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>Magister Scientiae - MSc / The importance of mobile technology in improving the quality of life is not restricted to only a Hearing person, and the use of mobile devices among Deaf people is no longer limited, due to the advancements in technology Hearing loss cannot be seen but its effect is clearly visible to the persons suffering the loss. This results in a limited ability to communicate with the large world of hearing people. This research effort aims to design a SignSupport for emergency mobile application for Deaf people in Cape Town, empowering them with the same access to emergency service resources as hearing people. The proposed approach is to use a mobile application to contact standard emergency services on behalf of a Deaf person to a representative. The app will use a phone's GPS module to share the location of the victim and contact the nearest emergency service provider to attend to the Deaf victim; as well as keep the victim’s circle of family and friends informed. The app design is intuitive, simply requiring the Deaf victim to launch the app and choose an emergency type from the available options.

This thesis project identifies an issue of limited interaction options with cell phones and considers it to be a design opening and opportunity, rather than a problem. The design opportunity presented in this work is for shaping of future cell phone interactions by allowing users to design their own cell phones. To explore this provocative yet complex design opportunity a programmatic design research approach is used. The design program in this thesis is referred to as the ‘Design-It-Together cell phone’, or the DIT cell phone, design program and can be described as a design research effort into how users working together to design and make their own cell phones could offer a new set of perspectives and possibilities in shaping future interaction options with cell phones in contrast to an industry lead cell phone design and development process. Furthermore, the motivation for this thesis is not problem-based but rather exploratory, where the intention is not to build an ideal phone but rather to explore the opportunities and challenges faced by the design program, and what that can mean for shaping the future of cell phone interactions. A comprehensive exploration of this design space was done in nine main explorations or nine main experiments. Each experiment was formulated to challenge a perspective of the design program. The results of the explorations generated a repertoire of examples relating to understanding the current situations and predictions for future possibilities for cell phone interactions. Interpretation of the design program was done by analyzing this repertoire of examples from the perspective of n nine specified dimensions of the design program. The dimensions acted as a guide in thinking about possible futures of cell phone interactions within the design space of the program. Interpretation of the design program in this way allowed for comprehensive scenarios to be created of what the future of cell phone interactions could be like, as well as gaps and bigger picture impacts of the design program. The overall results and contribution of this work adhered to what is expected from a programmatic design research approach and is stated here as knowledge generated from explorations and interpretation of the DIT cell phone design program, based on the generated repertoire of examples, which helps shape possible futures for cell phone interactions.

Les actes de consommation réalisés au moyen de la téléphonie mobile prolifèrent en Afrique de l’Ouest et à bien des égards, leur appréhension par le droit apparaît incohérente. Un hiatus s’observe donc entre l’encadrement juridique des contrats de consommation mobile et leur réalité pratique de conclusion. Tel est le constat de notre recherche qui se propose par ailleurs de relever les difficultés applicatives du droit tenant aux spécificités techno-ergonomiques du média ainsi qu’aux pratiques contractuelles adolescentes des professionnels. Plus spécifiquement, il est question d’analyser la formalisation légale du processus contractuel de la consommation mobile à l’aune de la pratique en contexte de téléphonie mobile. À l’évidence, il s’observe une désarticulation entre le droit et les faits. Mais, comment corriger ce hiatus ? Prenant appui sur la théorie du droit en contexte, notre recherche soumet l’hypothèse d’un processus contractuel intégré dont le but principal est de permettre le rapprochement entre le « conçu » législatif et « vécu » contractuel. Cette hypothèse suppose que des correctifs tenant compte de l’architecture du média soient apportés sur le plan législatif et que de nouvelles voies pour des pratiques moins pathologiques soient explorées. / In West Africa, consumer acts carried out by means of mobile telephony are proliferating, and in many respects, the law's approach to them appears inconsistent. There is therefore a gap between the legal framework for mobile consumer contracts and the practical reality of their conclusion. This is the finding of our research, which also sets out to identify the difficulties in applying the law to the specific techno-ergonomic features of the medium, as well as to the adolescent contractual practices of professionals. More specifically, the aim is to analyze the legal formalization of the contractual process of mobile consumption in the light of practice in the mobile telephony context. Clearly, there is a gap between law and practice. But how can this hiatus be corrected? Based on the theory of law in context, our research hypothesizes an integrated contractual process whose main aim is to reconcile the legislative "conceived" and the contractual "lived". This hypothesis presupposes that corrective action is taken at the legislative level, considering the architecture of the medium, and that new avenues for less pathological practices are explored.

