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As revistas de celebridades são fenômenos discursivos midiáticos que constroem realidades não ficcionais com traços de ficção, de alta relevância na contemporaneidade, pautada pelo binômio voyeurismo-exibicionismo. Tomamos como premissa que as revistas projetam muito mais do que banalidades de personagens famosos, pois estão atravessadas por lógicas globais filiadas à notoriedade como capital simbólico e estão marcadas por construtos culturais que, em nosso caso, associamos à dimensão histórico-social da Argentina e do Brasil. O presente estudo, portanto, trata da realidade construída e projetada como não ficção nas revistas Gente (editada e de circulação na Argentina) e Contigo! (editada e de circulação no Brasil), tendo, como tese principal, que nosso corpus, embora apresente um enquadramento transversal análogo, evidencia tendências dissonantes de idiossincrasias que emergem na materialidade do discurso. Para isso, a pesquisa desenvolve uma análise enunciativa-discursiva comparativa das revistas, no período de agosto de 2011 a maio de 2012. A análise do imbricado social no qual ocorrem as práticas sociais que permitem emergir as materialidades que analisamos, do desenvolvimento das mediações em Brasil e Argentina e das características materiais de nosso corpus pautam analogias possíveis entre as revistas e antecipam aspectos dissonantes em suas materialidades e nos efeitos de sentido projetados: a) as entrevistas são mais irreverentes e desembaraçadas na revista argentina do que na revista brasileira; b) o metadiscurso apresenta uma tensão explicitada na revista argentina, e uma harmonia aparente, na revista brasileira; c) o ethos discursivo e do ethos construído nos paratextos de personagens-celebridade midiáticos femininos mostram a projeção de um ethos vedetiano e erotizado, na revista argentina, e de um ethos dissimulado e glamorizado, na revista brasileira. / The celebrity magazines are a media discursive phenomenon that build non-fiction realities with fiction characteristics, and it is a kind of phenomenon that has high relevance in the contemporariness, lined by the voyeurism- exhibitionism binomial. We take as a premise that the magazines project much more than famous carachterss banalities, because they are crossed by global logics affiliated to notoriety as a symbolic capital and they are marked by cultural constructs that, in our case, are associated with the social-historical dimension of Argentina and Brasil. This study, therefore, is about the non-fiction reality constructed and projected in the maganizes Gente (edited and currently in circulation in Argentina) and Contigo! (edited and currently in circulation in Brasil). The central thesis underpinning this research is that our corpus, although displaying an analogue transversal framework, evidences idiosyncrasies with dissonant tendencies that emerge in the discourse materiality. Thus, the reasearch developed a comparative enunciative-discursive analysis of the magazines, from August 2011 to May 2012. The social interwoven analysis in which social practices occur that allow the emergence of the analyzed materialities, the mediations development in Brasil and Argentina analysis and the material characteristics of our corpus analisys show possible analogies between the magazines and antecipate dissonant aspects in their materialities and in the effects of the projected sense: a) the interviews are more irreverent and more unshamed in the Argentinean magazine than the Brazilian one; b) the metadiscourse presents an explicit tension in the Argentinean magazine, and an apparently harmony in the Brazilian one; c) the analysis of the media feminine celebrity carachters discoursive ethos and the constructed ethos in the paratexts shows the project of a vedetiano and erotic ethos in the Argentinean magazine, and a hidden and glamorous ethos in the Brazilian one.

This study is an examination of the ideologies present in celebrity substance abuse news stories in The New York Times online from December 2012 to December 2013. I analyzed news stories by employing a critical discourse analysis to determine the dominant discourses in celebrity substance abuse news articles. Drawing from cultivation and framing theories, celebrity substance abuse stories in The New York Times are presented in a limited, individual fashion with relatively little effort when it comes to recovery. Rather than treating substance abuse as a serious social issue and a medical condition, it is presented as an individual, moral problem. Moreover, recovery from substance abuse is presented as a personal choice which involves very little to no assistance and is easy to acquire.

