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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
51

Sustainable Public Procurement as a Driver of Change : The Case of Surgical Instruments

van den akker, Dennis, Wakim, Riad Samir January 2019 (has links)
Although Sustainable Public Procurement (SPP) is often seen as a powerful tool to drive sustainability across its supply chain, there is little available research in terms of how SPP actually influences its suppliers’ sustainability practices and what challenges are being faced during the process. In this study, we shed light on both issues by exploring SPP using Institutional and Power Dependence Theory in the context of the surgical instrument industry in Sweden. Methodologically, the study is grounded in an exploratory design and employs in-depth interviews with multiple stakeholders to gain a holistic understanding of the phenomena being studied. The study revealed that SPP mainly influences suppliers by requiring them to evaluate their own sustainability practices, engage in collaborative actions and make alterations when they fail to comply with the contractual terms.The most significant challenge resulted to be the lack of resources, resulting in the inability to perform sufficient follow-ups, engage in meaningful conversations with suppliers and procurers having to buy unsustainable products because of their tight budgets. Another major challenge was Sweden’s forerunner position when it comes to SPP on an international level, resulting in reluctancy on the part of international suppliers to alter their sustainability practices.
52

A relação entre capital social e desempenho operacional

Celestini, Juliana 30 April 2014 (has links)
Submitted by Vanessa Nunes (vnunes@unisinos.br) on 2015-03-21T12:41:47Z No. of bitstreams: 1 JulianaCelestini.pdf: 1842948 bytes, checksum: 51dc2755ce2f0ed217fd143b762034c8 (MD5) / Made available in DSpace on 2015-03-21T12:41:47Z (GMT). No. of bitstreams: 1 JulianaCelestini.pdf: 1842948 bytes, checksum: 51dc2755ce2f0ed217fd143b762034c8 (MD5) Previous issue date: 2014-04-30 / CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Um desafio significativo para muitas empresas é identificar os recursos que podem ser utilizados para moverem-se das relações caracterizadas por forte poder de compra e posição de barganha para parcerias baseadas na cooperação. O relacionamento colaborativo entre comprador e fornecedor tem sido reconhecido como um importante critério para alcançar resultados positivos. A teoria do capital social reconhece que as relações podem ser uma fonte de recursos físicos e informacionais. Assim, tem-se como objetivo analisar a relação das dimensões do capital social com o desempenho operacional da empresa compradora. O modelo proposto sustenta que o desempenho operacional em custo, qualidade, entrega, flexibilidade e inovatividade estão positivamente relacionados com as três dimensões – relacional, cognitiva e estrutural – do capital social. Foram amostradas plantas, no setor industrial têxtil e de confeccionados brasileiro. Obteve-se uma lista das empresas cadastradas como fabricantes nacionais de vestuário e acessórios no Guia TexBrasil da Associação Brasileira de Indústria Têxtil (ABIT). Sorteou-se de forma aleatória simples uma amostra probabilística de mil empresas. Contatou-se cada uma por telefone, e coletaram-se 503 endereços eletrônicos diretos válidos de gestores envolvidos diretamente com fornecedores. O questionário foi elaborado com base no desenvolvimento de escalas e composto por itens tipo Likert com as medidas de cada construto do capital social e do desempenho de operações. O questionário foi revisado por executivos de duas em presas do mesmo setor industrial e por três especialistas da área de operações. O pré-teste foi aplicado em uma amostra de 17executivos de formação semelhante a dos respondentes. Usou-se Análise Fatorial Confirmatória (CFA) para validar as escalas. Ajustado o questionário, empregou-se um formulário on-line, enviado e monitorado durante os meses de novembro e dezembro de 2013 para os endereços eletrônicos previamente identificados. Utilizou-se o método similar ao proposto por Dillmann (2002) e guiou-se uma survey. Obtiveram-se 117 respostas, 102 das quais válidas. Conduziu-se CFA para avaliar a validade e confiabilidade das respostas. Testaram-se as hipóteses com regressão linear múltipla. Constatou-se que as medidas do desempenho operacional do comprador relacionam-se de forma distinta com cada dimensão do capital social. Os resultados revelam que as ações de relacionamento entre comprador e