Submitted by Mario Divo Motter Junior (mario.motter@fgvmail.br) on 2012-08-08T00:49:53Z No. of bitstreams: 1 A dimensão do sucesso em Coaching (APROVAÇÃO JUNHO-2012) Web.pdf: 1371113 bytes, checksum: 57298ab4d848485ccad359c23b40f155 (MD5) / Approved for entry into archive by ÁUREA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br) on 2012-08-21T20:23:51Z (GMT) No. of bitstreams: 1 A dimensão do sucesso em Coaching (APROVAÇÃO JUNHO-2012) Web.pdf: 1371113 bytes, checksum: 57298ab4d848485ccad359c23b40f155 (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2012-08-23T20:11:42Z (GMT) No. of bitstreams: 1 A dimensão do sucesso em Coaching (APROVAÇÃO JUNHO-2012) Web.pdf: 1371113 bytes, checksum: 57298ab4d848485ccad359c23b40f155 (MD5) / Made available in DSpace on 2012-08-24T11:42:31Z (GMT). No. of bitstreams: 1 A dimensão do sucesso em Coaching (APROVAÇÃO JUNHO-2012) Web.pdf: 1371113 bytes, checksum: 57298ab4d848485ccad359c23b40f155 (MD5) Previous issue date: 2012-06-26 / Nos últimos anos, a comunidade acadêmica e os profissionais interessados em Coaching mostram-se cada vez mais aplicados em avançar na correta interpretação das abordagens, dos paradigmas e dos caminhos que levam aos resultados esperados pelos clientes. Todos buscam entender como evitar situações indesejáveis e, ainda mais, quais os segredos para transformar aquele processo em uma intervenção bem sucedida. Multiplicam-se os estudos e as pesquisas; reformulam-se os modelos teóricos e empíricos que tentam explicar a essência do relacionamento entre quem orienta o processo (coach) e o seu cliente (coachee). Porém, nestes tempos modernos, a expectativa que mais frequentemente está presente é a de como alcançar o sucesso e avaliar os resultados. Existirá um modelo especial que possa responder a esses exigentes requisitos? Pesquisas divulgadas, no Brasil e exterior, reconhecem que diferenças culturais e sociais podem interferir no processo de Coaching. O que nos leva, já de início, a depender de uma conceituação, ou seja, como definir o 'sucesso em Coaching'. São restritos os estudos com ampla amostra para análise e escassos os trabalhos centrados no contexto brasileiro. Poucos estudos têm foco na avaliação de fatores e/ou de indicadores (por vezes, nominados critérios) presentes no 'sucesso em Coaching'. A nossa motivação foi a de encaminhar um estudo que é, ao mesmo tempo, empírico e exploratório, com a pretensão de enfrentar e, se possível, superar as limitações citadas. Idealizamos e conduzimos um trabalho que tem resultado validado sob a perspectiva estatística e adequado ao contexto brasileiro. O planejamento cercou-se de cuidados na obtenção de dados, parte deles utilizada para além das fronteiras desta dissertação, contribuindo com o acadêmico e o praticante interessado em Coaching. Ao final desta dissertação, temos a convicção de que teremos uma adequada resposta para a pergunta de pesquisa: no Brasil, como as pessoas que passaram pelo processo de Coaching explicam essa sua experiência e definem o que é alcançar o sucesso? / In recent years, the academic community and practitioners interested to better understand the Coaching as a human intervention are increasingly devoted to the correct interpretation of approaches, paradigms and paths leading to the expected results by the clients. All of them seek to understand how to avoid undesirable situations, and even more, how to transform the process into a successful intervention. We might see that studies and researches have been developed on Coaching, both theoretical or empirical, trying to explain the essence of the relationship between the person that drives the process (coach) and the client (coachee). However, the expectation that most often shows up is how to achieve success and also how to evaluate the results. Is there a unique model that meets those requirements? Some researches, published in Brazil and abroad, recognize that cultural and social differences might affect the process of Coaching. What brings us to depend on the conceptualization of how to define 'success in Coaching.' There are few studies processing large samples and, from them, quite no one focused on the Brazilian context. Besides, it is not common to find Brazilian researches focused to identify the success factors and/or indicators (criteria) that grant to the client the expected results. Our motivation is focused in developing an empirical and exploratory study intending to deal with and, if possible, to overcome those mentioned limitations. We designed and conducted a survey that generated interesting results, for the Brazilian scenario, under a statistically point-of-view. The research was planned to obtain a database to be used beyond the borders of this dissertation, contributing with the Coaching community, in the near future. At the end of this dissertation, we are convinced that our research question will be answered: in Brazil, how the people who have been coached explain the Coaching experience and define the success conceptualization?

This diploma thesis deals with the topic of coaching in organizations, respectively the topic of barriers to coaching in organizations that prevent its effectiveness. Firstly, the attention is paid to the definition of coaching, its basic principles, forms and specifics to other developmental methods. Further described is the use of coaching in organizations, the reasons for its implementation, its benefits and most of all the barriers that may occur. Text is based on the specialized literature and the data from qualitative research. The focus is on the perspectives of the parties that participate in the coaching process - guarantors of coaching, coaches and coachees and how these actors perceive the potential barriers to coaching, not only during the coaching process, but even before its initiation and after its completion. Keywords: coaching, barriers to effectiveness, employee`s development, coaching process, coach, coachee

This diploma thesis deals with identification and description of factors which influence internal coaching in organizations. Based on summarized findings from literature, research papers and articles there are described goals, principles and models of coaching, profile of the coach and contributions to a coachee. Subsequently, coaching is put into the organizational context and presented as one of the development method. Emphasis is put on the internal coaching and its process and on internal coaches. The diploma thesis entails an empirical research based on which are presented key factors that influence internal coaching in organizations from the perspective of guarantors of coaching, internal coaches an coachees. Key words: coaching, internal coaching, employee`s development, coaching process, coach, coachee

The university technology transfer coach has an important role in supporting the commercialization of research results. This thesis has studied the technology transfer coach and their needs in the coaching process. The goal has been to investigate information needs of the technology transfer coach as a preliminary for the design of computer aids.Using a grounded theory approach, we interviewed 17 coaches working in the Swedish technology transfer environment. Extracted quotes from interviews were openly coded and categorized. The analysis show three main problem areas related to the information needs of the technology transfer coach; awareness, communication, and resources. Moreover, 20 features for future computer aids were extracted from the interview data and scenarios and personas where developed to exemplify the future use of computer aids.We conclude that there is a need for computer support in the coaching process. Such systems should aid the coach in; awareness, aiding the coach to focus on meetings; communication, aid the coach to transfer commercialisation knowledge; and resources, aid the coach in accessing and delivering of resources to the coachee. However, it is imperative that the computer aids do not interfere with the coach current process; and that the computer aid is not seen as the sole solution.