see that this has been excluded in 2006. The examined companies provide information regarding many of the Swedish code’s rules, but we found the information re-lated to internal control, managing director and attendance at the general meeting insuffi-cient.</p>

Thesis deals with secondary school teachers traveling abroad in the first third of the 20th century. The main theme of the particular path of teachers, which includes a selection of the country you wish to visit, motives, during the journey, and ultimately outcomes, or if the use of knowledge acquired in the classroom. Teachers focus on natural sciences, humanities and vocational subjects influenced the selection of the target country and its further learning, so teachers are divided according to the following criteria into three groups. On the basis of articles and reports that teachers had left on the road, the focus inter alia on the following themes: everyday life, local residents and Czech countrymen. Teachers also noticed foreign schools and compared them with schools Czech. To a lesser extent, the work deals with the possibilities of traveling in general at this time, the development of transport and tourism, which contributed to increased people's interest in exploring foreign countries.

Allmännyttiga ideella föreningar är en samling av människor med gemensamma intressen som arbetar för allmänhetens nytta. Verksamheten kräver resurser för att drivas vilket oftast genereras av samhället i form av bidrag och donationer. Därav blir ideella föreningar beroende av intressenter som tillför resurser för att kunna driva en ideell verksamhet. Beroendet kräver i sin tur att ideella föreningar anses vara legitima. Föreningar använder därför strategier för att skapa och bevara legitimitet, varav årsredovisningar är ett av verktygen som används. Syftet med studien är att skapa en förståelse för hur allmännyttiga ideella föreningar använder årsredovisningar för att skapa och bevara legitimitet. En kvalitativ innehållsanalys har utförts på tio allmännyttiga ideella föreningars årsredovisningar genom en undersökningsmodell för att identifiera koder, nyckelord och meningsbärande enheter i ett kodningsschema. Undersökningsmodellen bygger på tidigare forskning kring fyra olika strategier som är; informera, anpassa, ändra och manipulera. Resultatet av studien visar att allmännyttiga ideella föreningar informerar, anpassar, ändrar eller manipulerar genom årsredovisningarna för att skapa och bevara legitimitet. Studiens teoretiska bidrag är en mer teoretiskt utvecklad modell för en fortsatt framtida forskning. Studiens sociala bidrag är att bidra med en förståelse för hur allmännyttiga ideella föreningar skapar och bevarar legitimitet genom årsredovisningen. / Public non-profit organizations are groups of people with common interests working towards specific goals. To be able to operate, the organizations require resources generated by the society through gifts and donations. Therefore, the organizations are dependent on the stakeholders to be able to survive the market. Organizations also require that the society assumes the non-profit organizations to be legitimate. Legitimacy can be created and maintained through various strategies, including annual reports as one of the tools to do so. The purpose of the study is to create an understanding of how public non-profit organizations uses annual reports to create and maintain legitimacy. A qualitative content analysis is adapted on ten annual reports of public non-profit organizations through a research model to identify codes, keywords and meaningful components in an encoding scheme. The research model is based on previous research on four different strategies; inform, adapt, modify and manipulate. The results of the study indicate that public non-profit organizations inform, adapt, modify or manipulate in order to create and maintain legitimacy through the annual reports. The study’s theoretical contribution is a further developed theoretical model for future research. The study’s social contribution is to contribute with an understanding of how the public non-profit organizations in Sweden create and maintain legitimacy through annual reports.

“Waste of resources is a mortal sin at IKEA.” – Ingvar Kamprad IKEA, as one of the biggest furniture companies in the world (Alänge, 2015), makes it interesting to have a look into their practices to gain a deeper insight by looking at how they work on a more sustainable and environmental friendlier world. Since Ingvar Kamprad, the founder of this company, mentioned sustainability from the earliest years, this work will provide an insight on how the sustainability annual reports of IKEA present their sustainability strategies to the reader every year. The researchers use the secondary analysis method to provide the theoretical framework and apply a case study to conduct the empirical data of the company IKEA. Since (Harte et al., 1991) pointed out that annual reports are an important source of environmental information. The database is in form of annual reports from the year 2010 till 2018 that were provided by the company IKEA itself. Through the pattern matching method the numbers over the years are compared and discussed due to their development. Furthermore, the areas “production” and “supplier” are selected from the supply chain management and also included in the analyzes section, since both, the development of other organizational relationships in the supply chain and the environmental corporation can become an integral part of the company (Seuring &amp; Müller, 2008). Through diagrams in the empirical chapter this work will provide a comparison between the different factors in the mentioned areas of the supply chain management and discuss the actual development and partly improvements of the factor’s “energy”, “waste”, “production” etc. and the promises and goals from the IKEA’s side.

To be perceived as trustworthy in the eyes of the stakeholders is one of the main assets of any successful firm, for a positive image will reflect positively on business. This study focuses on the analysis of trust-building strategies in Annual Reports (ARs) and Corporate Responsibility Reports (CRRs) of two Swiss banks, UBS and Credit Suisse. The analysis aims to identify the linguistic means used to project a trustworthy image, as well as to point out any changes in their use which might have occurred after the financial crisis of 2008. For this purpose, a corpus of ARs and CRRs from the years 2007, 2012 and 2017 has been compiled. The corpus was analyzed quantitatively and qualitatively to identify the frequency and distribution of lexical expressions indexing competence, benevolence, and integrity. The results, though tentative, provide insights into the use of trust-building linguistic means and their diachronic development.

