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1	Translating Sustainability on a Microlevel : illustrated by the case of Nordic Choice Hotels Carlbaum, Jenny, Nyman, Lovisa January 2018 (has links) Sustainability has been identified as a fluffy idea containing conflicting logics that may make it problematic for individual employees to work with in practice. The aim of this thesis was to contribute to the literature of translating ideas by looking at the microlevel perspective of how the idea of sustainability has been translated within Nordic Choice Hotels. This was done by conducting an in-depth case study and collecting data primarily from qualitative interviews with individual employees at different hotels and the Manager of Sustainable Operations at the headquarters. The results show that sustainability within Nordic Choice Hotels has been translated into (1) the own label ‘WeCare’ containing different initiatives that has enabled the organization to concretize the fluffy idea of sustainability; (2) a culture built around sustainability which is based on a community logic; and (3) individual employees becoming sustainability ambassadors that can be seen as bilingual in using different arguments and reasonings in different situations. Our main contribution in relation to previous research is the fact that a third logic, namely a community logic, was used to bridge the conflicting logics of sustainability. Translating ideas Microlevel perspective Sustainability Conflicting Institutional Logics Rhetorical Strategies Economics and Business Ekonomi och näringsliv
2	I kollisionen mellan marknadslogik och trygghet : En studie om hur idrottsföreningar hanterar barnidrottens kommersialisering Brindsjö, Matilda, Krutova, Alexandra January 2024 (has links) The purpose of this study is to examine how the effects of commercialisation impact the management of sports organizations. Additionally, the study aims to investigate how sports organizations handle commercialisation to ensure a sustainable balance between the market logic and safe sports for children. Neo -institutional theory, and its various components, have been used as a theoretical lens to answer these research questions. The study was conducted using a deductive, qualitative method, and the questions for the semi-structured interviews were designed and analysed with the help of neo-institutional theory. The results and analysis show that commercialisation primarily affects the management of sports organizations through increased professionalisation. To manage commercialisation and maintain a sustainable balance between market logic and safe sports for children, sports organizations work on educating employees, coaches, and parents. They establish guidelines and ensure compliance, focusing on a proactive approach to prevent infringement. Within the organizations, there is an ongoing dialogue to integrate these guidelines into the organization. The results also highlight the importance of understanding the individual needs of athletes so that sports activities can be conducted on their terms. A long-term perspective on sports participation is also emphasised as important for sustainability. Sports organizations youth sports neo-institutional theory conflicting institutional logics commercialization professionalization safe sports Idrottsorganisationer barnidrott neoinstitutionell teori motstridiga institutionella logiker kommersialisering professionalisering trygg idrott Social Sciences Samhällsvetenskap Sport and Fitness Sciences Idrottsvetenskap Business Administration Företagsekonomi

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Translating Sustainability on a Microlevel : illustrated by the case of Nordic Choice Hotels

I kollisionen mellan marknadslogik och trygghet : En studie om hur idrottsföreningar hanterar barnidrottens kommersialisering