Title: Comparison of the athletes and blogger influence on the behavioral intentions of secondary school students Objectives: The main objective of this diploma thesis is to compare the influence of athletes and bloggers on the buying preferences of the students of Czech high school through marketing research. Methods: In the thesis are used two interdependent methods. The first of these methods is a questionnaire survey, which includes 508 respondents who were high school students during the survey. 32 respondents separated in two groups attended the second method, which is a focus group. Results: The research results show that athletes influence the behavioral intentions of secondary school students more than bloggers in every researched sphere. The main difference in effectivity is clear from the comparison between both groups by respondents. Keywords: marketing communication, shopping behaviour, reference group, generation Z, sports celebrity, influencer

‘Celebrity’ has become a growing field of critical inquiry and cultural interest in twenty-first century society. Celebrities embody a host of meanings and engender larger ideological and discursive practices, in which they articulate expressions of social, cultural and political power that attach meaning to public individuals. Beginning with the late-twentieth century, celebrities have come to occupy spaces that exist beyond popular culture platforms, most notably in politics and international diplomacy. In spite of its typical association with superficial discussions of gossip and cheap entertainment, celebrities have become the site of anxiety in a capitalist society. To come to terms with these growing anxieties concerning celebrity and its accoutrements, this thesis explores the embedded complexities and consequences of the celebrity system within the framework of what has dubiously been called ‘celebrity politics.’ Through a detailed examination of this phenomenon, this thesis explores the coalescing spheres of Hollywood and the White House, where ‘celebrity’ and ‘politician’ have become interchangeable monikers. In addition to examining the historical conditions that have given rise to the phenomenon, this study examines contemporary articulations of the ‘celebrity politician,’ focusing on Angelina Jolie, Sean Penn and President Barack Obama. Discussion of these figures is framed by critical theory and media studies to better understand their location within the contemporary Western landscape.

As a word, glamour is hard to define, but is instantly recognizable. Its association with Hollywood movie stars fully emerged in the 1930s in the close-up celebrity portraits by photographers like George Hurrell. The aesthetic properties in these images that help create glamour are characterized by the Modernist style, known for sharp focus, high contrast, seductive poses, and the close-up (tight framing). My essay will explore the origins of the visual aesthetics of glamour, arguing that their roots can be found in the still life photographs of the 1910s, produced by fine art photographers such as Edward Steichen. This essay will primarily focus on the photography of Edward Steichen because he used these same techniques found in his still life portraits on Hollywood celebrities when he began working for Condé Nast’s Vanity Fair and Vogue in 1923. Steichen changed the conversation on how to photograph celebrities and his practices eventually led to the creation of glamour portrait photography. This thesis documents the ways in which Steichen established the precedent for glamour photography when he applied the close-up and Modernist style on Hollywood stars. The result of Steichen’s application was photography that provided visually identifiable and mechanically reproducible glamour.

In this thesis, I examine the use of Twitter by NHL athletes to determine how and in what ways professional hockey players’ personal and professional identities are shaped by their use of this medium. I explore the current cultural moment surrounding the lives of NHL athletes, focusing on the increasingly blurred line between their private and professional identities. By grounding my analysis of their Twitter use in a new labour context that is academically situated betwixt the literatures on media studies, celebrity culture and identity presentation, I show that participation in this medium allows both athletes and fans to actively reshape their own and each others’ identities, constructing a new set of standards for professional hockey players that takes into consideration the heightened demand for access to the behind-the-scenes of their lives. The ability of professional hockey players to interact with fans and media on Twitter is also creating new types relationships and producing new discourses for the typical hockey player identity, and the labour this career involves. Finally, through interviews with NHL players, I draw out their motives for using Twitter, their understanding of the impact of their interaction with fans on the perceptions those fans have of their professional identity, and their desire for work-life balance as their professional and personal identities seemingly merge on Twitter in a postmodern labour context fuelled by heightened celebrity culture. / Thesis (Master, Kinesiology & Health Studies) -- Queen's University, 2014-04-27 14:50:32.902