fornecedor que envolve a avaliação de desempenho, a apropriabilidade, o compartilhamento de informação, o desenvolvimento do fornecedor (dimensão estrutural) e a visão e valores compartilhados (dimensão cognitiva) estão positivamente relacionados com o desempenho operacional do comprador. O fator positivamente relacionado com o desempenho em custo é a dimensão estrutural (avaliação do desempenho e apropriabilidade). O fator positivamente relacionado com o desempenho em qualidade é a dimensão estrutural (apropriabilidade). O fator associado com o desempenho em entrega é a dimensão cognitiva (visão e valores compartilhados). O fator associado com o desempenho em flexibilidade é a dimensão cognitiva (visão e valores compartilhados). O fator associado com o desempenho em inovatividade é a dimensão estrutural (desenvolvimento do fornecedor, compartilhamento de informações e apropriabilidade). Em suma, a pesquisa mostra que as empresas compradoras podem aproveitar a relação comprador-fornecedor para melhorarem seu desempenho operacional, se as dimensões apropriadas do capital social forem fomentadas. / A significant challenge to many companies is to identify the resources that can be used to move up the relationships characterized by strong buying power and bargain position to cooperation based partnerships. The collaborative relationship between buyer and supplier has been recognized as an important criterion to achieve positive results. The social capital theory recognizes that relationships can be a source of physical and informational resources. In this sense, one aims to analyze the relationship of the dimensions of social capital to the operational performance of the buyer company. The proposed model supports that the operational performance in cost, quality, delivery, flexibility and innovativeness related positively to the three dimensions – relational, cognitive and structural – of social capital. We sampled plants in the textile industry and Brazilian manufactured. We obtained a list of companies registered as domestic manufacturers of apparel and accessories in TexBrasil Guide of the Brazilian Association of Textile Industries (ABIT). One has drawn up a simple random sample composed by1000 companies. Each company was contacted by telephone and we collected 503 valid direct e-mail addresses of managers involved directly with suppliers. The questionnaire was based on the development of scales, and composed by items like Likert with the measures of each social capital and construct of the performance of operations. Executives from two companies in the same industrial sector and three experts in operation area reviewed the questionnaire. We applied the pre-test in a sample of 17 executives with similar training to the one of the respondents. We used a Confirmatory Factorial Analysis (CFA) to validate the scales. Adjusted the questionnaire, we used an on-line form, sent and monitored during the months of November and December 2013 for the e-mails previously identified. We used a similar method to that proposed by Dillmann (2002), and guided a survey. We obtained 117 valid answers, 102 of them were valid. CFA was conducted to assess the validity and reliability of the responses. Multiple linear regressions tested the hypotheses. We verified that the buyer’s operational performance measures relate differently to each dimension of social capital. The results show that the relationship actions between buyer and supplier that involve evaluating performance, appropriability, information sharing, supplier development (structural dimension) and the shared vision and values (cognitive dimension) related positively to the buyer’s operat ional performance. The factor positively related with performance in cost is the structural dimension (performance evaluation and appropriability). The factor positively related with performance in quality is the structural dimension (appropriability). The factor associated with performance in delivery is the cognitive dimension (shared vision and values). The factor associated with performance in flexibility is the cognitive dimension (shared vision and values). The factor associated with performance in innovativeness is the structural dimension (supplier development, information sharing and appropriability). In short, the research shows that the buyer companies can leverage the buyer-seller relationship to improve their operational performance, if the appropriate dimensions of the social capital are encouraged.
53

Supplier Relationship Management in Intelbras Improving quality through buyer-supplier cooperation Fredrik

