Fast fashion retailers have faced a difficulty in translating in-store experiences to online experiences. Although online shopping is increasing, the in-store shopping is still very important for a superior shopping experience. Technology has had a major impact in making multichanneling retail more consistent, although there are gaps that technology can not fill. This study attempted to measure how consistent the customer experiences were online and in-store. Shopping experiences were measured with different concepts such as: flow, usability, interactivity, atmospherics and tactility. These concepts were measured separately in-store and online, in order to be compared. The purpose was to find out which concept is inconsistent so the authors could make recommendations for improvement to fast fashion retailers. The research approach was a mixed method approach and the chosen research design was cross sectional, using quantitative research to corroborate qualitative research findings. The results from a quantitative questionnaire of 263 experienced fast fashion consumers in Sweden show that the consistency varies between the concepts. The qualitative study was done at two occasions on a sample of six interviewees in each focus group, and gave a deeper understanding for why the shopping experience was or wasn't consistent. The qualitative results varied amongst the individuals and show that reasons for being inconsistent are intrusive salesmen, insufficient size measuring tools, long queues, lack of tactility and the most interesting of all: making better return and ordering policies. The future lies in making it easier to order online, in order for the consumer to be able to experience the product in real life, through staff-free fitting rooms and showrooms and such, rather than making the experience better online. The future seems to lie in solving the reverse of the start point of this study, namely translating online to in-store experiences.

Mémoire (M.Sc.T.)-- Université du Québec à Chicoutimi, 1991. / Bibliogr.: f. 61-65. Document électronique également accessible en format PDF. CaQCU

abstract: The study of lighting design has important implications for consumer behavior and is an important aspect of consideration for the retail industry. In today's global economy consumers can come from a number of cultural backgrounds. It is important to understand various cultures' perceptions of lighting design in order for retailers to better understand how to use lighting as a benefit to provide consumers with a desirable shopping experience. This thesis provides insight into the effects of ambient lighting on product perception among Americans and Middle Easterners. Both cultural groups' possess significant purchasing power in the worldwide market place. This research will allow marketers, designers and consumers a better understanding of how culture may play a role in consumer perceptions and behavior Results of this study are based on data gathered from 164 surveys from individuals of American and Middle Eastern heritage. Follow up interviews were also conducted to examine the nuances of product perception and potential differences across cultures. This study, using qualitative and quantitative methods, was executed using a Sequential Explanatory Strategy. Survey data were analyzed to uncover significant correlations and relationships using measures of descriptive analysis, analysis of variance (ANOVA), and regression analysis. Interviews were analyzed using theme-based coding and reported in narrative form. The results suggest that lighting does in fact have an impact on product perception, however despite minor differences, this perception does not vary much between individuals from American and Middle Eastern cultures. It was found that lighting could affect price and quality perception with reference to store-image and store atmospherics. Additionally, lighting has a higher impact on subjective impressions of product (such as Freshness, Pleasantness, and Attractiveness), more than Price and Quality perceptions. This study suggests that particular lighting characteristics could be responsible for differences in product perception between these two cultures. This is important to note for lighting designers and marketers to create retail atmospheres that are preferable to both cultures. / Dissertation/Thesis / M.S.D. Design 2013

A tecnologia de incineração no gerenciamento de resíduos sólidos urbanos é empregada de maneira intensa em diversos países do mundo. No Brasil, além da sua utilização eventual em resíduos de serviços de saúde, há uma proposta para implantação de duas usinas de grande porte visando ao tratamento térmico de resíduos sólidos domiciliares na cidade de São Paulo. Através de uma revisão bibliográfica sobre o tema, são apresentados os principais parâmetros técnicos e ambientais desta tecnologia, entre eles os mecanismos de combustão e de formação de poluentes, os tipos de equipamentos empregados, as formas de manejo e disposição de cinzas e escórias e os métodos de controle e redução de emissões atmosféricas como gases ácidos, material particulado e metais pesados. Também é feita uma revisão do atual conhecimento técnico-científico sobre dioxinas e furanos relativamente à incineração de resíduos sólidos urbanos. A partir desta base teórica pesquisada e da análise dos Estudos de Impacto Ambiental e dos Relatórios de Impacto Ambiental das usinas de incineração de Santo Amaro e Sapopemba, conclui-se que tais incineradores, na forma como são propostos, não apresentam o nível tecnológico necessário para atender às normas de operação e emissão de poluentes vigentes em países onde há legislação regulando esta atividade. / The incineration technique on the management of municipal solid waste is intensely used in several countries. In Brazil, besides an occasional utilization on medical services waste, there is a proposal for the implantation of two large facilities for the thermal treatment of domestic solid waste in São Paulo city. Through a review on this theme, we present here the main technical and environmental parameters on this technology, including the combustion and the pollutant generation mechanisms, types of equipment, management and disposition of fly and bottom ashes and the main control and reduction methods of atmospheric pollution like acid gases, particulates and heavy metals. The state of the art on the present technical-scientific knowledge on dioxins and furans connected to the incineration of urban solid waste is presented. On this theoretical basis and on the analysis of the environmental impact assessment and environmental impact report on the Santo Amaro and Sapopemba facilities, we conclude that the incineration systems, as in the proposal, do not present the technologic level necessary to obey the operation and pollutant emission rules on the countries where this activities are controlled.

