In the past two years, six National Football League players have died by suicide. Investigations into most of the deaths revealed that the players suffered from brain damage likely caused by repeated concussions. As is the case with many health issues, tragedy often precedes action; the suicides of these high profile football stars have catalyzed action on concussion policy and practice, as well as opened up the conversation about the overall mental health of athletes. This thesis joins the conversation around mental health and athletes, specifically Canadian varsity football players. Mental health problems and illnesses are presented as especially common, affecting about 1 in 5 Canadians. That is not to underestimate the severity of mental illnesses, which can deteriorate an individual’s quality of life, significantly impact friends and family and, in the most severe cases, also lead to death by suicide. That said, this thesis adopts a theoretical perspective that focuses on the promotion and protection of good mental health. This thesis is primarily concerned with investigating the social, political, and external factors that negatively impact how football players conceptualize mental health and mental illness, and also the recommended behaviour to seek professional help if needed. The growing body of research concerning the negative impact of mental illness stigma is compelling and leaves no doubt that stigma is a significant barrier to recovery. This thesis explores the stigma process as well as its social function in groups. Next, it investigates how the already powerful stigma around mental illness is further exacerbated by gender and more specifically, how traditional masculine ideology (i.e. men should be strong and powerful) conflicts with stereotypical beliefs about mentally ill people (i.e. weak and/or incompetent). Gender and health are further linked in terms of behaviour. In other words, rejecting health behaviours becomes a strategy some men utilize to project their masculinity, paradoxically contributing to the creation or worsening of many health problems. A health behaviour that is explored in detail is psychological help-seeking, and the psychosocial processes of help-seeking, which are also mainly regulated by masculinity. An overview of the most common mental health problems and illnesses found in male varsity athletes is provided. All of the above components are then applied to the unique context of varsity football players. The thesis draws on the literature as well as qualitative interview data that explores the experiences of 8 varsity football players at the University of Ottawa. Regarding mental health promotion, the findings show that football players may require adapted communication approaches. To that end, the thesis transitions into an early-stage health communication plan supported by the literature and the primary data. The plan proposes overall outcomes, short term/intermediate objectives, a communication strategy, and a tactical approach. Next, a web-based health resource is suggested as a primary communication vehicle and is outlined in detail. The plan then suggests potential partnerships for extending the strategic communication plan’s reach and credibility. This is followed by suggestions for evaluating both the short term/intermediate objectives as well as the strategic communication plan’s overall impact. This thesis concludes with a chapter exploring the contributions lifted from the eight qualitative interviews, as well as suggested directions for research, policy and practice.

This work is devided into to main parts. A theoretic one and a practical one. In the first one we can find concepts like: Marketing, Marketing mix, Communication strategy, Communication mix and others. And in the second one threre is analyze of current communication strategy and a proposal of the communication plan of Palace Flora for the year 2008. I was cooperating on this work with the director of marketing department of Palace Flora, Sarka Buskova.

Diploma theses represents project of marketing a communication strategy of manufacturing company. This work includes situation analysis of present situation including evaluation of weaknesses and streghts of the company, opportunities and threaths and on the basis of this analysis particular marketing and communication strategy, budget and timing has been designed.

<p>Our study was a qualitative study in the gender mainstreaming work within Entebbe municipal council, Uganda. This thesis was funded by SIDA through a Minor Field Studies scholarship. The main focus was internal communication, particularly implementations of governmental policies. During eight weeks, we worked at the municipal council in Entebbe to investigate how the implementation of the local gender policy had been since its conduction in 2008. Our study worked on the theoretical frame of reference in the areas of organization, communication and project management. Our empirical data were gathered through conversations with citizens of Entebbe municipality, interviews with stakeholders and heads of departments of Entebbe municipal council, and observations of municipal programs and internal meetings. The purpose was to develop a communication plan, but the result of our research became a study to identify Entebbe municipal council’s current position in the implementation phase and to propose methods to oblige and fulfill the local gender policy’s objectives and requirements. The study showed that they didn’t need another steering document but increased presence of and communication about the local gender policy for the entire municipal council to contribute to a more gender equal organization.</p>

