This research aim the power frequency modulation place broadcasting station usage competes strategy in the method of the news realm in the study Taiwan and present of media content, and according to the audience rating and the advertisement earning, choice region in Kaohsiung of four the appliance set-the Kiss, ETFM, BEST and UFO, through manage the analytical mode of the realm, take into a comparison and study its each different news a competition strategy, try Be competing vehemence of broadcast market, for in broadcasting station in the power place looks for to broadcast the news way of everlasting management.

The IT age is marked by innovative approaches to the online commerce. Technology as the core of innovation has undergone numerous evolutions through the “creative destruction." Motivated by the phenomena and the challenges in the technology-driven markets, I explore the economic role of innovation from different angles in the following essays. Chapter 1 focuses on firms’ competitive strategies while constructing novel business models in delivering online services. In particular, I am interested in their bundling of marketing services with the core business. In a game theoretic model, I derive competing firms' equilibrium strategies with choices between three business models, no ad-support, ad-support with the optional advertising strategy, and the mandatory advertising strategy, and find that competitive business models can be differentiation-driven or advertising driven depending on market ad aversion. Interestingly, mandatory advertising weakly dominates optional advertising under certain market conditions. My findings offer new insights to the bundling literature. Chapter 2 examines the performance-based auction model in the iconic online advertising innovation, keyword auctions. I analyze advertisers' decision of utilizing their existing reputation from a primary auction upon entering a new auction. The short-term and long-term setups are modeled for analyzing seasonal marketing in a new auction and branding a new product, in examining the impact of new market size, performance, and risk on advertisers' decisions. While an optimistic new market encourages reputation stretching, in the long-term setup it further depends on the performance difference between the two markets. A higher risk is found to induce stretching under intensive competition for both cases; in the long-term, stretching decision is determined by the market size. Chapter 3 examines the connection between business cycles and innovation and offers insights for regulatory innovation policies. Combining endogenous market structure with the dynamic game framework, I study the Markov perfect equilibrium where heterogeneous firms choose their innovation rates. I find that increased per-capita income tends to improve aggregate innovation, while income inequality shocks may reduce innovation conditional on the market structure. I also find subsidies to dampen innovation incentives, and policies such as tax credits that reduce the variable R&D costs to have positive effects on innovation. / text

<p>ABSTRACT</p><p>The new century has provoked the liberalization of the world economy and market globalization. International marketing has opened the borders for all countries, which can compete with the same competitive tools, increasing the rivalry among them. This</p><p>thesis deals with the wine sector and the changes that this sector has suffered in previous years, due to the entrance of new producer countries and the recession that has been produced by European wines, called “Old World” producers.</p><p>In this study we will make an analysis of the Swedish wine market, describing how the different players act; from consumers to the special system of alcohol distribution that is controlled by the government, all the way to the producers and kinds of wine that</p><p>compose the market.</p><p>Among the different wine producers we will make a thorough study of the Spanish case, given that we come from Spain, where the wine industry has a special relevance. Furthermore, Spain is one of the most important wine exporters to Sweden, but in the last years it has suffered a small decrease in its market share.</p><p>So apart from studying the current situation of the wine sector in Sweden and how consumers perceive the wine of “Old World” countries, such as France, Italy and Spain and “New World” countries, such as Australia, Chile and South Africa, our main objective is to make some strategic recommendations in order to improve the situation</p><p>for Spanish wine.</p><p>The study will focus on a quantitative research through a self completion questionnaire, measuring the main features of wine (quality, price, nationality, etc.) and also on different theories that compose the marketing and strategic fields.</p>

ABSTRACT The new century has provoked the liberalization of the world economy and market globalization. International marketing has opened the borders for all countries, which can compete with the same competitive tools, increasing the rivalry among them. This thesis deals with the wine sector and the changes that this sector has suffered in previous years, due to the entrance of new producer countries and the recession that has been produced by European wines, called “Old World” producers. In this study we will make an analysis of the Swedish wine market, describing how the different players act; from consumers to the special system of alcohol distribution that is controlled by the government, all the way to the producers and kinds of wine that compose the market. Among the different wine producers we will make a thorough study of the Spanish case, given that we come from Spain, where the wine industry has a special relevance. Furthermore, Spain is one of the most important wine exporters to Sweden, but in the last years it has suffered a small decrease in its market share. So apart from studying the current situation of the wine sector in Sweden and how consumers perceive the wine of “Old World” countries, such as France, Italy and Spain and “New World” countries, such as Australia, Chile and South Africa, our main objective is to make some strategic recommendations in order to improve the situation for Spanish wine. The study will focus on a quantitative research through a self completion questionnaire, measuring the main features of wine (quality, price, nationality, etc.) and also on different theories that compose the marketing and strategic fields.