Stålbrand, Fredrik January 2014 (has links)
Competitive forces in today‟s business world are putting firms under pressure to improve quality, delivery performance, and responsiveness while simultaneously reducing cost, which for many companies have resulted in increased outsourcing of activities. Consequently a greater dependency on suppliers‟ performance in terms of quality and delivery service has evolved.Companies are therefore exploring ways to leverage their supply chains, by developing their supply chain structure and continually evaluating the role of suppliers in their activities. As supply chains have evolved, a number of different supply chain structures have emerged, based upon the networks and the level of collaboration between the buyer and supplier. The optimization of a supply chain process has proven to lead inevitably to a growing interdependence among supply chain partners. Treating all suppliers the same is no longer feasible, and a failure to recognize that some suppliers have different needs than others.The research conducted in this thesis was aimed at finding strategies, and approaches of effectively working with supplier relationship management.The empirical study was conducted at Intelbras, a Brazilian electronics manufacturer, which has a large percent of its production outsourced. Intelbras has recently segmented their supply-base into two segments; suppliers of commodity type items and suppliers of critical items. For suppliers of critical items, quality agreements were developed to attend the special needs of selected items.The findings of the research was compared and analyzed with the empirical data, which resulted in a few suggestions of possible future developments for Intelbras.Keywords: Supplier Relationship Management, Strategic Segmentation, Total Cost of Ownership, Buyer-Supplier Cooperation, Quality Agreement / Program: Industriell ekonomi - affärsingenjör
54

how a purchasing process can be automated and its efftcts on the supplier relationship / Hur en inköpsprocess kan automatiseras

Larsson, Thorbjörn, Strand, Diana January 2006 (has links)
Companies operate in a changing world with rapid technological development. Automation of the purchasing process in companies by means of electronic solutions is in line with this development. Companies constantly demand new concepts and electronic solutions in or-der to make the purchasing process more efficient, known as E-procurement management. This concept has become widespread in the automotive industry owing to that a car is a system product that on average consists of 20 000 parts, and consequently many transac-tions when purchasing these products. However, to be able to automate the purchasing process the company has to explore and analyze what new technology solutions there are. With regard to this, the study will focus to analyze how a purchasing process in the auto-motive industry can be automated. The authors have chosen to look deeper into three dif-ferent electronic solutions. Thereto the study will examine what impact a certain type of product and supplier has concerning electronic solution. Additionally, how the buyer-supplier relationship is affected of automation is a fundamental question when considering automation, and will therefore be discussed in the study. These questions will concern to study both the buyer’s and the supplier’s perspective. The purpose of this thesis is to analyse how a purchasing process can be automated in stra-tegic relationships in the automotive industry, thereto taking product and supplier type into consideration concerning electronic solutions. We will also study the possible effect on the buyer-supplier relationship of automation. A qualitative method has been employed, in or-der to get a more precise and deep knowledge of the subject. The authors have conducted interviews with respondents working at a large car manufacturing company in Sweden, and with three suppliers to this company. The study found that there are several areas in the purchasing process that still can be more efficient. Two technological drivers have been outlined as potential solutions: Covisint and web-EDI. Moreover, it is possible to conclude that an automation of a purchasing process will have an effect on the buyer-supplier relationship. The authors have drawn the conclusion that companies should not rush into things such as an automation. Much attention should be paid to the question what degree of an automation that can be allowed before it will have a negative effect on the relationship. Moreover, they should thoroughly study on what electronic solution is most suitable, thereto with consideration to what type of product and supplier one is dealing with. / Företag verkar i en omvärld med snabb teknisk utveckling. Ett led i denna utveckling är att automatisera inköpsprocessen med olika IT lösningar. Nya koncept och elektroniska lös-ningar efterfrågas konstant av företagen för att kunna uppnå mer effektivitet i inköpspro-cessen, känt som E-procurement management. Detta koncept har blivit allmänt utbrett i fordonsindustrin, vilket har sin orsak i att en bil är en system produkt med 20 000 be-ståndsdelar och där av många transaktioner vid inköp av dessa delar. För att kunna automa-tisera inköpsprocessen måste företaget undersöka och analysera vilka nya tekniska lösningar och vilka elektroniska hjälpmedel som finns. Med hänsyn till detta avser denna studie att fokusera på att analysera hur en inköpsprocess i fordonsindustrin kan automatiseras. För-fattarna har valt att titta närmare på tre olika elektroniska hjälpmedel. Därtill kommer stu-dien innehålla att analysera vilken inverkan en viss produkt och leverantörs typ har på val av elektroniska lösningar. En annan väsentlig fråga som också kommer att diksuteras är hur vid en automatisering av inköpsprocessen påverkar leverantörsrelationen. Dessa frågor kommer att innebära att studera både köparen´s och säljaren´s perspektiv. Syftet med denna uppsats är att analysera hur en inköpsprocess i strategiska relationer i bil-industrin kan automatiseras, med hänsyn tagen till vilken typ av produkt och leverantör be-träffande val elektroniska hjälpmedel. Vi kommer också studera den eventuella påverkan på kund - leverantör förhållandet som en automatisering kan leda till. För studien har en kva-litativ metod använts, detta för att få en mer precis och djupare kunskap i hur kund- leve-rantör relationen påverkas vid en automatisering. Författarna har genomfört intervjuer hos ett stort biltillverknings företag i Sverige, och med tre av deras leverantörer. Studien visade på att där finns ett flertal områden i inköpsprocessen som kan effektivieras. Två drivare har konstaterats som möjliga lösningar : Covisint och web-EDI. Vidare är det möjligt att dra slutsatsen att en automatisering av inköpsprocessen påverkar leverantörsrelationen. Författarna har dragit slutsatsen att företag inte bör rusa in i en automatisering, istället måste uppmärksamheten riktas till frågan om i vilken grad av automatisering som kan tillåtas utan att det får en negativ inverkan på relationen. Vidare bör företaget grundligt studera vilken elektronisk lösning som är mest passande, därtill med hänsyn till vilken typ av produkt och leverantör det handlar om.
55