Our study was a qualitative study in the gender mainstreaming work within Entebbe municipal council, Uganda. This thesis was funded by SIDA through a Minor Field Studies scholarship. The main focus was internal communication, particularly implementations of governmental policies. During eight weeks, we worked at the municipal council in Entebbe to investigate how the implementation of the local gender policy had been since its conduction in 2008. Our study worked on the theoretical frame of reference in the areas of organization, communication and project management. Our empirical data were gathered through conversations with citizens of Entebbe municipality, interviews with stakeholders and heads of departments of Entebbe municipal council, and observations of municipal programs and internal meetings. The purpose was to develop a communication plan, but the result of our research became a study to identify Entebbe municipal council’s current position in the implementation phase and to propose methods to oblige and fulfill the local gender policy’s objectives and requirements. The study showed that they didn’t need another steering document but increased presence of and communication about the local gender policy for the entire municipal council to contribute to a more gender equal organization.

Avalynės tinklas „BONA“, priklausantis UAB „Kauno Saulėtekis“, prekiauja įvairia moteriška bei vyriška avalyne. Avalynės parduotuvių tinklas „BONA“ plėtoti savo veiklą pradėjo tik nuo 2004 metų, tačiau praėjus vos trejiems metams vis labiau užsitikrina tvirtą poziciją avalynės rinkoje. Per tuos trejus metus įmonė sugebėjo atidaryti 17 šio tinklo parduotuvių, kurių yra visoje Lietuvoje: Kaune (4 parduotuvės), Vilniuje (3 parduotuvės), Klaipėdoje (2 parduotuvės), Šiauliuose (1 parduotuvė), Plungėje (2 parduotuvės), Panevėžyje (1 parduotuvė), Marijampolėje (1 parduotuvė), Utenoje (2 parduotuvės) ir Radviliškyje (1 parduotuvė). Šio darbo tikslas – parengti avalynės tinklo „BONA“ komunikavimo planą, kuris padidintų tinklo parduotuvių prekės ženklo žinomumą, įvaizdį, leistų išsiskirti iš konkurentų ir sėkmingai konkuruoti Lietuvos rinkoje. Apžvelgus Lietuvos avalynės rinką, buvo atlikta išsami situacijos analizė. Išanalizuota bendra informacija apie avalynės tinklą „BONĄ“, bei aprašyta mažmeninės avalynės prekybos rinka Lietuvoje. Sukaupta informacija apie įmonės didžiausius konkurentus, jų stipriasias bei silpnasias puses. Buvo atlikta S.W.O.T. analizė, kuri padėjo identifikuoti pagrindinę darbo problemą. Avalynės tinklo „BONA“ penkių miestų parduotuvėse (Vilniuje, Kaune, Klaipėdoje, Šiauliuose ir Panevėžyje) buvo atliktas empirinis vartotojų tyrimas, siekiant išsiaiškinti, kokie atributai vartotojui yra svarbiausi perkant avalynę, potencialių ir esamų vartotojų nuomonę apie... [toliau žr. visą tekstą] / The foot-wear network „BONA“, which belongs to UAB „Kauno Saulėtekis“, is selling diverse female and male foot-wear. It has started to expand its activities only in 2004 but just after three years it continuously ensures a strong position in the market of foot-wear. In those three years the enterprise managed to open 17 shops located in all of Lithuania: in Kaunas (4 shops), in Vilnius (3 shops), in Klaipėda (2 shops), in Šiauliai (1 shop), in Plungė (2 shops), in Panevėžys (1 shops), in Marijampolė (1 shop), Utena (2 shops) and Radviliškis (1 shop). The purpose of this paper is to prepare the communication plan for the foot-wear network „BONA“, which would increase awareness of the trade mark of the network‘s shops, improve their image, which would let differentiate itself from competitors and successfully compete in Lithuanian market. After overlooking the Lithuanian market of foot-wear the detailed analysis of the situation has been made. The general information about the foot-wear network „BONA“ has been analyzed as well as the retail trade of foot-wear in Lithuania. The information about the main competitors of the enterprise, their strengths and weaknesses has been gathered. And S.W.O.T. analysis has been made that helped to identify the main concern of the paper. In order to find out which are the main attributes for buying foot-wear, what is the opinion of the potential and existing consumers about the enterprise and its main competitors there has been carried... [to full text]

