This diploma thesis deals with teamwork and corporate culture in construction. The objective of the thesis is at first to theoretically define the topic of teamwork and corporate culture in construction. The theoretical part provides a coherent view of the issue. The practical part presents the results of quantitative and qualitative research. Data were collected through the questionnaires and structured interviews with employees of construction companies. Parts of the thesis are partial conclusions and recommendations for improvement. The result of the diploma thesis is methodological manual for small and medium construction companies. This manual could attract new employees and customers to the companies.

2010年前，台灣經濟蓬勃發展而帶動了房地產業興盛，台灣房地產在市場上的價格不斷攀升，導致社會普遍關注，為了防止房地產業泡沫化、抑制高房價，政府單位採取了一連串的打房政策，期望這些措施能夠平穩市場上的價格、緩和房價上漲趨勢。政府相關單位在2011年後積極推出因應政策，例如實施課徵奢侈稅、房價實價登錄等等，願房地產業能夠朝著明朗、有條不紊的方向前進。實施這些政策必定會嚴重衝擊到房地產業，房地產業正在經歷嚴格考驗，面對重重困境，建設公司應該如何進行轉型？不動產開發商業同業公會又應該扮演什麼樣的角色？ 　　本研究欲透過文獻分析與市場資料，探討在政府打房政策下，建設公司要如何因應環境而做出轉型。根據研究結果顯示：市場經濟趨勢的改變、避免房地產業所帶來的風險，建設公司能以漸進的方式來做轉型，像是可以併購飯店、投資新建飯店，避開市場瓶頸以創造現金流。不動產開發商業同業公會陪伴建設公司歷經景氣的高峰與谷底，竭盡幫助建設公司面對困境。面對環境的趨勢、法令的變動，不動產開發商業同業公會必須隨時掌握即時資訊，加強監測與分析預警，做好前瞻性的工作，且扮演著與政府協調溝通的角色，地位顯的更相形重要，另外，適時地輔佐各建設公司，凝聚同業力量，亦能使不動產開發商業同業公會更加成長與茁壯。 / Taiwan's booming economy led to the prosperity of the real estate market before 2010. Prices for real estate in Taiwan's market continue to rise, leading to widespread social concern. In order to prevent the burst of real estate bubbles and restrain the effect of high prices, the government adopted a series of housing policies, hoping these measures could stabilize market prices and ease the upward trend of housing prices. 　　Relevant government units then actively introduced responsive policies after 2011, such as the imposition of the luxury tax, and the implementation of registering the actual selling price of real estate, etc., in the hopes that the real estate industry would be clear and methodical in the future. The implementation of these policies will certainly be a serious assault on the real estate industry. While the real estate industry is undergoing severe challenges and facing many difficulties, how the construction companies should transform, and what role the Real Estate Development Association should play are of particular concern. 　　Through citation analysis and market data, this study discusses how the construction companies should transform in response to a changing environment. According to the research result, in the face of changing market economic trends and the risks posed by the real estate industry, construction companies could transform in a progressive way. By merging with hotels and investing in newly-built hotels, they could avoid the bottleneck of the market and generate cash flow. The Real Estate Development Association accompanied the construction companies through both the peak and bottom of prosperity, doing its best to help construction companies face difficulties. 　　Faced with the trends of this environment, as well as changes in the laws and decrees, the Real Estate Development Association must keep abreast of real-time information, reinforce monitoring and pre-warning analysis. It must perform proactively and play a coordinative and communicative role with the government, as it seems relatively more important. In addition, it must assist each construction company duly, not only to build cohesion within this industry, but also to enable the Real Estate Development Association to grow and prosper even more.