Optimizing Marketing Activities for Different Levels of Customer Relationships

Hellman, Karl G 12 August 2013 (has links)
The discipline of marketing is evolving from a product centric paradigm where all value is invested in the product by the supplier and it is exchanged for a market determined price by means of an arm’s length transaction, to a service centric paradigm where value is co-created by customer and supplier through complex relationships in which the rewards are determined through negotiation. This study recognizes that in practice a supplier will and ought to continue to have some customer relationships that are transactional and others that involve higher levels of value co-creation. A five point continuum of relationships from transactional to strategic alliance is defined. Dyadic data in which customer and supplier are asked to evaluate the same relationship from their respective points of view are analyzed resulting in a portfolio of a supplier’s relationships that include each of the five levels. Three structured equation models are validated: first, the customer’s assessment of the level of relationship as a function of new, behaviorally anchored measures; second, the supplier’s assessment as a function of new, behaviorally anchored measures of investment; third, the differences between customer and supplier assessments as a function of differences in ratings of new, behaviorally anchored measures. Additionally, segmentation of the customer base is identified based on the level of assessment of the current and desired future level of relationship. Servicing processes are defined to enable the supplier to match the right offerings to each level of customer thereby optimizing their investment in their customer portfolio.
56

how a purchasing process can be automated and its efftcts on the supplier relationship / Hur en inköpsprocess kan automatiseras