Pirmojoje darbo dalyje, remiantis įvairių autorių nuomone, yra pateikiama mokslinė medžiaga apie konkurencines strategijas, jų ypatumus ir taikymą. Antrojoje dalyje apžvelgiami tyrimai, susiję su konkurencinių strategijų naudojimu nekilnojamojo turto rinkoje, atlikti užsienyje ir Lietuvoje. Trečiojoje darbo dalyje pristatomi Kauno nekilnojamojo turto įmonių konkurencinių strategijų tyrimo metodai ir tyrimo rezultatai. / Practical and theoretical knowledge gained during studies period are used to write this work, which is called “Competitive Strategies of Real-Estate Companies’ ”. The purpose of work is to find out what competitive strategies are used by the real estate companies’. The first part of the work presents theoretical aspects of competitive strategies, including corporate competitive strategies, also other competitive strategies of companies’ such as competitive strategies of companies‘ by the part of market they take. In the second part of the work there is represented results of previous research, where variuos authors analyse competition and competitive strategies in real estate market. The third section shows the way, how the research was organised, presents methods of research and also there you can find practical information (findings of research) about the competition and competitive strategies, that are used of real estate companies operating in the market of Kaunas. The last section represents conclusions of the work, which shows that diferentiation strategy is the most dominating competitive strategy in the market of real estate in Kaunas. The size of the work is 60 leaves, there are represented 3 tables and 16 pictures. Key words: Real-Estate, competitive strategies.

Universidade de Taubaté / This dissertation intends to address of the competitive disadvantage between the commercial center of downtown Taubaté and the only shopping mall of the city. For this it purpose a strategic plan was worked out (or devised) which could be used by the small companies of the downtown area to help them satisfy their customers in order to revert the disadvantage that now occurs. So, the object of this work is the elaboration of a competitive plan for customers satisfaction, based on a real need noted by small managers, which is the lack of large safe area which would work as parking lot for vehicles of customers who use the central region of the city. To do this work, a bibliographical-documental method was used, which through the investigation of documents, tried to verify the viability of the use of the concepts of strategical planning and the customers satisfaction, as a way to satisfy the unmet needs of customers, because it was noted that the underground region of the Dom Epaminondas square supports the strategical requirement and the engineering requirements to reach the objectives. / Esta dissertação trata da desvantagem competitiva entre o centro comercial de Taubaté e o único shopping da cidade. Para isso, formulou-se um planejamento estratégico que pudesse ser utilizado pelas micro e pequenas empresas da região central de modo que elas consigam meios para satisfazer seus clientes e reverter a desvantagem ora percebida. Portanto, o objeto deste trabalho é a formulação de um planejamento competitivo de satisfação dos clientes, com base numa necessidade real percebida pelos micro empresários: a falta de um local amplo que possa, com segurança, servir de estacionamento para os veículos dos clientes que se utilizam da região central da cidade. Na consecução deste trabalho, utilizou-se o método bibliográfico-documental, para, por meio de documentos, inferir a viabilidade da utilização dos conceitos de planejamento estratégico e de satisfação dos clientes para solucionar o caso pesquisado. Verificou-se, com a pesquisa, a viabilidade da proposta que objetiva construir um estacionamento na região central da cidade como forma de atender aos desejos não satisfeitos dos clientes, e observou-se que a região subterrânea da praça Dom Epaminondas atende aos requisitos estratégicos e de engenharia para os fins propostos.