Esta tese se insere no debate sobre as dinâmicas da produção e da política de habitação social no Brasil. Mais especificamente, trata da confluência recente entre Estado, mercado imobiliário e capital financeiro, que acabou por ampliar a demanda por moradia atendida por grandes empresas construtoras e incorporadoras e, ao mesmo tempo, por contemplar uma determinada fatia do público-alvo da política habitacional. Essa política é aqui compreendida não apenas pelo desenho institucional dos programas habitacionais, mas numa perspectiva analítica que põe em relevo o olhar e a atuação do mercado imobiliário sobre a própria política. Seu objetivo é duplo e requisitou abordagens metodológicas específicas para cada um deles. De um lado, busco compreender os processos que levaram ao crescimento exponencial de um tipo específico de produção habitacional, promovida por grandes empresas construtoras e incorporadoras que abriram seu capital, voltada para imóveis residenciais com valores até duzentos mil reais e para uma faixa da população com renda familiar de até dez salários mínimos. Trata-se do \"segmento econômico\", assim considerado pelo mercado, ou da \"habitação social de mercado\", como denomino nesta tese. Recorri a uma pesquisa documental e quantitativa a fim de analisar tanto os mecanismos regulatórios e institucionais promovidos pelo Estado, desde meados da década de 1990, quanto a aproximação de empresas do setor imobiliário e da construção civil ao mercado de capitais, a partir dos anos 2000. De outro lado, procuro compreender como se operacionaliza e se configura esse tipo de produção a partir de uma pesquisa de caráter etnográfico numa empresa, que chamei de Empresa Construtora Pesquisada (ECP), tomada como objeto heurístico da confluência entre Estado, mercado imobiliário e capital financeiro. Entre 2006 e 2008, essa empresa foi capaz de octuplicar a produção de unidades habitacionais padronizadas, multiplicando por treze o valor de seu lucro líquido. Para tanto, sua produção apresenta um diferencial que busquei apreender desde o trabalho no canteiro de obras até suas relações com o Estado e capital financeiro, passando pelo papel da arquitetura e da tecnologia. / This thesis contributes to the debate on the dynamics of production and of social housing policy in Brazil. More specifically, it analyses the recent confluence of state, real estate and finance capital that ultimately increased the demand for housing covered by large construction companies and developers and that, at the same time, met a particular fraction of the target public of housing policy. This policy is here understood not only by the institutional structure of housing programs, but within an analytical perspective that emphasizes the point of view and performance of the property market on the policy itself. Its goal is twofold and required specific methodological approaches to each one. On the first hand, I try to understand the processes that led to the exponential growth of a specific type of housing production, promoted by major construction companies and developers that have opened their capital, focused on residential properties with values up to two hundred thousand reais and for a population range with monthly income of up to ten minimum wages. This is the \"low-income segment\", as considered by the market, or the \"social market housing\" as I call in this thesis. I used a quantitative research to examine the regulatory and institutional mechanisms promoted by the State since the mid-1990s, and also the attempts to close the gap between the construction companies and developers and capital market from the 2000s. On the other hand, I try to understand how this type of production operates from an ethnographic study of a company, that I have called \"Empresa Construtora Pesquisada\" (ECP), taken as a heuristic object of the confluence between the State, real estate and financial capital. Between 2006 and 2008, this company was able to increase eight times the standardized production of housing units and thirteen times the value of its profits. Therefore, its production has a differential that I sought to apprehend from the working on the construction site to its relations with the State and finance capital, including the role of architecture and technology.

This thesis deals with the evaluation of the competitiveness in the construction company HOCHTIEF CZ a.s. on the basis of strategical methods and processes.

The aim of this thesis is decisive influence specification in motivation and stimulation of human resources for lifelong learning. The survey was realized in three construction companies. Therefore the aim was also detection of individual companies´ approach to this theme. Through this survey it standed to reason also various stratification of replies in dependance of the reached educational attainment of asked persons. In the first part of this thesis there is introduced the general motivation and stimulation information. In methodology there is described questionnaire method the survey was carried out. The detected results are transfered into charts and graphs. Every reply is followed by results evaluation and discussion. The best employee motivation was higher income. Persons with lower education were interested in further education less than others. And the fact is that all three companies should improve their approach to employees education. People have the first priority in company. And if the manpower is not used properly, the company growth and competitive advantage slows.