Larsson, Thorbjörn, Strand, Diana January 2006 (has links)
<p>Companies operate in a changing world with rapid technological development. Automation of the purchasing process in companies by means of electronic solutions is in line with this development. Companies constantly demand new concepts and electronic solutions in or-der to make the purchasing process more efficient, known as E-procurement management. This concept has become widespread in the automotive industry owing to that a car is a system product that on average consists of 20 000 parts, and consequently many transac-tions when purchasing these products. However, to be able to automate the purchasing process the company has to explore and analyze what new technology solutions there are. With regard to this, the study will focus to analyze how a purchasing process in the auto-motive industry can be automated. The authors have chosen to look deeper into three dif-ferent electronic solutions. Thereto the study will examine what impact a certain type of product and supplier has concerning electronic solution. Additionally, how the buyer-supplier relationship is affected of automation is a fundamental question when considering automation, and will therefore be discussed in the study. These questions will concern to study both the buyer’s and the supplier’s perspective.</p><p>The purpose of this thesis is to analyse how a purchasing process can be automated in stra-tegic relationships in the automotive industry, thereto taking product and supplier type into consideration concerning electronic solutions. We will also study the possible effect on the buyer-supplier relationship of automation. A qualitative method has been employed, in or-der to get a more precise and deep knowledge of the subject. The authors have conducted interviews with respondents working at a large car manufacturing company in Sweden, and with three suppliers to this company.</p><p>The study found that there are several areas in the purchasing process that still can be more efficient. Two technological drivers have been outlined as potential solutions: Covisint and web-EDI. Moreover, it is possible to conclude that an automation of a purchasing process will have an effect on the buyer-supplier relationship. The authors have drawn the conclusion that companies should not rush into things such as an automation. Much attention should be paid to the question what degree of an automation that can be allowed before it will have a negative effect on the relationship. Moreover, they should thoroughly study on what electronic solution is most suitable, thereto with consideration to what type of product and supplier one is dealing with.</p> / <p>Företag verkar i en omvärld med snabb teknisk utveckling. Ett led i denna utveckling är att automatisera inköpsprocessen med olika IT lösningar. Nya koncept och elektroniska lös-ningar efterfrågas konstant av företagen för att kunna uppnå mer effektivitet i inköpspro-cessen, känt som E-procurement management. Detta koncept har blivit allmänt utbrett i fordonsindustrin, vilket har sin orsak i att en bil är en system produkt med 20 000 be-ståndsdelar och där av många transaktioner vid inköp av dessa delar. För att kunna automa-tisera inköpsprocessen måste företaget undersöka och analysera vilka nya tekniska lösningar och vilka elektroniska hjälpmedel som finns. Med hänsyn till detta avser denna studie att fokusera på att analysera hur en inköpsprocess i fordonsindustrin kan automatiseras. För-fattarna har valt att titta närmare på tre olika elektroniska hjälpmedel. Därtill kommer stu-dien innehålla att analysera vilken inverkan en viss produkt och leverantörs typ har på val av elektroniska lösningar. En annan väsentlig fråga som också kommer att diksuteras är hur vid en automatisering av inköpsprocessen påverkar leverantörsrelationen. Dessa frågor kommer att innebära att studera både köparen´s och säljaren´s perspektiv.</p><p>Syftet med denna uppsats är att analysera hur en inköpsprocess i strategiska relationer i bil-industrin kan automatiseras, med hänsyn tagen till vilken typ av produkt och leverantör be-träffande val elektroniska hjälpmedel. Vi kommer också studera den eventuella påverkan på kund - leverantör förhållandet som en automatisering kan leda till. För studien har en kva-litativ metod använts, detta för att få en mer precis och djupare kunskap i hur kund- leve-rantör relationen påverkas vid en automatisering. Författarna har genomfört intervjuer hos ett stort biltillverknings företag i Sverige, och med tre av deras leverantörer.</p><p>Studien visade på att där finns ett flertal områden i inköpsprocessen som kan effektivieras. Två drivare har konstaterats som möjliga lösningar : Covisint och web-EDI. Vidare är det möjligt att dra slutsatsen att en automatisering av inköpsprocessen påverkar leverantörsrelationen. Författarna har dragit slutsatsen att företag inte bör rusa in i en automatisering, istället måste uppmärksamheten riktas till frågan om i vilken grad av automatisering som kan tillåtas utan att det får en negativ inverkan på relationen. Vidare bör företaget grundligt studera vilken elektronisk lösning som är mest passande, därtill med hänsyn till vilken typ av produkt och leverantör det handlar om.</p>
57

An exploratory study into buyer and supplier relationship problems : causes, control strategies and effects in Saudi Arabian companies