The aim of the study is to do qualitative research with the help of phenomenological strategy on the effect of cell phone use on the peer group relationships of early adolescents within the framework of the systems theory. The population existed of early adolescents aged between 13 and 15 years old in grades 8 and 9. Information was initially obtained through a written assignment where by the early adolescents described their cell phone use and their relationships with their peers. Thereafter three focus group discussions were held to obtain data saturation. Data was then thematically analysed and five themes with categories were identified. Findings and deductions were made regarding the cell phone as communication medium and the importance of the cell phone for the early adolescent, as well as with regard to the effect the cell phone may have on peer group relations. Lastly it is indicated that the cell phone can also be employed as a instrument of recreation within the context of the cell phone and peer group relations. It is concluded that cell phone use has an effect on peer group relations. Early adolescents find a real opportunity to exercise their social skills with their peer group through the cell phone as medium. Regarding this research done with these specific early adolescents, the study concludes that the cell phone has a positive influence on peer group relations as it creates a feeling of “belonging” amongst them. / MA (Psychology), North-West University, Potchefstroom Campus, 2014

The aim of the study is to do qualitative research with the help of phenomenological strategy on the effect of cell phone use on the peer group relationships of early adolescents within the framework of the systems theory. The population existed of early adolescents aged between 13 and 15 years old in grades 8 and 9. Information was initially obtained through a written assignment where by the early adolescents described their cell phone use and their relationships with their peers. Thereafter three focus group discussions were held to obtain data saturation. Data was then thematically analysed and five themes with categories were identified. Findings and deductions were made regarding the cell phone as communication medium and the importance of the cell phone for the early adolescent, as well as with regard to the effect the cell phone may have on peer group relations. Lastly it is indicated that the cell phone can also be employed as a instrument of recreation within the context of the cell phone and peer group relations. It is concluded that cell phone use has an effect on peer group relations. Early adolescents find a real opportunity to exercise their social skills with their peer group through the cell phone as medium. Regarding this research done with these specific early adolescents, the study concludes that the cell phone has a positive influence on peer group relations as it creates a feeling of “belonging” amongst them. / MA (Psychology), North-West University, Potchefstroom Campus, 2014

The licence is a regulatory tool that regulatory use to assist in their regulatory functions. Licences restricts operator’s’ functions, but also serve as a guideline of acceptable conduct because a licence is a legally binding document containing prescribed conditions that the licencee must meet. If the licencee does not comply with these prescribed obligations and requirements, the licence may be revoked or the licencee may be penalized (Bladwin & Cave 1999). However, in order fro the mechanism of issuing a licence to be an effective mechanism of regulation, the regulator needs to regulate effectively in order to ensure that the licencee’s performance is of acceptable standard. The purpose of this study is to investigate the relationship between issuing a licence and the licencee’s performance; to investigate whether the performance indicators, as defined by ICASA, are adequate, and to develop appropriate performance indicators in order to evaluate Cell C’s performance. Issuing a licence to licencee does not guarantee that the performance of the licencee, such as Cell C, will be effective. Thus, the licencee needs to be evaluated. The case study design has been used for this project. The methodology includes in-dept interviews, documentary analysis, and implementation evaluation research. The report concludes that Cell C has met its licence obligations, that licencing is coupled with effective mechanisms to ensure that the licencee complies with performance requirements, but that, in order for the licencee to improve its performance, effective regulatory intervention is needed. / Communication Science / MA (International Communication)

M. Tech. Language Practice / Mobile technology has advanced to a point whereby mobile phones are no longer devices anyone can live without. Text messaging has become so popular that now there are more text messages sent by mobile phones than calls made on mobile phones. This study set out to investigate the possible effects of text messaging language on the written school work (learners' ability to properly compose and formulate) of grade 11 English first additional language learners (EFAL) at a public high school in Soshanguve, Pretoria. To this end, the two objectives of the study were to: identify if there were any instances or uses of text messaging in the written school work of grade 11 English first additional language learners at a public school in Pretoria; and establish the possible effects (positive or negative) of text messaging on grade 11 English first additional language learners' written school work.

