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Formação de estratégias nas empresas de pequeno e médio porte na indústria de fast food : o caso da QG Grelhados de GoiásAbrantes, Lúcia Aparecida de Moraes 19 July 2010 (has links)
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Previous issue date: 2010-07-19 / Nenhuma / Uma das grandes preocupações da administração tem sido explicar como as organizações adquirem e sustentam suas vantagens competitivas. Nesse sentido, o presente trabalho procura entender como a QG grelhados empresa de médio porte do fragmentado setor de fast food, onde as baixas barreiras para novos entrantes ocasionam significativa concorrência, constrói e sustenta uma posição de vantagem competitiva. A escolha da empresa QG grelhados para o estudo de caso, deve-se ao seu posicionamento de destaque no setor de fast food goiano. Como referencial teórico são utilizadas duas correntes que se apóiam em hipóteses concorrentes, mas que; cada vez mais, tem sido apontadas como partes complementares, a Estratégia Competitiva na Visão de Porter, a qual vê o posicionamento da empresa na Indústria o principal determinante para seu desempenho. A Visão Baseada em Recursos ? RBV, que considera o conjunto de recursos e capacidades como a maior fonte de vantagem competitiva de uma empresa. O estudo observou que a vantagem competitiva sustentável da empresa é oriunda, tanto do seu posicionamento na indústria de fast food, quanto do conjunto de recursos e capacidades adquiridas ao longo dos seus vinte e nove anos de mercado. Os preços mais baixos na indústria e a eficiência de sua cadeia de suprimento sugerem que a QG segue uma estratégia orientada para custo. E seus principais recursos utilizados na formulação de sua estratégia são a reputação da marca, os recursos humanos e estratégicos que fornecem continuamente novas alternativas sobre como competir para um desempenho organizacional superior. / One of the major concerns of management today is to explain how organizations acquire and sustain their competitive advantage. This study sets out to understand how QG grelhados , a medium-sized company in the fragmented fast food industry, has built up and maintains a position of competitiv e advantage in a market, where low barriers to new entrants generate significant competition. QG grelhados was chosen for the case study because of its prominent position in Goiás’s fast food sector. As a theoretical basis, two different currents, which rely on competing hypotheses and are being seen as complimentary, were used. They are Porter’s Competitive Strategy, which sees a company's position in the industry as the main determinant for its performance, and the Resource-Based View (RBV), which considers the set of resources and capabilities to be a major source of competitive advantage for a company. This study noted that the company's sustainable competitive advantage comes from both its position in the fast food industry, as well as its set of resources and capabilities acquired throughout its twenty-nine years in the market. The QG lower price in the industry and its capacity in managing the supply chain suggest that QG follows a cost oriented strategy. This strategy is supported by its brand name, by a set of human and strategic resources which continuously indicate new ways to compete in order to achieve higher performance.
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[en] THE GENERIC DRUGS LAUNCH AND THEIR IMPACT ON THE COMPETITIVE STRATEGIES OF THE BRAZILIAN PHARMACEUTICAL INDUSTRY / [pt] O ADVENTO DOS GENÉRICOS E SEU IMPACTO NAS ESTRATÉGIAS COMPETITIVAS DA INDÚSTRIA FARMACÊUTICA BRASILEIRAFELIPE DAVID COHEN 15 April 2004 (has links)
[pt] O propósito deste estudo é analisar o advento dos genéricos
e verificar seu impacto nas estratégias competitivas
implementadas por empresas da indústria farmacêutica
brasileira. Este trabalho adota como base o estudo de
Michael Porter sobre tipologias, identificando as
estratégias relevantes e os grupamentos existentes nesse
segmento industrial, buscando também relacionar o
posicionamento estratégico assumido pelos laboratórios ao
desempenho observado. O método de análise constitui-se do
levantamento de uma base de dados obtida a partir de
relatórios de consultorias especializadas, da identificação
de indicadores estratégicos e de desempenho, bem como da
implementação de procedimentos estatísticos. Busca-se ainda
relacionar os posicionamentos e desempenhos identificados
entre os anos de 1999 e 2002 aos resultados obtidos no
estudo envolvendo o período imediatamente anterior ao
advento dos genéricos, isto é, ao período compreendido
entre os anos de 1995 e 1998, permitindo-se assim a
elaboração de uma análise longitudinal da indústria. Os
resultados obtidos sugerem um forte deslocamento no sentido
de adoção de custos como arma estratégica, bem como
demonstram uma perda de foco estratégico por parte dos
laboratórios voltados à diferenciação. Por fim, o estudo
também identifica indícios de queda na rentabilidade total