Kommunikation innebär överföring från sändare till mottagare och kan vara en väldigt komplex process då mottagaren kan tolka informationen både rätt och fel. När mängden information blir så pass stor så den inte längre blir hanterbar leder det till informationsöverflöd hos mottagaren. Svensk Byggtjänst anordnadeen temadag för byggbranschen där ämnet kommunikation togs upp. VD:n för Svensk Byggtjänst, Erik Hellqvist, slutsats var att det går att spara omkring 4,5 miljard kronor på förbättrad kommunikation inom byggbranschen.   Syftet med rapporten är att ge förslag till en kommunikationsplan med mål att i slutändan kunna minska kostnader och leda till tidsbesparingar. Rapporten bygger på undersökningar och studier om hur de anställda upplever kommunikationen i praktiken mot hur det själva föredrar att kommunicera med varandra.   Studien visar bland annat att 100 % av yrkesarbetarna föredrar att kommunicera person till person och att arbetsledningen anser att 25 % av de mailen de får in under en arbetsvecka är överflödiga.   En slutsats efter att ha genomfört undersökningar och enkäter är att ungefär 90 % föredrar att kommunicera person till person. Det finns även en del anställda som känner att de saknar tillgång till kommunikationsmedel som hade underlättat i arbetet, så som en ipad eller en arbetstelefon. Det förekommer även informationsöverflöd via mail ute på byggarbetsplatser, arbetsledningen upplever att de hade klarat sig utan 25 % av de inkomna mailen i dagsläget. En slutsats efter att ha deltagit i möten på byggarbetsplatsen är att de ofta är väldigt tidsineffektiva och lite oorganiserade, då det 10 gånger av 11 saknas dagordning. Slutsatserna och resultaten från enkäter och undersökningar leder vidare till ett förslag till en kommunikationsplan. / Communication means conduction from a transmitter to a receiver and can be a very complex process where the recipient may interpret the information both correctly and incorrectly. When the amount of information reaches a level that is unmanageable it leads to an information overload in the receiver. Svensk Byggtjänst arranged a theme day for the construction industry where the subject of communication was discussed. The CEO for Svensk Byggtjänst, Erik Hellqvist, conclusion was that it is possible to save around 4,5 billion Swedish crones in improved communication within the construction industry.   The purpose of the report is to propose a communication plan with the goal to ultimately reduce costs and time. The report is based on examinations and studies on how the employees are experiencing the communication in practice versus how they would prefer to communicate with each other.   The study shows, among other things, that 100 % of the workers prefer to communicate man‐to‐man and that the staff management believes that 25 % of the e-mails they receive during a workweek is redundant.    A conclusion to the surveys and questionnaire is that roughly 90 % prefer to speak man-to-man. There are also a significant part of the employees that feels they lack certain means of communication, such as ipad and mobile phone. There is also information overload through email on the construction site. The staff management feel that they had managed without 25% of the incoming e-mails in the current situation. An other conclusion after participating in meetings on the construction site is that’s its often time inefficient and unorganized due too the lack of agendas in 10 out of 11 meeting. Conclusions and the results from the surveys and questionnaires leads to a proposed communications plan.

