This diploma thesis is aimed at a creation of offers in a company. The proposal of an offer system in the Pohoda information system which the company uses is described in this thesis. An analysis of offers created in 2013 according to the specified indicators is another part of this work. The work contains a theoretical part focusing on an area of offers, business meetings, ERP systems and Competitive and Business intelligence. In the next part of the work the company which the proposal is made for as well as the Pohoda information system, where the specific functions and parts of the system are described, are presented. The system of offers creation which is used in the company now and also its current shortcomings are introduced in this thesis. Next a proposal for improving of the current system and an implementation proposal to the Pohoda information system is created. In the last part of the work the analysis of offers from 2013 is made. An estimate of the benefits of the proposed system for individuals and for a company and a summary of the processed analysis are both contained in the conclusion of this work. The thesis contains annexes an example of a current offer and data which were used for the analysis of the offers from 2013.

The investigation applies the intelligence cycle and researches the degree of Utopian development, as observed at Busch Gardens Williamsburg (BGW), Virginia, utilizing a common business and competitive intelligence tool, known as the SWOT.  The research uncovered numerous aspects apparent at the target, BGW, many of which served to re-classify the theme park development from that of a premier theme park to a themed amusement park.  The research question was concluded on by indicating that there was no apparent sincere or consistent attempt being made to perfect the numerous venues at the park, and that no specific cause or reason was identifiable as to the intentionality or unintentionality of the neglect of the research question, in terms of design intent toward constant improvement, as in Utopian-driven expectations of development. / Master of Landscape Architecture

One of the proxies for the success of a corporate strategy is firm performance. This is because “performance is a surrogate for the alignment between an organization’s internal processes (strategy, structure, etc) and the external environment.”1 Business excellence therefore hangs together with the attainment of such an alignment. It is two of the processes that support such an alignment between customer and supplier that are the subject of this paper. The processes in question are so called “Key Account Management” (KAM) and competitive intelligence (CI). [... aus der Einleitung] 1 Subramanian R., IsHak S., Competitor Analysis Practices of US Companies, 1998, S.13

This diploma work analyses existing competitive intelligence of the firm. Contains analysis of competitive intelligence awareness and its utilization like competitive advantage in Czech consulting companies. The work includes proposal for competitive intelligence strategy or recommendation and complementation of existing strategy.

A globalização e os avanços tecnológicos provocam mudanças muito rápidas, gerando incertezas e dificultando a tomada de decisões em organizações. O uso de um Sistema de Inteligência Competitiva (SIC) fornece informações analisadas, permitindo a tomada de decisões com segurança em um curto espaço de tempo, facilitando a sobrevivência de organizações em um cenário competitivo. Algumas das técnicas utilizadas no campo da Inteligência Competitiva (IC) são aplicáveis para monitorar tendências tecnológicas e de inovação, sendo assim, são aplicáveis a laboratórios de pesquisa acadêmica que visam ao desenvolvimento tecnológico, à inovação e à solução de problemas práticos. O Laboratório de Eletrônica Embarcada (LEE) é frequentado por alunos de graduação e pós-graduação (mestrado e doutorado) da Escola de Engenharia de São Carlos. Por ser um ambiente acadêmico, de formação de pessoas, existe alta rotatividade de recursos humanos, o que é prejudicial do ponto de vista de conhecimento. Cada pesquisador que se forma leva consigo todo o material e conhecimento adquiridos durante a pesquisa. Daí surge o interesse da coordenação do LEE em gerir o conhecimento e implantar um Sistema de Inteligência Competitiva (SIC) através do uso de ferramentas computacionais que auxiliem o processo de gerenciar o conhecimento. Utilizou-se para a implementação do SIC o software Zotero, disponibilizando informações sobre as pesquisas realizadas ou em andamento no LEE, principalmente o material bibliográfico já levantado por outros pesquisadores, facilitando a revisão de literatura dos novos alunos, a escrita de artigos científicos e a escolha do tema de pesquisa. Como resultados, obteve-se a redução do tempo gasto com a pesquisa bibliográfica e com a confecção de citações e referências, visto que o software realiza estas operações automaticamente, além de auxiliar na tomada de decisões, como por exemplo, a escolha do tema da pesquisa, pois a IC dá suporte à tomada de decisões baseadas nas análises já efetuadas por outros pesquisadores. Conclui-se que as facilidades oferecidas pelo Zotero contribuíram para a diminuição do tempo gasto com a pesquisa bibliográfica e escrita de artigos científicos. Sua característica de promover interação entre equipes e apoiar as atividades de IC nas fases de coleta e análise, além de gerar relatórios sucintos e objetivos sobre o conteúdo armazenado, o constituem como uma boa escolha para a implementação do SIC em um laboratório de pesquisas. A centralização do banco de dados em um servidor interno contribuiu para a segurança da informação. / Globalization and technological advances lead to very rapid changes, creating uncertainty and hindering the decision-making in organizations. The use of a Competitive Intelligence System (CIS) provides analyzed information, allowing making safe decisions within a short time, facilitating the survival of organizations in a competitive landscape. Some of the techniques used in the field of Competitive Intelligence (CI) are applicable to monitor technological and innovation trends, therefore, they are applicable to academic research laboratories aimed at technological development, innovation and practical problem solving. The Embedded Electronics Laboratory (EEL) is attended by undergraduate and postgraduate students (Masters and PhD) of the School of Engineering of São Carlos. Being an academic environment, there is high turnover of human resources, which is detrimental from the standpoint of knowledge. Each researcher who obtains his degree takes away all the material and knowledge acquired during the research. Hence, the coordination of the EEL has been interested in deploying a Competitive Intelligence System (CIS) through the use of computational tools that assist the process of managing knowledge. The Zotero software was used for the implementation, providing information on the completed or in progress researches which are developed at the EEL, especially the bibliography already consulted by other researchers, helping literature review, writing papers and choice of research topic for the new students. As a result, the time spent on bibliographic research and the preparation of quotations and references was reduced, since the software automatically performs these operations, and helps the decision-making, as example, guides the choice of research topic, since the CI supports the decision-making based in the analysis already performed by other researchers. The facilities offered by Zotero contributed to the decreased time spent on literature review and writing papers. Its characteristic to promote interaction among teams and support the activities of CI during the stages of collection and analysis, besides generating succinct and objective reports on the stored content, constitute it as a good choice for the implementation of the SIC in a research lab. The centralization of the database on an internal server contributed to the security of information.