A atividade agrícola é muito importante para a economia do Rio Grande do Sul, cuja região alvo deste estudo é sua porção noroeste, representada por seis municípios: São Luiz Gonzaga, Santa Rosa, Cruz Alta, Iraí, Passo Fundo e Marcelino Ramos. Esta região é foco nacional de produção de soja, dependendo fortemente das condições atmosféricas, tanto em escala sinótica quanto climática. Os períodos secos, conhecidos como veranicos, durante a fase de desenvolvimento até a colheita, que acorrem entre outubro e março, acarretam vários prejuízos à região. O objetivo do trabalho é estimar a climatologia de ocorrência de veranicos no NW do RS, no primeiro e quarto trimestres do ano, entre 1978 e 2005 e associá-los a padrões atmosféricos característicos. Verificou-se que o maior número de veranicos ocorre no primeiro trimestre em relação ao quarto, resultado que apresenta correlação direta com o volume médio climatológico de precipitação para esses 2 trimestres. Março e dezembro apresentam mais eventos secos do que os outros meses, o que parece ser resposta direta de menor volume de chuva. Por outro lado, numa análise espacial, Santa Rosa e São Luiz Gonzaga apresentam os maiores números de veranicos, mesmo com médias anuais climatológicas de precipitação superior aos demais municípios. Durante os períodos secos (úmidos) verificou-se o padrão dipolo com base na ROL. Nesses períodos, no sul do Brasil foram observados baixos (altos) valores de ROL, em relação à média climatológica. Sobre o norte e nordeste do Brasil há a inversão das anomalias de ROL, configurando o dipolo. Anomalias de convergência (divergência) em altos níveis são observadas sobre boa parte do sul do Brasil e oceano Atlântico adjacente, durante períodos secos (úmidos), fornecendo desta forma, maior divergência em baixos níveis. A circulação do ar em períodos úmidos (secos) evidencia a intensificação (enfraquecimento) do JBN em direção ao sul do Brasil, contribuindo para o incremento (decréscimo) de chuvas na região. Anomalias negativas e positivas de TSM sobre o Pacífico Equatorial parecem influir em todos os meses selecionados a variabilidade de precipitação no sul e a variabilidade da TSM do Atlântico Subtropical, adjacente à Região Sul do País, não influencia diretamente a variabilidade de chuvas sobre o RS. Assim, conclui-se que períodos de veranicos ou úmidos são descritos por padrões climáticos definidos. / Agriculture plays an extremely important role in the economy of Rio Grande do Sul state. The target region of the present work in its northwest portion is represented by six cities: São Luiz Gonzaga, Santa Rosa, Cruz Alta, Iraí, Passo Fundo e Marcelino Ramos. It constitute a national focus of soya production and thus depend heavily on atmospheric conditions not only in the synoptic scale but also in climatic. In dry spells periods (known as veranicos in portuguese), during growing to harvest and, comprehending the months from October to March, the frequent lack of rain brings great economic losses to the region. The aim of this work is to estimate the climatology of dry spells occurrence in the northwest portion of Rio Grande do Sul in the first and fourth quarters of the year, between 1978 and 2005. Related to extreme climatic periods and the greater occurrence of dry spells, we depicted atmospheric and oceanic patterns. In conclusion, it is stated that the number of dry spells that occur in the first quarter of the year is greater than that which take place in the fourth quarter what is directly related to the monthly precipitation climatology. Santa Rosa is the municipality which presents the greater number of dry spells, even with higher monthly climatologic average than the other locations. March and December present more events than the other months, what in this case is related to the low amount of precipitation. During dry and wet periods, there is the evidence of a dipole standard based on ROL data. During dry (wet) periods in the southern part of Brazil it is observed low (high) values of ROL, in relation to climatology. Over the northern region of Brazil, during the same periods, it is observed inverted ROL anomalies, figuring the dipole pattern. An anomalous convergence (divergence) region in high levels above part of the South Region and the adjacent South Atlantic is observed during dry (wet) periods. The circulation pattern in low atmospheric levels, during wet (dry) periods, shows the strengthening (weakening) of the meridional low levels jet, which contributes for the increase (decrease) of rain in the region. ENSO events are somehow connected to the occurrence of dry spells in the region of study. All the considered month during dry (wet) periods in climatic extremes are related to negative (positive) TSM anomalies in the Equatorial Pacific region, that is, to La Niña (El Niño) events. This strong relation between precipitation variability and surface temperature anomalies over South Atlantic is not so evident. In conclusion, the occurrence of dry spells periods is well related to extreme climatic conditions.