ABSTRACT  Date: 9th of June 2020 Level: Bachelor thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors: Rikesh Chouhan Johannes Yakoub       (97/04/13)                     (96/09/02) Title: How do gym-brands differentiate in a crowded market? Tutor: Edward Gillmore  Keywords: Advertisement, Brand perception, Competitive strategies, Branding. Research Questions: How are the major gym companies differentiating in order to attract new customers and keeping their old customers?  What views do customers have on the different actors in the gym sector? Purpose: The study is conducted to see how gym-brands can differentiate and  survive in such a crowded market. Method: A Mixed method, deductive study has been conducted. The authors collected their data through secondary sources on the internet and through a survey. Conclusion: The paper confirmed that the perception gym companies create are the same perception that members have of the targeted gym. Factors such as cost, flexibility and family/friends are key to get new customers. By using advertising and competitive strategies to differentiate they succeed to present their perception.

Como consequência da crescente competitividade global, as empresas têm procurado melhorar seu desempenho, o que tem se tornado uma questão de sobrevivência e de diferencial competitivo. Isto tem exigido uma reavaliação constante dos valores para os clientes, provocando obsolescência das formas tradicionais de organização e exigido a organização das operações de forma sistêmica e integrada. Neste panorama, como proposta de direcionamento estratégico, tático e operacional, destaca-se a administração da qualidade e produtividade por macroprocessos organizacionais (MAPO). Esta é estudada sob o prisma dos avanços da Tecnologia da Informação (TI), da disseminação da Filosofia da Qualidade (FQ) e das contribuições da Potencialização e Trabalho em Equipe (PTE), sob um enfoque sistêmico e considerando a cultura das organizações. Neste estudo, procurou-se identificar correntes da MAPO, bem como discutir a forma como as empresas estão absorvendo e praticando seus elementos em suas operações. Discutiu-se o projeto de reestruturação e a administração efetiva desta nova organização. Desenvolveu-se também pesquisa exploratória em casos reais de empresas praticando a MAPO, complementada com a análise de casos documentados pela literatura. O estudo permitiu destacar sobre a MAPO que: os resultados são significativos e alinhados com as estratégias competitivas, desde que haja comprometimento da alta administração; os resultados mais relevantes são os relacionados aos critérios de velocidade e integração interna; a característica mais frequente é a identificação clara dos clientes externos e suas necessidades; característica das mais estabilizadas é o papel da gerência identificando os processos-chave e seus responsáveis. Embora as ações apoiadas pela tecnologia da informação sejam bastante frequentes, a integração com o cliente via informática ainda não é prática amplamente implementada. / As a result of growing global competition, companies have searched new ways of improving their performance. This has become a question of survival or competitive differentiation. This situation has forced a continuous learning about customer values, has made traditional organization look obsolete and has required the planning of operation management in a systemic and integrated way. In these times of turbulence, process management (or MAPO) seems to be the answer to these problems. In this study, process management is approached under different views, like development of Information Technology (IT), dissemination of Total Quality (TQ), and contributions of Empowerment and Cross-functional Teams (ECT), under a systemic approach and taking into account organizational culture. In this study, we have identified different ways of interpreting process management, and discussed how firms are applying MAPO elements in their operations. We have analyzed the business process redesign and the management of this new organization. We searched case examples from some organizations in order to verify how some of these new concepts have actually been used. Additionally, we analyzed the applications reported in the literature. The study of case examples allowed us to reinforce about MAPO that: good results are aligned with competitive strategies only if there is top management commitment; best results are related to speed and internal integration criteria; the most frequent characteristic is the objective identification of external customers and their requirements; and the managerial role of identifying key-processes and their owners is a common practice. Although operations based on Information Technology are the most frequent, customer integration by informatics is not widely implemented yet.

