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In November 2012, the Federal Communications Commission (FCC) announced the implementation of the Local Community Radio Act of 2010, which marks the largest expansion of community radio stations in U.S. history. The act responds to the decade-long community radio movement in which many civilian groups advocated that community radio—an “old-fashioned” yet affordable public medium—still plays a significant role in fostering the expression of diverse voices and citizen participation in this digital era. Despite the successful advocacy effort in the policy-making arena, the real impact of community radio remains a question. Who listens to and participates in community radio? Does the connection between community radio and community exist? This dissertation investigates audience interaction and participation in the U.S. community radio sector, seeking to empirically and theoretically advance audience research in community radio and alternative media in general. Methodologically, this dissertation is based on case studies from two community radio stations KOOP and KPFT in Texas through multiple methods including 5-year ethnographic fieldwork, in-depth interviews with 70 individuals including staff, programmers and listeners, a web-based listener survey with 131 respondents, and a textual analysis of producer-audience communication platforms such as blogs and social networking sites. The results demonstrate the limitations of audience interaction and participation caused by resource constraints and community radio programmers’ tendency to speak with themselves. Therefore, I recommend that community radio broadcasters should consider developing systemic approaches to evaluate and facilitate audience participation, which requires an understanding that the value of community engagement lies beyond audience size or the amount of listener donations. This dissertation concludes that community radio remains relevant in this digital era. This affordable and accessible form of alternative media to some extent bridges a digital divide. The medium also facilitates the development of a genuine relationship between radio programmers and listeners, thus the formation of virtual and real communities. These are the very elements that make meaningful dialogues possible in any communication environment. / text

This master’s thesis presents a study on the mediated negotiation between radio broadcasting and digital media. During the last decade, digitalisation has become unanimous with changing media structures, and has fundamentally altered the way radio is mediated by broadcasters and perceived by listeners. This study delves deeper into specialist music radio, more specifically, the London-based UK club music station Rinse FM. The study investigates how developments in digital media have influenced the way Rinse FM is reached and utilised by listeners, and how its implementation of digital media has affected its position as a cultural intermediary within the UK club music community. The investigation was carried out though a survey, and subsequent interviews, with members of Dubstepforum; an online forum, host to a substantial quantity of UK club music listeners. The research provides interesting results on listeners’ contemporary experience of Rinse FM, and outlines pivotal functions of specialist music radio in a digital age of free-flowing music content. The results explore participants’ digital listening habits in relation to Rinse FM; as well as the role of Rinse FM as cultural intermediary and community institution, depicted through the mediated experiences of Dubstepforum members. The study concludes with reflections upon specialist music radio’s continued development, and cultural position in the digital media environment.

When people 'go to the theatre' we know that they are audiences. When young people go to Contact, however, they might be audiences, performers and/or theatre makers - they might play all three or more roles. Contact's users blur existing concepts and terminology. When we want to know more about theatre audiences, audience research offers models based on the distinction between audiences and theatre makers. If we want to know more about Contact's users, however, a model reflecting the blending of audiences and theatre makers' roles has yet to be developed. This thesis engages with Contact's users. It maps some of their multiple roles and experiences by asking two main questions: What are the practices of the people attending Contact and how can these practices be researched? A range of qualitative methods is necessary in order to investigate the wide variety of Contact's users' roles and experiences. Individual and group interviews are drawn from audience research, creative workshops are drawn from communication studies, and participant observation and visual research from the social sciences. Finally, a new method, Walking Fieldwork, is adapted for the use in theatre. A number of case studies are employed to investigate Contact's users. These case studies involve the observation of young actors during rehearsals and performances, the observation of participants in an outreach project, the investigation of audiences' experiences of two productions, and several short post-show interviews with general Contact audiences. This study found evidence that the relationship between theatre makers and audiences is changing. The term 'theatre user' is introduced as it opens up an area of overlap between the two and fits contemporary practices at Contact more closely. Contact's users function as communities, participants and co-creators. The descriptions of these roles and experiences contained in this thesis are understood as an initial exploration into practices of contemporary theatre users. However, further research is needed to build a more detailed understanding of these practices. In terms of research methods, this study found that the academic field of audience research needs to develop methods which are sensitive to both the backgrounds of theatre users and the theatrical context. The argument is put forward that audience research should become more aware of methods for the investigation of human experience and should enter into a 'methods-dialogue' with other academic fields of study.

Within the last two decades, social media has grown to becoming an integrated part of everyday life and along with it profound changes to how audiences can interact with news. Prior to web 2.0, audiences had limited selections when consuming news through their medium of choice and little possibility to interact with news organisations directly. With the advent of social media, audience are now able to personally curate their media consumption and fully interact with news organisations and the articles they post online. Because of this increased influence, audiences can now impose their agency on published new stories by liking, retweet, and discuss current new stories. This paper offers an in-depth study of how audiences can exert their agency over news publishing during September 2017. Utilizing the spread of the Rohingya Crisis of 2017 as a case study, this paper analyses in what ways audience agency influenced the new cycle during September 2017. This said, research conducted will utilise a two-step process for analysing the causes and effects of this phenomenon; a content analysis and an audience analysis; thus, a focus will be placed on understanding shifts in newspaper publishing in relation to audience engagement.