Miralam, Mohammad January 2011 (has links)
Around the world, companies are rapidly moving towards outsourcing to enhance their competitive position in the market through reduction in product development cycle times (costs), demands for better quality, improvement in supply chain management and higher expectations from more discriminating and demanding customers (Lyons and Krachenberg, 1990). An outsourcing mechanism consists of two parties, buyer and supplier. Hence, the success of the buyer and supplier relationship is the main factor to achieve successful outsourcing operations. This research studies the buyer and supplier relationship in each relationship type in the Saudi Arabian market; market exchange, captive buyer, strategic partnership and captive supplier. The main objective of this research was to study in depth buyer and supplier relationships (outsourcing) by discovering which problems exist in each type of relationship, how they can be controlled and what are their effects. It examines and tests certain factors associated with the relationships, such as incentives for their creation, relationship problems, cause of problems, problem control mechanisms and finally the effects of these problems on the buyer, the relationship and the market. The methodology used in this study was as follows: an interpretative research philosophy, an inductive research approach and an exploratory research strategy. Semi-structured interviews were found to be the most appropriate method of data collection because they enabled the researcher to gather valid and reliable data. The research model involved all the components affecting the buyer and supplier relationship. These components were categorized and classified in a meaningful way, describing the flow of the relationship from the research perspective in terms of testing the effect of each component in the relationship between buyer and supplier in general and its effect on the category to which it belongs. The data was collected from purchasing employees on the buyers’ side and sales employees on the suppliers’ side. The total number of participating buyer and supplier firms was 57, distributed across manufacturing and service industries. The first data collection phase involved all the buyer data and the second following up, reviewing and completing the data that the researcher thought had been missed during the first phase of interviews, and which needed to be explained more fully by the interviewees. This phase also involved collecting all the supplier data. 40 interviews were conducted to collect buyer data within three months. The 40 interviews involved 88 recorded hours, and each buyer discussed 4 relationships (not necessarily 4 different types of relationship), resulting in a total of 64 market exchange, 30 captive buyer, 22 strategic relationship and 44 captive supplier relationships, accounting for the total of 160 different types of relationships across the 40 different buyers. Supplier data was collected by conducting 17 interviews within 27 days. The 17 interviews involved 34 recorded hours. While the researcher was analyzing the data collected, a special case in market exchange relationship was found. In this case, buyers preferred to deal with suppliers under a captive buyer relationship though the relationship characteristics were market exchange relationship because of their interests. The researcher also found that Saudi firms are the same as other firms in the rest of the world. They are trying to maximize their competitiveness in the market by improving product or service quality and speed of delivery, reducing product or service costs and enhancing decision making efficiency. Additionally, it was found that relationship incentives, arising from buyer wishes or compulsory reasons, create any one of the buyer and supplier relationship types, which were other than what has been mentioned in the outsourcing reasons in the literature. In addition, the researcher also found that relationship incentives might cause problems, so the buyer should be more careful with them. Additionally, there are also other causes that might create agency problems than those mentioned in previous studies. At the same time, it was observed that there are new control mechanisms, not previously discussed in the literature. The study found that the outsourcing relationship is affected negatively, and there are other effects than those mentioned in the literature by Tezuka (1997). In addition, the researcher found that because of the ‘agency’ system in Saudi Arabia its economy is affected negatively. Finally, the original research conceptual model was found applicable to all types of relationship.
58

Interorganizational IT Support for Collaborative Product Development

Öhrwall Rönnbäck, Anna January 2002 (has links)
As product complexity increases and markets become more global, companies tend to collaborate with customers, suppliers and partners in business process activities previously carried out within a single firm. This is observed notably also in product development. Product development is an information and communication intense activity, and collaborative product development requires efficient communication between the participating firms, both during an ongoing project and afterwards when the product is in service. When more than one firm is involved, questions linked to business aspects regarding what information to share and how to communicate the information between the firms become important. With changing partners and competing supply chains this is a delicate management issue. The objective of this dissertation is to assess characteristics of communication in collaborative product development, in order to identify requirements for supporting IT tools. Empirically, the research was conducted in two parts. Part I was conducted in the aircraft industry, where a systems integrator firm’s relationship to its major suppliers was investigated. In Part II, collaborative product development between a buyer and several suppliers organized in networks was investigated. These studies were complemented with studies of IS/IT development and implementation projects. Theoretically, it is based on the literature on product development, supply chain management, and IT support for business relationships. Concerning the buyer-supplier dyad it was found that there was not one collaborative product development process in common between the firms, but rather coordination between the firms’ processes. Concerning the relationship between buyer and supplier network, it was found that one of the suppliers represents the network in a dyadic buyer-supplier relationship. Within the supplier network, the firms conducted interorganizational integrated product development, which means that the functions were represented by several firms. This implied that management practices must respect the special characteristic of small and medium-sized firms in collaboration. The investigation of information and communication in collaborative product development in dyads and networks led to a list of requirements on IOIS. The findings were concluded in a matrix that presents characteristics of product development in general, product development in dyads, and product development in supplier networks, and a mapping of the requirements on IOIS. Since the business relationship is the major difference between product development in-house and collaborative product development, it was considered appropriate to take a supply chain view on the requirements for an IOIS. It was found that support is needed both for the procurement and the product development process. Moreover, it was found that project management support can significantly improve the efficiency of the development process. Improvements of the effectiveness regard support for the product life cycle, and for the long-term relationship between the parties. It was concluded that an IOIS for collaborative product development should be based on standard technology and support standard formats, in order to make it possible for a firm to simultaneously manage its own systems and proprietary information, and exchange information with partners when needed. / LARP - Lean Aircraft Research Program / NISAM - Ny industriell samverkan
59