Submitted by Vasti Diniz (vastijpa@hotmail.com) on 2017-09-20T13:50:27Z No. of bitstreams: 1 arquivototal.pdf: 6023099 bytes, checksum: f953111ef71811569b5e0a8bdda2a098 (MD5) / Made available in DSpace on 2017-09-20T13:50:27Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 6023099 bytes, checksum: f953111ef71811569b5e0a8bdda2a098 (MD5) Previous issue date: 2017-04-06 / This work is focused on the elaboration of a media product, which consists in an intervention project in the communication of the State University of Paraíba. Through it, we propose means and tools with the purpose to improve the informative process that takes the scientific researches developed in the Institution for the society, contributing to the improvement of the dissemination of the UEPB's scientific knowledge to the media and, consequently, for the community in general. The development of this Communication Plan emerges as a possibility to combine theory and practice to integrate the work of the Press Office the actions that make the most effective science journalism service. Investigative strategies are presented, such as bibliographic researches and the application of questionnaires to the professors/researchers of the Institution; as well as the participatory methodologies, based on visits to the eight UEPB campuses, where workshops were ministered which worked as methodological tools and as means of integration with an academic community; and on the construction of media and educational products, such as the information booklet "Be an Employee of the UEPB's Communication Coordination" and a specific site in scientific journalism, www.cientifica.uepb.edu.br. The Communication Plan is grounded in the concepts of Organizational Communication (KUNSCH, 2008, 1992; BUENO, 2014; SÓLIO, 2008), Press Office (DUARTE, 2001; MAFEI, 2015; KOPPLIN e FERRARETTO, 2001), Disclosure and Scientific Journalism (SOUSA, 2006; BUENO, 2010), besides the principles of Participant Observation, the Research-Action and Research Participant (BARBIER, 1985, 2002; PERUZZO, 2006; THIOLLENT, 2005; RICHARDSON, 2003). Although the present media project does not end in this proposal, considering that these were the first initiatives and the first products created with specific focus in the scientific journalism of the University, it is understood that they begin to be presented to the academic community and to generate greater interest and participation to improve quantitatively and qualitatively the dissemination of UEPB's scientific research, enriching the offer of services of Codecom and of the whole University. / Este trabalho é focado na elaboração de um produto midiático, que consiste em um projeto de intervenção na comunicação da Universidade Estadual da Paraíba. Através dele, propomos meios e ferramentas com a finalidade melhorar o processo informativo que leva as pesquisas científicas desenvolvidas na Instituição para a sociedade, contribuindo para o aperfeiçoamento da difusão do conhecimento científico da UEPB para a mídia e, conseqüentemente, para a comunidade em geral. O desenvolvimento deste Plano de Comunicação surge como uma possibilidade de aliar a teoria à prática para integrar o trabalho da Assessoria de Imprensa às ações que tornem o serviço de jornalismo científico mais eficaz. Nele são apresentadas estratégias investigativas, como as pesquisas bibliográficas e a aplicação de questionários aos professores/pesquisadores da Instituição; bem como as metodologias participativas, embasadas nas visitas aos oito Câmpus da UEPB onde foram ministradas oficinas que funcionaram como ferramentas metodológicas e como meios de integração com a comunidade acadêmica; e na construção de produtos midiáticos e educativos, a exemplo da cartilha informativa “Seja um Colaborador da Coordenadoria de Comunicação da UEPB” e de um site específico em jornalismo científico, o www.cientifica.uepb.edu.br . O Plano de Comunicação é alicerçado nos conceitos de Comunicação Organizacional (KUNSCH, 2008, 1992; BUENO, 2014; SÓLIO, 2008), Assessoria de Imprensa (DUARTE, 2001; MAFEI, 2015; KOPPLIN e FERRARETTO, 2001), Divulgação e Jornalismo Científicos (SOUSA, 2006; BUENO, 2010), além dos princípios da Observação Participante, Pesquisa-Ação e Pesquisa Participante (BARBIER, 1985, 2002; PERUZZO, 2006; THIOLLENT, 2005; RICHARDSON, 2003). Apesar do presente projeto midiático não se encerrar nesta proposta, tendo em vista que estas foram as primeiras iniciativas e os primeiros produtos criados com foco específico no jornalismo científico da Universidade, apreende-se que já começam a ser apresentados à comunidade acadêmica e a gerar maior interesse e participação para aprimorar quantitativa e qualitativamente a divulgação das pesquisas científicas da UEPB, enriquecendo a oferta de serviços da Codecom e de toda a Universidade.

The thesis deals with the issue of internal communication at the National Gallery in Prague. The first part is focused on theoretical concepts, historical development and definition of the substance and means of internal communication. The essence of the work consists of situational analysis of current conditions at the National Gallery in Prague in terms of internal communication, with an emphasis on conceptual changes and communication strategy. The conclusion of the analytical part is dedicated to the evaluation of questionnaire survey, formulation of the strategy and design of communication plan, concrete activities and recommendations in the internal communication according to particularity of public cultural sector.

Primary goal of diploma is communication plan processing of selected secondary school. Part of the plan is also analysis of the present state and project of advertising plan both from marketing and creative strategy point of view including timing and budget.