This thesis deals with the topic of congress tourism, which is perceived as a substantially attractive form of tourism in many destinations. The practical part focuses on the annual congress organized by ICCA - a significant international conference association, that Prague will host in 2017. The aim of this work is to characterize the sector of convention industry with emphasis on the segment of congresses and conferences organized by associations and other non-profit organizations, and subsequently to evaluate the steps the entities participating in preparation and execution of the ICCA prestigious congress have taken so far.

This thesis is specialised to analyse clients responds from banking industry to mar-keting campaigns. For purpose of such study are from the view of the information systems essential Customer Relationship Management systems, CRM systems, their operational part, with which are working all the employees and also analytical part, which serve for agregation a usage information of the operational part for desicion making. For the sake of correct understanding of the business logic of these systems is thesis concerning also area of direct marketing, which is object of CRM marketing campaigns. From theoretical point of view is suitable in the name of marketing campaigns evaluation work with Customer Intelligence and its selected topics. As a case study has been used real situation of the bank existing on the czech ban-king market, which is in current time working of implementation of a new CRM system Siebel. Situation in the bank and also on the project has dynamical charakter. Target of the thesis is to find out and provide the way how CRM system supports scoring of campaign succes, which is important for decision making about products offered to clients and about choice of appropriate communication. There are also mentioned other options of develop-ment these analytical tools.

The goal of my Diploma Thesis was to show companies, they should focuse more on investing time and their money into SEO, PR articles as well as they should use social media to communication with their customers. This could be in a long run more efficient than spending money on PPC campaigns. The Diploma Thesis is divided into theoretical and practical part. The theoretical part is oriented on Online Marketing, it shows the basics of each online marketing strategy; SEO, PPC as well as new trends in this fast growing field. The practical part is focused on analyzing instruments of online marketing strategy of ESENNCE.CZ, which is a Czech provider of Experience Days.

Submitted by Renata Lopes (renatasil82@gmail.com) on 2016-01-28T10:30:48Z No. of bitstreams: 1 stephanielyaniedemeloecosta.pdf: 2462357 bytes, checksum: 35a6ce6b52260214368388ad62a95277 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2016-01-28T10:54:07Z (GMT) No. of bitstreams: 1 stephanielyaniedemeloecosta.pdf: 2462357 bytes, checksum: 35a6ce6b52260214368388ad62a95277 (MD5) / Made available in DSpace on 2016-01-28T10:54:07Z (GMT). No. of bitstreams: 1 stephanielyaniedemeloecosta.pdf: 2462357 bytes, checksum: 35a6ce6b52260214368388ad62a95277 (MD5) Previous issue date: 2014-02-24 / CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Esta dissertação visa contribuir para a compreensão das resistências às campanhas de mobilização social à Aids (Síndrome da Imunodeficiência Humana). Argumentamos que as pessoas, tratadas pelos elaboradores das campanhas como meros "público alvo" e "receptores" de mensagens especializadas, na verdade, produzem seus próprios discursos cotidianos sobre o corpo, a doença e a saúde, às vezes silenciados na esfera privada e nem sempre parafrásticos ao que "pode" ou "deve ser feito" para evitarem a (re)contaminação pelo HIV. Isso ocorre porque as instituições (governamentais ou civis) geralmente não reconhecem no discurso cotidiano qualquer saber que possa vir a contribuir para as campanhas. Partindo principalmente dos conceitos críticos de biopoder e biopolítica, conforme concebidos por Michel Foucault, e dos dispositivos analíticos da teoria dos discursos (escola francobrasileira – Michel Pêcheux e Eni Orlandi), propõe-se descobrir como os discursos e saberes institucionalizados das campanhas de mobilização à Aids elaboradas entre 2009 e 2013 pelo Ministério da Saúde, pela Secretaria de Estado de Saúde de Minas Gerais (MG) e pelo Grupo Vhiver (uma organização da sociedade civil de MG voltada para a Aids) dialogam - ressoam, ressignificam ou denegam - com os discursos de soropositivos (coletados através de entrevistas individuais). / This thesis aims to contribute to the understanding of resistances to social mobilization campaigns against Aids (Human Immunodeficiency Syndrome). We argue that people, treated by the campaigns’ developers as mere "audience" and "receivers" of specialized messages, actually produce their own everyday discourses on the body, diseases and health, which sometimes are silenced in the private sphere and not always coincide with what "could" or "should be done" to prevent the (re)infection with HIV. This is because the government or civilian institutions generally do not recognize any knowledge in the everyday discourses that might contribute to campaigns. Especially under the critical concepts of biopower and biopolitics, as conceived by Michel Foucault, and the French-Brazilian strand of the Discourse Analysis (Michel Pêcheux and Eni Orlandi), we aim to discover how the institutionalized discourses and knowledge of the mobilization campaigns against Aids, developed between 2009 and 2013 by the Ministry of Health, the Department of Health of Minas Gerais (MG) and the Grupo Vhiver (a civil society organization on Aids from MG) dialogue - resonate, resignify or deny - with the discourses of seropositive people (collected through individual interviews).

