Uppmärksamhet på miljön och att uppnå ett mer hållbart sätt att leva har ökat bland allmänheten och företag under flera år. Denna artikel har som ändamål att undersöka hur ett företag kan förmedla sina värderingar om hållbarhet inte bara genom ord och texter utan också genom grafisk design och visuell kommunikation. Artikeln djupdyker i grafiska profiler och identiteter och undersöker hur man med hjälp av dem kan visuellt uttrycka ett företags fokus på och värderingar kring hållbara tillverkning, förpackning samt hållbarhet för företaget och dess anställda. Artikeln bidrar med forskning som kan hjälpa designers att kommunicera specifika värderingar, i denna kontext hållbarhet, genom grafik samt visuella element, och dessutom hur man potentiellt kan förhålla sig till ämnen som “greenwashing”. Resultaten baseras på relevant litteratur i området, information samlad ifrån metoder som fokusgruppdiskussion och internetenkät, samt en visuell gestaltning i form av en grafisk profil för ett mock-up företag. / Awareness of the environment and achieving a more sustainable way of life has increased among the general public and companies for several years. The purpose of this article is to investigate how a company might convey its values ​​of sustainability not only through words and texts but also through graphic design and visual communication. The article delves into graphic profiles and brand identities and examines how they can be used to visually express a company's focus on, and values ​​around sustainable manufacturing, packaging, and sustainability for the company and its employees. The article contributes research that could help designers, in the context of sustainability, deliver specific messages and values through graphics and visual elements, as well as how one can potentially approach topics such as "greenwashing". The results are based on relevant literature in the area, information gathered from methods such as focus groups and surveys, as well as a practical design in the form of a graphic profile for a mock-up company.

Магистерская диссертация состоит из введения, трех глав, заключения, списка литературы и приложения. В работе рассмотрены теоретические основы девелопмента жилой недвижимости, осуществлена оценка современных подходов по формированию комфортной городской среды жилых комплексов, разработана концепция девелоперского проекта жилого комплекса в городе Екатеринбурге, сформировано маркетинговое обоснование концепции девелоперского проекта жилого комплекса, произведена разработано финансово-экономическое обоснование девелоперского проекта жилого комплекса. / The master's thesis consists of an introduction, three chapters, conclusion, list of references and Appendix. The paper discusses the theoretical basis of the development of residential real estate, the appraisal of modern approaches to formation of a comfortable urban environment of residential complexes developed by the concept development project of a residential complex in the city of Yekaterinburg, formed a marketing study of the concept development project of a residential complex made developed financial feasibility study of development project of the residential complex.

This master’s thesis was conducted in the spring of 2024 at Väderstad AB, a companyknown for producing high-performance agricultural machines, such as seeding machines. Among these machines, the Seed Hawk 600-900C is an important machine for thecompany’s future. The innovation department at Väderstad has developed an automatic Bag Slicer, capable of slicing large bags of seeds/fertilizer without requiring the farmer to climb onto the machine, a cumbersome and hazardous task. Several challenges arisein integrating the Bag Slicer onto their machines, which has hindered its implementation.These challenges have been thoroughly investigated, and one has been selected as thepriority for resolution: enabling the observation of the filling process without the need for climbing onto the hopper. To address this challenge, theoretical studies, concept development, and investigations in the 3D software Blender have been conducted. Creo Parametric was utilized to assemble the Bag Slicer onto the Seed Hawk machine and design other essential components. Coloring, animations, and renderings were created in Blender to create a configuration of cameras, lights, cables, and investigate their properties. This configuration provides users witha comprehensive overview of the filling process and enables operation of the Bag Slicerin the field from the safety of a tractor or wheel loader. Consideration has been given to the conditions occurring inside and around the Seed Hawk machine when specifyingall the different components and operational requirements. The entire configuration was compiled into a complete list of specifications, constituting the main result of this thesis.