The topic of this research becomes a part of the study of different forms of authorial "Ego" in Internet texts. Blog Belonika interesting the personality of the author, and the author's unique narrative strategy. The first part is devoted to information and communication specifics of modern Russian blogosphere. The second part deals with questions of the communicative behavior and its structure, different classifications of the basic types of bloggers and understanding of characteristics of their communicative behavior. The third part is devoted to the analysis of the communicative model blogger Veronica Belotserkovskaya and set of her voice masks used to create her online identity. / Тема данного научного исследования лежит в области изучения различных форм проявления авторского «я» в интернет-текстах. Блог Belonika интересен как самой личностью автора, так и уникальной авторской нарративной стратегией. Первая часть работы посвящена информационной и коммуникативной специфике современной русской блогосферы. Во второй части рассматриваются вопросы коммуникативного поведения и его структуры, приводятся различные классификации основных типов блогеров и разбираются особенности их коммуникативного поведения. Третья часть посвящена анализу коммуникативной модели блоггера Вероники Белоцерковской и набора ее речевых масок, используемых для создания ее интернет-идентичности.

The Master's thesis Iranian opposition and blogging - the phenomenon of Citizen journalism in a non-free society is focused on analysis of blogging as an opposition's communication tool within the nondemocratic regimes, contemporary Iran in particular. The research question is How can be the opposition's communication performed by blogging and what are the limitations and possibilities of such communication. The primary hypothesis is that the blogs are not used for direct manangement of opposition's actions, but rather as an alternative space for free expression. Four opposition's blogs written in english are analysed by means of qualitative analysis. The main criteria for selection of blogs were that the blog should be actualised on regular basis, based in Iran or at least written by a native Iranian, and clearly be in favour of the opposition's ideology. Content published between march 2009 and march 2010 was selected for analysis, for it was the period of disputed presidential election and following citizen's unrest in Iran. The issues of media's effects are not discussed in the thesis. Aside of the analysis, certain theoretical models of communication and their potential use within Iran's blogosphere are discussed. The analysis finally confirms that the bloggers have a potential to become...

Political blogs have emerged as a new journalistic format that has gained influence on the political discourse in the United States. Previous research has shown that this influence stems mainly from attention given to blogs by traditional news media. Based on the concepts of intermedia agenda setting and agenda building, this study explored the source interaction between 10 elite traditional news media and 10 political filter blogs during the 2006 Congressional Midterm Elections. An analysis of 2587 sources used in the election context found that traditional news media frequently cited blogs in their election coverage, but that the source attributions to the blogs were vague. Blogs, on the other hand, heavily cited traditional news media, but the analysis revealed that conservative blogs cited elite traditional news media less than did liberal blogs. Conservative blogs relied more on conservative media outlets in their election coverage. A case study of the dominant election topic, the Mark Foley scandal, showed that the daily interaction between the two media formats was driven by the use of breaking news elements as well as controversial opinions. The findings of this study show that the blog agenda is strongly influenced by traditional news media sources and that blogs at the same time have become part of the routine newsgathering process of traditional news media journalists. However, the findings also raise questions about changes in the standard journalistic research and attribution procedures as both media formats often rely on each other as sources rather than on original reporting.