Made available in DSpace on 2016-06-02T19:50:08Z (GMT). No. of bitstreams: 1 2950.pdf: 1766443 bytes, checksum: 034fe247345827ce6bc13b8faa1bf072 (MD5) Previous issue date: 2010-04-09 / With the aim of contributing to the improvement of efficiency and effectiveness of units of Competitive Intelligence (CI) in the area of people management, the goal of this study was to characterize the profile of Brazilian CI professional approach based on competencies, with a view to establishing the process of People management for competence-based (GPPC). Survey was the research method adopted and applied in the community of professionals involved in CI in Brazil. The results were: a) characterization of the professionals involved with CI b) indicators on the performance of CI in Brazil, c) identification of the attributes of competence of greatest need in carrying out intelligence activities d) identification of the modes of action as dedication to the functions of CI coordinator, analyst, collector, e) display the influence of experience in CI performance on the stages of intelligence, the abilities of the professional and the functions of CI and f) consolidation of a glossary of attributes competence (knowledge, abilities and attitudes) for CI. From the results obtained and the discussion arose around the issue of competence in CI, it was concluded that CI professionals have different profiles of competence according to their performance and professional experience, identified the professional profile and abilities on the CI, its real value to the area of CI will be achieved through the use and application potential in developing a comprehensive model of GPPC applied to teams of CI. / Com o intuito de contribuir para o aumento da eficiência e eficácia das unidades de Inteligência Competitiva (IC) no âmbito da gestão de pessoas, a presente pesquisa teve como objetivo caracterizar o perfil do profissional de IC brasileiro com base na abordagem das competências, com vistas ao estabelecimento do processo de Gestão de Pessoas por Competências (GPPC). Survey foi o método de pesquisa adotado e aplicado junto à comunidade de profissionais envolvidos com IC no Brasil. Os resultados obtidos foram: a) caracterização do profissional envolvido com IC; b) indicadores sobre a atuação da IC no Brasil; c) identificação dos atributos de competência de maior necessidade no desempenho da atividade de inteligência; d) identificação dos perfis de atuação conforme a dedicação às funções de IC coordenador, analista e coletor; e) visualização da influência da experiência em IC sobre a atuação nas fases do ciclo de inteligência, nas habilidades do profissional e nas funções de IC; e f) consolidação de um glossário de atributos de competência (conhecimentos, habilidades e atitudes) para IC. A partir dos resultados obtidos e da discussão suscitada em torno da temática das competências em IC, foi possível concluir que os profissionais de IC possuem diferentes perfis de competência de acordo com a sua atuação e experiência profissional na área, identificado o perfil do profissional e as competências relativas à IC, o seu real valor à área de IC será realizado através da sua utilização e aplicação, potencialmente no desenvolvimento de um modelo completo de GPPC aplicado às equipes de IC.