Optimizing Marketing Activities for Different Levels of Customer Relationships

Hellman, Karl G 12 August 2013 (has links)
The discipline of marketing is evolving from a product centric paradigm where all value is invested in the product by the supplier and it is exchanged for a market determined price by means of an arm’s length transaction, to a service centric paradigm where value is co-created by customer and supplier through complex relationships in which the rewards are determined through negotiation. This study recognizes that in practice a supplier will and ought to continue to have some customer relationships that are transactional and others that involve higher levels of value co-creation. A five point continuum of relationships from transactional to strategic alliance is defined. Dyadic data in which customer and supplier are asked to evaluate the same relationship from their respective points of view are analyzed resulting in a portfolio of a supplier’s relationships that include each of the five levels. Three structured equation models are validated: first, the customer’s assessment of the level of relationship as a function of new, behaviorally anchored measures; second, the supplier’s assessment as a function of new, behaviorally anchored measures of investment; third, the differences between customer and supplier assessments as a function of differences in ratings of new, behaviorally anchored measures. Additionally, segmentation of the customer base is identified based on the level of assessment of the current and desired future level of relationship. Servicing processes are defined to enable the supplier to match the right offerings to each level of customer thereby optimizing their investment in their customer portfolio.
60

The Impacts of Bridge Transfer on Service Outsourcing: The Social Network Perspective

January 2011 (has links)
abstract: Services outsourcing is a prevalent yet problematic phenomenon. On the one hand, more and more firms are outsourcing services function. On the other hand, we are faced with many services outsourcing failures. This research attempts to uncover some of the omitted causes of services outsourcing failure. It extends a conceptual paper that used social network theory to examine the shifting of the triadic relationship structures among the service buyer, service supplier and the buyer's customers at different stages of the services outsourcing arrangements and its performance implications. This study empirically examines these performance implications. Specifically, this research defines the concept of bridge transfer, which denotes the weakening and dissolution of operational ties between the service buyer firms' and their end customers and the appearing and strengthening of operational ties between the service supplier firms and the end customers. It also empirically derives a measurement scale for this new construct. Further, the effects of bridge transfer on supplier's appropriation behavior, buyer's cost of quality and end customers' quality perception are examined in the context of customer facing services and are contrasted with those entail little or no customer interactions. In addition, the moderating roles of buyer-supplier relationship on the effects of bridge transfer are also examined. An Internet-based survey was administered to firms affiliated with CAPS Research and the Institute of Supply Management as the primary data source (n=137). Principal Component Analyses were used to derive a composite score for each of the model construct. Then linear regressions were used to detect the effects of bridge transfer on services outsourcing outcomes and to detect the moderating role of buyer-supplier relationships on these effects. The results show that bridge transfer is positively correlated to suppliers' appropriate behavior and negatively correlated to end customer's quality perception in the context of customer facing services. The effects of bridge transfer are not found for services that entail little or no interactions with the end customers. Instead, buyer-supplier relationship is found to be a key influencing factor to services outsourcing outcomes in this context. This study helps to pinpoint some of the omitted causes of services outsourcing failures and shed light on how to manage services outsourcing for success. / Dissertation/Thesis / Ph.D. Business Administration 2011

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