While research has shown the positive impact of sensory cues and cue- congruency on emotion and behavior in retail store atmospheres, these cues have primarily been investigated in isolation or in pairs. Consequently, little is known on how multi-sensory cues in interplay impact on consumer emotions and purchase behaviors. In addition, research has not yet provided any clear conceptualization of congruency in marketing when designing retail store atmospheres, other than stating that some cues are expected to match, therefore become pleasantly perceived. Thus, the main purpose of this research is to examine and show how multi-sensory cues in interplay and congruency can be utilized in creating a retail store atmosphere to enhance consumer emotions and purchase behaviors. To address the purpose, a sequential method was adopted with four essays. The first essay explores multi-sensory interplay in marketing contexts with a literature review that forms the basis for a research agenda. The second essay employs focus groups to highlight the congruency between cues, products and the retail setting, and identifies which category of cues is in need of investigation. The third essay uses field experiments to investigate two congruent visual, auditory and olfactory cues (six cues in total) in a retail setting, and their impact on consumer emotion and purchase behavior. The final essay, also use field experiments to examine and duplicate one cue from each sense, and employs these together in interplay, to show how multi-sensory cues in interplay impacts emotions and purchase behaviors. This research concludes that multi-sensory cues in interplay in a retail store atmosphere have a greater impact on consumer emotions and purchase behaviors than single visual, auditory and olfactory setting-congruent sensory cues. Among single sensory cues, those perceived as complementary in the atmosphere, specifically auditory and olfactory in an already visual dominated atmosphere, have the largest impact on consumer emotions and purchase behaviors. Overall, this research signifies that congruent multi-sensory cues in interplay emerge as reliable predictors for the influence on consumer arousal, valence, time spent, touching, browsing and purchasing Theoretical and managerial implications are discussed.

Within the retail sector, two sections have grown drastically with the help of each other in the past decade. Those two sections include online retail and second-hand retail. Online retail has grown remarkably due to the implementation of online atmospherics. This phenomenon led to the purpose of this study: to observe the online atmospherics present in online second-hand retail. To achieve this purpose, the literature related to online retail, target audience, motivations of consumers, reselling, and online second-hand apps was explored. For this study, five online second-hand retail sites were chosen. Eighteen of the most common online atmospherics were observed to be present, not present, or unable to determine in these online second-hand retail sites. Results showed notable findings including the importance of white space. Based upon the results of this study, managerial implications are offered.

This study examines the online atmospheric cues of colour and music and their impact upon feeling and purchase intention of consumers in the online environment. The research design was experimental and used data from a questionnaire. A pilot test of the instrument was conducted. The final questionnaire contained 39 items and a demographic section. A total of 200 questionnaires were collected. Participants were exposed to a specific set of online atmospheric elements. Results indicated a difference in regard to purchase intention when exposed to different colour. Results also found a correlation between feeling and internet purchase intention. Managerial and theoretical implications are discussed along with future research suggestions.

The purpose of this study is to develop a model that tests the impact of attendees' perceived importance of event design on their overall satisfaction of the event. By understanding what attendees' perceive as important and valuable to their overall experience, and thus enhancing their overall experience, researchers, planners, and managers alike will potentially have a tool for assessment and forecasting. Responses were collected from 373 participants who have attended a particular large music and gaming festival. The study found that the perceived value and importance of event design has a significant and positive effect on an event attendee's overall experience. This study has established a scale for planners and designers to implement in other event evaluation circumstances to allow for them to identify their weak links according to their customer base, and then enhance them in order to improve future event growth. / Master of Science

This bachelor degree addresses the importance of sensory marketing in the swedish fashion retail industry among women. The concept of “store death” has become an increasingly talked about topic in Sweden and is something that affects both consumers, entrepreneurs and business owners alike. This is partially because of the rapid growth of technology and the internet which in turn has made it easier to go online and find what you are looking for in the e-commerce market. Sars-Cov-2 has also been a big factor this last year and has forced stores to go out of business a lot faster and pushed some of them to enter the e-commerce market instead. This has reshaped how consumers and business owners look at the retail market and forced them to try to adapt to changes. The purpose of this research is to analyse what makes the female swedish consumers buy things in physical stores. The authors want to examine how the consumers feel and think regarding physical shopping and see if a sensory marketing perspective can help slow the pace in which stores have to close down