Uppsatsens syfte är att undersöka aktuella mediedebatter om köttkonsumtion ur ett djuretiskt perspektiv. Studien bygger på teorin om karnism och kritisk diskursanalys. Artikelsökningen gjordes genom Mediearkivet Retriever och avgränsades till de fyra största tidningarna i Sverige, Aftonbladet, Dagens Nyheter, Expressen och Svenska Dagbladet, från 2014 fram till idag. Det empiriska materialet bestod av 25 artiklar och ur dessa framkom fem diskurser: köttnormsdiskursen, djurrättsdiskursen, hälsodiskursen, marknadsdiskursen och miljödiskursen. Diskurserna gick ofta in i varandra och hade ofta fler än ett perspektiv. Studiens resultat visade att köttnormsdiskursen är den hegemoniska diskursen. Även om flera av artiklarna förespråkade konsumtion av enbart svenskt och ekologiskt kött, var köttkonsumtion ändå normen. Trots att köttkonsumtionen idag är rekordhög, var de flesta artiklarna oväntat eniga om att köttkonsumtionen måste minska drastiskt för hälsan, miljön och djurens skull. / The essay examines the recent media coverage of meat consumption from an animal ethical perspective. The study is based on the theory of carnism and critical discourse analysis. For the article search Mediearkivet Retriever was used and the search was limited to four main newspapers in Sweden, Aftonbladet, Dagens Nyheter, Expressen and Svenska Dagbladet. The time span was from the beginning of 2014 until today. The essays material consisted of 25 articles and from them five discourses were identified: The meat norm discourse, the animal rights discourse, the health discourse, the market economy discourse and the environmental discourse. The discourses often related to one another and often included more than one perspective. The study showed that the hegemonic discourse is the meat norm discourse. Although many of the articles were in favor of a drastic cut down of meat consumption, and suggested consumption of only Swedish and organic meat, the norm was still to consume meat. Although statistics show very high meat consumption, there seem to be a surprising consensus in the articles that meat consumption must decrease drastically, for health reasons, the environment and for the wellbeing of animals.

Syftet med studien är att beskriva och analysera hur aktörer inom animalieindustrin legitimerar sin verksamhet, detta med utgångspunkt i de logiker som uttrycks och verkar i aktörers utsagor i samtal om hållbarhet och klimat. Analysen sker genom ett logikperspektiv som fokuserar på hur fortsatta investeringar i animalieproduktion som idé motiveras och ges legitimitet i en samtid där konsumtion och produktion av animalier sägs vara oförenligt med ett hållbart klimat. Vidare studeras gränsdragningar och positioner aktörerna skapar i samtal om kött och klimat och hur hållbarhet som kulturellt begrepp konstrueras. Studien baseras huvudsakligen på #Köttpodden av Svenskt Kött och digitala utsagor från LRF:s och Svenskt Kötts hemsidor. Resultatet av studien är att aktörerna använder olika logiker för att legitimera fortsatt produktion och konsumtion av animalier. Hållbarhet kulturaliseras i aktörernas utsagor för att överensstämma med egna befintliga sammanhang, vilket legitimerar fortsatta investeringar i animalieproduktion vilken föreställs vara en hållbar praktik.

“Comfort Food – Comfortable for Who?” – Questions the true comfort of our eating habits, critically addressing our prevalent unsustainable animal-based food cultures by exploring genuine comfort food through design. In my process I have researched why our eating habits are so hard to change, from our psychological attachment to meat to the patriarchal foundation of our food cultures. By exploring the medium of food and cooking as design practice, I have encountered how essential the element of comfort is to human’s eating experience. Resulting in an approach to plant-based eating where the essential comfort factors of our food cultures meet the beyond-human comfort needs.

An exploration of the idea that tangible change could be made in the world when norms are unsettled rather than reinforced or left untouched. Bloom focuses on creating a space for the individual to re-define the outdated, toxic norms surrounding masculinity to explore ‘what men can be’. This is tied into questioning ‘what food can be’ — now and in the future — in relation to the norm of consuming animal food products in western societies. In collaboration with people who have actively reduced their meat consumption or identify as plant based or vegan, I have aspired to use my practice as a visual communicator to illustrate connections and reveal hidden narratives of these individuals who are already challenging these norms as change agents within society. The outcome is the Bloom Box — an interactive box containing their stories visualised with ‘out of the norm’ plant foods.

From our earliest days of childhood, our exposure to certain species is confusing and contradictory, with animals like the beloved characters who fill our storybooks moulded into unrecognisable shapes and served up to us in deceptively happy packaging. With a recognition of this cognitive dissonance as a starting point, this report seeks to highlight the inconsistency of teaching children to love and respect animals whilst at the same time to accept the eating and usage of them.  Whilst the topic of animal farming is finally beginning to be taken seriously in conversations about environmental sustainability, its ethical implications for both humans and nonhumans remain massively overlooked. My project aims to bring the conversation about animal rights to the forefront of our moral considerations with childhood education as an entry point.  In collaboration with a primary school class (ages 9-11) and an animal sanctuary, I ran a three-part workshop designed to encourage interspecies thinking and provide a space for students to critically evaluate mainstream attitudes and assumptions towards nonhuman animals and, by extension, to question current norms surrounding animal use and consumption.