In this thesis, I critique the representation of pre-adolescent and teen femininity in M and the influence of the teen fan genre on identity development. This discussion revolves around a social semiotic analysis of four texts and two sub-texts, and a social semiotic auto-ethnographic exploration of my experience as a reader of teen fan publications. Among the texts, a feminine identity is represented through eight interlocking semiotic themes: fashion and beauty, celebrity idolization, entertainment, consumerism, heterosexuality/romance, friendship, celebrity as occupation, and affluent lifestyle. My research findings show that the portrayal of femininity in M is a narrow and unrealistic ideal. Conveyed through celebrity worship, femininity is a highly (hetero)sexualized, racialized, thin, able-bodied, affluent, mass-mediated, and (self-)commodified ideal that perpetuates age ambiguity As the discussion of my adolescence shows, the representation of femininity in the teen fan genre can thwart creativity and contribute to a negative self-concept. Finally, teen fan magazines were important in assisting in the creation of a (pre-)adolescent feminine self, but it was only one institution in which my identity formed. My self-concept emerged from social regulation via the interconnected relationship among teen fan magazines, mall and school cultures, and family.

Thesis (M.A.)--Miami University, Dept. of History, 2005. / Title from first page of PDF document. Document formatted into pages; contains [1], ii, 93 p. Includes bibliographical references (p. 86-93).

This mixed method study set out to investigate how businesses in the fashion and apparel industry can optimize working with two types of influencers; micro-celebrities who rely on their personality to influence, and opinion leaders who rely on their expertise to influence. This was explored through three different research questions. The first research question was a quantitative look at influencers on Instagram, to see if there were any difference in effectiveness and spread between opinion leaders and micro-celebrities. The second and third research questions were a qualitative look through the eyes of influencer marketing experts with the goal of finding out how to maximize the effectiveness and spread of opinion leaders and micro-celebrities on Instagram. The quantitative results found no difference in effectiveness and spread between opinion leaders and micro-celebrities on Instagram. The qualitative results further found that industry experts do not make a distinction between influencers in the way proposed by the study. Instead they viewed each influencer as a unique personality, where the fit between influencer and brand as well as long-term relationships were key factors for success. Suggesting that the expert/personality dichotomy is secondary to well-established brand fit. Because of this, the research questions and purpose were revised to better match the results. The theoretical and practical application of this study is that a larger focus on building long-term relationships to create a win-win relationship for both influencer and brand is a requirement for success. This also requires a well-considered fit in a campaign involving an influencer, as it is important the image of the influencer matches the image of the brand. However, more research is needed to investigate the intricacies of working with relationship-building and fitting influencers to a brand. / Denna studie syftar till att undersöka hur företag i mode- och klädindustrin kan optimera arbetet med två typer av influencers; mikrokändisar som förlitar sig på sin personlighet för att influera, och opinionsledare som är beroende av sin kompetens för att influera. Detta undersöktes genom tre olika forskningsfrågor. Den första forskningsfrågan var en kvantitativ undersökning om inflytande på Instagram för att se om det fanns någon skillnad i effektivitet och spridning mellan opinionsledare och mikrokändisar. Den andra och tredje forskningsfrågan var en kvalitativ blick utifrån influencer-marknadsföringsexperter med målet att ta reda på hur man kan maximera effektiviteten och spridningen av opinionsledare och mikrokändisar på Instagram. De kvantitativa resultaten fann ingen skillnad i varken effektivitet eller spridning mellan opinionsledare och mikrokändisar på Instagram. De kvalitativa resultaten visade att branschexperter inte skiljde mellan influencers på det sätt som studien föreslog. Istället betraktade de varje influencer som en unik personlighet, där matchningen mellan influencer och varumärke samt långsiktiga relationer var viktiga faktorer för framgång. Vilket tyder på att frågan om expertis eller personlighet är sekundär till en väletablerad matching. Detta stod i stark kontrast till tidigare forskning. På grund av detta har forskningsfrågorna och syftet reviderats för att bättre matcha resultaten. Framtida teoretisk och praktisk tillämpning av denna studie visar att ett större fokus på att bygga långsiktiga relationer för att skapa ett vinn-vinn-förhållande för både influencer och varumärke är ett krav för framgång. Detta kräver också en genomtänkt matchning eftersom när en influencer används för en kampanj är det viktigt att influencerns image matchar varumärkets image. Mer forskning behövs dock för att undersöka processen med att bygga relationer och matcha influencers till ett varumärke.