published_or_final_version / Business Administration / Master / Master of Business Administration

It is common practice for service providers, such as cell phone network providers, to utilise relationship marketing strategies in an effort to retain their customers and thereby to increase profitability. Customers with relationship intentions are willing to respond to such efforts while other customers will refrain. Service failures negatively impact relationship marketing efforts and thus complicate service providers’ relationship-building efforts. Therefore, service providers endeavour to restore customers’ post-recovery satisfaction and loyalty through service recovery efforts to retain their customers. However, the influence that customers’ relationship intentions have on this process has not been considered. Previous research on relationship intention in South Africa focussed only on developing a valid and reliable relationship intention measurement scale. For this reason, the primary objective of this study was to determine the influence of relationship intention on customer satisfaction, loyalty and retention following service recovery within the cellular industry. Supporting the primary objective, a model depicting the influence of respondents’ relationships intentions on satisfaction, loyalty and retention following service recovery was developed. Furthermore, a model depicting the interrelationships of the relationship constructive dimensions of the service recovery process uncovered during this study was also developed. Through non-probability convenience sampling of adults 18 years and older (residing in Johannesburg and the surrounding residential suburbs) who have used a cell phone network provider for three years or longer, 605 respondents completed interviewer-administered questionnaires. Demographic and patronage information, together with respondents’ relationship intentions, attitudes towards complaining, customers’ complaint behaviour, expectations of service recovery, perceived service recovery as well as satisfaction, loyalty and retention following service recovery, were obtained. Results indicated that no associations exist between respondents’ levels of relationship intention and their relationship lengths, as well as whether they had contractual agreements with their cell phone network providers. It is therefore recommended that instead of using relationship length or contractual agreements, cell phone network providers should use customers’ relationship intentions to identify customers for relationship marketing purposes. Findings from this study furthermore include that respondents’ relationship intentions influence their propensities to complain, as well as the likelihood that they will voice a complaint regarding dissatisfactory service delivery. It is therefore recommended that cell phone network providers use the opportunity to identify customers with relationship intentions through customers’ complaint behaviour. This study found that respondents’ relationship intentions influence both their expectations of cell phone network providers to take service recovery action, as well as their perceptions of service recovery. Respondents’ relationship intentions also positively influence their satisfaction, loyalty and retention following service recovery. Based on these findings, it is recommended that cell phone network providers should always take corrective action following service failures (such as billing errors in this study), preferably by including at least an acknowledgement, apology, explanation and rectification of the problem as part of the service recovery efforts. Such a combination of service recovery efforts will increase the satisfaction, loyalty and retention of customers with higher relationship intentions. From the results it can be concluded that customers’ relationship intentions influence their behaviour with regard to propensity to complain, voicing, expectations of service recovery action, perceptions of service recovery, as well as satisfaction, loyalty and retention following service recovery, when service failures occur. The proposed model developed from these findings results in the recommendation that cell phone network providers should view the service recovery process as an interrelated process influenced by customers’ relationship intentions. Cell phone network providers should note that customers with higher relationship intentions will attempt to salvage the relationship when service failures occur, which contributes to their satisfaction, loyalty and retention following service recovery. This study contributes to establishing relationship intention theory by confirming the positive influence of customers’ relationship intentions on constructive behaviour when service failures occur. Moreover, practical recommendations concerning cell phone network providers’ response to billing errors are proposed. Future research should address the methodological limitations of this study by using probability sampling, and data should be collected from all South African provinces. Real-time service failures should be considered as opposed to the scenario-based approach used in this study. Important influences on customer behaviour when service failures occur, such as the perceived severity of service failure, service failure type, perceived justice and attributions, should also be considered with regard to their influence on the constructs of this study. Lastly, the antecedents of or differences with regard to customers’ relationship intentions based on personality, generational cohort or population group deserve further attention to establish relationship intention as study field within the domain of relationship marketing. / PhD (Marketing Management), North-West University, Potchefstroom Campus, 2014.