Political consumption is a manner of impinging politically that has become more frequent lately. Adolescents seem to be attracted by the idea of expressing oneself politically through ones wallet. The purpose of this analysis is to elucidate this essay’s participants’ manner of expressing political consumption and analyze how they discuss motives against and for political consumption with a sociological perspective. To accomplish this, this essay will aim to answer the following questions: In what manner do the participants express their political consumption and what are their motives for and against political consumption?   In order to answer the essay’s purpose and questions, two focus group interviews have been made. In these interviews, the participants explain how they express their political consumption and their own motives for and against it. Furthermore, the participants where then given the opportunity to discuss the motives from a broader, more common perspective and a society-based perspective in order to broaden their own view. The results show that the participants expressed themselves through boycotting, boycotting and donations. They discovered a couple of different motives for and against political consumption. Among other things, the participants considered political consumption as a good complement to traditional politicians who wants to contact enterprises, whom today have more authority than before. Furthermore, they considered that many motives are based on egoistic thoughts or guilt and shame, as in that the participants’ own lifestyle is so much better than other people that they would feel guilt and shame if they did not express themselves. The biggest motive against political consumption was money and that the results of their political actions do not affect anything worthwhile. The analysis is based on Sociology, using two sociological theories by Giddens and Beck. The analysis show that the participants’ motives relates to the creation of one’s own identity rather than fear of social development. The motives coincide with other research done about political activity, but differ significantly in one subject, namely how big of a factor their political consumption is. Even though they all express political consumption, they rarely felt that their actions affected the political situation.  With that in mind, one can interpret that the creation of one’s own identity weighs more than the political action.

This bachelor's thesis examines the phenomenon of consumer boycotts and its correlation between strategies in crisis communication and news framing in written media. When the Swedish chocolate brand Marabou was targeted by news media in late May of 2023 as consumers started to boycott the brand, its parent company Mondelez International faced a challenge trying to repair its brand. Utilizing a mixed-methods approach, data were collected through three major written news sources, as well as the affected product’s owner company’s press releases, with two relevant debate articles. The findings suggest a possible correlation between how organizations manage crisis communication with how media outlets frame stories. However, the extent of this impact may vary across different boycotts, as this thesis only analyzes a single event. Furthermore, while this study analyzes a correlation between crisis communication and news framing from written media channels, new technology, such as social media, facilitates new forms of participation, which have not been analyzed in this case. This research contributes to a deeper understanding of the evolving relationship between crisis communication and news framing from media channels.

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Syftet med den här uppsatsen har varit att undersöka vilka diskurser som motiverar s.k. cancelkultur i ett givet fall. Cancelkultur saknar i skrivande stund en definition men använts som avbrott i stöd till följd av en persons problematiska uttalanden. Undersökningen har utförts genom en kvalitativ textanalys av ”JK Rowling’s Anti-Transgender Stance And Hogwarts Legacy” där särskilt fokus legat på att kritiskt analysera de diskurser som redan identifierats om cancelkultur i tidigare forskning. I den kvalitativa textanalysen identifierades cancelkulturens egenskaper ur materialet genom tolkande beskrivning för att sedan kontextualiseras och kritiskt analyseras i diskussionsavsnittet. De huvudsakliga data som framkom av materialet var att cancelkultur motiveras av maktobalans, vi och dem narrativ och avkontextualisering genom individualisering. Maktobalans visade sig vara den främsta faktorn som motiverade de diskurser som i övrigt togs upp i materialet vilket föranledde att särskilt fokus lades på att diskutera maktpositioner och tillhörande vanor utifrån materialet. Det visade sig i enighet med tidigare forskning att maktobalansen driver cancelkulturen då de som blir cancelled anses missbruka sina maktpositioner och möjligheten att ”cancela” någon ger möjlighet till marginaliserade grupper att tala ut mot de som antar problematiska vanor av makt. Materialets data diskuterades också utifrån uppfattningen om allmänåsikt i förhållande till viljan att tala ut för att undersöka om det fanns en koppling mellan cancelkulturen i det här fallet och viljan att tala ut mot transfobi. Diskussionen kom fram till att både transaktivister och anti-transaktivister antagligen uppfattade att de var i majoritet på grund av debattens polarisering och hade därför lika stor vilja att tala ut.