Este estudo aborda a relação entre o marketing de relacionamento e a competitividade no mercado empresarial. O tema é enfocado a partir de uma revisão teórica, considerando três tópicos: 1 marketing estratégico e competitividade, 2 marketing empresarial e 3 marketing de relacionamento, os quais dão origem às questões investigativas a serem analisadas. A pesquisa de campo, de natureza qualitativa, utiliza o método de estudo de caso único, seguindo o processo de construção proposto por Eisenhardt (1989, p.533). O estudo de caso analisa a subsidiária brasileira da empresa multinacional, em sua unidade produtora de defensivos agrícolas, que possui, desde 1998, o programa de relacionamento com o agricultor. O caso aponta alguns fatores externos e internos relacionados ao uso do marketing de relacionamento no mercado empresarial. Os fatores analisados levam a empresa a adotar uma estratégia de ida ao mercado baseada em uma atitude diferenciada para com os clientes de maior valor, como é o caso dos agricultores participantes do programa. A implantação do marketing de relacionamento para esses clientes se baseia em um atendimento diferenciado e na oferta de benefícios relacionados ao aumento da produtividade do agricultor ao longo do tempo, safra após safra. O trabalho finaliza com uma proposta de sistematização dos fatores, externos e internos, que induzem ao uso do marketing de relacionamento no mercado empresarial. / The subject of this study concerns the relationship between competitive strategies and relationship marketing inside the business-to-business market. The subject is reviewed theoretical considering three topics: 1 strategic marketing and competitive strategy; 2 business-to-business marketing and 3 relationship marketing. These topics were analyzed during the field research. This study is based on a qualitative research, following the process of building theory from case study research proposed by Eisenhardt (1989, p. 533). This case study analyses the crop protection division of a Brazilian subsidiary of a multinational enterprise, which counts with a customer relationship program since 1998. The Case indicated some external and internal factors related to the use of relationship marketing in the business-to-business market. These factors allow the company to define a go to market strategy based on treating different customers in different ways, as the company is developing the Program. In this case, relationship marketing is implemented by offering benefits that helps to increase productivity to the farmer, with an personalized service, internal support, time after time. This study proposes in the end a scheme that point the external factors and internal factors related with the adoption from relationship marketing in business-to-business industry.

O presente trabalho tem por objetivo avaliar a proporção que assumem as atividades de serviços nas montadoras, as estratégias e trajetórias recentes em torno destas atividades, bem como analisar as implicações do desenvolvimento destas atividades no interior da indústria. Para este propósito, foram analisados os dados de desempenho financeiro de doze montadoras, as mais expressivas da indústria automobilística, bem como acompanhadas suas estratégias de serviços, ao longo do período 1998-2004. A partir dos dados financeiros das montadoras pesquisadas, extraídos dos relatórios anuais destas companhias, a pesquisa procurou avaliar a real dimensão das atividades de serviços entre as montadoras. Através da proporção que assumem os serviços nas contas do Balanço Patrimonial e nas contas de resultado, foi possível estabelecer, simultaneamente, o peso que assumem nos negócios totais das companhias e sua importância enquanto fonte geradora de lucros. Observa-se em geral um forte peso dos serviços nas companhias pesquisadas, motivado pelo movimento das montadoras em direção a estas atividades nos últimos anos, determinando conseqüências para a competitividade e para a estrutura industrial do setor. Por outro lado, a partir do acompanhamento das estratégias das companhias no período, principalmente através de notícias da imprensa especializada mundial, foi possível estabelecer suas trajetórias recentes em serviços e apontar algumas perspectivas. Foram acompanhadas não só as estratégias em serviços financeiros tradicionalmente fornecidos pelas montadoras, mas também o movimento recente de engajamento nos serviços baseados na telemática e internet. Os resultados obtidos neste trabalho permitem identificar os diferentes posicionamentos quanto às atividades de serviços pelas montadoras e algumas tendências recentes. / This work aims to assess the ratio taken by the car assembly companies service activities, their strategies and the recent trajectories surrounding these activities, as well as to evaluate the implications of the development of these activities within the industry. For this, twelve assembling companies the most significant in the automotive industry - had their financial performance data analyzed and their service strategies were followed up within the period 1998-2004. As from the financial data of the assembling companies researched, taken from these companies annual reports, the research sought to evaluate the real magnitude of the service activities among the assembling companies. As from the ratio taken by services in the Balance Sheet accounts and in the result accounts, it was possible to simultaneously establish the weight they assume in the companies total business and their importance while a profit-generating source. The significant weight of services can generally be observed in the companies researched, motivated by the movement of the assembling companies towards these activities in the last years, determining consequences for the competitiveness and for the sector industrial structure. On the other hand, from following the companies strategies in the period, mainly by means of news in the specialized world press, it was possible to establish their recent trajectories in services and to point out some perspectives. Not only the strategies in financial services traditionally provided by the assembling companies, but also the recent movement of engagement in services based on telematics and the internet were followed. The results obtained from this work allow identifying the different positioning as to the service activities by the assembling companies and some recent tendencies.