da indústria. / [en] The aim of this study is to analyze the launching of
generic drugs and verify their impact on competitive
strategies implemented by Brazilian pharmaceutical
companies during the period of 1999 to 2002. This research
is based on Michael Porter´s studies on strategic
typologies, identifying the relevant strategies and the
existing groups in this industrial sector. The study also
relates the strategic positioning of the pharmaceutical
companies to the achieved performance. The methodology
adopted is based on the analysis of collected database from
reports of specialized consulting companies, the survey of
strategy and performance indicators, as well as the
implementation of statistical procedures. Furthermore, the
relation of positioning and performance identified in this
study to the results obtained in a previous one involving
the pharmaceutical industry during the period immediately
before the generic drugs launching, that is, the period
between the years 1995 and 1998, is also investigated, thus
allowing a longitudinal analysis of the Brazilian
pharmaceutical industry. The results suggest a movement to
adoption of cost as strategy, as well as demonstrate a loss
of strategic focus of the pharmaceutical companies that are
oriented to differentiation. Finally, the study also
identifies a reduction yield trend of the pharmaceutical
industry.
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[en] STRATEGIC POSITIONING AND SHAREHOLDERS VALUE PERCEPTION: AN OIL INDUSTRY APROACH / [pt] POSICIONAMENTO ESTRATÉGICO E PERCEPÇÃO DE VALOR DOS ACIONISTAS: UMA APLICAÇÃO NA INDÚSTRIA DO PETRÓLEOWALTER PEREIRA FORMOSINHO FILHO 13 May 2009 (has links)
[pt] O propósito desse estudo foi analisar a influência das estratégias competitivas
implementadas por empresas de petróleo na percepção de valor dos seus acionistas.
Para isso, foi adotada uma linha de investigação através da qual foi associado um
conjunto de variáveis, mensuráveis através de dados contábeis, a posicionamentos
estratégicos relevantes visando à identificação de grupos estratégicos na indústria
petrolífera. Este trabalho adotou como base a tipologia de estratégias genéricas
desenvolvida por Chrisman et al. na identificação dos grupos estratégicos. O conceito
de percepção de valor dos acionistas aqui abordado foi retratado pelo Q de Tobin,
razão entre o valor de mercado das empresas e o valor de reposição dos seus ativos.
Foram adotados indicadores de desempenho amplamente utilizados nos estudos de
finanças corporativas, tais como retorno sobre capital empregado, faturamento e lucro
líquido. O método de análise utilizado constituiu-se numa revisão bibliográfica para
identificação de variáveis estratégicas e de desempenho e do levantamento de uma
base de dados obtida a partir de relatórios de atividades e demais informações
relevantes publicadas por essas empresas. Uma vez selecionados, os dados de cada
empresa foram submetidos a procedimentos estatísticos visando à identificação das
estratégias competitivas adotadas. Basicamente, foram utilizados três métodos
estatísticos: a análise de cluster, o teste de Wilcoxon Sign e o teste de Kruskal-Wallis,
respectivamente, na identificação da composição dos grupos estratégicos, na
verificação da coerência dos mesmos com as características apontadas pela tipologia
adotada e na comparação do desempenho das empresas de cada grupo. Foram
desenvolvidas análises anuais dos posicionamentos estratégicos das empresas, bem
como análise de longo prazo considerando a formação de grupos estratégicos
baseados no posicionamento mais freqüente das mesmas em todo o período estudado.
Uma vez identificados os grupos estratégicos, foi verificado se a percepção do
investidor foi afetada pelo posicionamento estratégico das empresas através da
comparação dos valores do Q de Tobin dos diferentes grupos formados e na
observação das demais variáveis de desempenho. Os resultados obtidos sugerem que,
em uma perspectiva de longo prazo, é possível afirmar que os acionistas percebem
valor nas estratégias adotadas pelas empresas de petróleo, ao passo que, em uma base
anual, não é possível confirmar, com confiabilidade estatística, esta mesma
afirmação. / [en] The purpose of this study was to analyze the influence of the competitive
strategies implemented by oil companies in the value perception of their
shareholders. For that, an investigation line was adopted where a group of
variables, measurable through accounting data, was associated to important
strategic positionings seeking to the identification of strategic groups in the oil
industry. This work adopted the typology developed by Chrisman et al. in the
identification of the strategic groups. The concept of value perception of the
shareholders was portrayed by Q of Tobin, the reason between the market value of
the companies and the replacement value of their assets. Perform indicators
widespread used in the studies of corporate finances, such as return on employed
capital, revenue and net profit, were adopted to complement Tobins q analysis.