Opravdové zločiny" focuses on a currently prevalent genre of true crime and the phenomenon motivation to listen to the podcast Opravdové zločiny and participate in other related activities. the entertaining Czech true crime podcast "Opravdové zločiny" in order to identi

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New media technology is altering many aspects of mass communication processes. One of the most profound changes, especially in the newspaper industry, lies in the rise of speed-driven journalism, with growing emphasis on what is new or happening now. With more newspapers adopting this speed-driven news practice, the nature of its impact on journalists and audiences necessitates empirical examination, and this dissertation seeks to contribute to the professional and academic literature from a two-part, mixed method approach. Through interviews with journalists, study 1 sought to understand journalists' view of how speed-driven journalism affects their professional norms, routines and output, and how social media factors into the speed-driven online media landscape. The interviewees were also asked to discuss their view on how speed-driven journalism affects news audiences in terms of news credibility, news use, and paying intent. Based on findings from study 1, an experiment on news audiences was conducted in study 2 to assess the impact of speed-driven journalism on news credibility, future use, paying intent, readability and selective scanning. Key findings from both studies include: (1) Whereas most interviewees in study 1 believed that speed harms news credibility but boosts news use, the experiment in study 2 revealed that speed neither harms news credibility nor promotes future use. (2) Speed-driven journalism has no effect on selective scanning or audiences' paying intent. (3) In terms of readability, news stories presented in the live blog-like format are deemed harder to follow when compared to those presented in the traditional format. This dissertation advances the hierarchy of influence model by uncovering the effect of perceptual disconnect on speed-driven news practices at the social institutions level. That is, journalists are wrong at times in their assessment of how audiences engage with and are affected by new media technology, but nonetheless proceed to produce news and content based upon their mistaken judgment. / text

O trabalho trata da avaliação da exposição “Na Natureza não existem Vilões" do Museu do Instituto Butantan. Realizou-se uma pesquisa histórica e uma pesquisa de público para se saber a opinião e o nível de aprendizado obtido após a visitação. Como conclusão, sugerem-se modificações na exposição para tornar a comunicação das mensagens propostas mais eficiente. / This paper evaluates the exhibit “There are no villains in Nature" of the Butantan Institute Museum. A historical research and an audience poll were carried out in order to find out the visitors’ opinion of the exhibit and what they learned during their visit. A proposal of changes in the exhibit, to make its message more effective is presented at the end of the discussion.

從來「美貌」即是女性最為關注的課題之一，而傳播媒體的推波助瀾，更助長了美貌意識的盛行，尤以標榜女性為「唯一閱聽人」的女性雜誌為最。本研究即以女性主義精神為本，試圖以兩種不同的理論觀點來解讀女性雜誌：一是以批判理論觀點來分析女性雜誌建構的「美貌」，一是用後現代理論觀點來解析女性讀者使用女性雜誌所得到的愉悅。本研究採取質性研究方法，分別採用符號學分析法來分析女性雜誌文本，以及深度訪談法對十位讀者進行讀者研究。 根據文本分析的結果，研究者將女性雜誌所象徵的美貌意涵歸類為三大項，即（一）高級出眾的時尚品味（二）完美無瑕的身體髮膚和（三）撩動人心的性感風情。女性雜誌成功地運用各種符號，交織出一個面貌單一且為男性所喜的美貌形象，並強說這一切是女性之所欲，用以召喚女性讀者。而從讀者訪談的結果發現，女性雜誌確實在其生活中扮演重要角色，帶給她們許多愉悅，是她們理想自我和生活的投射；她們也多認同女性雜誌披露的美貌論述，並身體力行，為美貌付出諸多心力。然而，她們不免落入了某些美貌迷思，而這些迷思似乎正和女性雜誌的論調如出一轍。 在後現代的氛圍中，愉悅的享受被正當化了，女人的愉悅更不再受到壓抑，擁抱愉悅，展現自我，正是時下女性致力追求的。本研究願以開放的態度來看待女性愛美的心理，也樂見女性享受閱讀女性雜誌的種種樂趣，只是在資本主義和父權體制的層層重圍之下，女性如何能活得更自在快樂，或許還有很長的一段路要走。 / "Beauty" is always one of the topics that women are most concerned with. Mass media, especially women's magazines focussing on a "women-only" audience, adds to the push for beauty consciousness. The thesis is based on the spirit of feminism, and attempts to decode women's maganizes with two different theories: first, to analyse the construction of "beauty" in women's magazines by critical theory; second, to interpret female readers' pleasure from using women's magazines by applying postmodem theory. Qualitative research methods are applied in this study by using Semiology to analyze text language in women's maganizes, and the "in-depth interview" method to research 10 readers. According to the results of text analysis, the researcher classifies the meaning of beauty in women's magazines into three categories. They are: (1) haute coutre and upscale fashion (2) perfect body (3) sensual pleasure and exquisite taste. Various signs are well exercised in women's magazines. They attract women readers by portraying a simple yet beautiful image that men prefer and advocate that this is the image that women have long pursued. From the interviews by the 10 readers, we found that female magazines play a key role and gives women pleasure in their daily lives. These magazines put up an ideal image that they can strive for. The readers are able to identify with the images created by the women's magazines and are devoted to working towards it. However, they are also inevitably sucker into a beauty myth that magazines try to paint. Amid post-modern context, pursuing pleasure is justified. Women are no more being suppressed in pursuing pleasure and engaging in self-development, which are what modern female have long endeavoured. The thesis attempts to look at the psychological aspect of what women expect from their beauty consciousness and the pleasure they derive from female magazines. However, under pressure from capitalism and patriarchy, there might be still a long way to go before women can live a free and happy life.