Submitted by Rosa Maria Lopes da Costa e Souza Lima (rosa.souzalima@gmail.com) on 2016-03-21T16:17:54Z No. of bitstreams: 1 De consumidora a empreendedora institucional.pdf: 1713497 bytes, checksum: f8599b92f6c08c5c629435c7c1839936 (MD5) / Approved for entry into archive by Pamela Beltran Tonsa (pamela.tonsa@fgv.br) on 2016-03-22T17:01:05Z (GMT) No. of bitstreams: 1 De consumidora a empreendedora institucional.pdf: 1713497 bytes, checksum: f8599b92f6c08c5c629435c7c1839936 (MD5) / Made available in DSpace on 2016-03-22T17:28:06Z (GMT). No. of bitstreams: 1 De consumidora a empreendedora institucional.pdf: 1713497 bytes, checksum: f8599b92f6c08c5c629435c7c1839936 (MD5) Previous issue date: 2016-02-29 / The creative fashion industry is being impacted by the action of consumers using new media as a means of interaction, such as blogs, Twitter and Instagram. Consumers in that context who assumed the role of entrepreneurs, were not dissatisfied with the market, just wanted to share their ideas and acquisitions with other network users. With the passage of time, however, this action initially unassuming, achieved popularity and captured the attention of players and companies in the industry, earning scale (DIAMANDIS & KOTLER, 2015) and visibility. Therefore, this research will aim to identify and analyze the discursive strategies that led consumers who only wanted to communicate and exchange their ideas about a topic that interested them to the category of institutional entrepreneurs (ANSARI & PHILLIPS, 2011; DOLBEC & FISCHER, 2015). The question answered here was: What are the discursive strategies used by consumers who have become institutional entrepreneurs? For this was an exploratory study carried out in the form of a case study, with the blogger Camila Coutinho, from Garotas Estúpidas blog. The discursive strategies of the entrepreneur were mainly compiled through blog posts, materials published in the media and interviews analysis. Data were analyzed by speech analysis method (VAN DIJK, 1997; PHILLIPS & HARDY, 2002). This research contributesto the theory of institutional entrepreneurship in the identification and analysis of the discursive strategies used by an institutional entrepreneur. It also contributes to the management practice by identifying the changes generated by entrepreneurs in social media field. / A indústria criativa de moda está sendo impactada pela ação de consumidores que utilizam novos meios de comunicação como forma de interação, tais como blogs, Instagram e Twitter. Os consumidores que, nesse contexto, assumiram o papel de empreendedores, não estavam insatisfeitos com o mercado, apenas queriam compartilhar suas ideias e aquisições com outros usuários da rede. Com o decorrer do tempo, no entanto, essa ação, inicialmente despretensiosa, alcançou popularidade e captou a atenção de leitores e de empresas do setor, ganhando escala (DIAMANDIS & KOTLER, 2015) e visibilidade. Sendo assim, a pesquisa terá como objetivo identificar e analisar as estratégias discursivas que conduziram consumidores, que apenas desejavam se comunicar e trocar suas ideias em torno de um tema que lhes interessava, à categoria de empreendedores institucionais (ANSARI & PHILLIPS, 2011; DOLBEC & FISCHER, 2015). A pergunta de pesquisa respondida foi: Quais são as estratégias discursivas utilizadas por consumidores que se tornaram empreendedores institucionais? Para tal foi realizado um estudo exploratório, na forma de estudo de caso, com a blogger Camila Coutinho, do blog Garotas Estúpidas. Foram analisadas as estratégias discursivas da empreendedora, compiladas principalmente por meio de postagens do blog, materiais divulgados na mídia e entrevistas. Os dados foram analisados pelo método de análise de discurso (VAN DIJK, 1997; PHILLIPS & HARDY, 2002). Esta pesquisa contribui para a teoria de empreendedorismo institucional ao identificar e analisar as estratégias discursivas usadas por um empreendedor institucional. Além disso, contribui para a prática gerencial ao identificar as mudanças geradas por empreendedores no campo de mídia virtual.

World as known in the 21st century is influenced by modern technologies, social sites are counted as one of them. If a fashion company wants to succeed in the globalized world, in which thanks to the Internet everything is affordable, this company has to build a positive relationship with its customers. One way how to do it is using correct marketing strategies and tools. This can be done in cooperation with fashion bloggers. They are building a big influence on their social sites profiles, reaching millions of followers from all over the world. This diploma thesis conducts a survey on this topic while describing one of each tool of fashion blogs and also principles of the fashion industry. Later on these findings are deepen by studying how the best international and Czech fashion blogs work in the reality. The end also covers a different point of view - experiences of a fashion company.

Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-05-31T21:39:54Z No. of bitstreams: 1 Luciano Nobre Resende.pdf: 1532150 bytes, checksum: 80deee6945ea777354e6c6bb5ca05782 (MD5) / Made available in DSpace on 2016-05-31T21:39:54Z (GMT). No. of bitstreams: 1 Luciano Nobre Resende.pdf: 1532150 bytes, checksum: 80deee6945ea777354e6c6bb5ca05782 (MD5) Previous issue date: 2016-03-31 / This research has as their object the pedagogical use of the blog. The problem of the investigation consists in verifying, from the massive spread of the blog, in contemporary society, the relevance of its educational use. Blogs have evolved from the content publishing easiness in cyberspace, which allowed the exploration of this new means of communication for various types of audiences, such as teachers. This situation favored the growth of the use of blogs in the virtual space which gave rise the blogosphere, which was later overrun by new type of mercantilist speculation, the monetization of contents, which began to influence the production of blogs. We note that this is the situation pointed out by the authors of the critical theory of society, as a situation conducive to the spread of semiformation to the detriment of cultural formation able to contribute to citizenship development. Through such a situation, we make the following hypotheses about the pedagogical use of the blog: is suffering direct influence of monetization and undertakes pedagogical objectives; its origin oriented to the collective work contributes to the construction of knowledge; It can be a tool to build collective knowledge, in an interdisciplinary way and social value. Therefore our objectives were constituted in analyzing the relevance of the pedagogical use of the blog and its relation with the formation of basic education teachers; contextualize, the blog, the blogosphere and the influence they received from contents monetization; investigate how the blog contributes to the collective construction of knowledge; investigate the use of the blog as a content evaluation instrument, built collectively with interdisciplinary character and social value. Empirical research involves documentary analysis of four teacher’s blogs, themed focused on basic education. We observed that teachers, authors of the analyzed blogs, maintained their pedagogical praxis, even in a favorable environment for semiformation. Therefore we call them bloggers teachers, as analysis category that led us to confirm the hypotheses about the contribution to knowledge building interdisciplinary collectively and social value, but the hypothesis of the influence of monetization was not confirmed because the analyzed blogs did not observe its direct influence that compromise pedagogical objectives. / Esta investigación tiene como objeto el uso pedagógico del blog. El problema de la investigación es verificar, a partir de la difusión masiva del blog, en la sociedad contemporánea, la relevancia de su uso pedagógico. Los blogs han evolucionado a partir de la facilidad de la publicación de contenido en el ciberespacio, lo que permitió la exploración de este nuevo medio de comunicación para varios tipos de público, como los maestros. Esta situación ha fomentado el crecimiento del uso de los blogs en el espacio virtual que conducía al blogosfera, que más tarde fue invadida por nuevo tipo de especulación mercantilista, la monetización de contenido, que comenzó a influir en la producción de los blogs. Observamos que se trata de una situación señalado por los autores de la teoría crítica de la sociedad, como una situación propicia para la propagación de la semiformación en detrimento de la formación cultural que podría contribuir al desarrollo de la ciudadanía. En esta situación, hacemos las siguientes hipótesis acerca del uso pedagógico del blog: sufre la influencia directa de la monetización y se compromete los objetivos pedagógicos; su origen orientado al trabajo colectivo contribuye a la construcción del conocimiento; Puede ser una herramienta para construir conocimiento en colectivo, interdisciplinario y valor social. Así que nuestros objetivos se constituyeron para examinar la pertinencia del uso pedagógico del blog y su relación con la formación de maestros de nivel inicial; contextualizar, los blogs, la blogosfera y la influencia que recibieron de la monetización de contenidos; investigar cómo el blog contribuye a la construcción colectiva del conocimiento; investigar el uso del blog como una herramienta de evaluación de contenidos de forma colectiva con carácter interdisciplinario y el valor social. La investigación empírica comprende el análisis documental de cuatro blogs hechos por maestros, con temas centrados en la educación inicial. Se observó que los maestros, autores de los blogs analizados, mantienen su praxis pedagógica, incluso en un entorno propicio para la semiformación. Por lo tanto los llamamos de maestros blogueros, como una categoría de análisis que nos llevó a confirmar las hipótesis acerca de la contribución a la construcción del conocimiento interdisciplinario colectiva y valor social, pero la hipótesis de la influencia de la monetización no fue confirmada debido a que los blogs analizados no observa su influencia directa que comprometen los objetivos pedagógicos. / Esta pesquisa tem por objeto o uso pedagógico do blog. O problema da investigação consiste em verificar, a partir da disseminação massiva do blog, na sociedade contemporânea, qual a relevância de seu uso pedagógico. Os blogs evoluíram a partir da facilidade de publicação de conteúdos no ciberespaço, o que permitiu a exploração desse novo recurso de comunicação por vários tipos de públicos, como os professores. Tal situação favoreceu o crescimento da utilização de blogs no espaço virtual o que deu origem a blogosfera, que posteriormente foi invadida por nova modalidade de especulação mercantilista, a monetização de conteúdos, que passou a influenciar as produções dos blogs. Observamos tratar-se de fator apontado por autores da teoria crítica da sociedade, como situação propícia à propagação da semiformação em detrimento da formação cultural capaz de contribuir para o desenvolvimento da cidadania. Diante tal situação, elaboramos as seguintes hipóteses sobre a utilização pedagógica do blog: sofre influência direta da monetização e compromete objetivos pedagógicos; sua origem voltada ao trabalho coletivo contribui para a construção de conhecimento; pode ser instrumento de construção de conhecimento de forma coletiva, interdisciplinar e com valor social. Assim nossos objetivos se constituíram em analisar a relevância do uso pedagógico do blog e sua relação com a formação de professores de ensino básico; contextualizar, o blog, a blogosfera e a influência que receberam da monetização de conteúdos; investigar de que maneira o blog contribui para a construção coletiva de conhecimento; investigar o uso do blog como instrumento de avaliação de conteúdos coletivamente com caráter interdisciplinar e valor social. A pesquisa empírica envolveu análise documental de quatro blogs de professores, com temática voltada à educação básica. Observamos que os professores, autores dos blogs analisados, mantiveram sua práxis pedagógica, mesmo que em um ambiente propício à semiformação. Por isso os denominamos de professores blogueiros, como categoria de análise que nos levou à confirmação das hipóteses sobre a contribuição para construção de conhecimento de forma coletiva interdisciplinar e com valor social, porém a hipótese sobre a influência da monetização não se confirmou, pois nos blogs analisados não observamos sua influência direta que comprometesse objetivos pedagógicos.