The analysis method used was a bibliographical revision for identification of
strategic variables and the prospection of a database obtained from reports of
activities and other important information published by the companies. Basically,
three statistical methods were used: cluster analysis, Wilcoxon Sign Test and
Kruskal-Wallis Test, respectively, in the identification of the composition of the
strategic groups, in the verification of the coherence of the same ones with
expected characteristics for the adopted typology and in the comparison of
companies s perform in each group. Annual analyses of the strategic positionings
of the companies were developed, as well as long period analysis considering the
formation of strategic groups based on the most frequent positioning in the whole
studied period. Once identified the strategic groups, was verified if the investors
perception was affected by the strategic positioning of the companies through the
comparison of the values of Q of Tobin of the different strategic groups and in the
observation of the other performance variables. The obtained results suggest that,
in a perspective of long period, it is possible to affirm that the shareholders notice
value in the strategies adopted by the oil companies, while, in an annual base, it is
not possible to confirm, with statistical reliability, this same statement.
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Effective Competitive Strategies of U.S. In Vitro Device ManufacturersBeglari, Sofia M 01 January 2017 (has links)
Medical manufacturing leaders struggle to maintain their competitive position due to inefficient business strategies. The purpose of this multiple case study was to explore strategies that in vitro diagnostics (IVD) medical manufacturing's leaders have used to gain and maintain a competitive advantage in the global marketplace. Porter's competitive advantage theory was used to understand how IVD medical business leaders maintain their competitive edge. Data were gathered through interviews with a purposive sample of 3 IVD medical device leaders from companies in California, Connecticut, and New York who had run IVD medical businesses for at least 10 years and who attended a 2014 medical exhibition in Dusseldorf, Germany. To reduce the risk of bias in measurement, triangulation methods included a literature review and intensive analyses of the interview responses, participant observation notes, company websites, and organizational records. Data were analyzed using thematic analysis to find essences of the participants' perceptions. The themes were derived from coding and the number of references coded during the data analysis. Eight themes emerged representing strategies for improving competitive advantage: customer support; marketing, e-marketing, and branding; competitive collaboration; quality; cost structure; regulation; innovation; and information technology. The 8 general themes have been divided into 3 categories: cost leadership, differentiation, and focus strategies base on Porter's competitive advantage theory. Results can help U.S. IVD organizational leaders develop strategies to thrive and secure market advantages, which could provide the resources for creating new products and increasing employment opportunities.
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Strategies for Real Estate Professionals to Compete With Internet OrganizationsDorwart, Jennifer 01 January 2016 (has links)
There has been slow growth among traditional residential real estate organization managers to communicate among the real estate industry successful e-commerce strategies. Grounded in diffusion of innovation theory, the purpose of this descriptive case study was to explore strategies traditional residential real estate managers use to compete with e-commerce real estate managers. The study population comprised traditional real estate office managers in western Nebraska who had at least 5 years' experience in developing successful e-commerce strategies and had sold a home in the past 5 years. I conducted a thematic analysis on the data collected via semistructured interviews and company documents. Four themes emerged from the analysis, including establishing and maintaining multiple e-commerce websites, regularly monitoring websites, establishing a visible presence on multiple e-commerce websites, and preparation to evolve as technology evolves. The study's implications for positive social change include the potential for traditional residential real estate organization managers' to develop and use new and useful strategies for overcoming barriers and effectively competing with e-commerce real estate organizations to remain competitive in the local economy through job creation, innovation, and competitiveness to sustain their businesses.