A globalização e os avanços tecnológicos provocam mudanças muito rápidas, gerando incertezas e dificultando a tomada de decisões em organizações. O uso de um Sistema de Inteligência Competitiva (SIC) fornece informações analisadas, permitindo a tomada de decisões com segurança em um curto espaço de tempo, facilitando a sobrevivência de organizações em um cenário competitivo. Algumas das técnicas utilizadas no campo da Inteligência Competitiva (IC) são aplicáveis para monitorar tendências tecnológicas e de inovação, sendo assim, são aplicáveis a laboratórios de pesquisa acadêmica que visam ao desenvolvimento tecnológico, à inovação e à solução de problemas práticos. O Laboratório de Eletrônica Embarcada (LEE) é frequentado por alunos de graduação e pós-graduação (mestrado e doutorado) da Escola de Engenharia de São Carlos. Por ser um ambiente acadêmico, de formação de pessoas, existe alta rotatividade de recursos humanos, o que é prejudicial do ponto de vista de conhecimento. Cada pesquisador que se forma leva consigo todo o material e conhecimento adquiridos durante a pesquisa. Daí surge o interesse da coordenação do LEE em gerir o conhecimento e implantar um Sistema de Inteligência Competitiva (SIC) através do uso de ferramentas computacionais que auxiliem o processo de gerenciar o conhecimento. Utilizou-se para a implementação do SIC o software Zotero, disponibilizando informações sobre as pesquisas realizadas ou em andamento no LEE, principalmente o material bibliográfico já levantado por outros pesquisadores, facilitando a revisão de literatura dos novos alunos, a escrita de artigos científicos e a escolha do tema de pesquisa. Como resultados, obteve-se a redução do tempo gasto com a pesquisa bibliográfica e com a confecção de citações e referências, visto que o software realiza estas operações automaticamente, além de auxiliar na tomada de decisões, como por exemplo, a escolha do tema da pesquisa, pois a IC dá suporte à tomada de decisões baseadas nas análises já efetuadas por outros pesquisadores. Conclui-se que as facilidades oferecidas pelo Zotero contribuíram para a diminuição do tempo gasto com a pesquisa bibliográfica e escrita de artigos científicos. Sua característica de promover interação entre equipes e apoiar as atividades de IC nas fases de coleta e análise, além de gerar relatórios sucintos e objetivos sobre o conteúdo armazenado, o constituem como uma boa escolha para a implementação do SIC em um laboratório de pesquisas. A centralização do banco de dados em um servidor interno contribuiu para a segurança da informação. / Globalization and technological advances lead to very rapid changes, creating uncertainty and hindering the decision-making in organizations. The use of a Competitive Intelligence System (CIS) provides analyzed information, allowing making safe decisions within a short time, facilitating the survival of organizations in a competitive landscape. Some of the techniques used in the field of Competitive Intelligence (CI) are applicable to monitor technological and innovation trends, therefore, they are applicable to academic research laboratories aimed at technological development, innovation and practical problem solving. The Embedded Electronics Laboratory (EEL) is attended by undergraduate and postgraduate students (Masters and PhD) of the School of Engineering of São Carlos. Being an academic environment, there is high turnover of human resources, which is detrimental from the standpoint of knowledge. Each researcher who obtains his degree takes away all the material and knowledge acquired during the research. Hence, the coordination of the EEL has been interested in deploying a Competitive Intelligence System (CIS) through the use of computational tools that assist the process of managing knowledge. The Zotero software was used for the implementation, providing information on the completed or in progress researches which are developed at the EEL, especially the bibliography already consulted by other researchers, helping literature review, writing papers and choice of research topic for the new students. As a result, the time spent on bibliographic research and the preparation of quotations and references was reduced, since the software automatically performs these operations, and helps the decision-making, as example, guides the choice of research topic, since the CI supports the decision-making based in the analysis already performed by other researchers. The facilities offered by Zotero contributed to the decreased time spent on literature review and writing papers. Its characteristic to promote interaction among teams and support the activities of CI during the stages of collection and analysis, besides generating succinct and objective reports on the stored content, constitute it as a good choice for the implementation of the SIC in a research lab. The centralization of the database on an internal server contributed to the security of information.

This thesis focuses on the issue of social networks and its potential use as a tool to boost competitiveness. At first, in the theoretical part, basic terms and definitions, which are strongly related to the issue of social networks, are explained. Then the thesis deals with the business sectors, where social networks can be used. Furthermore, the most used representatives of worldwide social networks are characterized along with their potential use in the business. The theoretical part is completed with the chapter that describes and evaluates analytical tools which are used for monitoring and analysis of social networks. Practical part focuses on the aesthetic centre Marttinéz and its competitors in the sector of hairdressing and beauty salons. Firstly, its actual attitude to the social networks is analyzed and further analysis regarding competing salons is carried out the second analysis should reveal competitors' behaviour in the area of social networks. The main output of the practical part is a set of recommendations regarding optimization of company's sites at social networks and also suggestion on a monitoring system of social networks sites of this aesthetic centre.

Thediploma thesis dealswiththe use of Competitive Intelligence in a small company. Theaimofthe thesis is to findout by the rigorous analysis of competition the biggest competitor and the prediction of possible further steps of this competitor. Thefirst part ofthe thesis introdukces the company, its competitors and the theoretical knowledge is analyzed. The second part analyzes the selected competitor of thecompany and looks for possible further steps of the biggestcompetitor. Thethird part contains suggestions and recommendations for using Competitive Intelligence in small company.

One of the proxies for the success of a corporate strategy is firm performance. This is because “performance is a surrogate for the alignment between an organization’s internal processes (strategy, structure, etc) and the external environment.”1 Business excellence therefore hangs together with the attainment of such an alignment. It is two of the processes that support such an alignment between customer and supplier that are the subject of this paper. The processes in question are so called “Key Account Management” (KAM) and competitive intelligence (CI). [... aus der Einleitung] 1 Subramanian R., IsHak S., Competitor Analysis Practices of US Companies, 1998, S.13