In An Image of Africa, Chinua Achebe indicts Conrad’s Heart of Darkness for exemplifying the kind of purist rhetoric that has long benefited Western ontology while propagating reductive renderings of African experience. Edward Said refers to this dynamic as the way in which societies define themselves contextually against an imagined Other. Chimamanda Ngozi Adichie’s fiction exposes how, by occupying cultural dominance, Western, white male values are normalized as universal. Nevertheless, these values are de-naturalized by their inconsistencies in the lived experiences of Adichie’s black, African women. Women who are at once aware of and participant in, the pretentions that underlie social interaction—pointing to the inevitability of performativity and disrupting the illusion of pure identity. These realizations interrupt Conrad’s essentialist conception of identity and reclaim diverse ontological possibilities for the Other.

This diploma thesis discusses Instagram as a means for spreading trends in gastronomy with a focus on gastronomy and related trends in the field specifically from the Czech Republic. The author tries to map the influences that the online environment can have on their formation, especially the social network Instagram. After a thorough acquaintance with the environment of social networks, the social network Instagram, its influence on the spread of experiences, trends and the media environment in general, is described in more detail. The author seeks to clarify whether what is happening on this network can guide the direction of what is popular in the gastronomic environment, understand the role that well-watched creators from Instragram play in society and what it means for ordinary users to share food experiences. "Influential" users from the gastronomic sphere on Czech Instagram and their further connection with the media environment are presented. In the research, the author determines, via the form of a structured questionnaire (which was attended by 1143 respondents from the environment of social networks), what role Instragram plays in spreading gastronomic trends in the Czech Republic. The data obtained is supplemented with opinions based on interviews with representatives from the Czech...