Esta tese se insere no debate sobre as dinâmicas da produção e da política de habitação social no Brasil. Mais especificamente, trata da confluência recente entre Estado, mercado imobiliário e capital financeiro, que acabou por ampliar a demanda por moradia atendida por grandes empresas construtoras e incorporadoras e, ao mesmo tempo, por contemplar uma determinada fatia do público-alvo da política habitacional. Essa política é aqui compreendida não apenas pelo desenho institucional dos programas habitacionais, mas numa perspectiva analítica que põe em relevo o olhar e a atuação do mercado imobiliário sobre a própria política. Seu objetivo é duplo e requisitou abordagens metodológicas específicas para cada um deles. De um lado, busco compreender os processos que levaram ao crescimento exponencial de um tipo específico de produção habitacional, promovida por grandes empresas construtoras e incorporadoras que abriram seu capital, voltada para imóveis residenciais com valores até duzentos mil reais e para uma faixa da população com renda familiar de até dez salários mínimos. Trata-se do \"segmento econômico\", assim considerado pelo mercado, ou da \"habitação social de mercado\", como denomino nesta tese. Recorri a uma pesquisa documental e quantitativa a fim de analisar tanto os mecanismos regulatórios e institucionais promovidos pelo Estado, desde meados da década de 1990, quanto a aproximação de empresas do setor imobiliário e da construção civil ao mercado de capitais, a partir dos anos 2000. De outro lado, procuro compreender como se operacionaliza e se configura esse tipo de produção a partir de uma pesquisa de caráter etnográfico numa empresa, que chamei de Empresa Construtora Pesquisada (ECP), tomada como objeto heurístico da confluência entre Estado, mercado imobiliário e capital financeiro. Entre 2006 e 2008, essa empresa foi capaz de octuplicar a produção de unidades habitacionais padronizadas, multiplicando por treze o valor de seu lucro líquido. Para tanto, sua produção apresenta um diferencial que busquei apreender desde o trabalho no canteiro de obras até suas relações com o Estado e capital financeiro, passando pelo papel da arquitetura e da tecnologia. / This thesis contributes to the debate on the dynamics of production and of social housing policy in Brazil. More specifically, it analyses the recent confluence of state, real estate and finance capital that ultimately increased the demand for housing covered by large construction companies and developers and that, at the same time, met a particular fraction of the target public of housing policy. This policy is here understood not only by the institutional structure of housing programs, but within an analytical perspective that emphasizes the point of view and performance of the property market on the policy itself. Its goal is twofold and required specific methodological approaches to each one. On the first hand, I try to understand the processes that led to the exponential growth of a specific type of housing production, promoted by major construction companies and developers that have opened their capital, focused on residential properties with values up to two hundred thousand reais and for a population range with monthly income of up to ten minimum wages. This is the \"low-income segment\", as considered by the market, or the \"social market housing\" as I call in this thesis. I used a quantitative research to examine the regulatory and institutional mechanisms promoted by the State since the mid-1990s, and also the attempts to close the gap between the construction companies and developers and capital market from the 2000s. On the other hand, I try to understand how this type of production operates from an ethnographic study of a company, that I have called \"Empresa Construtora Pesquisada\" (ECP), taken as a heuristic object of the confluence between the State, real estate and financial capital. Between 2006 and 2008, this company was able to increase eight times the standardized production of housing units and thirteen times the value of its profits. Therefore, its production has a differential that I sought to apprehend from the working on the construction site to its relations with the State and finance capital, including the role of architecture and technology.

Diploma thesis is focusing on issues of a customer lifetime value in the construction company and in the companies in general. Theoretical part is focusing on the importance of customer value in the company and on various types of calculations of customer lifetime value. Practical part is describing specific calculations of customer lifetime value in the construction company, their analysis and evaluations.

The diploma thesis is focuses on the value of the goodwill and the value of the brand of the selected construction company and the methods currently used for their determination. In the theoretical part of the thesis are described basic theoretical terms, which relate to the issue of goodwill, brand, construction company and their value. I also describe methods of goodwill and brand calculation and managed interview method. At the end of the theoretical part, I described marketing planning. In the practical part of the thesis, the thesis deals with selected methods of valuation of goodwill value and value of company brand. I have set three hypotheses and questions about a controlled interview. At the end of my diploma thesis, I proposed marketing strategies to maintain and enhance the value of goodwill and company brand.

This diploma's thesis deals with a proposal of a business plan focused on the creating of a construction company, whose core business will be crafting and assembling of the wooden rafters. The first part is focused on a theory and structure of a business plan, the second part is focused on an analysis of a current situation. An output of these parts is the proposal of a business plan.

The thesis is written in order to composition of business plan for creation of new consultant centre of construction company NOSTA s. r. o. For elaboration were used special methods which properly analyses actual statement and also point out new possibilities for improvement of efficiency of the company. Project part describes the new product and the procedure of its placing on the market. Economic effectiveness is evaluated too.