This thesis presents a quantitative study that aims to investigate whether Brian Martin is right in his theory about how more powerful actors have a greater capacity to prevent outrage and anger after opressions and thus suffer less from political jiu-jitsu, a process in which oppression becomes counterproductive. This is done by looking at whether more powerful regimes getaway more easily with repressing nonviolent campaigns. By designing a measuring scale for the scope of political jiu-jitsu, the connection between the scope and three different aspects of power - national capacity, wealth and state oppression - is investigated. The results shows that the more powerful the oppressive states are in terms of national capacity and wealth, the less extensive political jiu-jitsu. On the other hand, a higher degree of state oppression results in more extensive political jiu-jitsu. The results linked to the degree of staterepression are statistically significant and it can thus be said that the differences in the extent of political jiu-jitsu are not due to chance. The results indicate that more powerful states getaway with repressing nonviolent campaigns more easily, if power is measured in terms ofnational capacity or wealth. If, on the other hand, power is measured in the amount of noppression, it is more costly for the states that exercise more oppression.

Záměrem této práce je analyzovat nové praktiky používané při plánování marketingových kampaní. Zřetel je dán zejména na použití internetu a sociálních sítí, které zaznamenávají v posledních letech značný růst počtu uživatelů. Navíc například oproti televizním kampaním, náklady na ně jsou podstatně nižší. Jak si na tom tedy stojí internetové kampaně a je vůbec internetová kampaň úspěšná? Tato otázka je jedním z hlavních témat, kterými se bude práce zabývat. Další částí bude analýza význačných a originálních kampaní, které přispěli k dalšímu vývoji užívání nových médií.

Professional campaign is an integral part for each candidacy, including presidential candidates. Presidential campaigns recognise two significant milestones. The first was presidential debate between Nixon and Kennedy in 1960 which is considered to be the beginning of televised politics. The second was Barack Obama's campaign in 2008 with its innovative usage of social media. Emmanuel Macron's campaign from 2017 is aspiring to push the evolution of presidential campaigns further. He surrounded himself with international advisors and based his campaign upon contemporary trends of political communication. Thanks to this he was able to introduce a very effective campaign. This diploma thesis conducts a research of presidential campaigns with the aim to generalise their key features and compare them with Macron's form of campaign. Thanks to this we can explore whether Emmanuel Macron was rather following previous paths or whether he introduced a fundamental progress in the way how presidential campaigns are maintained.

Thesis (M. A. (Communication Studies)) -- University of Limpopo, 2019 / Globally, over the years, health promotion organisations have developed communication campaigns geared towards addressing most major public health issues with the intention of preventing risky sexual behaviour. Teenage pregnancy is a major health, social, systemic and economic challenge, not only for the basic education sector but also, crucially for national development in general. The use of modern contraceptives, specifically implant contraceptives, has the potential to alleviate unintended teenage pregnancies. Modern contraceptives such as implant contraceptives have proven to be highly effective from 24 hours after insertion up to three years. Theoretically, the Health Belief Model and the Theory of Planned Behaviour have been applied to guide the study. A quantitative, descriptive survey was used in this study, with data collected using questionnaires. Purposive sampling of six secondary schools under the Mankweng Circuit in the Limpopo province where 306 participants were randomly selected was employed. Data were analysed using the SPSS version 26. The study revealed that that 34% of the participants were willing to use the implant contraceptive method based on the benefits found to be associated with the method. However, 66% were not willing to use the method regardless of the benefits found in using the implant contraceptives. In addition, it was found that only 3.9% of the participants were using implant contraceptives as a tool to prevent unintended pregnancies. This study makes a contribution to existing literature on implant contraceptives uptake among young women in South Africa. It would be informative to organisations and the National Department of Health who propose the use of implant contraceptives to stem increasing teenage pregnancies.

No description available.

This thesis is devoted to the election and political marketing topics. I analysed different types of political marketing tools and guerilla marketing tools. Guerilla marketing is a special marketing form suitable for some campaign situations. Moreover we can use it for campaign optimization. This optimization is the core of this topic. It is important to find the best tools, with the lowest expenses for our preferred voters. In addition to that, I introduced several kinds of campaign tactics useable in the Czech politics. There are also election campaign proposed budgets for different types of the Czech elections.