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[en] STUDY OF THE BRAZILIAN PHARMACEUTICAL INDUSTRY COMPETITIVE STRATEGIES BASED ON CHRISMAN S TYPOLOGY / [pt] ANÁLISE DAS ESTRATÉGIAS COMPETITIVAS DA INDÚSTRIA FARMACÊUTICA BRASILEIRA SEGUNDO A TIPOLOGIA DE CHRISMANGUILHERME FARIA GONCALVES 07 December 2006 (has links)
[pt] O propósito desse estudo é analisar as estratégias
competitivas
implementadas por empresas da indústria farmacêutica
brasileira. Este trabalho
adota como base o estudo de Chrisman sobre tipologias,
identificando as
estratégias relevantes e os grupos existentes nessa
indústria, relacionando o
posicionamento estratégico adotado pelos laboratórios com
seu desempenho no
setor. Além disso, a pesquisa busca analisar impactos do
advento dos genéricos
nessa indústria. O método de análise utilizado constituí-
se do levantamento de
uma base de dados obtida a partir de relatórios de
consultorias especializadas, da
identificação de variáveis estratégicas e de desempenho e
da implementação de
procedimentos estatísticos. Os posicionamentos e
desempenhos identificados
entre os anos de 1999 e 2002 sugerem a adoção de redução
de custos como arma
estratégica, ao contrário do que acontecia antes no
mercado, onde havia um foco
maior em diferenciação. O estudo também sugere que os
grandes laboratórios
ainda conseguem obter um desempenho superior baseados em
suas marcas
reconhecidas e grande escala de operação, enquanto os
laboratórios nacionais, de
menor porte, estão investindo cada vez mais no segmento de
medicamentos
genéricos. / [en] The aim of this study is to analyze the competitive
strategies implemented
by Brazilian pharmaceutical companies. This research is
based on Chrisman s
studies on strategic typologies, identifying the relevant
strategies and the existing
groups in this industrial sector. The study also relates
the strategic positioning of
the pharmaceutical companies to the achieved performance
and analyzes the
impact of the generic drugs launching in the sector. The
methodology adopted is
based on the analysis of collected database from reports
of specialized consulting
companies, the survey of strategy and performance
indicators, as well as the
implementation of statistical procedures. The relation of
positioning and
performance identified in the period between the years
1999 and 2002 suggests a
movement to adoption of cost strategy, against the
differentiation oriented focus
of the industrial sector before the generic drugs
launching. The results also
suggest that the great companies are still able to have a
superior performance due
to their well known marks and operation scale, while
smaller companies tend to
invest in the generic drugs segment.
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Konkurrens inom hotellbranschen : En jämförande studie om uppfattad konkurrens utifrån två perspektivDillworth Westin, Emma, Eklund, Linda January 2008 (has links)
<p>The hotel industry in Stockholm is characterized by intense competition, and within the next couple of years the construction of a number new hotels is planed. As the number of hotels in Stockholm increase, the competition will increase and the importance of having well functioning strategies will become vital. The purpose of this essay is to examine how two hotels within the hotel industry in Stockholm experience and handle the competition. The two hotels that are included in the study are Clarion Hotel Stockholm and Scandic Continental. The essay derives from models and theories that are related to marketing and competition. Our study shows that the perception of competition varies, in addition to the fact that choice of competitive strategies varies dependent on the hotel’s concept. The hotel industry in Stockholm is divided into different areas, depending on which area hotels choose to serve the competitive environment will differ. A hotel with a specific niche will limit its competitors to a narrow number that operate within the same niche. The results of our study show evidence that the competition in the hotel industry in Stockholm is divided, and that this divisional competition will continue to increase as the industry develops. The building of new hotels in the next couple of years will aid the progress of a possible collaboration between the hotels in Stockholm in the future, and thus attract larger meetings and events.</p> / <p>Hotellbranschen i Stockholm kommun präglas av intensiva konkurrensförhållanden, och inom de nästkommande två åren planeras tio nya hotellbyggen i Stockholm kommun. I takt med att nyetableringarna ökar intensifieras konkurrensen mellan aktörerna och det blir allt viktigare att för aktörerna att hitta passande strategier för att hantera den rådande konkurrensen. Syftet med uppsatsen är att undersöka hur två aktörer inom hotellbranschen i Stockholm kommun uppfattar och hanterar konkurrensen. De aktörer som ingår i undersökningen är Clarion Hotel Stockholm samt Scandic Continental. De teorier och modeller som uppsatsen har utgått ifrån är relaterade till marknadsföring och konkurrens. Vår studie visar att uppfattningen om konkurrens, samt valet av strategier, skiljer sig åt beroende på vilken inriktning hotellen väljer. Hotellbranschen i Stockholm kommun är indelad i olika inriktningar och beroende på vilken inriktning man som aktör väljer att betjäna möts man av skilda konkurrensförhållanden. Ett hotell som väljer en specifik inriktning begränsar sina konkurrenter till ett få antal som är verksamma inom samma område. Resultaten visar tydliga tecken på en splittrad konkurrens inom Stockholm kommun samt att denna splittring troligtvis kommer att fortsätta öka i takt med utvecklingen av branschen. De nyetableringar som kommer att ske de nästkommande åren kommer att underlätta för ett möjligt samarbete mellan hotellen i Stockholm kommun för att locka till sig olika möten, kongresser och evenemang.</p>