<p>CEO compensation is a relevant topic in today's society that touches both political and economic questions which are of interest for the whole general public. It affects people indirectly through CEOs actions and how these actions affect company performances. Due to the fact that there is a financial crisis, this thesis has its aim to catch some light over CEO compensation and its relation to company performances, if there is one.</p><p>The purpose was to investigate if we could find a relation between CEO compensation and company performances by using variables which we considered significant for this study. These variables are collected from each company's annual reports and which we have chosen to focus on the two past years 2007 and 2008, as it is the most recent data. For the principle of our thesis a combination of qualitative and quantitative methods was applied, to best suite the purpose. When finding a sustainable and significant result, regressions of different variables from the annual reports were drawn and the outcomes of these were interpreted and analyzed. Our findings show that turnover is the only variable which indicated any significant p-value in the regressions drawn. Of all regressions three show significance and all arerelated to turnover. Given these results we can conclude that the other variables are not related to the CEO compensation in this case study.</p>

<p>Background</p><p>Strategy forms an inevitable part of a company’s existence, whether explicitly formulated or implicitly acted on. Today, there are many ways to find information about companies and their strategic directions, for example in the non-financial sections of annual reports. However, the future actions and strategic choices tend not to be spoken of explicitly or in terms of strategy concepts or typologies. Thus, the presentation of strategies in annual reports may differ in terminology from the conceptions and notions as presented in strategy concepts. This implies a challenging base for analysis and will inevitably create an interesting situation if one wants to map out a company’s strategic direction with these reports as basis. Annual reports could also possibly constitute a cross-over between the theoretical realm and the business world, which might allow the drawing of parallels between theoretical concepts and espoused strategic actions.</p><p>Purpose</p><p>The purpose of this thesis is to provide an overall image of strategy in the heavy electrical engineering industry in the time period of 1987 to 2002, using the non-financial information in annual reports as the single source for identifying and classifying companies in terms of strategy.</p><p>Mode of procedure</p><p>Annual reports from four large companies in the heavy electrical engineering industry have been studied with a grounded approach of textual analysis. The case study was conducted with an inductive starting point, and covered a vast amount of empirical material. Key features of strategic directions, on the corporate and business level, were derived from the empirical material as well as from strategy literature, and these features then served as base for further analysis and conclusions.</p><p>Results</p><p>All four studied companies displayed different strategic phases on the two levels. However, inconsistency and a multitude of comments sometimes obstructed the identification of distinct phases. On an inter-company level, the European companies tended to have more features in common than the American ones. Furthermore, specific characteristics have been identified for each company. Finally, each of the four case companies was classified in terms of generic strategies. The classification of the companies showed that a multitude of strategic typologies was applicable during the studied time period, some recurrently and others in unique periods.</p>

In society today large corporations are striving to regain the trust, which has been lost dur-ing the many accounting scandals that occurred lately. As a response to minimize the con-flicts countries have introduced codes of corporate governance. It is common knowledge that a company’s stakeholders and shareholders have different knowledge and interest in the company and the annual report is the agent’s main communication channel towards the principals. The Swedish code of corporate governance was implemented in July 2005 in an attempt to reduce the information gap between the managers of the company and the own-ers. The purpose of this thesis is to examine if and how the Swedish code of corporate govern-ance has affected the content in annual reports in Sweden. We will evaluate and explain why listed companies have changed the information provided in their annual reports from the year 2001 prior to the codes existence, during the code’s implementation in year 2005, and after the implementation in 2006. A deductive method created our research model, which was used as a tool to gather the empirical findings. Agency Theory, Institutional Theory and the Swedish code constitute the foundation for our evaluation of 65 companies’ annual reports from three individual years. Once our research model was created, an explorative and inductive method was used analyse and interpret the empirical findings. Our conclusion is that corporate governance information in annual reports has increased, and the implementation of the Swedish code of corporate governance has affected the in-formation provided to the shareholders. Between 2001 and 2005 a rapid growth in infor-mation can be view, while only minor improvement can be found between 2005 and 2006. The Swedish code has been successful in its implementation as stakeholders and share-holders have received more information from the annual reports. However, we are ques-tioning the Swedish code for its extensive dimensions. Some areas of the Swedish code are provided with sufficient guidelines, while others would bring with it improved information to the shareholders by more detailed instructions. Many of the investigated companies have had their corporate governance information reviewed by an external auditor in 2005 and it is unexpected to see that this has been excluded in 2006. The examined companies provide information regarding many of the Swedish code’s rules, but we found the information re-lated to internal control, managing director and attendance at the general meeting insuffi-cient.

CEO compensation is a relevant topic in today's society that touches both political and economic questions which are of interest for the whole general public. It affects people indirectly through CEOs actions and how these actions affect company performances. Due to the fact that there is a financial crisis, this thesis has its aim to catch some light over CEO compensation and its relation to company performances, if there is one. The purpose was to investigate if we could find a relation between CEO compensation and company performances by using variables which we considered significant for this study. These variables are collected from each company's annual reports and which we have chosen to focus on the two past years 2007 and 2008, as it is the most recent data. For the principle of our thesis a combination of qualitative and quantitative methods was applied, to best suite the purpose. When finding a sustainable and significant result, regressions of different variables from the annual reports were drawn and the outcomes of these were interpreted and analyzed. Our findings show that turnover is the only variable which indicated any significant p-value in the regressions drawn. Of all regressions three show significance and all arerelated to turnover. Given these results we can conclude that the other variables are not related to the CEO compensation in this case study.