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Financial performance in Hong Kong listed hotels: the effect of value-added creation and cost-leadership seekingZhang, Lin, Chow, Wai Fong January 2010 (has links)
We structure a literature review which we provide with broader definitions of the majorconcepts: value creation, cost efficiency (leadership), competitive strategies, financialperformance and statement analysis. The literature review focuses mainly on Hong Kongcontext and literatures supporting the similar business strategies among similar size ofcompanies from various industries.The study takes forms as a quantitative study with a deductive approach. A set offinancial performance data will be collected and examined, to show how companyperformance is correlated to its strategies and what an outcome is. We aim at providinganother perspective of investment analysis approach to the potential investors, so theycould embrace the whole picture of available information.We develop two groups of hypothesis; the first group is company’s strategy measures thatshow no effect on financial performance, the second group is company’s strategymeasures that show some effect on financial performance.The result indicates while normally staff cost and cost of sale are recognized as costleadership measure under product industry, it implies positive contribution to valuecreation financial performance in service industry, instead of having influence onprofitability. Also, the wealth generated from previous sale revenue margin will havepositive impact on company’s competiveness in the hotel industry.Keywords: value creation cost leadership, competitive strategies, financial performanceand statement analysis
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Competitive Strategy Analysis for The Copper Strip Industry in TaiwanWu, Eugene 09 July 2001 (has links)
This thesis uses case study, focus on four manufacturers in copper industry. Base on Porter¡¦s generic strategies ¡V Over all cost leadership, Focus, Differentiation, with diversification and joint venture, all together five competitive strategies as the foundations of investigate structure. And I have made the matrix chart and a survey base on the five administrative functions. I observe individually for four copper manufacturers¡¦ competitive strategies, which are approved by customers, to find out if each of them has had effect in the market. Finally, I use Michael E. Porter¡¦s competitive advantage to test the industry environment, mean while forecasting the coming 3-5 years of First Copper Technology Co., Ltd. base on the theories of SWOT and PEST as the following:
1. Having joint venture with copper manufacturers in Mainland China or East Europe to get products to compete with local manufacturers, and no longer produce low attach value products.
2. Combine Japanese or Korea wholesalers or set up a trading company to sell high attach value product in local areas in Japan and Korea.
3. Total output needs to be maintained by lowering the cost, but the products should be developed in high attach value categories like lead frame and other high level alloy products, to get alone with new developments.
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A Competitive Strategies Study for Taiwan's EPC Firms - The Case Study for A CompanyTung, Chien-Shen 09 July 2003 (has links)
Electronic Passive Component ¡]E.P.C.¡^industry has been developed for over 40 years in local industries. Which created the raise of the early Taiwan¡¦s Electronic Component Industry. In the recent few years, Taiwan¡¦s E.P.C. industry has rapidly grown as well as 3C Industries generation by turns from worldwide. Although the market share of Taiwan¡¦s E.P.C. industry seems growing as well, but the serious weakness of the low entry barrier of the low end products, the competition of cost price reduction, lacking of the capability of core materials and Research ¡®Development and the consolidated role in Mainland China will deeply threaten the exists of Taiwan E.P.C..
Based on case studies from E.P.C. industries and domestic firms. The thesis explored the success experience of competitive advantage from the case research of utilizing The Six Force Factor Analysis model and The SWOT Analysis model and also adopted several competitive strategies to recommend. The consequence were concluded as follows¡G
1.To the Government¡Gto promote and cooperate the local E.P.C. industry to obtain the advantage of global resource of high technical staff and abroad market.
2.To Taiwan E.P.C. industry¡Gto make a advantaged alliance to enhance the marketing strategies of one time shop and solve the weakness of R¡®D.
3.To the research firm¡Gto fulfill the value chain advantage in forging an alliance with the core materials resource and target market oriented, and flexible adjusting the strategy of production lines cooperation between Mainland China and Taiwan.
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